Soccer's biggest tournament is well underway and JINYA Ramen Bar is celebrating with a themed FT90 cocktail.
Created in partnership with Jim Beam – the official spirit partner of the U.S. Soccer Federation – the new FT90 cocktail is inspired by the thrill and excitement of the global soccer tournament currently taking place across North America. The summary of the new cocktail combines Jim Beam Bourbon with pineapple, fresh lemon, cinnamon demerara sugar, and hibiscus for a bright and refreshing sipper. The name of the drink is a nod to the 90 minutes of regulation time in a soccer game, making it a perfect pairing for the next big match.
The new FT90 cocktail is available from participating JINYA Ramen Bar locations with full bars from June 15, 2026, through until July 20, 2026.
Image Credit: JINYA Ramen Bar
Key Themes Behind This Trend
- Tournament-themed Cocktails
- Limited-time beverages tied to major sports events create seasonal menu relevance while blending fan rituals with premium hospitality experiences.
- Spirit-brand Restaurant Collaborations
- Partnerships between alcohol brands and dining chains introduce co-branded products that expand audience reach beyond traditional bar and retail settings.
- Global Flavor Mixology
- Cocktails combining bourbon with tropical, citrus, spice, and floral ingredients reflect growing demand for culturally hybrid drinks with broad consumer appeal.
Where This Applies
- Casual Dining
- Restaurant chains are using event-driven beverage menus to increase visit frequency and differentiate full-bar locations during high-attention cultural moments.
- Alcoholic Beverages
- Bourbon producers benefit from sports-aligned cocktail placements that reposition legacy spirits for younger, social, and experience-seeking consumers.
- Sports Marketing
- Major tournaments are becoming platforms for hospitality partnerships where fandom, branded drinks, and limited availability converge into measurable consumer engagement.
