These private label marketing ideas range from drugstore packaging reinventions to foodie-focused social networks. In addition to examples like Rexall's Be Better product packaging -- chromatic and color-coded to appear more exclusive to shoppers -- other standouts include misshapen produce discounts like those offered by grocery chain Loblaws. In addition to selling damaged produce more effectively, the grocer's 'Naturally Imperfect' marketing strategy also reduces food waste in the long run.
Appealing to artisanal food fans, Loblaws' President's Choice Black Label collection is uniquely marketed to feature eye-catching packaging and gourmet ingredients. In addition, examples like store-specific soda collections and cafe-inspired coffee pods illustrate ways that major industry players like 7-Eleven and Starbucks are succeeding in a saturated market.
17 Private Label Marketing Ideas
17
Coffee Shop Espresso Pods
This Coffee Chain is Rolling Out a Line of Nespresso-Compatible Pods
16
Ugly Produce Packaging
Loblaws' No Name Products Are Branded as 'Naturally Imperfect'
15
Whimsical Clothing Collaborations
The Target x Marimekko Collection Features Bold Geometric Prints
14
Stylish Discount Grocer Makeovers
The Aldi Expansion Sees Value Added to the Brand's US Locations
13
Chic In-Store Product Packaging
The New Marks & Spencer Food Packaging Designs are High-End
12
Ethnic Cooking Sauces
PC's 'Memories Of' Line Takes Inspiration from a World of Flavors
11
Photographic Snack Packaging
The New SPAR UK Nut Snack Packaging is Tasty and Value-Focused
10
Enhanced Ice Cream Flavors
This Madagascar Bourbon Vanilla Ice Cream is a High-Quality Treat
9
Pattern-Enriched Furniture Ads
Target's 'All Squared Away' Commercial Highlights Plaid Home Decor
8
Dedicated Discount Product Shops
Shinsegae Group will Launch Stores for the 'No Brand' Line
7
Active Lifestyle Beauty Brands
The Birchbox ARROW is Made for On-the-Go, Health-Conscious Women
6
Farm-Inspired Product Branding
The New Tesco Farm Brands Take a Provenance-Style Approach
5
Foodie-Focused Social Networks
Loblaws' President's Choice Discoveries Platform Stuns Food Fans
4
Redesigned Store Brand Products
The Unified Grocers 'Springfield' Brand is Vibrant and Fresh
3
Chromatic Drugstore Packaging
The Rexall Be Better Brand Boasts a Vivid Visual Identity
2
Convenience Store Soda Collections
This Premium Soda Line Was Crafted Just for 7-Eleven
1
Chocolate-Infused Sodas
The PC Decadent Chocolate Flavored Soda is Polarizing Beverage
Related Ideas
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Batman-Themed Kitchen Appliances
Paul Parsons Creates Themed Kitchen Appliance Concepts
Color-Matching Ketchup Labels
The 'Label of Truth' Reveals the Authentic Color of Heinz
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Oxygen Permeable Food Membranes
Intellipac Packaging Helps Keep Broccoli Fresh Within the Bag
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Modern Cannabis Branding Initiatives
Curaleaf is Re-Branding Its Select Cannabis Lifestyle Brand
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Farm-to-Face Beauty Brands
Lixr Boasts High-Performance Formulas That are Clean & Cruelty-Free
Private Label Sports Drinks
Great Value Sport is Launching in a Variety of Flavors and Sizes
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Waste-Reducing Produce Stickers
Grey Colombia & Makro's Stickers on Produce Suggest Recipes
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
All-in-One Beauty Platforms
Atelier Disrupts the Industry with Its Tech-Advanced Platform
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Customizable Sauce Dispensers
Kraft Heinz Debuts a Customizable Sauce Dispenser for QSRs
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Low-Cost Private Brand Treats
These Favorite Day Easter Products are Exclusively at Target
Premium Beauty Make-Up Collections
Hermès Presents its Le Regard Series to its Beauty Line
Digitized Retail Shelf Labels
Lidl GB is Rolling Out Electronic Shelf Labels to All Its Stores
Beauty Recycling Programs
Shoppers Drug Mart Launches Recycling Program for Quo Beauty Cosmetics
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Elevated Private Food Ranges
Bettergoods is the First New Store Brand from Walmart in 20 Years
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Botanically Inspired Food Flavors
The Flavorchem Bloom Collection is Optimized for Food and Drinks
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Artisan-Inspired Private Label Chocolates
These Tesco Chocolate Bars Come in 10 Varieties
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Pared-Down Eco-Conscious Skincare Brands
French Farmacie Debuts in the Canadian Market Via Etiket
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Private Label Beauty Ranges
The Rite Aid Ryshi Brand Prioritizes Quality at Accessible Prices
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Waste-Reducing Beauty Lines
Quo Beauty and Shoppers Drug Mart Debut More Planet Love Package
Slow Beauty Refill Programs
Kindred Black's Approach to Packaging Preserves Glass-Blown Bottles
Private Label Home Goods
Iceland is Launching a New Household Goods Collection Under its Brand
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Paper-Based Appliance Packaging
Phillips Home Appliance Products are Repackaged Using DS Smith
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Innovative Plant-Based Food Brands
Black Sheep Foods Adds More Flavor to the Plant-Based Diet
Localized Beauty Marketplaces
Rinna Beauty Meets the Needs of Customers Across Different Regions
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Posh Private Label Pizzas
The PC Black Label Pizza is Hand-Tossed by Pizzaiolos in Italy
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Mix-and-Match Self-Care Products
The one+other Beauty and Personal Care Brand is Only at CVS
Color-Coded Fragrances
Helio's Color Collection Shares Playful Skin Scents with Luxe Notes
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Artist-Designed Blenders
magic bullet's Artist-Designed Wraps Champion Creativity & Expression
Plant-Based Private Label Products
Open Nature Products are Arriving at Albertsons
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Functional Pantry Collections
Rite Aid Launches the Ello Market Private Label Brand
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
Sustainable Medication Expansions
Cabinet Health is Launching 14 Products at Target
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Free-From Private Label Cosmetics
Clearly by Best Choice Personal Care Products are Aromatic
Asian-Inspired Canned Teas
Twrl Milk Tea Creates Shelf-Stable Plant-Based Drinks
Wellness Brand Expansions
Agent Nateur Partnered with a Specialty Nutritional Supplement Retailer
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Functional Flavorful Snack Ranges
Ello Market Snack Products are New and Exclusive to Rite Aid
Private Label Vegan Foods
ALDI My Vay is Arriving in Germany with Many Options
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Sustainable Private Label Products
CVS Total Home is Introducing Several New Products
Artisan-Quality Fermented Foods
These Cleveland Kitchen Products are Arriving at Publix
Travel-Inspired Pretzel Packaging
Sabio's Snacking Passport Offers an Interactive Element
Exclusive Drugstore Collaborations
about-face beauty Expands into Canada with Shoppers Drug Mart
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Value-Minded Cereal Ranges
These Private Label Cereals from AWG Come in Many Options
Plant-Based Grocery Collections
Purple Carrot Launches the Grocery Collection Called Plantry
Social Good Produce Campaigns
Peak Harvest Produce by Lidl Raises Funds for Hospitals
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Expansive Private Label Cereals
The Nice! Brand Breakfast Line is a First from Walgreens
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Convenience Store Condiment Collections
The Cottage Delight Convenience Range is Accessible
Miniaturized Multicolored Candy Products
Skittles Littles Will Come in Two Packaging Options
Updated Fresh Food Lines
One Stop Refreshes its Product Range to Offer Healthier and Fresher Items
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Private Label Product Promotions
This Target Game Day Promotion is Shawn Johnson-Approved
Affordable Clean-Label Groceries
Know & Love Offers Cost-Conscious, Clean Foods and Beverages
Stylish QSR-Backed Apparel
Panera Bread Unveils its New Menu-Inspired Merchandise Collection
Colored Printer Software Systems
Epson Debuts a Colored Shipping Label Software Called Label Boost
Lifestyle-Conscious Cannabis Products
Trailblazer Cannabis Products Have Been Relaunched
Repositioned Deli Meat Brands
The Hormel Natural Choice Brand Debuted a Refreshed Image
Flavored Free-From Yogurt Products
five:am Organic Added Three New Products to its Portfolio
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Artisan-Inspired Private Label Lines
SpartanNash Finest Reserve by Our Family is Quality-Focused
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Value-Focused Chocolate Biscuits
LU Le Petit Chocolat is Introducing a Price-Marked Pack
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Retailer-Backed Yogurt Lines
AWG Brands Debuts a New Private Label Yogurt Line in Multiple Flavors
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Modernized Confectionery Branding
MARICH Pancrafted Chocolates is Showing Off a Brand Refresh
Vegan Product-Promoting Supermarket Campaigns
Lidl Equalizes Prices for Vegan & Non-Vegan Products
Low-Cost Private Brand Expansions
The Dollar General Clover Valley Range Now Has 100 More Products
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Artisan Private Label Oils
Oliver's Market Oliver’s Own Oils and Vinegars are High-Quality
Low-Cost Cosmetic Retailer Expansions
Dollar General is Rolling Out a New Beauty Layout
Alternative Fiber Product Labels
These New Labelling Papers from Avery Dennison are Premium
Autumnal Private Label Products
These SEG Seasonal Own Brands Products are Limited-Edition
Price-Marked Breakfast Snack Bars
The BelVita Price-Marked Pack Eases Shopper Price Concerns
Organic Private Label Mustards
These Organic Mustards from Natural Grocers are Non-GMO
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids