Michaels recently added more purchase incentives for its rewards program, which is accessible through the Michaels app. Using the Michaels app, users can manage their rewards and view weekly Rewards Specials, as well as see how many rewards they have earned. Customers can accrue awards through purchasing certain items. New members are also able to earn $5 credits for a minimum purchase of $25.
Vidya Jwala, the Chief Customer Officer for Michaels, released a statement about the new loyalty program, "Our revamped loyalty program allows us to create long-term engagement with our Michaels Rewards members, while strengthening our relationships with the maker community."
Jwala also stated that the company will be looking at ways to improve the program as it grows.
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Why This Trend Is Growing
- Expanded Retail Rewards Programs
- Retailers are expanding their rewards programs to increase customer loyalty and engagement.
- Mobile Rewards Management
- Users can manage their rewards and view rewards specials through mobile apps.
- First-purchase Incentives
- Retailers are incentivizing new customers with credits for first-time purchases.
Industries Being Reshaped
- Retail
- Retail companies can implement or expand rewards programs to increase customer loyalty and engagement.
- Mobile App Development
- Developers can create mobile apps to manage rewards programs for retailers.
- Marketing and Advertising
- Marketing professionals can develop and promote first-purchase incentives to increase customer acquisition.
