Successful selfie campaigns leverage social media to create hyper-engaged, low-budget and viral advertising by getting followers of a brand or movement to post photos or videos of themselves interacting with a product or engaging with a concept.
The motivations behind selfie campaigns vary wildly -- from the political to the commercial to just-for-fun movements. In one example, a viral selfie campaign swept through Lebanon in support of an Olympian who had racy photos leaked online. Supporters posted comedic all-but-nude selfies with the hashtag #StripForJackie to protest the violation of the professional skier's privacy. Moreover, the Samsung Galaxy S5 selfie challenge asked random beach-goers to strip down and dive in to test the new phone's underwater capabilities. Those brave enough to go along with the experiment were rewarded with an S5 of their own.
Selfie campaigns are a staple of modern advertising. Leading forward, selfie campaigns are becoming increasingly creative, asking participants to do more and more challenging and creative activities in order to participate in a hashtag movement.
22 Successful Selfie Campaigns
From Sweaty Selfie Contests to Gigantic Airport Selfie Cameras:
Charlotte Joyce Kidd — Aug 21, 2015 — Pop Culture
22
Unleash Your Inner Selfie
Upload Photos For a Shot to Be the Face of a Global Advertising Campaign
21
In-Store Selfie Contests
Joe Fresh Embraces Social Media to Focus on Word-of-Mouth Promotion
20
Bohemian Selfie Campaigns
The FP Selfie Edition Features Real-Life Customers
19
Skivvy Selfie Campaigns
The 'My Calvins' Campaign Features Tons of Celebs in CK Underwear
18
Stripped Statement Selfie Campaigns
The #StripForJackie Campaign is Effective and Going Viral
17
Global Selfie Photomosaics
NASA's 'Global Selfie' Comprises 36,000 Selfies from Around the World
16
Selfie Makeup Campaigns
Lady Gaga Stars in a Self-Photographed Shoot for Shiseido Cosmetics
15
Selfie Fashion Auctions
The Selfie Collection is Presented by the Nokia Lumia 735 Smartphone
14
Politically Fueled Selfies
Tragic Selfie Leads to Lebanon's #Notamartyr Selfie Protest
13
Gigantic Airport Selfie Campaigns
The Aeroports De Paris Will Display Selfies on Its Terminal Face
12
Frosty Disease Awareness Campaigns
The ALS Ice Bucket Challenge is Causing a Flood of Donations
11
Planetwide Selfie Campaigns
For Earth Day 2014, NASA is Helping the Earth Take a Selfie from Space
10
Kissable Cause Marketing
The Twizzler Challenge Hopes to be the Next Ice Bucket Challenge
9
Interactive Lip-Sync Battle Ads
Toronto Bloggers Kastor & Pollux Star in This Playful Campaign
8
Sweaty Selfie Contests
MapMyFitness Wants You to Prove You Can Sweat by Posting a Workout Selfie
7
Heartfelt Gifting Campaigns
The #GrouponSelfie Campaign Rewards People with Surprise Gifts
6
Underwater Selfie Campaigns
Spontaneous #Underwaterselfies Show the Galaxy S5 Waterproof Features
5
Social Media Candy Machines
Grey Istanbul's Vending Machines Imagine How Instagram Filters Taste
4
Augmented Mobile Ads
Discovery Channel's Shark Week is Being Promoted to Young Mobile Users
3
Romantic Senior Selfies
Milka's Selfie Campaign Introduces the Photography Phenomenon to Elders
2
Senior Selfie Campaigns
The McDonald's Senior Citizen Edition Commercial Proves Aging is Fun
1
Icy Awareness Challenges
This Celebrity Ice Bucket Challenge Has Tom Cruise Take the Plunge
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Respectful Nudist Beach Campaigns
Campaign Aims to Protect the Tradition of Nudism in Catalonia
Doll-Like Selfie Generators
The Barbie Selfie Generator Turns Fans into Favorite Characters
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Solo Traveler Photography Drones
The OPPO Levi Drone Concept by Fengrui Wang is Dynamic
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Mental-Health Smart Mirror Concepts
The Mio Smart Mirror Encourages Self-Motivation
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
Live Swimwear Photoshoots
The 2023 Knix Swim Collection Launched with an Unretouched Campaign
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
AI-Aided Social Networks
Why Be Real Online when you can BeFake
eCommerce AI Photos
PhotoHero Provides Free Images and Editing Abilities
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Personalized AI Emojis
Emojifyer AI Turns Your Selfies Into Emojis
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
AI-Generated Selfies
DreamBooth Creates Realistic Images Based on a Set of Photos
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
360 Photo Booths
PhotoboothTO Introduces the Future of Event Photography in Canada
AI Travel Campaigns
Trivago is Using AI to Replace Spokespeople & Simplify Productions
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Cinco de Mayo Campaigns
Cuervo with Haley Lu Richardson on a Celebratory Campaign
Influencer-Fronted Sunscreen Ads
Sol de Janeiro and Sofia Richie Grainge Debut a New Campaign
Playful Travel Fashion Campaigns
The FOSSIL Made For This Campaign Celebrates the Brand's Heritage
Photo-Collecting QR Codes
GuestSnap Uses a QR Code to Collect Guest Photos at Events
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Second Chance Campaigns
eos' Second First Kiss Gives Consumers a Shot at a Do-Over
Hockey-Focused Influencer Campaigns
Great Clips Introduces the ‘Show Your Flow’ Campaign
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Generative AI Historical Art
Google Presents the Art Selfie 2 Feature Fusing Art and Selfies
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Photo-Organizing Apps
Journeys Simplifies the Process of Organizing One's Photos
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Shapewear Empowering Giveaways
Shapellx Celebrates 4th Anniversary with #XpressYourself Campaign
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Empowering Summer Campaigns
Falabella Launched the Mi Cuerpo No Necesita Tu Opinión Campaign
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Video-Verification Dating Apps
Tinder's Photo Verified Cuties Initiates Video Selfie Procedures
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing