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Surf Brand Mami Wata Tells Stories from the African Continent

 - Apr 12, 2017
Global surf brand Mami Wata is telling the stories of surfers and surf breaks from Africa. Africa's got some of the world's best waves, yet there aren't any brands telling that story, with most global surf brands focusing on American, Asian or Australian breaks and content.

The founders of Mami Wata believe that Africa is the new frontier, not just of surf exploration, fostering many indigenous surfing cultures and this is a great story to tell.

A new video called 'Woza' tells the tale of an African surfer who has been taken as a lover by the African water spirit Mami Wata. It features a 22-year-old Transkei surfer from South Africa, Avuyile Ndamase. "Woza" means "come" in the Zulu South African language.