Many people turn to sunless tanning products as a safer alternative for their skin's health, and MSK Labs takes that a step further by putting skin-caring ingredients at the center of its formulas, amplifying the benefits with every glow. MSK Labs is a new venture from celebrity spray tan artist Mishel Chernyavskiy, who has encountered plenty of formulas that disrupt the skin barrier, cause breakouts, or fade fast, and saw an opportunity to create better.
Fueled by skincare ingredients that do more than add color, MSK Labs' first skincare-forward sunless solutions include The Quickie (an express self-tanning gel) and The Night Affair (an overnight tanning mask,) both with key actives like brightening niacinamide, gently exfoliating lactic acid, squalane and hyaluronic acid, and a tanning mitt for mess-free, streak-free applications.
Key Themes Behind This Trend
- Skincare-infused Tanning
- Hybrid self-tanning formulas with barrier-supporting, hydrating, and brightening actives create opportunities for beauty brands to merge cosmetic color with treatment-led skincare benefits.
- Barrier-friendly Glow
- Concern over breakouts, irritation, and fast-fading tans is shifting demand toward gentler sunless products that preserve skin health while delivering visible radiance.
- Express-overnight Beauty
- Time-specific formats such as quick-developing gels and sleep-in masks expand convenience-driven routines with personalized tanning experiences for day or night use.
Where This Applies
- Beauty and Personal Care
- The category is evolving through multifunctional products that combine aesthetic enhancement with clinically familiar ingredients like niacinamide, squalane, and hyaluronic acid.
- Skincare
- Ingredient-led innovation in adjacent cosmetic categories opens space for skincare brands to extend into glow, tone, and color-enhancing solutions.
- Sun Care
- Safer alternatives to UV tanning are becoming more sophisticated as sunless products adopt premium skincare positioning and performance-focused application systems.
