The PerfectTed Matcha Energy Drinks are a series of alt energy refreshments formulated with the power of green tea to offer consumers an alertness boost in a more sustained way.
The drinks come in 250ml slim cans that each have 8mg of caffeine from matcha green tea alongside 80mg of L-theanine, which work together to boost energy levels in a way that won't cause jitters. The drinks are laughing in four fruit-forward flavors including Very Cherry, Strawberry, Lemon Lime and Juicy Peach, which each have no added sugar. The energy drinks are arriving in the UK at Holland & Barrett, Sainsbury's, Tesco, Ocado and Whole Foods Market.
Co-Founder Marisa Poster spoke on the PerfectTed Matcha Energy Drinks saying, "I never liked how other energy drinks made me feel. So we created something different – a drink powered by natural caffeine from matcha. PerfectTed Matcha Energy is finally something I actually want to grab to keep me energised.”
Why This Trend Is Growing
- Plant-based Caffeination
- A shift toward natural caffeine sources like matcha creates opportunities for beverages that prioritize botanical sourcing and clean-label ingredient storytelling.
- Low-sugar Functional Beverages
- Products offering energizing effects without added sugars open space for formulations that balance taste with metabolic-friendly profiles.
- Calm Energy Formulations
- Combining stimulants with modulatory compounds such as L-theanine signals demand for products that deliver sustained alertness without typical stimulant side effects.
Industries Being Reshaped
- Retail Grocery Chains
- Supermarkets and health retailers stocking curated functional drinks could redefine shelf categories around natural, low-sugar energy options.
- Packaged Beverage Manufacturers
- Beverage companies experimenting with tea-based extraction and flavor engineering can capitalize on consumer appetite for cleaner stimulant sources.
- Workplace Wellness Programs
- Corporate wellness initiatives seeking healthier on-site refreshments present a route for integrating low-jitter energy alternatives into workplace offerings.
