In the September 2020 mobile trends, you'll find new apps, hardware, smart accessories, and a number of new mobile-first experiences that were created to help consumers settle in to the "new normal" that comes as a result of the COVID-19 safety measures that are expected to remain in place for some time to come.
To increase engagement among younger makeup lovers, e.l.f. Cosmetics created a short-form reality show series that will be featured exclusively on TikTok. Called 'Eyes,' the show will feature three different creators, who will hone their makeup skills with the help of influencers Avani Gregg, Madi Monroe and Seth O’Brien.
Another interactive experience comes from Gucci, with the luxury brand launching a retro mobile arcade game to promote its 'Bloom' fragrance. In the game, players will explore a garden and open up flowers using magic, while acting as a character that's featured in the brand's advertising campaign.
Top 60 Mobile Trends in September
From In-App Live Concerts to Mobile-First Restaurant Concepts:
Riley von Niessen — Sep 26, 2020 — Tech
60
All-in-One Smartphone Power Banks
The Conceptual 'PEEL' Charger Has a Built-in Cord and More
59
Mobile-First Restaurant Concepts
Taco Bell Go Mobile Focuses on Smart Tech & Dual Drive-Thru Lanes
58
Supplemental Smartphone Screen Mounts
The Iootmoy Magnetic Phone Mount is for Laptops and Monitors
57
Smartphone-Mounted Earbuds
The scendo 'Snapods' Attach Easily onto the Rear of a Device
56
Retractable Anti-Drop Smartphone Cases
The Root Co iPhone Case Keeps a Device within Reach
55
Flatpack Smartphone Stand Cases
The CLCKR Case Has a Multifunctional Design
54
Digital Halloween Platforms
TREAT TOWN is an App-Based Experience for Virtual Trick-or-Treating
53
Luxury Social Media Campaigns
Gucci is One of the First to Use Snapchat's Shoppable AR Option
52
Modular Console Gaming Controllers
The Conceptual 'Morphox' Controller Has an Ergonomic Design
51
AI-Integrated Toothbrush Launches
Colgate Created a Smart Toothbrush with an Accompanying App
50
Recycled Plastic Smartphone Protectors
The Google Pixel 4a Fabric Case Has 70% Recycled Components
49
Meditative Technology Chargers
The Conceptual 'HYUU' Wireless Smartphone Charger is Relaxing
48
International Traveler Technology Chargers
The 'Alien' 65W GaN Global Charger is Ultra-Compact
47
Efficient Quad-Device Chargers
The Chargeasap Omega Charger Powers Up Virtually Any Device
46
AI Ring-Buying Apps
Engage Shares a New Way to Discover and Shop Wedding & Engagement Rings
45
Business-Focused Power Banks
The Zendure 'SuperTank' Power Bank Offers 100W of Power Delivery
44
Televised Interactive Festivals
This Year, V Festival is Being Reimagined as a Broadcast TV Show
43
Short-Form Reality Shows
e.l.f. Cosmetics is Introducing the First-Ever TikTok Reality Show
42
Traceable Coffee Tools
The Starbucks Digital Traceability Tool Revisits the Bean-to-Cup Journey
41
In-App Live Concerts
The Weeknd is Hosting a First-of-Its-King Live Concert on TikTok
40
Fragrance-Inspired Arcade Games
Gucci Bloom is a Game from Gucci Devoted to Fragrance
39
Dual-Layer Protection Smartphone Cases
The Incipio DualPro Case Protects the Samsung Galaxy Note20
38
Recycled Material Phablets
The Fairphone 3+ is Made with 37% Recycled Plastics
37
AI Puzzle-Solving Apps
The Rubik's Official Cube App Uses AI to Solve the Puzzle Cube
36
Comprehensive Grocery Store Apps
The new Heinen's Grocery eCommerce Site was Built by Instacart
35
Carbon-Offsetting Apps
Klima Helps Users Offset and Reduce Their Carbon Footprint
34
Wedding Registry Platforms
The Knot Launched a New Wedding Registry Store with Accompanying App
33
Video Shopping Apps
The LIKEtoKNOW.it. App Now Includes LTK Shopping Video
32
Power User 5G Smartphones
The New Samsung Galaxy Note20 Ultra Smartphone is Speedy
31
Digital Collectible Marketplaces
Blockparty's Marketplace Lets Users Trade & Sell Digital Assets
30
Digital Personal Training Platforms
The ClassPass Fitness Platform is Adding Personal Training
29
Rugged Automotive Brand Smartphones
The Land Rover Explore R Phone Has an IP96 Rating and More
28
Alcohol Delivery Service Launches
Flipkart Will Collaborate with Diageo to Deliver Alcohol
27
Limited-Edition Artistry Smartphones
The OPPO Reno4 Pro Artist Limited Edition is Powerful
26
Digital Ring Try-Ons
James Allan Created a Virtual Ring Try-On Feature to Preview Products
25
Quad-Lens Photography Smartphones
The Xiaomi Mi 10 Ultra Offers Unparalleled Camera Capabilities
24
Unlimited Micromobility Subscriptions
Lyft is Testing Unlimited Citi Bike Access for Subscribers
23
Gamified Action Sports Apps
The HomeCourt App Brings Action Sports to Your Home with AI
22
Third-Party Ticketing Apps
Movie Tickets By Atom is a Snap Mini Experience Within Snapchat
21
Employee Voice Assistants
Walmart's Ask Sam Lets Employees Look Up Prices, Find Products & More
20
Digital Storefront Launches
DoorDash Launched the DashMart Delivery Service in Eight Cities
19
Speedy Grocery Delivery Services
DoorDash is Now Offering On-Demand Grocery Delivery
18
Anti-Deepfake Social Media Platforms
TikTok is Banning Deepfake Content on the Social Platform
17
Micro-Investment Platform Launches
Grab's Financial Arm Created New Personal Finance Features
16
Mobile-First Beauty Communities
Cherie's Platform Shares Personalized Content, Reviews & More
15
Phone Positivity Campaigns
Billie Eilish x Telekom Highlights Gen Z as Change-Makers
14
Green Screen Animation Toys
KlikBots are Posable Heroes & Villains for Creating Stop-Motion Films
13
Podcast Analytics Apps
Deezer Recently Launched a Dedicated Analytics App for Podcast Creators
12
Contact-Free Gas Payments
ExxonMobil and Waze Have Teamed Up for Contactless Fuel Payments
11
AI-Powered Accessibility Apps
Google's Lookout App Can Scan Documents and Food Labels for Users
10
Couples-Friendly Finance Events
Financially Ever After Helps Couples Talk About Money
9
Railroad Notification Safety Features
Waze is Adding a Railroad Alerts to All Users World Wide
8
Math-Answering Picture Filters
Google Lens is Creating a Math Filter Using Socratic's Technology
7
Low-Cost Telecom Smartphone Ranges
The New T-Mobile REVVL Smartphones Includes Three Models
6
Secure Messaging Request Features
The Signal App Added New Features for Message Requests
5
Mobile Earthquake Detection Networks
Google Uses Smartphones for an Earthquake Detection System
4
Locational Capacity-Managing Apps
W8LST Notifies Customers When Stores are Safe to Enter
3
Updated Retail Rewards Programs
The Michaels App Now Has an Expanded Rewards Program
2
Streaming Service Sharing Apps
'Notopass' Lets Users Share Login Info Discreetly
1
Well-Equipped Midrange Smartphones
The Google Pixel 4a Has a Snapdragon 730G Processor
Related Ideas
Co-Branded Smartphone Concepts
This iPhone x Galaxy Concept by Michael Ma Combines Aesthetics
Luxe Fashion House Smartphones
Samsung and Maison Margiela Present the Galaxy Z Flip 4 Smartphone
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
Handheld K-Beauty Devices
APR Corp. is Bringing Advanced K-Beauty Tech to CES 2024
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Electronic Eyebrow Makeup Applicators
L'Oréal Brow Magic Debuted at CES 2023
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Functionally Fashionable Mobile Accessories
These MOFT Mobile Accessories Debuted at CES 2023
Immersive Spatial DIY Apps
Lowe's Companies, Inc. Debuts Lowe's Style Studio for Apple Vision Pro
Autumn-Inspired Face Mask Collections
ESW Beauty Introduces the Autumn Glow Up Capsule
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Discount Retailer Mobile Apps
Family Dollar Debuted a New Mobile Shopping App for Customers
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Lifestyle Activity Tracking Apps
The 'Timeline It' App Tracks Virtually Any Activity or Event
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Nostalgic Handheld Gaming Phones
The Samsung Young Entertainer Nods to Earlier Eras
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Online Fashion Apps
'MUSINSA' Launched a New E-Commerce Fashion App in Singapore
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Metaverse Beauty Events
Metaverse Beauty Week is the First Annual Beauty Festival in the Metaverse
Gender Identity Discovery Apps
The 'Discover Me' App Helps Trans, Questioning & Other Individuals
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
IRL Dating Apps
The Blush App Aims to Enhance the Dating Experience with Real-World Connections
Ocular Support Smartphones
The TCL 40 NXTPAPER is a CES 2024 Innovation Optimized for Human Eyes
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Financial Support Apps
'Cleo' is Helping Gen Z Feel More Confident About Money
Fall-Ready Makeup Collections
Elate Beauty Recently Released the Covet Collection
Detachable Mobile Camera Lenses
The 'LensUltra' Lenses Elevate Smartphone Photography
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Lipstick-Paired Smartphones
This Limited-Edition Huawei Pocket S 520 Comes with Guerlain Lipsticks
Sustainable Technology Accessories
The Samsung Galaxy x MSFTSrep Eco-conscious Collection is Chic
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Democratic Digital Artwork Apps
The 'ArtzMe' App Makes Art Accessible to Everyone
Curvaceous Color-Changing Smartphones
The vivo V29e Has an Elegant, Dual-Tone Color Design
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Metaverse Phone Cases
The CASETiFY x ZEPETO Collection Shares Accessories & User-Generated Art
Early-Access Shopping Apps
The J.Crew App Provides Users Access to Sales 48 Hours in Advance
Next-Gen Display Smartphones
The TCL 50 Series Smartphones Come in Three Models
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Mobile 3D Scanning Apps
Epic Games and Capturing Reality Debut the RealityScan iOS App
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Hybrid Beauty Events
SEPHORiA: House Of Beauty Can Be Experienced in Person & Virtually
Mobile Cannabis Marketplaces
Fire & Flower's Spark Marketplace App Simplifies Orders
Makeup-Focused Metaverse Worlds
NYX Professional Makeup Unveils a Metaverse Experience in Roblox
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
AI-Powered Beauty Apps
Charlotte Tilbury Unveils its First Mobile Beauty App with AI Deep Learning
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Paper-Like Display Smartphones
These New TCL Smartphones Prioritize Eye Comfort
Mobile Game Discovery Platforms
Nostra's 'Discovery' Makes Games Available from Phone Lockscreens
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Jewelry Rewards Initiatives
Mejuri Launches a New App and Loyalty Program Called Mejuri+
Collaboration Artistic Smartphone Cases
These Samsung Galaxy Accessories Showcase Emerging Artists
Customized Convenience Retailer Apps
Family Express is Introducing a Personalized App Experience
Social Media-Like Study Apps
SHARPEN Aims to Be Just as Engaging and Convenient as Social Media
Cannabis Delivery Service Apps
Lantern Launches iOS App in Time for the Holidays
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
AI-Backed Makeup Apps
Estée Lauder Companies Debuts an AI-Powered Makeup Application
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Beauty Product Exploration Platforms
The Beautify.Tips Platform is for All Aspects of Beauty
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
Eye-Tracking Interface Smartphones
The Honor Magic 6 Will Feature the Magic Capsule Technology
Rewarding Dance Apps
Desperados Dance Club Brings the Uplifting Benefits of Movement to Gen Z
Horizontal Video Applications
TikTok is Testing a Landscape Full-Screen Video Mode for Creators
Digital Retailer Strategy Updates
This Walmart eCommerce Update Refreshes the Website and App
Personalization-Focused Mobile OSs
The Samsung One UI 5 Brings Enhanced Customization to Devices
Affordable Beauty Mobile Apps
The Brandefy App Helps You Make Cost-Effective Beauty Choices
Earth-Honoring AR Games
Balenciaga Launches the Regenerative Agriculture Experience
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Nostalgic Music Discovery Apps
The 'Rewind' App Helps Gen Z Delve Into the Music Of Past Decades
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Virtual Makeup Try-Ons
Parfums Christian Dior Launches a Virtual Try-On Consultation Service
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Home Decor Mobile Apps
Pottery Barn Officially Launches its Mobile App and New Design
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
iOS-Influenced Travel Apps
Uber’s Redesigned App Uses the Latest iPhone Features on iOS 16
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
Lifestyle Sales Expansions
At Home Launches Upgrades to Same-Day Delivery and a New Mobile App
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Photo Editing Mobile Expansions
Capture One Launches its Platform on Mobile Devices
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Digital-First Denim Brands
True Religion Will Become a Digital-First Brand with its New Mobile App
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Weather-Themed Cosmetic Campaigns
This e.l.f. Cosmetics Campaign Stars Meghan Trainor
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
Tycoon-Style Beauty Games
e.l.f. Cosmetics Launches a Digital Tycoon World on Roblox
Mobile Esports Events
Tribe Gaming Partners with Samsung for a Mobile Gaming Event in Las Vegas
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Open-Source Live-Stream Websites
Twitch Competitor Glimesh Launches its Official Mobile App
Smartphone Game Feature Expansions
Apple's iPhone Event Announced its Upcoming Game Launches
Revamped Grocery Loyalty Apps
Tesco Unveils the New and Improved Digital Clubcard and Grocery App
Curated Flight Deal Apps
The Going App Offers Expert and Personalized Travel Deals
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Mobile Convenience Apps
Kum & Go Unveils its New Mobile Shopping Platform and Rewards Program
Filter Monetization Initiatives
TikTok Launches the 'Effect Creator Rewards' Program for Effects
Mobile-Specific Esports Ceremonies
The Esports Awards and Matt Rutledge Launch 'The Mobies'
Comedic Beauty Series
e.l.f. Cosmetics' Vanity Table Talk is a Series That Shares Tips & Real Talk
Digital Commercial Payment Apps
Mastercard Unveils the Mobile Virtual Card App for Businesses
In-App Movie Information
IMDb Partners with TikTok to Share Movies and TV to a Wider Audience
Android-Compatible Esports Apps
ONE Esports Debuts a Mobile App for Southeast Asian Consumers
Social App-Sourced Tickets
TikTok Launches its New Live Event with Ticket Sales by Tickets.com
Creative Collaboration Clubs
Dazed Has Launched a New Social Media App Called Dazed Club