Metrosexuality isn't just a fun-sounding portmanteau, but has come to describe a look, a lifestyle and a perspective on life that is changing the society's perceptions and expectations of the male gender.
Unsurprisingly, the phenomenon of metrosexuality has fed into numerous worlds including art, design and fashion, both because of the way metrosexually inclined people create things and see the world, and also because of the alteration of traditionally masculine depictions to make them more effeminate or metrosexual.
Oddly enough, as metrosexuality has evolved it has become increasingly mainstream. This has led to an interesting depiction of males that are excessively and exaggeratedly masculine, to the extent that mustaches and beards -- once a symbol of masculinity -- are now increasingly being seen as appealing and fashionable.
Metrosexuality has been a game-changer in the realms of advertising and marketing. The marketing of male-oriented products can no longer just rely on portrayals of overt masculinity as in those old-school Marlboro cigarette ads. The gender roles of men are changing, so the manner in which male attention is to be captured has also followed suit.
42 Necessities for the Metro Male
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‘300'-Inspired Underwear Calendars
Spartan Warriors Promote ‘Macho' Undies
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Gender Role-Reversal Photography
Brian Shumway's 'True Men' Series Shows Alternate Masculinity
36
Rugged Male Models
Rough is the New Metrosexual
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Stylish Metrosexual Watches
The Hodinkee Top Ten Watches is Shaping the Future of Watchmaking
34
Gender Fluid Fashion Shoots
Marcio Henrique Brandao Captured an Odd Men’s Fashion Editorial
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Feminized Masculine Fashion
The Fashionising 'Soft Tailoring' Editorial Features Androgynous Looks
32
Femininized Menswear Fashion
The Oki-ni Styled by Ruben Moreira Editorial Stars Joe Brotherton
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Colorfully Dyed Beards
'Men with Unicorn Hair' is a Modern Fashion Statement
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Post-Apocalyptic Menswear
Tijana Pavlov Spring 2010 at Cro-a-Porter in Zagreb, Croatia
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Delicate Macho-Men Photography
Rion Sabean Gives a Funny Twist to Masculine Activities
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Feminized Male Makeovers
Men with Fancy Hair Features Males Sporting Lady Updos
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Versatile Vintage Menswear
Daniel Holfeld Shoots Hot Men in the Sharp Dressed Man Pictorial
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Man Purses Made Cool
The 'Setgo Transport' Maintains Your Manhood
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Gender Blending, Metrosexuality And Everything In Between
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Cleopatra Eyes on Men
'Alex' by Sarah Schindehette Shows Androgynous Egyptian Makeup
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Effeminate Man PSAs
Akzia Student Journal Beer Effect Ads Warn Against Excessive Consumption
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Heavy Guyliner
"Male Beauty" Highlights the Metrosexual Aesthetic
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Effeminate Male Fashion
The TopMan Spring 2012 Collection Embellishes Flamboyance and Patterns
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Superhero Fashion Shoots
The First Class Series is Inspired by Comic Book Characters
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Monochromatic Men's Suits
Sergi Pons Captures All-White Suiting for Icon Magazine
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Utilitarian Unisex Uniforms
Rad by Rad Hourani Spring/Summer 2012 Blurs Gender Roles
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Eclectically Effeminate Ensembles
The Agi & Sam SS XII Lookbook is Eccentrically Flamboyant
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Dainty Dude Editorials
Sunday Blues by Christopher Phillips Features an Impossibly Pretty Man
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Viral Dutch Beauty Ad
Nivea Targets Metrosexuals
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Pregnant Dad Campaigns
The Nutricia Baby Connection App Publicity Stunt Reverses Gender Roles
13
Peculiar Personified Backpacks
Grab Attention with these Unique Full-Body Backpacks
12
Feminized Macho Man Portraits
The Flyaways Design Scene Editorial Exclusive is Hair-Raising
11
Multi-Fragrance Containers
Chanel 4 in One from Kang Soo Sun Can Hold a Variety of Lotions & Scent
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Angled Frontal Zippers
Slanted Jean Zippers for Men
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Chicken Leg Pictorials
'Chicken' by Narin Demirbas Shows off Scrawny Stems
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Photographing Guys Primping
'Vanity' Captures the Girlier Side of Men Mimicking Women
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Androgynous Eye-Shadowed Catwalks
The Phillip Lim FW 2012 Show Cooly Bends Genders
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Effeminate Drink Ads
The Palm Bay Campaign Shows Men Can Enjoy a Female Drink
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Credit-Card Sized Cologne
Conquest for Power Seekers
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Garishly Effeminate Leaders
The Scott Scheidly Pink Series Revamps Notable Figures
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Male Makeup Tutorials
NorwayToNewYork Shows the Best Way for Men to Apply Foundation
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Masculine Eyebrow Stencils
Trim Your Brows Easily Using the Men’s Eyebrow Shaving Guide
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Authoritative Male Cosmetic Branding
Messr Uses a Clean Design to Show Affluence
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Emporio Armani Embraces Luxe Elegance in New Capsule
Minimalist Gallery Runways
The Saint Laurent Spring/Summer 2024 Menswear Debuted on June 12th
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Gender-Fluid Demi-Couture Collections
Reed Harris Spring 2023 Challenges Gender Codes in Design
Hybrid Performance Skincare
Hyper Real Skincare Simultaneously Improves Skin & Enhances Makeup
Made-for-Men Makeup Lines
NuNorm is a New Makeup Brand Created Specifically for Men
Human Sexuality Museums
Snøhetta Designs the Museum of Sex, Featuring Galleries, a Bar, & More
Vasectomy-Inspired Boxers
Twisted Tea Introduces the First-Ever Twisted Tea VasectomUndies.
Punk Romance-Inspired Fashion Collections
Maison Margiela's Fall 2023 Show is Edgy Yet Soft
Filmic Curated Closets
Stitch Fix's Main Character Closets Provide Nostalgic Style Inspiration
Vintage-Inspired Gentleman Fashion
John Alexander Skelton Os Inspired by the British Woodlands
Inclusive Tampon Branding
Vuokkoset's Tampon for Men Supports Transgender Menstruators
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Mid-Life Sex Festivals
Davina McCall Debuts World's First Menopausal Sex Festival for Gen X Women
Performance-Driven Men's Skincare
Shiseido Men Boast Two New High-End Beauty Products
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Taboo Men's Health Apps
'Mojo' is a Health App that Targets the Less Spoken-About Areas
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Penis-Shaped Lipsticks
Isamaya Ffrench Presents a Surprising Duo Lipstick Product
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Gamer-Centric Beauty Campaigns
Dove Launched Real Virtual Beauty to Dismantle Gaming Stereotypes
Gen Z Deodorants
Miles' Clean Deodorants Help Tweens & Teens Neutralize Odors
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Metamorphosis-Inspired Fashion
Edward Crutchley Presents THE ONLY CONSTANT IN LIFE IS CHANGE
Refreshing Men's Body Care Lines
These Marlowe Skincare Products Feature Fresh Spring Scents
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Virtual Mall Metaverses
Metamall Uplevels the Modern Shopping Experience
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Non-Gender-Conforming Spring Fashion
UNDERCOVER Unveils its New SS23 Collection During PFW
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Gen Z Fragrance Campaigns
Axe's Fine Fragrance Collection Campaign Stars Lil Baby
Solution-Based Menswear
BRIC Boasts Elevated Essentials That are Fitted Perfectly
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Fine Art-Inspired Fashion
Pacsun & The Met Collaborated on a Covetable Apparel Capsule
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Masculine Fashion House Jewelry
The Louis Vuitton Les Gastons Vuitton Collection is Demure
Metaverse Fragrance Experiences
Fortnite & Armani Beauty Fragrance are Promoting Scents for Men
Compact Face Shavers
The Handyman by Manscaped is a Foil Shaver for Grooming on the Go
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Proportion-Exploring Mystical Menswear
Alexander McQueen Presents His Intricate SS24 Collection
Gender-Neutral Intimate Trimmers
The Philips Norelco OneBlade Intimate is Unisex and Gentle
Sexuality-Exploring Artful Exhibitions
Faye Toogood Explores Sensuality with the Rude Arts Club
Men's Sexual Wellness Companies
Butter Wellness Emphasizes Education, Innovation & Approachability
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
Exclusive Travel Kits
Harry’s Collaborates with Artist Matt McCormick for Exclusive Travel Kit
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Sexually Inclusive Apparel Capsules
Harry Styles' Pleasing Brand Launches the Pollinators Capsule
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Erectile Dysfunction Ads
MangoRx Launches Bold Campaign for Erectile Dysfunction Normalization
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Menopause Subscription Kits
She2.0 Launches First of Its Kind Subscription Box
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Deodorant Stick Personable Mascots
Old Spice Introduces Swaggy Spice Which is its New Mascot
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Coronation-Themed Sex Toy Campaigns
This SexToys.co.uk Campaign Cheekily Promotes Pleasure
Aromatic Masculine Bath Products
These New Duke Cannon Scents Come in Four Varieties
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Glitter-Accented Luxe Menswear
LOEWE Presents its New Collection of Menswear for the SS24 Season
Refined Body Spray Scents
The Lynx Fine Fragrance Collection Includes Five Aerosol Scents
Individualistic Men's Fragrances
The Diesel D RED Fragrance for Men Celebrates Self Expression
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Elevated Timeless Fashion
VTMNTS' Fall/Winter 2023 Boasts a Neutral Wardrobe with a Style Twist
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Androgynous Resort Fashion Capsules
Edward Crutchley Presents his Latest Resort Capsule
Art-Infused Razor Gift Sets
Harry’s and KRINK Team Up for Art-Inspired Second Mammoth Series
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Comprehensive Face Kits
Jack Black's Face the Day Boasts Targeted Men's Skincare
Chinese Erotica-Inspired Spring Fashion
Chet Lo Presents a New Collection for SS24 During LFW
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Makeup-Focused Metaverse Worlds
NYX Professional Makeup Unveils a Metaverse Experience in Roblox
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Masculine Parisian Purses
The Givenchy Voyou for Men Updates a Slouchy Bag Style
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Disruptive Men's Moisturizers
Fixup is Making Essential Skincare for Men More Fun & Accessible
Gender-Neutral Matte Eyeshadows
Kosé Corporation is Promoting Gender-Neutral Beauty Brands
Retro Italian-Inspired Fall Fashion
Martine Rose's FW23 Collection is Sexy, Very Sexy
Inclusive Beauty Brand Initiatives
The Updated Coty Company Purpose Embraces a New Phase
Stylish Everyday Men's Footwear
Lululemon Introduces the New Men's Footwear Collection
Athlete-Backed Grooming Kits
LeBron James and Maverick Carter Launch The Shop Men's Grooming Line
Premier Men's Fragrances
AXE Fine Fragrance Collection Arrives in Time for Valentine's Day
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Mood-Enhancing Oil Perfume Sprays
MOODEAUX Boasts the Punkstar Supercharged Skinscent Oil Perfume
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
British Nightlife-Inspired Fashion
Martine Rose's Spring/Summer 2024 Collection is Eye-Catching
Romantic Allergy Medication Campaigns
This Astepro Allergy Campaign Stars Meghann Fahy
Beauty Product Exploration Platforms
The Beautify.Tips Platform is for All Aspects of Beauty
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Queer Dating Apps
Motto is a New Social Dating App from the Founder of Grindr
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Mainstream Masculine Skincare Products
Bath & Body Works Expanded its Men's Product Range
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
NYC Fall-Ready Militaristic Streetwear
maharishi Presents the Art of the Invisible Warrior
Ultra-Stylish Bathroom Decor
Diptyque Debuts a New Bathroom Collection Called 'Beauty Accessories'
Laser-Cut Urban Artistry
Hubert Roguski Unveils Metropolis, an Exhibition of Laser-Cut City Maps
Tranquil Cozy Fashion Capsules
MAXIME Unveils the New a Man and His Objects Collection
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Traditional Football-Themed Fashion
Mitre and Lack of Guidance Join Forces on a Collection
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Inclusive Whisky Stock Photos
The OurWhisky Foundation's Free Photos Update Outdated Stereotypes
Elegantly Packaged Perfume Fragrances
Commodity Boasts the Velvet Expressive Perfume on Scentbird
Sensual Deodorant Sprays
KS Deodorants' Campaign Shows How Fragrance Fuel Intimacy
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Spring-Ready Luxurious Formal Menswear
Louis Vuitton Presents its Formal Men's Range for SS24
Architectual Makeup Capsules
Tom Ford Teases a New Makeup Collection Comprised of "Essentials"
Elevated Male Grooming Kits
Piramal Pharma Launches the Bohem Men's Grooming Line
Modern Hydrating Beard Sets
HIM-istry Naturals Boasts Multi-Functional Men's Grooming Products
Salon-Quality Men's Stylers
Colorsmith's Premium Styling Products Boost Confidence & Ease
Perpetrator-Targeted Domestic Abuse Ads
Police Scotland Launches New Domestic Abuse Prevention Ad
Male Personal Care Collections
Bath & Body Works Has Officially Launched its First Men's Line
Hilarious Male Grooming Ads
MANSCAPED and Pete Davidson Join Forces for a New Holiday Campaign
Actress-Inspired Beauty Products
The Marilyn Monroe x KISS Collection Commemorates Legacy
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Flower-Infused Pale Ales
Yeastie Boys' Blokequet Encourages Men to Express Their Feelings
Comprehensive Spring Luxe Fashion
JORDANLUCA Presents About the Perspective of Life
Evolution-Challenging Spring Fashion
Advisry's Masculin Feminin Capsule Debuts Womenswear