In recent years, multipurpose pop-ups have become a clever way for brands to showcase their products and demonstrate how these items can be used by the consumer. Not only do these kinds of pop-ups create a more interactive shopping experience, but they also help consumers connect to the brand by giving them a chance to test out the products themselves.
One of the reasons multipurpose pop-ups have become a popular option for brands is because of the flexibility they provide. Since pop-up shops are only open for a short period of time, brands can easily provide a host a services that compliment its products. For instance, beauty brands such as Kiehl's and Benefit have launched pop-ups offering professional grooming and salon services on-site.
Another reason that brands favor multipurpose pop-ups is because it gives them an opportunity to showcase their identity. For example, at a recent Reebok pop-up, brand ambassadors were performing exercises in the store to demonstrate the brand's commitment to fitness. Similarly, Patagonia created a mobile store made from recycled materials in order to promote the brand's culture of sustainability.
26 Examples of Multipurpose Pop-Ups
From Branded Skate Park Pop-Ups to Seafaring Beauty Pop-Ups:
Katherine Pendrill — May 27, 2016 — Business
26
Sophisticated Clubhouse Pop-Ups
The Johnnie Walker Blue Store is Modeled After a Gentlemen's Club
25
Interactive Menswear Stores
The 'Dandy Lab' Creates a Hybrid Shopping Experience for Men
24
Branded Fitness Park Pop-Ups
This Reebok Pop-Up Brings the Gym Outside in London
23
Experimental Fashion Pop-Ups
This Imaginative Pop-Up Shop Offers a Number of Convenient Services
22
Relaxing Chocolate Bar Pop-Ups
The Dairy Milk Medley Lounge Offers Chocolate and Beauty Treatments
21
Glamorous Beauty Pop-Ups
Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
20
Pop-Up Styling Stations
L'Oréal is Introducing 'Studio Pro' with a Complimentary Styling Service
19
Sneaker Heritage Festival Venues
The Nike Air Max Con Hong Kong Event Shows the Shoe's History
18
Milestone Skate Culture Hubs
This House of Vans Toronto Pop-Up Celebrates the Brand's 50 Years
17
Short-Term Retail Agency Pop-Ups
The Appear Here Paris Highlights the Brand's Unique B2B Platform
16
Beauty Brand Lifestyle Pop-Ups
The Cabin West Pop-Up Includes a Hair Salon and Curated Bookshop
15
Branded Skate Park Pop-Ups
The Nike SB Garage Recently Opened Its Doors in Brooklyn
14
Futuristic Fitness Galleries
Nike has Invaded a Gallery to Promote a Holiday Collection
13
Shirt-Pressing Cafes
This Unique Cafe in Japan Has Maids That Will Iron Your Garments
12
Clothing Repair Pop-Ups
The Patagonia Worn Wear Truck is Travelling Across the US Fixing Gear
11
Seafaring Beauty Pop-Ups
Beauty Brand Benefit is Hosting a 1960s-Inspired Pop-Up on a Ship
10
Video Game-Inspired Pop-Ups
The Maple Store Pop-Up Sold Merchandise for the Online Game MapleStory
9
VR-Powered Hybrid Retail
The Ted Baker Shoreditch Store Has a Barbershop and VR Technology
8
Bookworm Fashion Shops
Sonia Rykiel's Tokyo Fashion Pop-Up Puts Garments and Books on Display
7
Crowdsourced Pop-Up Beauty Shops
Birchbox is Letting Fans Decide the Location of Its Pop-Up Shops
6
Temporary eCommerce Storefronts
Australia Post is Trialling eCommerce Pop-Ups at Post Offices
5
Sports Bra Pop-Ups
The 548 Richmond NTC Shop Showcases the Revolutionary Nike Pro Rival Bra
4
Male Pampering Pop-Ups
The Pop-Up Bottega Veneta Barber Shop Debuts the Brand's Shave Line
3
Cinematic Beauty Pop-Ups
The New Kiehl's Pop-Up Celebrates the Premier of Zoolander 2
2
Leather-Oriented Pop-Ups
The Valextra Concept Store Included a Leather Restoration Service
1
Kind Skincare Pop-Ups
London's Simple Skincare Pop-Up Accepts Kindness as Payment
Related Ideas
Photography Brand Multitools
The Conceptual Leica Multi Multitool by Marco Barbosa is Branded
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Ultra-Modern Apartment Designs
No Architects Created a Multi-Functional Modern Apartment
Stunning Artist-Led Fashion Collections
catchoo Launched an Artistic Fashion Capsule with a Pop-up
Social e-Commerce Platforms
Hoppn Creates "A New Type of Centralized Online Shopping Experience"
Biodegradable 3D-Printed Pop-Up Cafes
The Nescafé Dolce Gusto Neo Store is Eco-Focused
Chic Versatile Bags
Sol and Selene Revolutionizing Athleisure with Chic, Versatile Bags
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Designer Upcycled Bags
Comme Des Garçons Released Its Collaboration with FREITAG
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Champagne-Branded Holiday Popups
The Art of Gifting from Moët & Chandon is Open at Holt Renfrew
Functionally Fashionable Mobile Accessories
These MOFT Mobile Accessories Debuted at CES 2023
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Multifunctional Foldable Mobile Devices
The Conceptual 'Move' Mobile Device Replaces Five Devices
Tech-Enhanced Cosmetic Bags
The Shell Well Smart Cosmetic Travel Case is 10-in-One
Multi-Sensory Footwear Pop-Ups
The UGG Feel House is a Comfort-Focused Community Space
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Maternity Clothing Pop-Ups
Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Retail Exhibition Experiences
TAG Heuer Unveils a Set of Exhibition Windows and Pop-Up at Harrods
Poolside-Inspired Swimwear Pop-Ups
Willo Perron Creates the SKIMS Pop-Up Space in London
Recycling-Friendly Pump Designs
The P&G Product Pump Design Can Be Recycled without Disassembly
Retro-Style Pop-Up Camper Vans
The Citroën Type Holidays Brings a Concept Vehicle to Production
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Smartphone Seating Campaigns
This Samsung Galaxy Z Flip 4 Promotion Takes Over Bus Shelters
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Walk-In Freezer Concept Stores
Sainsfreeze Shows Customers How to Freeze Foods & Reduce Waste
Disruptive Sun Care Pop-Ups
Sun Bum's Good Days Daily Bodega Inspires Refreshed Routines
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Chic Modular Travel Bags
Canadian-Based Startup Girls Aloud! Created the Perfect Travel Bag
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Origami-Inspired Adventure Packs
The Huckberry x Peak Design X-Pac Collection Has Six Pieces
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
Multicultural Pop-Up Restaurants
OpenTable's Dine London Shares the Taste of Global Destinations
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Small-Format Department Stores
Macy’s Unveils Plan to Open Up to 30 Small-format Stores
Tamper-Evident Takeout Bags
The Duro Load & Fold Shopping Bags Offer Enhanced Security
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Airport Skincare Pop-Ups
The Sol de Janerio Delícia Drench Pop-Up Was at Charles de Gaulle Airport
Immersive Sports Supplies Stores
Picturesque Studio Debuts a Playful Retail Store for Vegas Sports
Fashion-Inspired Toaster Pastries
The Pop-Tarts x Depop Box Features a Random Flavor Assortment
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Organically Crafted Snack Stands
These Refreshment Kiosks in London Royal Parks are Sustainable
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Striking E-Commerce Packaging
Maksim Arbuzov Designed the 'Build Yourself' Boxes for Barboza
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
Breakup-Themed Donation Pop-ups
Bumble Launches 'Ex-Boxes' Pop-ups for a Fresh Start
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Plush Footwear Pop-Ups
The Monster Den by On Shares the Joy of Running
Laundry Tab E-Commerce Packaging
Reckitt Debuts New E-Commerce Packaging For its 'Multipower Tabs'
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Comprehensive Eye Makeup Kits
Rinna Beauty Boasts a Trio of Iconic Eye Kits for Any Occasion
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Modular Pop-Up Marketplaces
Chybik + Kristof Design a Marketplace Structure for Manifesto Market
Immersive Back-to-School Pop-Ups
Sprayground's NYC Pop-Up Invites Visitors to Travel Back in Time
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Immersive Cleanser Pop-Ups
CeraVe Cleanser Playland Shares the Fun of Facial Cleansing
Modular Flatpack Furniture Designs
The 'OPO=O' Multifunctional Furniture Piece Works in Many Ways
Personalized Cosmetic Printers
Color Jam Brings Customized Color Cosmetics to CES 2023
Modular Three-in-One Bags
The Hop Bag is Perfect for Travel and Everyday Use
Beauty School Pop-Ups
Pinterest is Launching an In-Person Beauty School in London
Autumn eCommerce Fashion Pop-Ups
This SHEIN Pop-Up Will Celebrate the Arrival of Fall Fashions
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Diversity-Promoting Retail Concepts
Eoghan Ross Designs PUSH as a Conscientious Retail Space
Physical Luxe Perfumerie Pop-Ups
CELINE Opens a New Haute Parfumerie Pop-Up in London's Harrods
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
Licorice Pop-Up Shops
Lakrids by Bülow is on a Mission to Make People Love a Divisive Treat
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Upcycled Surf Kite Backpacks
Edgy Kids' Brand nununu Partners with KitePride for a Backpack Line
Ocean Plastic Bag Collections
Out of the Oceans Boasts Stunning Designs & a Sustainable Mission
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Freezable Snack Boxes
PackIt Offers Its Freezable Snack Boxes in a Variety of Patterns
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Digital Product Care Brochures
'Lolita & Zoitza' Partnered with Tapkit on Informative Brochures
Camping-Ready Collaborative Designs
KITH and Columbia Sportswear Launch a Camping Collection
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Prom Fashion Pop-Ups
House of Prom is a Limited-Time Pop-Up for Prom Goers
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Omni-Compatible Magnetic Phone Grips
The Latest PopSockets MagSafe Phone Grips are Intuitive
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Sustainable Colorful Multifunctional Furniture
Paolo Cappello Designs the Superpop for Miniforms
Challenging Sensory Games
Toy Mania's Quick Pops Feature Four Game Modes
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Pride Skincare Pop-Ups
Kiehl's Celebrates Pride Month with a Pop-up Event at Stackt Market
Co-Branded Footwear Designs
Vans Skateboarding Collaborates with Skate Brand Hockey
Liveable Artful Pop-Up Installations
Julie Cloos Mølsgaard Creates a Pop-Up Hotel Installation
Compact Foldable City Bikes
The All-New Pop-Cycle City Bike Boasts a Sliding, Adjustable Frame
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Honey-Infused Holiday Pop-ups
Gisou Just Opened Up a Christmas Pop-Up Store in London
Sneaker Swap Shops
eBay's London Pop-Up Invites People to Exchange Sneakers for Free
Kid-Friendly Customizable Bags
Pop ‘n’ Swop Bags Can Be Decorated with Badges, Handles & More
Contemporary Modular Office Pods
The Kameleon Office Booth Changes According to Needs
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Unashamedly Romantic Pop-Ups
Laura Ashley's Workshops Use Deadstock Fabric to Create New Totes
Seasonal Popcorn Bottle Kits
These New Popcorn Kitchen Popcorn Kits are Ready for the Holidays
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Apothecary-Style Supplement Stores
The New GNC Flagship Boasts a Warm, Open, Inviting Atmosphere
Pop-Up Dog Parks
PetSafe's Unleashed Dog Park is a Destination for People & Pets Alike
Conversation-Encouraging Retail Spaces
PlayLab Inc Creates a Flagship Store for MadHappy
Pop-Up Event Companies
'Steel Space Concepts' Provides Mobile Structures for In-Person Events
Beach-Ready Opulent Pop-Ups
Harrods Opens a CELINE Plein Soleil Pop-Up Store in London
Expansive Summer-Ready Skate Fashion
Yardsale Unveils an Expansive Capsule for Summer 2023
Science-Based Skincare Pop-Ups
RéVive's Pop-Up Series Educates Consumers on Bio-Renewal Technology
Multiracial Heritage Home Goods
Portmanteau Home: Celebrating Multiracial Heritage in Home Goods
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Sneaker Pop-Up Cafés
adidas and Pharrell's Samba Café Will Run Between June 22nd and 24th
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
All-White Interior Artful Galleries
Samsøe Samsøe Highlights a Blank Canvas in New Pop-Up
Contemporary Workwear-Inspired Fashion
Madhappy Debuted Its Utility-Focused Pre-Fall 2023 Range
Pop-Up Celebrity Cookie Bakeries
The Cravings x Shopify Bakery and Pop-Up is Only in LA
Co-Branded Skate Jam Pop-Ups
Hypebeast and Pop-Tarts Coordinate the Crazy Good Skate Jam
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Summer-Ready Boutique Shops
Urban Outfitters Unveils a New Dress Boutique Pop Up Opening in April
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Crackled Leather Sneaker Pop-Ups
Nick Sisombath Launches a New York City Pop-Up Location
Empowering Skin Pop-Ups
La Roche-Posay's Positivity Lab Celebrates Acne Positivity
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta