Social Media Luggage Giveaways

Lifestyle Brand Herschel Announced a Giveaway on its Instagram

Herschel Supply announced a Trade Luggage giveaway that's accessible to their Instagram followers.

The prize is a set of two signature hard-shell suitcases designed with multi-directional muted wheels, a zippered mesh storage and adjustable garment straps inside. The only requirements to enter this giveaway is for Herschel’s followers to head over to Instagram and comment the definition behind what "well-traveled" means to them. The suitcases arrive in two sizes, a medium-sized Trade Luggage that retails for $170 USD and the larger suitcase retailing at $200 USD. The suitcases come in a variety colors including Navy, Vermilion Orange, Frog Camo, and more. The Trade Luggage, bags, and any other back to school accessories can be purchased through Herschel's website.

Social Media Giveaways
The trend of brands using social media platforms to host giveaways and engage with their followers.
Influencer Marketing
The trend of brands collaborating with social media influencers to promote products and giveaways.
Travel Accessories
The trend of consumers seeking stylish and functional luggage and travel accessories for their trips.

Where This Applies

Lifestyle Brands
Lifestyle brands can take advantage of social media giveaways to increase brand awareness and engagement with their target audience.
E-commerce
The e-commerce industry can benefit from the trend of brands using social media to promote and sell their products.
Travel and Tourism
The travel and tourism industry can tap into the trend of consumers looking for trendy and well-designed travel accessories for their trips.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 31%
Freshness 8%

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