Colgate recently launched a new smart toothbrush, which is titled 'hum by Colgate.' The smart toothbrush operates using AI as well as connected sponsors. The new Ai-powered toothbrush is available in two different models, one with a rechargeable battery, and one with a replaceable battery system. The rechargeable unit is priced at $69.99, and the replaceable toothbrush will cost $49.99.
Colgate's 'hum by Colgate' brush is able to monitor the position of the toothbrush using a gyroscope and an accelerometer that can monitor speed. The sensors are able to track how a person brushes their teeth. The data can be synced to an app, which will inform users how they can improve their brushing routines.
Image Credit: Colgate
Key Themes Behind This Trend
- AI-powered Toothbrushes
- The trend of integrating AI into toothbrushes creates opportunities for disruptive innovation in dental health technology.
- Connected Dental Hygiene Products
- The trend of connecting dental hygiene products to apps and smart devices creates opportunities for disruptive innovation in the oral care industry.
- Smart Personal Care Devices
- The trend of integrating AI and IoT technology into personal care devices creates opportunities for disruptive innovation in the consumer electronics market.
Where This Applies
- Dental Health Technology
- The dental health technology industry can leverage AI and connected devices to disrupt the oral care market.
- Consumer Electronics
- The consumer electronics industry can benefit from integrating AI and IoT technology into personal care devices.
- Oral Care
- The oral care industry can leverage AI and connected devices to enhance and disrupt traditional toothbrushing and dental hygiene.
