To play up March Madness, KIA Motors recently teamed up with the NBA to introduce some new automotive air fresheners inspired by basketball.
The car air fresheners take the shape of colorful jerseys, with each one representing a different sports team. Each scent is said to be a representation of the team's city and personality. These NBA air fresheners can now be picked up at participating KIA dealerships across the United States.
Alongside these unique air fresheners for the car, KIA Motors launched a video showing how scent technicians went to great lengths to capture the essence of each team's unique scent—by working closely with used jerseys, socks and other sweaty pieces of sports apparel.