These September 2017 interactive marketing trends cover a range of unique branded experiences, interactive packaging designs, and memorable campaigns that get consumers involved.
An example an interesting interactive packaging design in the new 'La Mer' lotion, which comes in a box that's inspired by a retro pinball machine. Apart from standing out on store shelves, the game incites consumers to linger a little longer as they attempt to complete it. Due to this interactive element, the La Mer lotion makes for the ideal gift, and prompts consumers to test out the product for themselves.
One immersive experience that's featured is the 'Stranger Things' pop-up bar in Chicago, which was dubbed 'The Upside Down.' Although the bar is packed with references from the popular Netflix-original series, its decor and menu focuses most specifically on the character Eleven.
Top 35 Interactive Trends in September
From Glamorous F1 Experiences to Cheesy Pop-Up Restaurants:
Riley von Niessen — Sep 27, 2017 — Marketing
35
Multi-Sensory Cola Advertisements
This Coca-Cola Advertisement Has Been Awarded Two World Records
34
Glamorous F1 Experiences
Heineken's More Than a Race Campaign Shows the Magic of the F1 Experience
33
Meaning-Making Beer Pop-Ups
The San Miguel Experience Sees the Beer Brand Looking to Inspire
32
Haunting Scavenger Hunts
Annabelle Teamed Up with Mezco to Take Over Ripley's Believe It Or Not!
31
Kaleidoscopic Lip Kits
This Clarins Lip Product Packaging Offers a Fun Way to Find a Match
30
Sci-Fi Series Pop-Up Bars
A Stranger Things Pop-Up Bar Has Opened Its Doors in Chicago
29
Social Media-Friendly Desserts
Häagen Dazs Has Rebranded To Offer a Bold, Contemporary New Look
28
Experiential Wine Campaign Launches
This Barefoot Wine Campaign Kicked Off with a Mobile Wine Bar
27
Humorously Small Treat Trucks
The World's Smallest Ice Cream Truck is Handing Out Free Cones
26
Solar Eclipse-Themed Doughnuts
Krispe Kreme's Solar Eclipse Treat Puts a Dark Twist on a Classic
25
Fast Food Puppets
Krystal Puppets Have Been Donated to the Center for Puppetry Arts
24
Stress-Reducing VR Experiences
Relax VR Offers Soothing Immersive Experiences
23
Urban Ziplining Experiences
London's Future Forest Offers a 40-Meter Zipline in a Shopping Center
22
Pinball-Themed Lotion Packaging
The New La Mer Lotion is Offered in Interactive Packaging
21
Sparkling Water Dining Events
S.Pellegrino's 'Itineraries of Taste' is a Dining Series in London
20
QR Tourism Campaigns
The Hong Kong Tourism Board is Sharing the City with Artfully Designed Codes
19
Elderflower Liqueur Pop-Ups
The Maison St-Germain Pop-Up Feted the Decadence of Summer
18
In-Store Pizza Pick-Up Stations
Little Caesars' Pizza Portal is a Place to Grab Mobile Orders
17
Educational Water Events
The Children's Water Festival Highlights the Importance of Conservation
16
B2B Experience Zones
Legrand's 'Innoval' Experience Center in Mumbai Showcases its B2B Products
15
Dishwasher-Inspired Theme Parks
LG's QuadWash Water Park Offers a Unique Way to Beat the Heat
14
Cheesy Pop-Up Restaurants
The Spotted Cheetah is a Cheetos-Based Restaurant in New York
13
Immersive IFE Headsets
Air France is Trialing Immersive In-Flight Entertainment Headsets
12
Nostalgic Mobile Clothing Pop-Ups
Limited Too Has Come Back to Offer a Mobile Pop-Up Shop
11
Back-to-School Prize Lockers
Dixie Outlet Mall's Prize Locker Unlocks Access to Daily Giveaways
10
Interactive Online Shopping Profiles
Sephora Profiles Allow Consumers to Streamline Their Shopping
9
AR Scavenger Hunts
Disney and Lucasfilm are Launching an AR Event Called 'Find the Force'
8
Cliffside Pop-Up Shops
37.5 Technology Set Up Its 'Cliffside Shop' on the Face of a Mountain
7
Celebrity Identity Politics Art
Solange Knowles Created Interactive Art for Tate Modern's Website
6
Collaborative VR Missions
Warner Brothers' Dunkirk Film is Enhanced by a Co-Play VR Experience
5
Meteor-Based Body Scrubs
BLAQ Offers a Body Scub Made from Meteor Powder
4
Personalized Stunt Driving Films
Ford's 'Go Faster' Puts Fans in a Stunt Driving Trailer
3
Connected Sports-Viewing Glasses
Snapchat Will Be Dispensing Its Spectacles at the 2017 US Open
2
Dorm Room Makeover Videos
Wayfair Offers Dorm Room Design Ideas on Its YouTube Channel
1
Podcast Marketing Overviews
The IAB Has Released Its First Podcast Playbook
Related Ideas
Luxury Holiday-Themed Pop-Ups
Loro Piana Unveils its Holiday 2025 Pop-Up Store at Yorkdale
Immersive Multi-Brand Beauty Pop-Ups
Sephora Partners with Amorepacific for 'Seoul in the City'
Newsstand-Style Pop-Up Series
Uber Eats x ALDI Celebrated Their Partnership with 'The Daily Feed'
Interactive Fashion Horror Games
The Room by Gentle Monster Reimagines Brand Storytelling
Conversational Product Packaging
Digital Link's Cleo Assistant Lets Consumers Speak to Products
Experiential Multisensory Pop-Ups
Pleasing's Immersive PleasingLand Includes a “Scent Arcade”
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Bakery-Themed Beauty Pop-Ups
Clarins' Sweet Spot Activation Celebrates a Decade of Lip Comfort Oil
Theatrical Cocktail Experiences
The Theatre by ZLB23 Unfolds at a Seven-Seat Bar
Summer Fragrance-Inspired Pop-Ups
Maison Margiela Launched a Pop-Up Café in Amsterdam
Sensory Supermarket Pop-Ups
ALDI will Host a 'A Very ALDI Holiday' Pop-Up in NYC
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Nutrition-Forward Treat Shop Pop-Ups
Bloom Nutrition Hosted the Very Successful Treat Shoppe
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Interactive Soccer-Themed Brand Activations
Henkel House Was Designed to Delight US Soccer Fans
House Party Pop-Ups
The Boots Beauty House Party Takes Guests Through a Beauty Routine
AI-Driven Shoppable Catwalks
Topshop and THG Studios are Hosting a Next-Gen Fashion Experience
Show-Inspired QSR Menus
The Stranger Things Meals Campaign Introduces Two Parallel Food Options
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Experiential fragrance
CPL Aromas Creates Interactive Scent Worlds for Emotional Engagement
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Multi-Sensory Nail Polish Activations
Beetles Gel Polish Runs the Taste of Spring Event
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Interactive Tasting Experiences
CJ BIO Calls Attention to its TasteNrich® Taste Lab
Dynamic Scent-Inspired Fashion Presentations
Startup Fashion Week 2026 Concluded Its Program
Skincare-Inspired Dessert Pop-Ups
La Mer & Chef Neil Perry Launched a Retro Ice Cream Pop-Up
Multisensory Gourmand Pop-Ups
Lush's Café Gourmand Pop-Up Immerses Visitors in Cozy Scents
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Tea Experience Bars
HeyTea's Teabar Expands Tea into Desserts, Tastings, and Social Experiences
Large-Scale Nail Polish Experiences
OPI Celebrated its 45th Anniversary with an Immersive Event
K-Beauty Pop-Ups
Amorepacific and Sephora's Multi-Brand Launches in New York
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
Next-Generation Hair Treatment Pop-Ups
Pop Up Mob & Olaplex Design a Multi-Day Experiential Pop-Up
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Experiential K-Beauty Retail
Yepoda Opens an Immersive Flagship Store in Seoul
Prestige Beauty Storefronts
Ulta Unveiled Its Times Square Experiential Store
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Industrial-Inspired Brand Events
Reitmans Reimagined its Distribution Centre for a Curated Event
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
Sensorial Beauty Pop-Ups
The Pinterest x NYX Gimme Gummy Bar Entices Gen Z with ASMR & More
Swedish-Style Kitchen Pop-Ups
IKEA House Warming Showcases Cooking & Eating Essentials
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Grocery-Inspired SPF Pop-Ups
Beauty of Joseon's Morning Moisturizer SPF Grocery is Experiential
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Sci-Fi Series Shopping Experiences
Stranger Things 5 at Target Invites Fans into Hawkins
Interactive Treat Campaigns
DQ Canada Launches its Loyalty-Based 'Falling Treats' Campaign
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Desert Noodle Pop-Ups
An Immersive Maruchan Pop-Up is Coming to Cabazon for Festival Season
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Interactive Fashion Games
Gucci La Famiglia Mystery Unfolds Turns the Collection into a Game
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
RGB-Themed Pop-Up Activations
Hisense Debuted a Pop-Up FIFA Activation at Hudson Yard
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Content-Driven Flagship Retail
GARAGE Builds an Immersive Flagship in New York's Flatiron District
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Luxury Sports Hospitality
The Ritz-Carlton Blends SailGP Access With Experiential Travel Packages
Limited Edition Peelable Bottles
S.Pellegrino Redesigns its Bottles to Spark Social Interaction
Fashion-Beauty Convergence
Première Vision and Cosmetic Valley Unite Fashion and Beauty Brands
Game-Themed Beauty Pop-Ups
Benefit Cosmetics' Beneland Shares Playful, Giftable Product Sets
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Bubble Wrap Billboards
Tombola's Interactive Billboards Engage Passersby with a Sensory Activity
Experience-Enhancing POS Retail Apps
MomentScience Reveals MomentApps
Mobile Brand Experiences
M&M's Brings an Interactive Caravan to the Tour De France
Playful Tokyo Pop-Ups
Duomart Introduces a Themed Convenience Experience in Tokyo
Interactive Artisan Coffee Campaigns
The Illy Summer Campaign Will Immerse Consumers
Experiential Flavor Campaigns
McCormick Launches a Multi-Sensory Black Currant Dining Experience
First-Of-Its-Kind Consumer Aesthetics Events
OrangeTwist Debuts the TwistX Event
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Collaborative Packaging Development
UNITED CAPS Launches Live Packaging Co-Creation Sessions
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Mobile Luxury Boutiques
Mytheresa Tours the Hamptons with a Curated Mobile Boutique
High-Profile Experiential Luxury Initiatives
Moët Hennessy is Formula 1 Global Luxury Partner
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Gamified Destination Tourism
Connecticut Launches Rewards Platform for Local Exploration
Immersive DIY Events
DIY CON Brings Hands-On Workshops and Creator-Led Experiences
Celebratory Beauty Expansion Campaigns
KimChiChic Beauty Celebrates Its Inclusion in Ulta
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Sports Fandom Beauty
E.l.f. Creates Immersive Beauty Experiences Around Global Soccer
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Franchise Commerce Marketing
poppi Connects Retail Products with Love Island Experiences
Immersive Cultural Dining Experiences
HIRAKUZA Ginza Tokyo Combines Sumo Wrestling with Dining
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
Interactive Travel Publications
Destination Niagara Combines Storytelling with Trip Planning
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Immersive K-Culture Expos
K-EXPO USA Combines K-Pop, Food and Lifestyle Experiences
Interactive Real Estate Showrooms
DUNE Uses Eyefactive Touchscreens for Virtual Property Tours
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Ad-Friendly Vertical Video Feeds
Instacart Debuts the Immersive Feed Feature on Its Platform
Entertainment-Driven Direct Mail
Valpak and Hallmark Turn Mailers into Movie Experiences
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Hybrid Beauty Discovery
Ulta Beauty Finds Gen Alpha Blends AI Tools with In-Store Shopping
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Phygital Loyalty Experiences
Lush Links App Rewards to In-Store Events and Services
Cherry-Themed Bar Pop-Ups
Phlur and Space NK are Treating London to an Experiential Activation
Experiential Trade Shows
Wines Experience Reinvents Industry Networking in London
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Interactive Fast-Casual Dining
Pepper Lunch Expands Its Sizzling DIY Dining Concept
Snack Bar-Promoting Experiential Campaigns
Einstein Energy Super Snack Bars Ran a Campaign at SXSW
Experiential Brand Roles
Lagunitas Recruits a Beer Roadie for the Iron Maiden Tour
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub
Immersive Narrative Tourism
EF Ultimate Break Turns Ashridge House Into a Live Murder Mystery Game
Interactive Cinematic Attractions
Disney Expanded Star Wars Storytelling Across Theme Parks
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Refreshed Cocktail Menu Variants
Be At One Introduced a Trial-Tested Menu Update