These September 2017 interactive marketing trends cover a range of unique branded experiences, interactive packaging designs, and memorable campaigns that get consumers involved.
An example an interesting interactive packaging design in the new 'La Mer' lotion, which comes in a box that's inspired by a retro pinball machine. Apart from standing out on store shelves, the game incites consumers to linger a little longer as they attempt to complete it. Due to this interactive element, the La Mer lotion makes for the ideal gift, and prompts consumers to test out the product for themselves.
One immersive experience that's featured is the 'Stranger Things' pop-up bar in Chicago, which was dubbed 'The Upside Down.' Although the bar is packed with references from the popular Netflix-original series, its decor and menu focuses most specifically on the character Eleven.
Top 35 Interactive Trends in September
From Glamorous F1 Experiences to Cheesy Pop-Up Restaurants:
Riley von Niessen — Sep 27, 2017 — Marketing
35
Multi-Sensory Cola Advertisements
This Coca-Cola Advertisement Has Been Awarded Two World Records
34
Glamorous F1 Experiences
Heineken's More Than a Race Campaign Shows the Magic of the F1 Experience
33
Meaning-Making Beer Pop-Ups
The San Miguel Experience Sees the Beer Brand Looking to Inspire
32
Haunting Scavenger Hunts
Annabelle Teamed Up with Mezco to Take Over Ripley's Believe It Or Not!
31
Kaleidoscopic Lip Kits
This Clarins Lip Product Packaging Offers a Fun Way to Find a Match
30
Sci-Fi Series Pop-Up Bars
A Stranger Things Pop-Up Bar Has Opened Its Doors in Chicago
29
Social Media-Friendly Desserts
Häagen Dazs Has Rebranded To Offer a Bold, Contemporary New Look
28
Experiential Wine Campaign Launches
This Barefoot Wine Campaign Kicked Off with a Mobile Wine Bar
27
Humorously Small Treat Trucks
The World's Smallest Ice Cream Truck is Handing Out Free Cones
26
Solar Eclipse-Themed Doughnuts
Krispe Kreme's Solar Eclipse Treat Puts a Dark Twist on a Classic
25
Fast Food Puppets
Krystal Puppets Have Been Donated to the Center for Puppetry Arts
24
Stress-Reducing VR Experiences
Relax VR Offers Soothing Immersive Experiences
23
Urban Ziplining Experiences
London's Future Forest Offers a 40-Meter Zipline in a Shopping Center
22
Pinball-Themed Lotion Packaging
The New La Mer Lotion is Offered in Interactive Packaging
21
Sparkling Water Dining Events
S.Pellegrino's 'Itineraries of Taste' is a Dining Series in London
20
QR Tourism Campaigns
The Hong Kong Tourism Board is Sharing the City with Artfully Designed Codes
19
Elderflower Liqueur Pop-Ups
The Maison St-Germain Pop-Up Feted the Decadence of Summer
18
In-Store Pizza Pick-Up Stations
Little Caesars' Pizza Portal is a Place to Grab Mobile Orders
17
Educational Water Events
The Children's Water Festival Highlights the Importance of Conservation
16
B2B Experience Zones
Legrand's 'Innoval' Experience Center in Mumbai Showcases its B2B Products
15
Dishwasher-Inspired Theme Parks
LG's QuadWash Water Park Offers a Unique Way to Beat the Heat
14
Cheesy Pop-Up Restaurants
The Spotted Cheetah is a Cheetos-Based Restaurant in New York
13
Immersive IFE Headsets
Air France is Trialing Immersive In-Flight Entertainment Headsets
12
Nostalgic Mobile Clothing Pop-Ups
Limited Too Has Come Back to Offer a Mobile Pop-Up Shop
11
Back-to-School Prize Lockers
Dixie Outlet Mall's Prize Locker Unlocks Access to Daily Giveaways
10
Interactive Online Shopping Profiles
Sephora Profiles Allow Consumers to Streamline Their Shopping
9
AR Scavenger Hunts
Disney and Lucasfilm are Launching an AR Event Called 'Find the Force'
8
Cliffside Pop-Up Shops
37.5 Technology Set Up Its 'Cliffside Shop' on the Face of a Mountain
7
Celebrity Identity Politics Art
Solange Knowles Created Interactive Art for Tate Modern's Website
6
Collaborative VR Missions
Warner Brothers' Dunkirk Film is Enhanced by a Co-Play VR Experience
5
Meteor-Based Body Scrubs
BLAQ Offers a Body Scub Made from Meteor Powder
4
Personalized Stunt Driving Films
Ford's 'Go Faster' Puts Fans in a Stunt Driving Trailer
3
Connected Sports-Viewing Glasses
Snapchat Will Be Dispensing Its Spectacles at the 2017 US Open
2
Dorm Room Makeover Videos
Wayfair Offers Dorm Room Design Ideas on Its YouTube Channel
1
Podcast Marketing Overviews
The IAB Has Released Its First Podcast Playbook
Related Ideas
Luxury Holiday-Themed Pop-Ups
Loro Piana Unveils its Holiday 2025 Pop-Up Store at Yorkdale
Immersive Multi-Brand Beauty Pop-Ups
Sephora Partners with Amorepacific for 'Seoul in the City'
Newsstand-Style Pop-Up Series
Uber Eats x ALDI Celebrated Their Partnership with 'The Daily Feed'
Interactive Fashion Horror Games
The Room by Gentle Monster Reimagines Brand Storytelling
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Conversational Product Packaging
Digital Link's Cleo Assistant Lets Consumers Speak to Products
Next-Gen K-Beauty Pop-Ups
MUSKAT Hosted a Five Day Immersive Experience in L.A.
Large-Scale Apéritif Activations
Aperol Kicked Off its 'Summer of Spritz Campaign' in NYC
Series-Inspired Newspaper Pop-Ups
Peacock Featured a Custom Newsstand for ‘The Paper’
Luxury Menswear Apparel Pop-Ups
Louis Vuitton's Soho Pop-Up Showcases the Fall/Winter 2025 Vision
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Bakery-Themed Beauty Pop-Ups
Clarins' Sweet Spot Activation Celebrates a Decade of Lip Comfort Oil
Summer Fragrance-Inspired Pop-Ups
Maison Margiela Launched a Pop-Up Café in Amsterdam
Theatrical Cocktail Experiences
The Theatre by ZLB23 Unfolds at a Seven-Seat Bar
Sensory Supermarket Pop-Ups
ALDI will Host a 'A Very ALDI Holiday' Pop-Up in NYC
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Luxury Fashion-Inspired Hospitality Initiatives
Burberry and the Standard Ibiza Hotel Partner
Nutrition-Forward Treat Shop Pop-Ups
Bloom Nutrition Hosted the Very Successful Treat Shoppe
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
K-Beauty Paris Pop-Ups
MEDIPEEL Hosted a Paris Printemps Pop-Up
Interactive Soccer-Themed Brand Activations
Henkel House Was Designed to Delight US Soccer Fans
House Party Pop-Ups
The Boots Beauty House Party Takes Guests Through a Beauty Routine
AI-Driven Shoppable Catwalks
Topshop and THG Studios are Hosting a Next-Gen Fashion Experience
Show-Inspired QSR Menus
The Stranger Things Meals Campaign Introduces Two Parallel Food Options
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Interactive Motorsport-Inspired Gaming Experiences
EB Games Boasts Mario Kart World in Montreal
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Community-Driven Shopping Experiences
A TikTok Shop Pop-Up is Coming to Westfield Stratford
Dubai Chocolate Pop-Ups
FIX Dessert Chocolatier's Pop-Up Concept Features Viral Favorites
Constellation-Inspired Luxury Pop-Ups
Chanel Ran the Winter Constellation Pop-Up in Toronto
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Multi-Sensory Nail Polish Activations
Beetles Gel Polish Runs the Taste of Spring Event
Experiential Beauty Campaigns
Heathrow Airport Launched Immersive Beauty Experiences
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
At-Home Beauty Tech Pop-Ups
Ulike Hosted its 'Endless Summer Pop-Up' in Santa Monica
Multisensory Gourmand Pop-Ups
Lush's Café Gourmand Pop-Up Immerses Visitors in Cozy Scents
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Large-Scale Nail Polish Experiences
OPI Celebrated its 45th Anniversary with an Immersive Event
Grocery-Inspired SPF Pop-Ups
Beauty of Joseon's Morning Moisturizer SPF Grocery is Experiential
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Dynamic Scent-Inspired Fashion Presentations
Startup Fashion Week 2026 Concluded Its Program
Community-First Beauty Hubs
The Immersive Club MAC Retail Concept Features Experiential Zones
K-Beauty Pop-Ups
Amorepacific and Sephora's Multi-Brand Launches in New York
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
Next-Generation Hair Treatment Pop-Ups
Pop Up Mob & Olaplex Design a Multi-Day Experiential Pop-Up
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Annual Summer Pop-Ups
Dior’s Lucky Collection Enters Harrods with Starry Retail Experience
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
Sensorial Beauty Pop-Ups
The Pinterest x NYX Gimme Gummy Bar Entices Gen Z with ASMR & More
Swedish-Style Kitchen Pop-Ups
IKEA House Warming Showcases Cooking & Eating Essentials
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Design Food Exhibitions
IKEA's Food for Thought Exhibition in Milan Explores Cooking Rituals
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Sci-Fi Series Shopping Experiences
Stranger Things 5 at Target Invites Fans into Hawkins
Interactive Treat Campaigns
DQ Canada Launches its Loyalty-Based 'Falling Treats' Campaign
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
Desert Noodle Pop-Ups
An Immersive Maruchan Pop-Up is Coming to Cabazon for Festival Season
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Immersive Curl-Powered Pop-Ups
göt2b is Helping Gen Z & Millennials Celebrate Their Waves & Coils
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Interactive Fashion Games
Gucci La Famiglia Mystery Unfolds Turns the Collection into a Game
AI-Driven Fragrance Experiences
The HOLA Fragrance Pop-Up Features a Scent-to-Language Experience
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Luxe Parisian-Inspired Pop-Ups
The Longchamp x Constantin Riant Pop-Up is Uniquely Parisian
Beauty Shopper Transports
Sephora & Lyft Media's Delivered to Beauty Sent Shoppers to Stores
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Limited Edition Peelable Bottles
S.Pellegrino Redesigns its Bottles to Spark Social Interaction
Luxury Sports Hospitality
The Ritz-Carlton Blends SailGP Access With Experiential Travel Packages
Game-Themed Beauty Pop-Ups
Benefit Cosmetics' Beneland Shares Playful, Giftable Product Sets
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Experience-Enhancing POS Retail Apps
MomentScience Reveals MomentApps
Playful Tokyo Pop-Ups
Duomart Introduces a Themed Convenience Experience in Tokyo
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Gamified Grocery Activations
The Asda Check-Out Challenge Leveraged a Nostalgic Game Show Format
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Experiential Flavor Campaigns
McCormick Launches a Multi-Sensory Black Currant Dining Experience
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Audio Experience-Integrated Beverage Packaging
TapTunes, Inc. Has Introduced Virtual Wax
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
First-Of-Its-Kind Consumer Aesthetics Events
OrangeTwist Debuts the TwistX Event
Collaborative Packaging Development
UNITED CAPS Launches Live Packaging Co-Creation Sessions
High-Profile Experiential Luxury Initiatives
Moët Hennessy is Formula 1 Global Luxury Partner
Ice Cream-Branded ASMR Studios
Magnum Canada's ASMR Studio is Unique and Experiential
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Celebratory Beauty Expansion Campaigns
KimChiChic Beauty Celebrates Its Inclusion in Ulta
Protein Cheese Activations
Armstrong Cheese Celebrated its Protein Offerings with a Fridge Pop-Up
Interactive Beauty Destinations
Superdrug Beauty Playgrounds Inspire Fun & Product Discovery
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Pixelated Runway Displays
Fendi Works Together with Marc Newson for a Dynamic Set at Ss26
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Festival-Themed Retail Snack Campaigns
Kellanova Announced Flavour Fest ’25 in the UK
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Engagement Popup Builders
CookUp Creates Custom Popups To Make Your Product Impossible To Ignore
Immersive Cultural Dining Experiences
HIRAKUZA Ginza Tokyo Combines Sumo Wrestling with Dining
Gamified Destination Tourism
Connecticut Launches Rewards Platform for Local Exploration
Collaborative Beauty Events
Stoney Clover Lane X Hello Kitty and Friends Host a Pop-Up Event
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Cherry-Themed Bar Pop-Ups
Phlur and Space NK are Treating London to an Experiential Activation
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Immersive Nighttime Theme Parks
SeaWorld Combines Concerts, Drone Displays and Live Entertainment
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
Accessible Summertime Retailer Refreshments
The Latest Tesco Summer Food Range Has Over 230 Items
Immersive K-Culture Expos
K-EXPO USA Combines K-Pop, Food and Lifestyle Experiences
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Refreshed Cocktail Menu Variants
Be At One Introduced a Trial-Tested Menu Update