These September 2017 interactive marketing trends cover a range of unique branded experiences, interactive packaging designs, and memorable campaigns that get consumers involved.
An example an interesting interactive packaging design in the new 'La Mer' lotion, which comes in a box that's inspired by a retro pinball machine. Apart from standing out on store shelves, the game incites consumers to linger a little longer as they attempt to complete it. Due to this interactive element, the La Mer lotion makes for the ideal gift, and prompts consumers to test out the product for themselves.
One immersive experience that's featured is the 'Stranger Things' pop-up bar in Chicago, which was dubbed 'The Upside Down.' Although the bar is packed with references from the popular Netflix-original series, its decor and menu focuses most specifically on the character Eleven.
Top 35 Interactive Trends in September
From Glamorous F1 Experiences to Cheesy Pop-Up Restaurants:
Riley von Niessen — Sep 27, 2017 — Marketing
35
Multi-Sensory Cola Advertisements
This Coca-Cola Advertisement Has Been Awarded Two World Records
34
Glamorous F1 Experiences
Heineken's More Than a Race Campaign Shows the Magic of the F1 Experience
33
Meaning-Making Beer Pop-Ups
The San Miguel Experience Sees the Beer Brand Looking to Inspire
32
Haunting Scavenger Hunts
Annabelle Teamed Up with Mezco to Take Over Ripley's Believe It Or Not!
31
Kaleidoscopic Lip Kits
This Clarins Lip Product Packaging Offers a Fun Way to Find a Match
30
Sci-Fi Series Pop-Up Bars
A Stranger Things Pop-Up Bar Has Opened Its Doors in Chicago
29
Social Media-Friendly Desserts
Häagen Dazs Has Rebranded To Offer a Bold, Contemporary New Look
28
Experiential Wine Campaign Launches
This Barefoot Wine Campaign Kicked Off with a Mobile Wine Bar
27
Humorously Small Treat Trucks
The World's Smallest Ice Cream Truck is Handing Out Free Cones
26
Solar Eclipse-Themed Doughnuts
Krispe Kreme's Solar Eclipse Treat Puts a Dark Twist on a Classic
25
Fast Food Puppets
Krystal Puppets Have Been Donated to the Center for Puppetry Arts
24
Stress-Reducing VR Experiences
Relax VR Offers Soothing Immersive Experiences
23
Urban Ziplining Experiences
London's Future Forest Offers a 40-Meter Zipline in a Shopping Center
22
Pinball-Themed Lotion Packaging
The New La Mer Lotion is Offered in Interactive Packaging
21
Sparkling Water Dining Events
S.Pellegrino's 'Itineraries of Taste' is a Dining Series in London
20
QR Tourism Campaigns
The Hong Kong Tourism Board is Sharing the City with Artfully Designed Codes
19
Elderflower Liqueur Pop-Ups
The Maison St-Germain Pop-Up Feted the Decadence of Summer
18
In-Store Pizza Pick-Up Stations
Little Caesars' Pizza Portal is a Place to Grab Mobile Orders
17
Educational Water Events
The Children's Water Festival Highlights the Importance of Conservation
16
B2B Experience Zones
Legrand's 'Innoval' Experience Center in Mumbai Showcases its B2B Products
15
Dishwasher-Inspired Theme Parks
LG's QuadWash Water Park Offers a Unique Way to Beat the Heat
14
Cheesy Pop-Up Restaurants
The Spotted Cheetah is a Cheetos-Based Restaurant in New York
13
Immersive IFE Headsets
Air France is Trialing Immersive In-Flight Entertainment Headsets
12
Nostalgic Mobile Clothing Pop-Ups
Limited Too Has Come Back to Offer a Mobile Pop-Up Shop
11
Back-to-School Prize Lockers
Dixie Outlet Mall's Prize Locker Unlocks Access to Daily Giveaways
10
Interactive Online Shopping Profiles
Sephora Profiles Allow Consumers to Streamline Their Shopping
9
AR Scavenger Hunts
Disney and Lucasfilm are Launching an AR Event Called 'Find the Force'
8
Cliffside Pop-Up Shops
37.5 Technology Set Up Its 'Cliffside Shop' on the Face of a Mountain
7
Celebrity Identity Politics Art
Solange Knowles Created Interactive Art for Tate Modern's Website
6
Collaborative VR Missions
Warner Brothers' Dunkirk Film is Enhanced by a Co-Play VR Experience
5
Meteor-Based Body Scrubs
BLAQ Offers a Body Scub Made from Meteor Powder
4
Personalized Stunt Driving Films
Ford's 'Go Faster' Puts Fans in a Stunt Driving Trailer
3
Connected Sports-Viewing Glasses
Snapchat Will Be Dispensing Its Spectacles at the 2017 US Open
2
Dorm Room Makeover Videos
Wayfair Offers Dorm Room Design Ideas on Its YouTube Channel
1
Podcast Marketing Overviews
The IAB Has Released Its First Podcast Playbook
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Streaming Service Restaurants
The Netflix Bites Pop-Up Serves Dishes from Netflix Series
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Retail Exhibition Experiences
TAG Heuer Unveils a Set of Exhibition Windows and Pop-Up at Harrods
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Festival-Inspired Japanese Snack Boxes
TokyoTreat's Subscription Box is Themed & Limited-Edition
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Branded Design Exhibitions
The MUJI IS Exhibit is Running in New York Between May 18th & June 4th
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Immersive Lighting Installations
Occhio Spotlights Innovation & Imagination with New Installation
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Virtual Chocolate Stores
Lindt & Sprüngli USA Created Its First-Ever 3D Virtual Online Store
Popcorn Dispenser Billboards
Streaming Service ITVX Marked Its Launch by Sharing Snacks in the UK
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Experiential Kimchi Pop-Ups
The Jongga Flavourverse is an Immersive Destination Devoted to Kimchi
Autumn eCommerce Fashion Pop-Ups
This SHEIN Pop-Up Will Celebrate the Arrival of Fall Fashions
Emotive Fragrance Pop-Ups
Charlotte Tilbury's London Experience Explores the Future of Fragrance
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Summer-Themed Cafe Rewards Games
The Starbucks Summer Game: Adventure Awaits is Interactive
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Erie Halloween Pop-Ups
Black Lagoon Unveils Eerie 2023 Pop-Up Locations for Halloween Thrills
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Eye-Catching Tabletop Designs
Tableau Boasts a Range of Hand-drawn and Embroidered Designs
Digital Product Care Brochures
'Lolita & Zoitza' Partnered with Tapkit on Informative Brochures
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Virtual Reality Treatment Experiences
xydrobe and Dr. Barbara Strum Unveils the Pause Experience
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Nature-Inspired Tech Booths
SUMSEI is Said to Unveil a Distinctive Booth at CES 2024
Hybrid Beauty Events
SEPHORiA: House Of Beauty Can Be Experienced in Person & Virtually
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Streamlined Shoppable Video Ads
Instacart Launches New Shoppable Video Ads in 'Ads Manager'
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Immersive Furniture Company Exhibitions
IKEA Unveils the Future Together Exhibition at MDW
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Immersive Trivia Experiences
The Samsung SmartThings Connected Home Experience is Now Open
Bag-Inspired Large-Scale Installations
IKEA's Iconic FRAKTA Bag Takes the Spotlight in Chicago
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
TV-Show Christmas Markets
The Emily In Paris Pop-Up In NYC Transported Visitors to Paris
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Pop Culture-Inspired Rentals
Airbnb Unveils the New 'Icons' Experiences for Short-Term Guests
Conversation-Encouraging Retail Spaces
PlayLab Inc Creates a Flagship Store for MadHappy
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Edible QR Codes
The interiqr 3D Printing Technique Turns Food Into Edible Tags
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs