To play up March Madness, KIA Motors recently teamed up with the NBA to introduce some new automotive air fresheners inspired by basketball.
The car air fresheners take the shape of colorful jerseys, with each one representing a different sports team. Each scent is said to be a representation of the team's city and personality. These NBA air fresheners can now be picked up at participating KIA dealerships across the United States.
Alongside these unique air fresheners for the car, KIA Motors launched a video showing how scent technicians went to great lengths to capture the essence of each team's unique scent—by working closely with used jerseys, socks and other sweaty pieces of sports apparel.
Key Themes Behind This Trend
- Sports-themed Air Fresheners
- Opportunities to create unique and personalized air fresheners for a variety of sports teams and leagues.
- Scent-matching Technology
- Innovations in technology to recreate unique scents of different cities and industries.
- Branded Promotional Items
- Potential for brands to partner with sports teams and create branded promotional items, such as air fresheners.
Where This Applies
- Automotive Industry
- Advancements in car air freshener technology and design, as well as opportunities for promotional partnerships with sports teams.
- Sports Industry
- New opportunities for creating branded merchandise and promotional items for sports teams and leagues.
- Fragrance Industry
- Partnerships with brands and sports teams to create unique and custom scents inspired by different cities and industries.
