More Than Nine is a new brand developed by Dr. Chan—double-board certified in dermatology and dermatopathology, published researcher, and mom of three—that specializes in creating uncomplicated, evidence-backed skincare for moms. "Here’s what I know: the conversation around skincare during motherhood is full of confusion, fear-based marketing, contradictory advice, and outdated myths repeated so often they sound like facts," said Dr. Chan. "My job is to look at the actual research and tell you what really matters, without the fear and without the confusion."
A refreshingly straightforward alternative to overly complex routines and formulas with confusing ingredients, More Than Nine offers simplified, trustworthy solutions that meet mothers exactly where they are. The You Did It Bag is full of sensitive-safe products, including a calming cleanser, a lightweight hydrator, a mist for refreshing on demand, and more.
What Makes This Trend Stand Out
- Maternal Skincare Simplicity
- Streamlined routines tailored to motherhood create space for brands that replace ingredient overload with clear, life-stage-specific product systems.
- Clinician-led Beauty
- Dermatologist-developed formulations signal a growing preference for expert-backed personal care that competes with influencer-driven and fear-based marketing.
- Evidence-based Ingredient Guidance
- Research-centered education around pregnancy and postpartum skincare opens new value in transparent product labeling, myth-busting content, and trust-first customer experiences.
Sectors Adopting This
- Skincare
- Sensitive-safe products for mothers represent a specialized growth area within skincare, where uncomplicated formulas can differentiate from complex multi-step regimens.
- Maternal Wellness
- Motherhood-focused self-care brands are expanding beyond supplements and baby products into personal care ecosystems designed around postpartum and pregnancy needs.
- Dermatology
- Clinical expertise translated into consumer products creates new pathways for dermatology professionals to influence retail beauty through credibility, safety, and simplified education.
