The May 2020 cosmetics trends feature new releases in makeup, skincare, grooming, and more, with examples spanning from nourishing body peels, to innovative tech that claims to turn back the clock.
A recent concept design from Min Chang Kim and PDF Haus imagines a Nike LED mask, which uses LED lights to improve the skin by combating the signs of aging and leading to a more youthful and full appearance. In addition to providing an effective at-home treatment for those in search of a more powerful solution, the sportswear company's branding aims to make it more accessible to consumers of all genders—who might need a nudge from marketers to take an interest in skincare.
Another noteworthy feature comes from Perfect Corp. and Make Up Forever, who joined forces to launch the AI Smart Shade Finder. While in-store shopping for beauty products may not be feasible during the COVID-19 pandemic, the deep learning system makes it easier than ever for consumers to find the perfect shade online. To get a match, the AI Smart Shade Finder scans 200,000 learning examples, which it compares to the user so that it can accurately recommend a shade that's right for them.
Top 65 Cosmetics Trends in May
From Free-From Cleansing Balms to AI-Matched Makeup Shades:
Riley von Niessen — Jun 3, 2020 — Fashion
65
Athletic Light Therapy Masks
This Conceptual Nike LED Mask Rejuvenates the Skin from Home
64
Virtual Facial Workouts
FaceGym Created a Virtual Exercise Platform for At-Home Facial Workouts
63
Refillable Natural Deodorants
Wild Supports Replenishment with Compostable, Plastic-Free Refills
62
Freelancer Beauty Opportunities
Lookfantastic Opens Influencer Programme to Struggling Freelancers
61
Beauty Retailer Subscription Boxes
Sephora is Replacing Its Play! Box with the Sephora Luxe Box
60
Plastic-Free Deodorant Tubes
Procter & Gamble Beauty is Introducing Paper Deodorant Tubes
59
Bubble-Blowing Bath Products
The Bubble-Blowing Bubble Bath Makes Cleansing Rituals Entertaining
58
Cosmetic Sampling Programs
Glow Recipe is Inviting Consumers to Try Its Newest Lab Sample
57
AI-Matched Makeup Shades
The AI Smart Shade Finder Makes Individual Recommendations
56
Pampering Minimalist Haircare
MONDAY Haircare is Packed with More Active Ingredients Than Usual
55
Beauty Brand Hand Creams
The First Tubes of Glossier Hand Cream are Going to Healthcare Workers
54
Anti-Irritation Body Shavers
The Finishing Touch Flawless Nu Razor Helps to Simplify Shaving
53
Bold Affordable Cosmetic Brands
Folly Fire Features PETA-Certified, Cruelty-Free Cosmetics
52
Mood-Boosting Makeup Kits
ONE CLICK b.EAUTY's Convenient Kits Inspire Confidence & Empowerment
51
Sun-Baked Botanical Bronzers
Kosas' Sun Show Bronzer was Baked on TerraCotta Tiles
50
Cooling Rubber Masks
The Cryo Rubber Mask Collection Takes Inspiration from Cryotherapy
49
Candy-Colored Mineral Powders
The Mentos x Innisfree No Sebum Mineral Powder Comes in Sweet Colors
48
Ultra-Softening Warming Hand Masks
The Dr.Jart+ Dermask Hand Hydrating Mask Works in 20 Minutes
47
Pore-Refining Watermelon Toners
Glow Recipe's First Toner Hydrates Skin and Tightens Pores
46
Glowing Expansive Makeup Collections
Bobbi Brown's Summer Makeup Collection Drops May 7th
45
Luxe Online Beauty Boutiques
Chanel's Pop-Up Beauty Store Offers Makeup, Skincare and Fragrance
44
Under-Eye Collagen Gel Masks
doppeltree's Product Delivers a Rejuvenating, Anti-Aging Treatment
43
Melatonin-Infused Solid Serums
Milk Makeup's Melatonin Overnight Serum Refreshes Skin During Sleep
42
Handmade Exfoliator Tools
Dehiya's Moroccan Beauty Tool is Made of Wool-Covered Clay
41
Sustainable Clean Skincare Lines
Liolà Cosmetics Offers Sustainable Luxury Skincare
40
Makeup Pouch Packages
The Fit Me Matte + Poreless Foundation Comes in a Travel-Ready Format
39
Fermented Skincare Systems
biophile's Explorer Trio Includes an Essence, Serum and Oil
38
Supportive Microbiome Skincare
For the Biome Creates Products That Speak "Skin's Language"
37
Blue Light-Blocking Skincare
Goodhabit's BLU5 Technology Protects Skin from Damaging Blue Light
36
Eyebrow Setting Waxes
Patrick Ta Beauty Was Inspired by Brow Soaping for Major Brow
35
Acne-Fighting Jelly Face Masks
The Hemp Jelly Anti-Acne Face Mask is Soothing & Non-Drying
34
Hydrating Lip Butters
Summer Fridays' Lip Butter Balm is Hydrating, Soothing & Comes in a Tube
33
Nutrient-Rich Gel Moisturizers
Farmacy's Daily Greens Contains Kale, Cucumber and Eucalyptus
32
Curated Regimen Skincare Lines
as|if by Nassif Includes Three Multi-active Treatment Products
31
Glowy Priming Serums
Laneige's Glowy Makeup Serum Doubles as a Makeup Primer
30
Peel-Off Body Masks
Olay's Kaolin Clay Body Mask Clears Dry Surface Cells from the Skin
29
Hand Repairing Gloves
This MAGICSTRIPES Product is Dermatologically Tested and Cruelty-Free
28
Day-to-Night Haircare Collections
The Dark & Lovely Protective Styles Collection is Easy to Use
27
Self-Heating Body Balms
The Wellness De-Stress Warming Body Balm is Infused with Ginger & Rosemary
26
Interactive Beauty Hubs
MECCA LIVE Shares New Products, Interviews, Tutorials & Chats
25
Celery-Based Skincare
Cocokind's Celery Duo Minimizes Pores & Uneven Texture
24
Chin-Sculpting Face Masks
Wishful's Chin Lift is Cooling, Tightening and Toning
23
Intensely Moisturizing Serums
The Magic Serum Crystal Elixir Boosts Moisture Levels by 172%
22
Free-From Cleansing Balms
The Clean It Zero Cleansing Balm Purifying is Made with Licorice Root
21
Sensitive Skincare Systems
The DeliKate Collection Simplifies Sensitive Skincare Routines
20
Berry-Hued Hydrating Multisticks
Live Tinted's Huestick Captures the Vibrancy of Holi
19
Travel-Friendly Mineral Soaks
Cardea AuSet's SEA Mineral Soak Mini is Relaxing and Affordable
18
Mermaid Fin Bubble Bars
Lush's Latest Collection Includes a Mermaid Tail Bubble Bar
17
Gentle Resurfacing Serums
MALIN+GOETZ's Resurfacing Face Serum Suits Sensitive Skin
16
Boldly Hued Matte Lipsticks
Gucci's 'Rouge à Lèvres Mat' Lipsticks Now Come in Bold New Shades
15
Waterless Plum Serums
LOLI's Plum Elixir is Made from French Ente Plum Kernels
14
Revitalizing Cream-in-Oil Skincare
Clarins' Nutri-Lumière Day Has Horse Chestnut Tree Fruit
13
Hemp-Infused Brow Pens
Milk Makeup's Kush Triple Brow Pen Has a Triple-Tipped Felt Applicator
12
Speaker-Specific Lip Balms
Fan Love Beauty's Stage Balm For Lips Appeals to Frequent Talkers
11
Gradient Designer Eye Palettes
Burberry's New Palettes Arrive in 7 Colorways
10
Soft-Focus Setting Sprays
Hourglass Cosmetics' Lightweight Veil Blurs Imperfections
9
Saffron-Infused Sleeping Masks
Sisley Paris' Velvet Sleeping Mask Soothes & Restores with Saffron
8
Restorative Brow Serums
Joey Healy's Brow Renovation Serum Aids Hair Growth
7
Protective Tinted Serums
The Sérums De Teint Protector & Perfector is Ultra-Sheer
6
Spot Treatment Acne Gels
Pacifica's Witch Hazel & Salicylic Acid Gel Targets Pimples & Blemishes
5
Surgeon-Founded Skincare Lines
Dr.Age Skincare Line Helps Fight the Signs of Aging
4
Nature-Inspired Eyebrow Pencils
The HD Brows Pro Pencil Creates Instantly Fuller Brows
3
Murumuru Butter-Infused Lip Balms
The BRAVO SIERRA Lip Balm is Both Vegan and Cruelty-Free
2
Skin-Caring Liquid Makeup
The Futurist Hydra Rescue Moisturizing Makeup SPF 45 Nourishes & More
1
Chestnut-Infused Eye Creams
Le Lift Crème Yeux Firms & Smooths with Indian Chestnut Extract
Related Ideas
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
AI Nail Art
Nail Designs AI Offers a Creative Way To Experiment With Beauty
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
Long-Lasting Satin Lipsticks
Elf Cosmetics Launches the O Face Satin Lipstick Shades
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Handheld K-Beauty Devices
APR Corp. is Bringing Advanced K-Beauty Tech to CES 2024
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
3-in-1 Lip Devices
Amorepacific's Lipcure Beam is a CES 2024 Innovation Award Winner
AI-Powered Skincare Quizes
Omy Laboratories Boasts Skincare That is Tailored to One's Needs
Light Therapy Face Masks
Seungeop Lim Designs This New-Age LED Mask for COZCORE
Travel-Friendly Skincare-as-Makeup
MILK MAKEUP Debuted the BOUNCE and JUICY TONES Lip + Cheek Line
Skincare-Inspired Foundations
CoverGirl Simply Ageless Skin Perfector Essence Foundation is Potent
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Updated Affordable Cosmetic Ranges
No7 Beauty's Cosmetic Range Gets a New Look in Recent Launch
Autumn-Inspired Face Mask Collections
ESW Beauty Introduces the Autumn Glow Up Capsule
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
AI-Powered BeautyTech Platforms
Singular by Prose Ushers in a New Model for the Beauty Industry
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
AI-Powered Skincare Devices
The Tri-Light +SABI AI Uses Data to Enhance Users' Skincare Routines
AI-Powered Fashion Apps
The 'Blend' App Helps Users Find Products That Suit Their Style and Budget
Glow-Enhancing Makeup Sticks
NUDESTIX's Multi-Tasking Makeup Product is Versatile and Portable
Japanese Skincare Collections
MUJI Enhances the J-Beauty Routine with a Line of Powerful Formulas
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Seasonal Skincare Value Sets
Bubble Debuts the New Rise & Shine and Mask & Relax Gift Sets
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
One-Swipe Corrector Sticks
NYX's Fix Sticks Support Color Correcting, Concealing and Brightening
Buttery Face Palettes
Smashbox's HALO Sculpt + Glow Face Palette is Redefining Radiance
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
AI-Powered Beauty Partnerships
Haut.AI and Ulta Beauty Join Forces to Transform Beauty Retail
Post-Gym Skincare Routines
Après Beauty Presents a Convenient High-Performance Skincare Line
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
Seasonal Eyelash Kits
Maybelline New York Launches Two Holiday Beauty Sets in 2023
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Glow-Boosting Cosmetic Ranges
NARS Cosmetics' Afterglow Range Includes a Lipstick and a Blush
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
All-Over Beauty Palettes
The Groundwork Defining Neutrals Palette Has Two Unique Textures
Freeze-Dried Skincare Masks
Kyssva's AGLOW Instant Dewy Mask Features Potent Actives
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
Adaptable Blurring Lipsticks
Charlotte Tilbury's Airbrush Flawless Boasts Powder-Blur Technology
Multi-Use Highlighting Glosses
Pretty Grunge Face Gloss Transforms in Response to pH Levels
Soothing Smart Sleeping Masks
The Aura Smart Sleep Mask Integrates Sound and Light Therapy
AI Skin Type Detectors
Perfect Corp.'s Skin Type Detection Accurately Determines Skin Type
Relaunched Celebrity Cosmetics
Kim Kardashian's SKKN Will Take a Skincare-First Approach to Makeup
LED Eye Masks
The CurrentBody LED Eye Perfector Targets Crow's Feet and the 11s
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Pod-Based Concealers
Kite Beauty's on the Glow Concealer is Convenient and Pocket-Sized
Boldly Pigmented Eyeshadow Cosmetics
JOAH Beauty Announced Three New Launches for Spring
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Advanced AI Skincare Solutions
The Perfect Corp. Updated its AI Skin Scanner
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Fashion-Branded Beauty Products
Giorgio Armani Beauty Boasts the Glow Trio
Clean Neurocosmetic Skincare
Justhuman's Clean Products Deliver Results Fast
Single-Dose Makeup Removers
Roll & Remove Beauty Spheres Melt to Clear Away Makeup & Impurities
Accessible Clinical Skincare
Matter of Fact's Potent Formulas are Launching in Sephora
Flexible LED Face Masks
FAQ 202 is a Transparent, Silicone Mask That Adapts to Face Shapes
AI-Generated TCM Skincare
This Collab Combines Artificial Intelligence & Chinese Medicinal Plants
Adaptive Skin Tints
This Skin Perfecting Tint is Powered by Smart Tint Technology
Affordable AI Skincare Devices
SmartAppGuided Supports Personalized Care for Less Than $100
Drag Queen-Themed Skincare Masks
MoBeauty's Skincare Masks are Nourishing and Cheekily Designed
Luxe Replenishing Hair Masks
The S24 Rapid Recovery Hair Mask Restores a Healthy Appearance
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
AI-Powered Skincare
Prose Skincare is an Individualized Alternative to Mass-Produced Products
High-Performance Clean Skincare
Hyphen Makes Environmentally Friendly Multi-Benefit Skincare
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Virtual Tanner Try-Ons
Bondi Sands' Virtual Try-On Experience Finds Perfect Self-Tan Shades
Pigmented Singer-Backed Products
Ariana Grande's REM Beauty Launches Three New Makeup Products
AI Skincare Brand Expansions
PROVEN Skincare Announced an International Expansion
Anti-Aging LED Masks
Dior Releases an Anti-Aging LED Mask Called Dior Skin Light
AI Beauty Installations
Sephora Illumination Shows Off the Retailer's Shade Matching AI Tech
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Pink-Hued Cosmetic Lines
NARS Launches the Orgasm Collection—a Range of Limited-Edition Makeup
Private Label Beauty Ranges
The Rite Aid Ryshi Brand Prioritizes Quality at Accessible Prices
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Hands-Free LED Lip Masks
The DRx SpectraLite LipWare Pro Boosts Collagen & Smooths Fine Lines
Peach-Hued Lip Glosses
Pantone & Shades By Shan Made The Lip Shine Based on the Color of the Year
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Adaptive Lip Colors
Doll 10's Adaptive Lip Colors Create a Custom Color Based on pH Levels
Everyday Cream-to-Powder Eyeshadows
Merit's Solo Shadow's Simplicity Makes It Supremely Wearable
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Sustainable Beauty Programs
NUDESTIX Partners with the Canopy Project to Reach Tree-Planting Goal
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Performance Organic Skincare
May Botanicals is a New Organic Skincare Brand by Georgia May Jagger
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Mobile AI Skin Tools
The Elemis AI Skin Experience Shares Product Education & Recommendations
Accessible Clean Beauty Platforms
Clean Beauty at Walmart Features More Than 900 Products
Bespoke K-Beauty Foundations
Laneige's Bespoke Neo Service Helps to Find an Ideal Shade Match
Dual-Purpose Mask Powders
Critical Cosmetics Offers 10 Face & Hair Mask Varieties
AI-Powered Beauty Apps
Charlotte Tilbury Unveils its First Mobile Beauty App with AI Deep Learning
Glow-Boosting Skin Tints
Revolution Beauty's Bright Light Face Glow is Multifunctional
Shade-Finding Foundation Sets
Haus Labs' At-Home Discovery Sets Help Shoppers Find Their Shade
Skincare Ingredient Checkers
Paula's Choice Debuts the 'Beautypedia Skin Care Ingredient Checker'
Beautifying LED Light Masks
Therabody Releases the Full-Face LED Light Mask for Light Therapy
AI-Powered Skin Quizzes
Barefaced's AI Skin Quiz Prescribes Individualized Skin Care Routines
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Multi-Benefit Tinted Balms
Goop Beauty's Colorblur Glow Balm Adds a Pop of Sheer, Creamy Color
Super-Hydrating Skincare Campaigns
Clinique's Protect your Glow Spotlights Superstar Moisturizers
Valley-Inspired Hydrating Skincare
Maude Circle International Introduces Apripure Cosmetics
Empowerment-Committed Beauty Lines
Kindness Powered Skincare Boasts Safe and Quality Formulas
Seasonal Winter Makeup Collections
Chanel's New LES BEIGES Collection is Designed for Winter
AI-Backed Makeup Apps
Estée Lauder Companies Debuts an AI-Powered Makeup Application
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
New Year-Inspired Makeup Collections
NARS' Lunar New Year Collection Boasts a Brush Set & a Powder
Streamlined Age-Defying Skincare
PÜR Beauty's Skincare Range Supports a "Less is More" Approach
Cruelty-Free Everyday Essentials
H&M Beauty Just Launched the New OHH! (OH HEY HERO) Collection
Inclusive Cosmetic Palettes
Milani Cosmetics Launches the All-Inclusive Eye, Cheek & Face Palette
Dazzling Holiday Makeup Collections
NARS Unveils Its Special Holiday Capsule for Winter 2023
AI-Powered Visual Searches
Poshmark Incorporates AI Technology for its Posh Lens Feature
Beauty NFT Programs
Shiseido Launches the First AI-Powered NFT Community Beauty Program
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Targeted Brightening Skincare
BioFormula Select's Stop Guessing Helps Consumers Shop Confidently
Affordable Beauty Mobile Apps
The Brandefy App Helps You Make Cost-Effective Beauty Choices
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Exclusive Drugstore Collaborations
about-face beauty Expands into Canada with Shoppers Drug Mart
Ayurvedic Makeup Sticks
Mango People is Sephora’s First Ayurvedic Makeup Brand
Multi-Dimensional Complexion Compacts
Fara Homidi's Essential Face Compact Pairs Two Products
Indian-Inspired Clay Masks
Junglo Reintroduces Self-Care Through the Lens of Ayurveda
Multi-Purpose Skin-Perfecting Powders
NARS Introduces the Soft Matte Advanced Perfecting Powder
AI-Curated Beauty Boxes
The Ipsy Icon Box Features Products Selected by Celebrities and AI
Opaque Beauty Product Packaging
The JOAH Beauty Crystal Glow Collection Has Been Relaunched
Dazzling Lipstick Collections
Shiksona Introduces the Chic In The Spotlight Collection
Virtual Makeup Try-Ons
Parfums Christian Dior Launches a Virtual Try-On Consultation Service
Model-Backed Travel Skincare
Madison Headrick Launches a Beauty Brand for Frequent Travelers
Skincare-Inspired Foundation Makeups
Revlon Illuminance™ Skin-Caring Foundation Comes in 28 Shades
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Instantaneous Color-Correcting Skincare
These Lumin Skincare Products are Easy to Apply
Nordic-Inspired Beauty Brands
LUMENE Held Its First-Ever Brand Ceremony in China
AR-Enabled Try-On Tools
Google Launches an AR-Based Try-On Tool for Hair and Foundation
Nourishing Serum Foundations
This Skin Tint Foundation Blurs the Line Between Makeup & Skincare
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products
Nourishing Skin-Focused Foundations
about-face's The Performer is Available in 45 Shades