Dutch fashion label New Amsterdam Surf Association is rooted in creating a culture that centers around surfing and is self-described as 'a a rebellious counter movement' - the new WILDLIFE collection is the perfect embodiment of those values.
The seasonal collection is made for the Spring/Summer 2022 season and is designed as a bright and colorful representation that exists between nature in a European city. Items in the range include tees with seagull and mousetrap graphics along with vests that are accented with swans or cardigans designed with camo prints. There are also tie-dye jogging suits for a bright touch and a functional rib vest that has reversible sensibilities and sustainability as it is crafted from recycled water bottles.
Image Credit: Rochard Sahetapy
Why This Trend Is Growing
- Surf Culture-themed Lifestyle Fashion
- Opportunity for fashion brands to create apparel centered around surf culture and rebellious counter movements.
- Bright and Colorful Representations of Nature in Urban Spaces
- Innovation potential for brands to design apparel and accessories that blend nature and cityscapes with vivid details.
- Sustainable Design
- Potential for fashion brands to design sustainable products using eco-friendly materials and recycled items.
Industries Being Reshaped
- Fashion Industry
- Opportunity for brands to create fashion pieces with surf culture references and vibrant nature-inspired details for rebellious counter movements.
- Outdoor Apparel Industry
- Innovation potential for outdoor apparel brands to design products that connect customers with nature while also bringing a touch of city life into their designs.
- Sustainable Fashion Industry
- Opportunity for sustainable fashion brands to design products that are eco-friendly and made from recycled materials for eco-conscious customers.
