These rewarding social media innovations range from branded t-shirt challenges to fan-crafted pizza contests. While Oasis promised a Twitter fan a two month supply of its product if they wore a branded tee for an entire month, MOD Pizza allowed foodies to create a signature new flavor, with the winning recipe added to its menu.
Other standouts to take note of include KFC's 'Friendship Bucket Test' campaign which chronicled how well friends knew one another while encouraging fan-made videos and social media shares with the same theme. Additional loyalty examples include Toyota's signature Lollapalooza Snapchat filter which was used to invite 50,000 concert goers to a secret show at the popular music festival.
These rewarding social media innovations are targeting younger audiences in a way that is authentic and instant, making them a smart marketing move for brands looking to foster relationships with Gen Z and Millennials.
16 Rewarding Social Media Innovations
16
VIP Ticket Geofilters
Toyota Used a Snapchat Filter to Offer an Exclusive Lollapalooza Concert
15
Fast Food Social Apps
Taco Bell Explore is a Puzzle Game That's Activated with Keywords & Hashtags
14
Rewarding Selfie Apps
'Pay Your Selfie' is a Free App That Pays Users for Taking Selfies
13
Juicy Loyalty Programs
Nekter Juice Bar Used Its Fifth Anniversary to Reward Customers & Strangers
12
Blogger Payment Platforms
The RewardStyle Platform Helps Influencers Make Money from Social Media
11
Rewarding Rapper Sodas
You Can Receive Prizes by Posting Pictures of These Unique Sprite Soda Cans
10
Immersive Selfie Towers
Toronto's Largest Selfie Campaign Was Hosted by CF Toronto Eaton Centre
9
VR Rewards Initiatives
This Virtual Reality Campaign Immerses Customers in RBC's Loyalty Rewards
8
Branded T-Shirt Challenges
Oasis Promises Rewards to a Fan Who Wears a Promotional Tee for a Month
7
Pizza-Ordering Bots
Consumers Will Soon Be Able to Order Pizza Hut Pizza Via Facebook Messenger
6
Passport-Locating Challenges
The 'Passport Challenge' Rewards Those Who Can Find Their Documents
5
Social Check-In Reward Systems
The Swarm Perks and Challenges Encourages Users to Access Perks
4
Fan-Crafted Seasonal Pizzas
'The Petra' is a Brand New Dish Created by a Loyal MOD Pizza Customer
3
Personalized Taco Rewards
Taco Bell's ta.co Site Lets Users Customize Meals and Access Discounts
2
Festive Donut Promotions
The #DDCoffeeJoy Contest Asked Customers to Share Dunkin' Donuts Moments
1
Pizza-Earning Loyalty Apps
The Blaze Pizza App Lets Customers Scan Their Phones to Earn Pizzas
Related Ideas
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Fast Food Chanting Challenges
McDonald's is Reviving the Big Mac Chant for Younger Generations
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Salad-Dressing-Inspired Band Tees
Kraft Launches the Well Dressed Collection of Band Tees
Digital Fast-Food Restaurants
YUM! Brands is Expanding its Technologies for Digital Sales
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Healthy Lifestyle Reward Promotions
The Chipotle No Quitters Challenge Was Created with Strava
Fancy Food Contests
Popeyes is Enticing Gen Z Aboard Its "Yachtsteraunt"
Bold Burger Lineups
Huddle House Has Begun Testing a Bold Burger Lineup and a New Sandwich Lineup
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
AI-Driven Pizza Innovations
Domino's® and Microsoft Join Forces for Smarter Pizza Orders
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Blockchain Loyalty Programs
Starbucks Debuts its Blockchain-Based Loyalty Program for Beta Testers
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Gen Z-Targeting TikTok Tools
American Express & TikTok Launch the '#ShopSmall Accelerator' Program
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
QSR Collaborative Game Ventures
KFC and The Legend of Zelda Join on the Recipe Run Project
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Social Content Creator Platforms
The 'Marble' Social Media Manager Platform Offers Insights
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Web3 Loyalty Programs
Wow Bao Created a Next-Gen Loyalty Program with Digital Collectibles
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
AI Social Media Management
From Discovery to Post Scheduling – Storefries Does it All
Gamer-Targeted Snack Promotions
Doritos and Xbox Partnered to Celebrate the Release of Starfield
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Complimentary Pizza Soda Promotions
Coca-Cola 'Love Pizza? Win a Pizza' Offers Domino's Vouchers
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Snacker Recruitment Campaigns
Daiya's Pizza Pyramid Scheme Invites People to Recruit Their Friends
QSR-Backed SMS Marketing
McDonald's Launches a SMS Marketing Campaign Using a New Phone Number
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Movie-Themed Meal Kit Sweepstakes
This Old El Paso Tortilla Pockets Kit Celebrates TMNT
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Positivity-Focused Social Medias
SLAY is a Social Media App with Gamified Positive Experiences
QSR-Backed Holiday Promotions
KFC Launches a Holiday Bucket and Merchandise Shop
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
AI-Enhanced QSR Rewards
Wendy's Leverages Artificial Intelligence for its New Rewards Platform
Tip-Encouraging Pizza Promotions
The Domino's You Tip, We Tip Promotion Rewards Gratuities
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Chicken Restaurant Rewards Systems
KFC U.S. Introduces a New Loyalty Program for Frequent Shoppers
Consumer-Driven QSR Menu Offerings
This Burger King Vote Encourages Fans to Have Their Say
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Flavor-Enhanced QSR Wrap Menus
The McDonald’s McWrap and Chicken Snack Wrap Menu Has Been Revamped
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Tiered Restaurant Rewards
Chopt Enhances its Rewards Program and Secures an Influencer Partnership
Social Media-Inspired Bakery Menus
The Panera Roman Empire Menu Follows the Viral TikTok Hashtag
Location-Based QSR Technology
Chipotle is Integrating Location-Based Technology Into its App
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Cooking Show Rewards Promotions
tcc Global Created a MasterChef-Themed Loyalty Rewards Promotions
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Foodie Networking Apps
'YourTable' Connects People Through their Love of Foods
Asian QSR Ads
Panda Express Launches Sizzling Shrimp LTO with Exciting Basketball Tie-In Campaign
Stylish QSR-Backed Apparel
Panera Bread Unveils its New Menu-Inspired Merchandise Collection
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Billboard Design Competitions
Halo Burger is Hosting a Billboard Design Contest for a Scholarship
Convenience Store Pizza Promotions
These 7-Eleven Pizza Promotions are Launching Soon
Breakfast Rewards Apps
Effin Egg Launches the New Loyalty App for Consumers
Customer-Driven Pizza Menus
The Pizza Guys Fan Favorites Lineup Has Four Options
Connective Foodie Apps
Letslicious is a Foodie Social Media App Connecting Likeminded People
Tiered Pizza Rewards Systems
Dominos Introduces an Update to its Pizza Rewards System
Uplifting Restaurant Campaigns
Pepsi® Dig In and Keith Lee Support Black-Owned Restaurants
Sushi-Themed Sneaker Silhouettes
Connecting Plots and Menulog Debut a New Sushi-Inspired Campaign
Updated Restaurant App Rewards
California Pizza Kitchen Updated its Mobile App with Perks
Content-Inspired QSR Meals
McDonald's As Featured In Meal Takes After Meals in Movies and More
Thermostat-Themed Snack Contests
Hot Pockets is Inviting People to Turn Up the Heat This Season
Video Game-Inspired QSR Promotions
Chipotle Customers Can Now Earn Tekken 8 Rewards with Purchase
Subway Pizza Deliveries
Pizza Hut x Teenage Mutant Ninja Turtles Offers Underground Delivery
Social Media Expansive Features
Twitter Blue Adds New Perk Features Through Uploads
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Tongue-Twisting Pizza Challenges
Casey's is Challenging Fans to Say "Pepperoni" Fast
Weekly Tex-Mex Meal Campaigns
Old El Paso Encourages Fajita Fridays in its Latest Campaign
Complimentary QSR Fries Promotions
The McDonald's Free Fries Friday Promotion is an App Exclusive
Livestream-Enabled Food Vouchers
Twitch Teams Up with Capcom for the Launch of Street Fighter 6
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
QSR Rewards Interfaces
California Pizza Kitchen Launches an Updated Mobile App and Perks
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Back-to-School Loyalty Sweepstakes
The Good Rewards Anniversary Sweepstakes is Launching Now
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space