AI-Integrated Toothbrush Launches

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Colgate Created a Smart Toothbrush with an Accompanying App

— August 17, 2020 — Lifestyle
Colgate recently launched a new smart toothbrush, which is titled 'hum by Colgate.' The smart toothbrush operates using AI as well as connected sponsors. The new Ai-powered toothbrush is available in two different models, one with a rechargeable battery, and one with a replaceable battery system. The rechargeable unit is priced at $69.99, and the replaceable toothbrush will cost $49.99.

Colgate's 'hum by Colgate' brush is able to monitor the position of the toothbrush using a gyroscope and an accelerometer that can monitor speed. The sensors are able to track how a person brushes their teeth. The data can be synced to an app, which will inform users how they can improve their brushing routines.

Image Credit: Colgate

Trend Themes

  1. AI-powered Toothbrushes — The trend of integrating AI into toothbrushes creates opportunities for disruptive innovation in dental health technology.
  2. Connected Dental Hygiene Products — The trend of connecting dental hygiene products to apps and smart devices creates opportunities for disruptive innovation in the oral care industry.
  3. Smart Personal Care Devices — The trend of integrating AI and IoT technology into personal care devices creates opportunities for disruptive innovation in the consumer electronics market.

Industry Implications

  1. Dental Health Technology — The dental health technology industry can leverage AI and connected devices to disrupt the oral care market.
  2. Consumer Electronics — The consumer electronics industry can benefit from integrating AI and IoT technology into personal care devices.
  3. Oral Care — The oral care industry can leverage AI and connected devices to enhance and disrupt traditional toothbrushing and dental hygiene.
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