May is a good month in the sports universe, and the May 2017 sports trends abound as a result. In May, the NHL and NBA playoffs are both in full swing, the MLB reaches its mid-season rhythm, the French Open rocks the tennis world, Champions League soccer has its finals, and so much more. Sports fans know that this leads to all sorts of great products.
For those who need a boost of energy while watching a baseball game (an understandable need considering the pace of the sport,) the Apple Pie Extra Strength 5-hour ENERGY shots are branded by the MLB. Though mysterious energy shots for baseball might make Barry Bonds nervous, the apple pie flavored, baseball-themed energy shots are perfectly American.
Top 45 Sports Trends in May
44
Ultra-Endurance Running Gear
The Columbia Montrail Line is Inspired by an Ultra-Endurance Race
43
Surf Wax Recyclers
Peel Surf Co.'s 'The Orange Peel' Recycles Bits of Leftover Surf Board Wax
42
Tented Fishing Boats
The Raptor XL Platform Hybridizes Fishing Trips
41
Color Therapy Yoga Classes
ChromaYoga's Unique Yoga Class Sessions Pair Movement and Color Therapy
40
Understated NBA Apparel
The Frank + Oak NBA Collection Has Expanded to Feature Five NBA Teams
39
Inexpensive Activity Trackers
The Misfit 'Flare' Wrist Fitness Tracker Tracks Workouts and More
38
Mini Fitness Festivals
Virgin Sport Teased the Hackney Festival of Fitness with a One-Day Event
37
Magnetic AirPod Clips
Nearbuds for Airpods are Adjustable and Ideal for On-the-Go Use
36
Pop-Up Beach Bars
Watsons Bay Boutique Hotel Created a Luxurious Space to Watch Surfing
35
Fantasy-Themed Baseball Games
The MLB Will Host Game of Thrones Theme Nights Throughout the Summer
34
Urban Cycling Shops
Assos' New London Concept Store Brings Modern Cycling to the UK Market
33
Holistic Athlete Smartwatches
The Garmin Forerunner 935 Fitness Smartwatch is Comprehensive
32
Arctic Athletic Apparel
Arctic Cool's Instant Cooling Line Keeps Consumers Cool While They Exerise
31
Wooden Golfer Camera Holders
The Puttskee 'PuttCAM' Smartphone Mounts Record Golf Games
30
Soda-Branded Athletic Wear
FILA Korea Joined Forces with Pepsi to Launch a New Line of Apparel
29
Asymmetrical Wrist Watch Wearables
The M&N Watch Merges Technology and Design Aesthetics
28
Ergonomic Post-Workout Clothes
The Outdoor Voices Cool Down Kit is Ideal for Keeping it Casual
27
Ultra-Lightweight Ice Axes
The Ice Rock Idol is the World's Lightest Ice Ax
26
Stable Noise-Cancelling Headsets
The Apollo Audio Wireless Headphones Block Out Noise Around You
25
LGBT Self-Defense Classes
This Brazilian Martial Arts School Helps Women and LGBT People
24
Headphone-Infused Goggles
The Nike+ Swimming Goggles Play Music During Aquatic Training
23
Ocean Plastic Sport Jerseys
The Parley x adidas Soccer Jerseys are Made from Recycled Plastic
22
Price Point Soccer Jerseys
Fluminense de Feira Has Invented a Creative Way to Earn Ad Revenue
21
All-Ages Wave Boards
Slyde Handboards Offer an Easy, Fun Riding Experience for All Skill Levels
20
Antibacterial Clothing Sprays
The HEX On Demand+ Spray & Go Gear Cleaner Solution Inhibits Smells
19
Hotel Running Programs
Guests at the Four Seasons Hotel Milano May Run with a Private Nike Coach
18
Diamond-Studded Tennis Rackets
Bijou Tennis' Goddess Collection Rackets Have Swarovski Crystals
17
Team Jersey Air Fresheners
KIA Motors' Automotive Air Fresheners Boast NBA-Themed Scents
16
Manga-Inspired Basketballs
The New molten 'SLAM DUNK' Basketball Features Hanamichi Sakuragi
15
Expanded Basketball Figurine Collections
GoDaddy is Offering New Itty Bitty Ballers Figures
14
Buggy Ballpark Snacks
Safeco Field's Toasted Grasshoppers are the Strangest Snack in MLB
13
Electronic Ski Bindings
Rottefella's Nordic Ski Bindings are Electronically Adjustable
12
Athletic Health Apps
Adidas' 'ALL DAY' Provides Daily Challenges for Mind and Body Health
11
Runner Training Smartwatches
The Polar M430 Run Watch Offers Actionable Guidance During Use
10
Speedy Celebrity Workouts
This Kendall Jenner Workout Only Takes 11 Minutes to Complete at Home
9
Major League Energy Shots
These Apple Pie Extra Strength 5-hour ENERGY Shots are MLB-Branded
8
African Surf Campaigns
Surf Brand Mami Wata Tells Stories from the African Continent
7
Light-Up Snowboarding Stunts
This Stunt from Sony Shows Off Its XB40 EXTRA BASS Wireless Speakers
6
Dispensary-Sponsored Drifters
Shango Premium Cannabis Will Sponsor Danny George's PRO2 Drift Car
5
Hockey Coaching Tablets
Apple is Partnering with the NHL to Provide Coach iPads
4
Tennis Matchmaking Services
The Smash Tennis App Makes It Easier for Rec Players to Find Opponents
3
Search Engine Booking Tools
'Reserve with Google' is a New Way to Book Nearby Classes and Services
2
Italian Rubber-Infused Skis
The Pirelli Blossom Skis Cut Vibrations by 60 Percent
1
International E-Sports Medals
The Olympic Council of Asia will Award Medals for E-Sports in 2022
Related Ideas
Energizing Late-Night Sodas
Pepsi Night Edition Has More Caffeine to Keep Sports Fans Energized
Patriotic Celebration Energy Drinks
America 250 Monster Energy Drinks Come in Two Varieties
Floral Springtime Energy Drinks
Red Bull The Spring Edition Has a Cherry Sakura Flavor
Sporty Retail Style Capsules
Kith x New York Yankees Collab Launches with Jason Alexander
Bold Retailer-Exclusive Energy Drinks
Circle K and Monster Energy Parented for an Exclusive Drink
Summertime-Only Energy Drinks
C4 Energy Drinks Debuted Three Flavors for the Summer
Strawberry-Flavored Energy Drinks
Monster Energy Debuts the Monster Energy Strawberry Shot
Basketball Soft Drink Partnerships
Sprite Returned as the NBA's Official Global Soft Drink Partner
Premium Wellness Energy Drinks
STORM's Beverages are Athlete Endorsed and Health-Focused
Co-Branded 6-Packs
Heinz and Heineken Created a Craveable Matchup for Sports Fans
Anime Sports Apparel
My Hero Academia x NBA Capsule Merges Anime Fandom with Basketball Culture
Cleverly Branded Energy Drinks
Fire Brands Targets Gen Z with Playboy Energy Drink
High-ABV Sporty Cocktails
BuzzBallz's SoccerBallz Celebrate Countries Playing in the World Cup
Meringue-Flavored Energy Drinks
The Switch Energy Meringue Series Shares Limited-Time Energizers
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Summer-Ready QSR Menus
Tim Hortons U.S. Debuts New Cold Drinks and Soccer-Themed Merch
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Game-Honoring Energy Drink Branding
The Red Bull Tetris Can Celebrates the Game's 40th Anniversary
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Spring Cocktail Menus
Applebee's Launched a Drink Menu With Celebrity Spirit Collaborations
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Comfortable Sporty Essentials
Aerie Launches a FIFA World Cup 2026™ Collection
Superhero Energy Drinks
Sneak x Marvel Unveil 'Daredevil: Born Again' Collaboration
Functional Electrolyte Energy Drinks
Unwell Energy Drinks Come in Four Flavor Options
Heritage Baseball Caps
Polo Ralph Lauren × New Era Release Yankees Cap Collection
Four-Can Energy Drink Bundles
BLU Energy Has Expanded Its Product Availability
Soccer-Inspired Apparel
AMIRI Tournament Collection Includes Jerseys, Shorts, and Accessories
Physician-Formulated Energy Drinks
Peer-Reviewed Studies Informed Elixir's Purposeful Ingredients
Ancient Superfood Energy Drinks
Maca and Manuka Fuel BEEMORE's Uplifting, Energizing Refresher
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Jersey-Inspired Soda Cans
Coca-Cola Launched Collectible Country Cans for the FIFA World Cup 2026
Sporty Drinking Accessories
The Miller Time MVP Matchball Holds Up to a Dozen Miller Lites
Paraxanthine-Powered Energy Drinks
UPDATE Relaunched in Partnership with Kim Kardashian
Athlete-Approved Beverage Ads
Accelerator Active Energy Debuts the 'This Can. So You Can' Campaign
Soccer-Themed Golf Experiences
Topgolf Runs an International Soccer-Themed Experience
Soccer-Themed Energy Drinks
Celsius Electric Vibe is Inspired by Football Culture
Commemorative Baseball Hats
New Era Cap Company Pays Homage to the Los Angeles Dodgers
Playful Tomato Athletes
The Heinz National Games Campaign Turns Tomato Stems into Sports Figures
Punchy Fruit-Forward Energy Drinks
Rockstar Energy Punched Comes in Three Flavor Options
Athlete Grooming Campaigns
Head & Shoulders Partners with MLS to Launch Soccer-Focused Campaign
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Pocket-Sized Sports Energy Shots
C4 Performance Energy Shots Have 200mg of Caffeine
Soda Shop-Inspired Energy Drinks
The Herbalife Liftoff Energy Range Now Features Two New Flavors
Limited-Edition Team Cans
Sprite x Unrivaled Brings a New Co-Branded Can Collection
Sports Branding-Inspired Cannabis Products
Sluggers Embraces Sports Fandom and Collecting
Sports Nutrition Retailer Ranges
The Very Group Added Four New Brands to the Very Online Offerings
Women-Focused Multi-Year Research Initiatives
Gatorade Announced the Body of Science Initiative
Spring-Time Baseball-Inspired Hats
New Era Cap Has Unveiled Its MLB Spring 2026 Lineup
Football-Themed Sour Candies
Sour Patch Kids MVP Top Picks Mix Combines Multiple Products
Soccer-Themed Confection Packaging
Ferrara Honors the U.S. Soccer Federation with New Packaging
Musical Soccer-Themed Campaigns
EXTRA® Gum Debts the Hotshot (Extra Time) with Izzy Escobar
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Retro Team Beer Cans
Budweiser MLB Team Cans Feature Vintage Baseball Graphics for Anniversary
Candy-Flavored Energy Shots
The 5-hour Energy Tasty Caffeine Range Now Features Three New Flavors
Fitness Energy Drinks Campaigns
Celsius Expands Its LIVE. FIT. GO. Platform Across Europe
Fashion Soccer Activations
Herbalife Has Joined FIFA 1904 SoHo Wellness Activation
Energy-Boosting Protein Drinks
Oath Sparkling Energy + Protein Balances Nutrition with Caffeine
Multitasking Volunteer Initiatives
Heineken Fan Volunteers Applies a Rarely Used Employee Benefit
Soccer-Inspired Fanwear Collections
BOSS Jumps on the FIFA Hype with New Fanwear Collection
Baseball Classic Cap Collections
New Era Debuts Its 2026 World Baseball Classic Collection
Effervescent Athlete Drinks
The BODYARMOR FIT Sparkling Sports Drink Offers Hydration and Energy
High-Level Energy Drink Partnerships
C4 Energy is the Official Energy Drink Partner of NBA Europe
Cocktail-Inspired Energy Drinks
Rockstar Mocktail Energy Drinks Come in Flavors Like Mojito
Tangy Fruit-Forward Energy Pouches
Mojo Energy Pouches Sour Apple Boasts a Tangy Burst of Energy
Globe-Shaped Bar Carts
BuzzBallz's Buzz Around the World Bar Cart Elevates Soccer Watch Parties
Summer Wellness Pubs
The Wellness Tap by Holland & Barrett Helps People Keep Energy Levels High
Protein-Forward Energy Balls
The Protein Ball Co.'s Clean Energy Bites Support Protein Grazing
Globally Inspired Mashup Recipes
The TUMS Food Match Cup Fuses Fandom, Food and Heartburn Relief
Caffeinated Sour Beers
Vault City Brewery's Blue Brew Was Made for Late-Night Sports Viewing
Energy Shot Tumblers
The 5-hour ENERGY Mini Tumbler is Ready for Displaying and Sipping
Matcha-Powered Energy Drinks
The PerfectTed Matcha Energy Drinks Come in Four Flavors
Retro Sports Drink Revivals
Gatorade partners with Stranger Things to relaunch its 1987 campaign
Flavorful Official Baseball Beverages
Mountain Dew's Baja Blast is the Official Drink of MLB
White Peach Energy Drinks
The Human Bean Has a New Peach Fling Bright Energy Drink for Spring
Immunity-Boosting Wellness Shots
Vive Organic Unveils Two Functional Shots Formulated for Wellness
Crafted Fast Food Beverages
McDonald’s Expands into Refreshers, Dirty Sodas and Energy Drinks
Functional Fall Beverages
V8 Energy Pear Ginger Shares a Limited-Edition Flavor
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Uplifting Wellness Pop-Ups
The giffgaff Booost Bar Helps to Lift Moods and Energy
Sporty Coffee Kegs
The Nescafé Espresso Keg Helps Fans Keep Their Energy Levels High
Mocktail-Inspired Energy Drinks
Bloom Nutrition Made a Shirley Temple Sparkling Energy Beverage
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Energy-Generating Soccer Balls
PowerOn's Kinetic Energy Technology Powers Small External Devices
Functional Clean Energy Refreshments
Hi*Ball Sparkling Energy Water Drinks Come in Four Flavors
K-Pop Collaboration Caps
BLACKPINK x MLB x New Era Collection Introduces Team-Branded Designs
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Soccer Shirts Exhibits
The Empire State Building Launched Its Classic Football Shirts Exhibit
Skiing Season Energy Drinks
CELSIUS Spritz Vibe is a Limited Time Offering
Energy Drink Racing Experiences
The Vegas Race Day Experience is Up Grabs in the UK and Ireland
Americana-Themed Energy Drinks
Unwell Energy Red, White & Blueberry Has a Patriotic Profile
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Official Pickleball Balls
Life Time's LT Pro 48 is the Official Ball of Major League Pickleball
Donut-Flavored Energy Shots
5-hour ENERGY Made Two April Fools' Flavor Ideas Real
Soccer-Themed Sports Drinks
Powerade FIFA Playstyles Celebrate the 2026 FIFA World Cup
Patriotic Sports Power Banks
The juice® Power Bank 3 Debuted in Three Limited-Edition Versions
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
Celebratory Non-Alcoholic Beverage
Athletic Brewing Launches Patriotic Packaging for Run Wild IPA
Playing Field Pizza Boxes
Pizza Pizza's Pitch Party Pizza Creates a Tabletop Soccer Experience
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
Soccer-Focused Entertainment Venue Promotions
Dave & Buster's Was a Go-To for Watching FIFA
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Tropically Flavored Endurance Powders
Nature's Sunshine's Solstic Energy Offers an Energy Boost
Soccer Tournament-Timed Snack Promotions
TokyoTreat Announces a Special World Cup Promotion
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Sports Fandom Beauty
E.l.f. Creates Immersive Beauty Experiences Around Global Soccer
Empowering Soccer-Inspired Beverage Campaigns
Electrolit Debuts Made for This Campaign
Portable Wellness Patches
Half Past 8 Makes Wellness Patches for People on the Go
Nostalgic Sparkling Energy Drinks
GORGIE Candy Twist Tastes Like a Candy Shop Lollipop
Soccer Tournament-Long Store Promotions
7-Eleven Debuts the Special FanLand Promotion
Mobile Sports Simulation Gaming
MLB The Show Brings Team Building and Gameplay to Mobile
Iconic Soccer-Themed Jackets
Truly HardSeltzer and Jeff Hamilton Link Up for a Soccer Jacket
TV Personality-Supported Beverage Campaigns
Lucky Energy Drink Taps Brittany Cartwright
Twisted Candy Energy Shots
The Red Licorice 5-Hour Energy Shot is Tangy, Sweet & Nostalgic
Sports-Connected Brand Loyalty Initiatives
Lobos 1707 Activates a Buzzer Beater Fan Reward Program
Branded Motosport-Inspired Initiatives
Monster Energy Takes Over Miami for the Miami Grand Prix
Soccer Season Donut Ranges
Krispy Kreme Match Day Dozen Celebrates the World Cup
Free Food Refreshment Campaigns
This Liquid Death Sparkling Energy Campaign Offers Chicken Wings
Pre-Workout Gummy Shots
Peel-and-Go Squish Energy Supports Energy, Focus & Endurance
Caramel Pecan Energy Drinks
PJ's Coffee's New Caramel Pecan Red Bull Packs an Energizing Punch
Jersey-Inspired Juice Boxes
Appl7 & Eve Launched Soccer-Inspired Packaging for the Summer
Health-Focused Sports Activations
Raisin Bran Brings Gut Health to Major League Pickleball
Summery Energy Shots
The 5-hour Energy Freezer Pop Collection Launched with Popsicle Recipes
Soccer-Themed Brunch Menus
The Snooze Eatery Brunch Goals Menu is Here for World Cup Season
Live Sports Jackpots
Budweiser Launched a Real-Time NHL Goal-Tracking Jackpot in Quebec
Baseball-Inspired Brand Expansions
Baseballism Grows from a Youth Camp into Something Bigger
Collaborative On-Field Baseball Caps
New Era and Adidas Support NCAA Baseball Programs
Soccer-Themed Chicken Wing Menus
Buffalo Wild Wings Matchday Menu Responds to World Cup Excitement
Cultural Sports Collaboration
The Weeknd and Toronto Blue Jays Unite for a World Series Collection
Soccer-Celebrating Bourbon Cocktails
JINYA Ramen Bar Has a New FT90 Cocktail for the Soccer Season
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Timely Soccer Game Covers
The EA Sports FC 27 Ultimate Edition Features Dual Cover Stars
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
America-Honoring Energy Drinks
The Bang American Berry Energy Drink Marks America's 250th
Soccer-Themed Smoothie Recipes
The Jamba Hat Trick Tango Smoothie Celebrates the World Cup
Seasonally Flavored Energy Shots
5-Hour Energy Unveils its Dedicated Holiday Collection