This October 2018 world trend list highlights globalization and the importance of travel. The eclectic round-up features products like comfort-inducing advanced ergonomic pillows that enhance the in-flight napping experience and low-impact floating backpacks that assure individuals are not strained during a full-day hiking adventure.
This recap is not only concerned with product innovation, however. The October 2018 world examples provide suggestions for valuable cultural immersion as well. This not only gives soon-to-be travelers a good idea of what experiences are available abroad. It also offers inspiration for hospitality businesses in bringing about an authentic experience for visitors. From opportunities for beer-tasting train tours to drag queen cruise ships, consumers are ever more likely to opt-in for an entertaining experience that is interactive, unique and well-planned.
Top 50 World Trends in October
From Low-Impact Floating Backpacks to Beer-Tasting Train Tours:
49
Physical Modification Exhibitions
Simon Huck's Otherworldly Installations are Very Fantastical
48
Low-Impact Floating Backpacks
HoverGlide is a First of Its Kind with Its Suspended Load Technology
47
Adventure Travel Suitcase Backpacks
The Victorinox Vx Touring Global Carry-On Protects Your Gear
46
Artistically Colorful Desk Organizers
The Hero Organizer Adds a Stylish Twist to One's Desktop
45
Total Support Travel Cushions
The Knidos Travel Pillow Offers Complete Support for Ergonomic Rest
44
Retro 80s Airbnb Rentals
'The McFly' Airbnb Boasts a Retro 80s Vibe for Travelers to Enjoy
43
Advanced Ergonomic Travel Pillows
The 'bullbird' Travel Pillow Maximizes Comfort During Travel
42
Celebratory Cannabis Legalization Campaigns
Tokyo Smoke & Common Good Release a Very Clever Video
41
Settler-Themed Glamping Experiences
The Yosemite Pines Resort Offers Oregon Trail-Style Glamping
40
French Contemporary Rustic Hotels
Be-poles' Design is Strongly Informed by Agriculture Traditions
39
Apocalyptic Pollution-Detecting Sweaters
Eva Sonneveld Boasts a Chic Air Pollution Detector
38
Inflight Oktoberfest Beers
Lufthansa is Serving Fresh Draft Beer On-Board for Oktoberfest
37
VR Airline Entertainment Systems
The Alaska Airlines VR Lets Passengers View 360-Degree Films
36
Plastic-Eating Fungi Breakthroughs
Kew Gardens Scientists Advocate for the Eco Value in Mushrooms
35
Mexico-Celebrating Beer Cans
Dos Equis Collaborated with a Streetwear Brand on a Co-Branded Design
34
Protective Bulletproof Backpacks
Masada Armor Designs Bulletproof Backpacks for Kids
33
Ultra-Skinny Tall Towers
The New York Tower by SHoP Architects is Envisioned to Be 1,421 Feet Tall
32
Sleek Contemporary Hawaiian Hotels
OMFGCO Infuses the Laylow Hotel with a Mid-Century Aesthetic
31
Sculptural Digital Advertising Boards
Zaha Hadid Unveils The Kensington Billboard in West London
30
Millennial-Focused Cruise Tours
Kesha's Weird & Wonderful Rainbow Ride is a Cruise Ship Festival
29
Motivational Male-Focused Digital Platforms
The BroBible is a Community-Driven Platform for Males
28
Portable Secure VPN Routers
Butterfly is an Ideal Virtual Private Network for Businessmen
27
Durable High-Tech Luggage
Holiday Group Introduces the new Travelpro Platinum Elite Collection
26
Packable Lightweight Jackets
The Camper Hooded Jacket 2.0 is a Transitional & Functional Piece
25
Fashion Label-Branded Afternoon Tea
Moschino and Ritz Carlton Work on a Hi Tea Menu Concept
24
Beer-Tasting Train Tours
The Durango Brew Train Takes Beer Lovers Through the Colorado Mountains
23
Outdoor Adventure Travel Apps
The 'Lyfx' App Connects Users to the Best Activities When Traveling
22
Advanced Travel Multitools
The STEAM CLIP is Compatible with All Showers and Hotel Hangers
21
Large-Scale Ocean Cleanup Projects
The Ocean Cleanup is an Organization, Rooted in Sustainability
20
International Cuisine Pronunciation Guides
Magnet & The Food People Launch an Informative Post
19
Culturally Diverse Food Offerings
McDonald's is Extending Its 'Flavors from Abroad' to Florida
18
Inspiring Travel Video Apps
'OceanView Mobile' Shares US and Original Travel Series
17
3D-Printed Designer Figurines
Pinar Yoldas Draws Inspiration from Greek Gods and Goddesses
16
Inclusive Content Digital Platforms
The Uproxx Site Caters to the Digital Male Demographic
15
Adventurous Travel Socialization Apps
The 'Paired' App Connects Travelers with Savvy Locals
14
Social Media Luggage Giveaways
Lifestyle Brand Herschel Announced a Giveaway on its Instagram
13
Curated Travel Services
Area 120's Touring Bird Helps Users Find Things to Do on Vacation
12
P2P Travel Nightlife Apps
'uVibe' Helps Travelers Pinpoint the Best Spots to Party
11
Authentic Latin Restaurant Hybrids
Latin World is an Affordable Restaurant and Grocery Store
10
Human Connection Hotel Suites
Kimpton Hotels' Room 301 Introduces a Social Experiment
9
AR Carry-On Apps
KLM's Official App Includes an Augmented Reality Feature for Checking Bag Size
8
Aerodynamic Car-Friendly Luggage
The 'Lugga' Luggage is Durable and Stylish
7
Eco-Friendly Yoga Travel Mats
Destination Karma Shows the World's Beauty One Yoga Mat at a Time
6
Connective Dining Incentives
OpenTable's 'OpenSeat' Lets People Share an Empty Spot at Their Table
5
Drag Queen Cruise Ships
Queens Overboard is an Inclusive Cruise That is Packed with Fun Activities
4
Wanderlust-Sparking Around-the-World Journeys
Land Rover's Video Campaign is Truly Inspiring
3
History-Preserving Hotels
The Payne Mansion Hotel Takes Over the City's Most Expensive Airbnb
2
Collaborative Street Vendor Apparel
Diesel x Mustafa Spotlights a Kebab Kiosk in Berlin
1
Motorsport Track Hotels
The Hilton Garden Inn Silverstone Will Overlook the Iconic Race Track
Related Ideas
Modular Two-in-One Travel Backpacks
The Peak Design Travel Backpack 2-in-1 is Deceptively Simple
Toy-Doll-Starring Travel Spots
Expedia Debuts its 'Going Places with Ken' Campaign
Travel-Friendly Backpacks
Carl Friedrik’s 72‑hour Backpack Blends Sleek Style and Smart Travel
Modular Travel Bottles
Tetra is a Flat Water Bottle Concept That Converts into a Portable Kettle
Soccer Collectible Series
The Labubu FIFA World Cup Capsule Expands into Toys and Lifestyle Items
BookTok Travel Experiences
EF Ultimate Break Launched Literature-Inspired Group Tours for Gen Z
Rom-Com Book-Inspired Trips
EF Ultimate Break Launched an Emily Henry Journey to Croatia
Reimagined Artwork-Based Travel Campaigns
Plaza Premium Group Debuts 'The Art of Travel'
DIY-Style Vacation Offerings
Marriott Bonvoy Lets Canadian Travelers Curate Their Escapes
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Cinematic Holiday Collection Campaigns
The Tod’s Holiday 2025 Collection Taps the Orient Express
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Nostalgic Soda-Inspired Suites
Olipop Introduced 'The Time Travel Travel Agency' in Texas
Hybrid Travel Carriers
Topo Designs the Apex Global Roller with Removable Backpack Straps
Nostalgic Youth Culture Capsules
Coach Presented Its Fall 2026 Line During New York Fashion Week
Durable Minimalist Luggage Campaigns
Herschel Supply Debuted 'Built for a Lifetime of Travel'
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Rural Running Vacations
Airbnb and Strava are Motivating Gen Z to Book Run-Cations
Supermarket Tourism Campaigns
K-Supermarket's Tripadvisor Listings Share a Taste of Food Culture
Minimalist Co-Branded Mobile Devices
Heineken and Bodega Introduced the Boring Phone
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Stylish Poppy-Inspired Cooler Bags
Out of the Woods Debuts the Poppy Collection
Longevity-Focused Hotel Initiatives
Novotel Longevity Everyday Upgrades the Guest Experience
Story-Driven Adventure Tourism
Disney Expands Immersive Guided Travel Across Europe and Asia
Wellness Hospitality Series
The 'Luxury Wellbeing Series 2025' will Span Across Asian Cities
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
AI Travel Planning
Mindtrip Turns Tourism Website Content into Personalized Travel Itineraries
Departure Lounge Pop-Ups
giffgaff's Holidata Lounge Helps Travelers Get Ready for Adventure
Global Hospitality Expansions
Four Seasons Hotels and Resorts Announces New Plans for Its Business
Experiential Wellness-Focused Pop-Ups
while on earth™ Partnered with Athletic Brewing Company
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Luxury Sports Hospitality
The Ritz-Carlton Blends SailGP Access With Experiential Travel Packages
Culturally-Inspired Travel Campaigns
Louis Vuitton’s New Travel Campaign Spotlights China
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Destination-Driven Travel Pieces
The Ritz-Carlton x Kilometre Paris Reimagines Iconic Places
Adventurious Luxury Furniture Campaigns
Louis Vuitton's 2025 Travel Campaign is Visually Appealing
Literary Wellness Retreats
Aweventurer Launches Reading-Focused Travel Experiences with Authors
Sophisticated Travel Accessories
TUMI Debuts the Alpha Collection with Two Global Ambassadors
Women-Led Travel Journeys
Geographic Expeditions Launched its 'Women of the World Collection'
Summer Camp-Inspired Travel Experiences
EF Ultimate Break Debuts Camp Ultimate, Targeting Gen Z
Alcohol-Free Underground Campaigns
TfL and Heineken 0.0 Introduced "Bakerl0.0" for Dry January
Zero-Proof Festival Experiences
The Drinks with Benefits Festival Signals the Growth of the Market
Immersive Wellbeing Experiences
Healf's Inaugural Wellness Event is Dubbed Healf Experience (HX25)
Long-Term Premium Travel Partnerships
Via Carota Craft Cocktails & Blade Enhance Experiences
Local-Led Culinary Experiences
Intrepid Offers a Diverse Range of Food Tours for Curious Travelers
Digital Travel Organizers
Packd Helps You Plan Trips and Manage Packing Lists Efficiently
Collaborative Esports Tour Events
Intel and Team Liquid are Bringing Experiences Global
Luxury Designer Travel Guides
Louis Vuitton Introduced a New Format for its City Guide Resorts
Waffles-Centric Travel Experiences
Choice Hotels International Conducts a Nationwide Survey
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Anniversary Travel Series
Kith for TUMI 50th Anniversary Set blends luxury travel with streetwear
Soccer-Inspired RV Platform Initiatives
RV Rental Platform Outdoorsy Targets Soccer Fans
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Low‑And‑No Spirits Spotlight
ProWein Presents the ProSpirits Zero Tasting Bar
High-Impact Beverage Business Platforms
HOTELEX Shanghai Debuts the Bar & Drinks Shanghai Division
Mental Wellness-Promoting Tote Bags
L.L.bean Marks Mental Health Month with the Analog Tote
Travel Story Visuals
Travel Wrapped Turns Your Annual Journeys Into Shareable Infographics
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
Food Travel Accessories
The To Go Collection Converts Takeout Packaging into Functional Gear
World Cup Hotel Destinations
World of Blue Launched Its Redesigned FIFA World Cup Hospitality Hub
Holiday-Themed Hospitality Experiences
Four Seasons Hotels and Resorts Announces Its Holiday Plans
AI Travel Planning
Backpackk Simplifies Trip Planning and Booking With AI-Powered Customization
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Underrated Travel Locations
Intrepid Travel Has Released Its Annual Not Hot List
Earth-Toned Luggage Collections
The Rimowa Essential Range Now Features Two New Hues
Luxury Earth-Toned Workwear
Still Doesn’t Matter Reaffirms Timeless Utility Over Fleeting Trends
Travel Community Platforms
Tripnation Travel Community Connects Through Stories, Groups, & Guides
Story-Driven Vacation Apparel
& Other Stories Features Versatile Pieces for Summer Getaways
International Tourism Festivals
China Runs a Special International Tourism Festival
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Customized K-Beauty Tours
NOL World's Personalized K-Beauty Curation Tour Helps Skincare Consumers
Natural Plant Beverages
WALOVI Unveiled International Cans with Eastern Aesthetics
Soccer-Themed Cruise Experiences
Princess Cruises Will Deliver the 2026 FIFA World Cup Coverage
Global Travel Hubs
NomadMania Helps Travelers Plan, Track, Map, And Connect Worldwide
European Food Tours
Air Canada Offers Curated Food Tourism Packages and Guides
Fantasy Book Vacation Tours
EF Ultimate Break Launches a Fourth Wing-Inspired European Adventure
Travel Planning Apps
Triply Helps Track Trips, Flights, And Explore Global Experiences
Experiential Workshop Programs
The Keio Plaza Hotel Tokyo Offers Cultural Art Programs
World Cup Travel Packages
Raffles Boston Offers a Luxury World Cup Stay with Helicopter Transfers
AI Travel Search Tools
Airbnb Tests AI Search To Let Guests Describe Trips Naturally
Subway Cabin Makeovers
British Airways NYC Subway Turns Commute into an In-Flight Experience
Experiential Travel Campaigns
The China National Tourist Office in LA Seeks to Promote Travel
Stadium Stay Experiences
Marriott Bonvoy Introduces a World Cup Final Sleepover Suite for Fans
Collab Golf Culture Capsules
Hypegolf Japan Anchors a Three-Brand Apparel Collaboration
Gastronomy-Based Travel Adventures
Tourradar Features Cross-Continental Culinary and Food Tours
World Cup Hospitality Kits
Newark’s ‘Stay & Play’ Packages Turn Hotels into FIFA 2026 Fan Hubs
Expansive AI-Powered Travel Tools
KAYAK.ai Expands to Offer Car Rentals for Localized Road Trips
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Culinary-Focused Travel Experiences
EF Go Ahead Tours Launches the Food Tours Collection
Inspired Travel Planning
CloneMyTrips Turns Social Travel Inspiration Into Bookable Trips
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Conscientious Tourism Campaigns
Evaneos Advocates Against Overtourism in a New Campaign
Customized Soccer Tournament Packages
Roadtrips Unveiled 2026 FIFA World Cup Travel Packages
Festive Travel Getaways
Air Canada Vacations Launches Christmas Market Tour Packages
Earth-Honoring Fall-Ready Technical Fashion
nanamica Drops its New Campaign for Fall/Winter 2025
Worldly Burger Tour Competitions
Hard Rock Cafe Runs Its Annual World Burger Tour Competition
Heritage Outerwear Reissues
Octobre Editions x Schott NYC Collaboration Updates Classic Jackets
Gamified Travel Companions
Make Travel an Adventure With the CountryQuest Gamified Travel App
New Year Travel Experiences
Trip.com Group Spotlights 2026 Lunar New Year Travel
Scottish Tourism Campaigns
VisitScotland Used NYC Tartan Week to Drive Scotland Tourism In The USA
Inclusive Tourism-Focused Campaigns
Orange County Has Collaborated with Wheel the World
Italian-Themed Grocer Events
Busch's Passport to Italy Event is Running This Fall
Cost-Effective Confectionery Items
World of Sweets Highlights Key Easter Trends Amid Rising Costs
Redesigning Restful Moments
The ANEW Project Turns Daily Objects into Mini Retreats
Regional Travel Campaigns
Wego and Visit Qatar Partner for a Localized Campaign
Mediterranean-Inspired Luggage Capsules
TUMI Has Unveiled the Mediterranean Escape Collection
Immersive Chinese Culinary Productions
Trip.com Group Debuts the Multi-Media Taste of China
Holistic Wellness Travel Campaigns
The Tourism Authority of Thailand Participates in WTM 2025
Multi-Benefit Wellness Bundles
Hotel X Toronto Introduces a New Experience Wellness Package
Multinational Cultural Programs
Silk Road Week Marks the Closure of Its Exhibition in Brazil
Autumnal Wine Kits
Vinebox's Sweater Weather Tasting Experience Shares Cozy Varietals
Immersive Polar Exploration
Atlas Ocean Voyages Expands Luxury Arctic Expedition Travel
Immersive Global Wine Experiences
Laithwaites Wine Has Launched Its Summer Passport Series
Immersive Art Travel Programs
Marriott launches artist residency stays
Travel Collectible Platforms
World Traveler Lets You Share Adventures Through Custom Travel Cards
Personalized Travel Planning
Globe Tales Delivers Travel Tips, Tools, and Curated Recommendations
Women's Travel Packages
Goway is Launching the Solo Women Travel Line Featuring New Packages
Domestic North American Adventures
EF World Journeys Launches 'Go Americas' Itineraries
Halloween Season Candy Campaigns
World Business Chicago is Promoting Chicago-Based Candy
90s Grunge-Inspired Fall Apparel
& Other Stories Launches 'The October Collection'
Curated Film Selections
The Planet Classroom Network Debuts Nine Short Films in October
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Travel Planning Apps
Let’s Trip Simplifies Personalized Travel Planning and Itineraries
Resort-Style Yacht Experiences
VidantaWorld’s ELEGANT Yacht Brings Resort-Style Luxury to Sea
Holiday-Themed Luggage Campaigns
TUMI Debuts 'Gift Joy' Featuring Red and Black Toned Pieces
Curated Travel Plans
Travely Provides Ready-to-Use Itineraries for Stress-Free Exploration
France-Themed Wine Tastings
Vinebox's Tour de France Box of the Month Explores Six French Wines
Travel Tracking Apps
Trip Or Die Lets Users Track Countries Visited And Share Travel Maps
Global Wine Tasting Kits
Vinebox's January Tasting Experience Features Wine from Around the World
Elevated Resort Culinary Menus
Sunset World Group Upgrades Its Cancun & Riviera Maya Experiences
Seasonal Wine Tasting Experiences
Trius Winery Spotlighted Its Taste the Season Initiative
Vineyard Trail Experiences
Yorkshire Wineries Unite to Offer a Multi-Stop Wine Tourism Journey
Global Sourcing-Focused Innovation Events
Made-In-China.com Hosted the Amazing April 2026 Event
Sensory-Modulating Visitor Experiences
Titanic Belfast Emphasizes Accessibility with New Services
Cultural Travel Stays
Connect With Local Families Abroad Through Adventure Homestay
A-Lister Vacation Getaways
Trainline x Deuxmoi Partner for Celebrity-Inspired European Itineraries
Geographically Themed Wine Kits
Vinebox's Take a Hike Tasting Kit Explores Climate & Elevation