These May 2015 cosmetics trends range from organic beauty collections to artistic makeup applications that celebrate whimsical aesthetics. As the fashion industry embraces opulence yet again, the return of illusionary makeup artistry is in full effect. The month's fashion editorials and artist projects reject practicality and instead illustrate the heightened level of artistry a makeup expert must possess.
When it comes to accessible products, raw and all-natural collections are on the rise and are winning out over chemically-enhanced makeup and skincare lines. While organic Middle Eastern cosmetics draw inspiration from historical beauty rituals, homemade hair powder tutorials show one how to keep locks clean with an inexpensive and natural solution.
On the marketing front, these May 2015 cosmetics feature vibrant labels and sculptural bottles that mimic kid-friendly cartoon characters. The popularity of this branding is not only synonymous with alternative cosmetic labels but is also becoming embraced among heritable brands who wish to appeal to millennial consumers.
Top 60 Cosmetics Trends in May
From Organic Beauty Collections to All-Natural Soap Subscriptions:
Jana Pijak — May 31, 2015 — Fashion
58
Futuristic Hair Editorials
Harper's Bazaar UK's Beauty Queen's Story Boasts Braided Hairstyles
57
Plastic Mask Runways
The AW15 Undercover Plastic Surgery Runway Screams Youthful Beauty
56
Exquisite Floral Tattoos
Alice Carrier Creates Intricate Botanical Body Ink for Her Clients
55
Symbolic War Paint Editorials
Atlas Magazine's Latest Exclusive Features Artistic Cosmetics
54
Glam Rock Beauty Editorials
HGISSUE's Burning the Ground Story Boasts Wild Rocker Makeup
53
Conceptual Cosmetic Portraits
Oyster Magazine's Micro Beauty Shoot is Artistically Bold
52
Eerie Two-Faced Makeup
The Jacquemus AW15 Collection Reflects on Society's Double Standard
51
Temporary Friendship Bracelets
Flash Tattoos Creates Beautiful Body Art Full of Vibrant Colors
50
Cosmetic Camouflage Photography
Axel Chang's Makeup Boasts Artistic and Intricate Details
49
Theatrical Graffiti Cosmetics
This Male Makeup Editorial is Artistic and Visually Bold
48
Fruity Cosmetics Packaging
This Peach Baviphat Peeling Gel Comes in a Fresh Jar
47
Food-Based Beauty Lines
Skin Food is a Korean Beauty Collection is Derived from Fresh Foods
46
Cutesy Cosmetics Cases
This Tony Moly Packaging Takes on the Form of a Bunny
45
Pastel Eyeliner Collections
Dior's Pastel Eyes Sticks Come in a Myriad of Fresh Spring Hues
44
Homemade Hair Powders
This DIY Dry Shampoo Concoction is Perfect for On-the-Go Summer Adventures
43
Organic Middle Eastern Cosmetics
Green Bar's Product Range Includes Botanical Oils and Skincare
42
Tourist Map Tattoos
Cat Dunn Has Created Temporary Tatts To Guide Visitors Around Cities
41
Feminine Princess Cosmetics
Etude Cosmetics' Etoinette Range is Inspired by Parisian History
40
Artisan Aromatherapy Soap
Cleanse With Benefits is a Range of Luxury Soap Inspired by Nature
39
Herbal Bath Salt DIYs
Julep's Homemade Bath Products Feature All-Natural Ingredients
38
Portable Shampoo Packaging
These Hair Product Packaging Designs are Chic and Luggage-Inspired
37
Opulent Tranquil Perfumeries
This Perfumery Retail Design in Greenwich Village is Beyond Elegant
36
Clinical Cosmetics Packaging
The Laboratorio Ahal Boasts Understated Scientific Branding
35
Expressive Cosmetic Packaging
The Tony Moly Lip Gloss Collection Takes on Cartoon Characters
34
Unisex Bath Products
Purearth Boasts Minimalist Branding that Will Appeal to All Genders
33
Dessert Lip Balm Branding
The Face Shop's Lip Balm Collection Boasts Graphic Containers
32
Aromatic Bathing Melts
The Amayori Shower Mochi Line Consists of Aromatherapy Shower Tablets
31
Porcelain Perfume Packaging
This Guerlain Muguet Fragrance Boasts a Limited Edition Bottle
30
Truth-Inspired Beauty Branding
LG's belif Cosmetic Line Focuses on Playful Percentage Bars
29
Beauty Bar Eateries
The Colette Petit Cafe is a Permanent Pop-Up in Her Majesty's Pleasure Salon
28
Caffeinated Facial Serums
The Morning Glory Firming Serum by One Love Organics is Java-Powered
27
Extravagant Youth Perfumes
Petite Guerlain is a Lavish Fragrance for Children
26
Egg-Inspired Skincare Branding
The TONYMOLY Egg Pore Tightening Mask Packaging Resembles Food
25
Blossoming Fragrance Branding
Valentino's Valentina Pink Perfume Boasts a Floral Bottle Accent
24
Metallic Foiled Makeup
The Rick Owens Gold Faces Glistened Down the Mayan-Inspired Runway
23
Livestream Game Campaigns
Twitch's Old Spice Nature Adventure Gives Viewers Control Over a Human
22
Nautical-Themed Cleansing Tools
The Clarisonic Mia 2 Summer Collection Boasts Limited Edition Hues
21
Organic Bath Salts
Etsy's Ravenscourt Apothecary Shop Boasts Naturally Scented Products
20
Smashing Cosmetic Campaigns
NARS' Social Media Beauty Campaign Had Fans Unveil a New Product Line
19
Seeing Eye Nail Stickers
Pixie Market's Stick-On Manicure is Easy to Apply and Remove
18
Cosmetic Kickoff Apps
The #ootd_WITH CLINIQUE Reposting App Launches Clinique Pop
17
Kids-Only Hair Products
The 'So Cozy' Hair Collection Bridges the Gap Between Infants and Adults
16
All-Natural Soap Subscriptions
This Organic Beauty Subscription Box Deals in Eco-Friendly Soap
15
Halal Cosmetics Branding
The Iba Halal Care Cosmetics are Ethically and Hygienically Manufactured
14
Animated Feline Manicures
The NCLA Hello Kitty Collection Features Customized Nail Stickers
13
Quixotically Patterned Sunblock
These Sunscreen Packaging Designs are Vibrant and Feminine
12
Anime Beauty Masks
Loverecipe's Facial Treatment Masks Use Ingredients Like Peppers and Broccoli
11
Enchanting Mascara Packaging
The Packaging for the FAIRYDROPS Mascara Line is Theatrical
10
Dewy Skincare Bottles
Holika Holika's Aqua Fantasy Packaging Shows Off Its Icelandic Roots
9
Nesting Doll Fragrances
These Face Shop Perfumes Boast Decorative and Toy-Themed Packages
8
Tea-Infused Cosmetics
David's Tea Beauty Products Are Vegan, Cruelty-Free and Organic
7
Biodegradable Organic Sunscreens
Goddess Garden Produces a Line of All-Natural Sunscreens
6
Herbal Cosmetics Branding
The Ahal Beauty Line is Eco-Conscious and Indulgent
5
Animated Beauty Packaging
This Eye Gel Packaging Design Features a Cartoon Raccoon
4
Musical Nail Polish Displays
This Digital Retail Display Concept is Designed by PERCH Interactive
3
Sweat-Detecting Perfumes
This Smart Perfume's Odor Strength Varies Depending On How Much You Sweat
2
Cruelty-Free Polishes
La Couleur Couture Polishes are Vegan and Environmentally Friendly
1
Starfish Extract Creams
Mizon's Miracle Anti-Aging Cream is Made with 70% Starfish Extract
Related Ideas
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
Consumer-Driven Mascara Products
Essence Makeup Lash Princess Mascara Comes in Two New Options
Affordable Skincare Holiday Collections
Burt's Bees Launches a Series of Giftable Bundles
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Refillable Beauty Launches
The Body Shop Debuts Refillable Makeup Packaging with Recycled Aluminum
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Cartoon-Themed Makeup Collections
The Alice in Wonderland x wet n wild Collection is Playful
Package-Free Redefined Mascaras
Lush Presents the Eco-Friendly Handmade Naked Mascara
Laundromat-Inspired Self-Care Capsules
Lush Cosmetics and Lazy Oaf Unite for a Self-Care Capsule
Updated Affordable Cosmetic Ranges
No7 Beauty's Cosmetic Range Gets a New Look in Recent Launch
Autumn-Inspired Face Mask Collections
ESW Beauty Introduces the Autumn Glow Up Capsule
Sustainable Beauty Bars
Sunniemade Offers an Array of Hand + Body and Hair Sustainable Swaps
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Bunny-Themed Makeup Collections
Maybelline Taps the Bunny-Eared Namito for the Lunar New Year
Cookie-Inspired Cosmetics
Hard Candy x Girl Scouts is a Limited-Time Treat for Beauty Lovers
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Cosmetic Delivery Services
DoorDash, Sally Beauty and Mac Cosmetics Unite for New Delivery Options
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Children's Beauty Collections
Zara Launches a Beauty Collection for Children with Diane Kendal
Japanese Skincare Collections
MUJI Enhances the J-Beauty Routine with a Line of Powerful Formulas
Affordable Cosmetics Holiday Bundles
e.l.f. Cosmetics Presents a Makeup Set Range for the Holidays
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
Science-Backed Body Care Sets
Fig. 1's Body Care Trio Consists of Clinically Proven Products
Limited-Edition Spring-Inspired Cosmetic Products
Subtl Beauty Introduces the Spring Stak
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
Cosmetic Sustainability Projects
LUSH Fresh Handmade Cosmetics Announces Sustainability Initiative
Seasonal Eyelash Kits
Maybelline New York Launches Two Holiday Beauty Sets in 2023
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Expressive Eye Cosmetic Capsules
Millie Bobby Brown Launches All Eyes On You Cosmetics Collection
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
All-Over Beauty Palettes
The Groundwork Defining Neutrals Palette Has Two Unique Textures
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Relaunched Celebrity Cosmetics
Kim Kardashian's SKKN Will Take a Skincare-First Approach to Makeup
Eco-Conscious Cosmetic Products
These New Rimmel London Products Have Clean, Vegan Formulas
Sculptural Beauty Palettes
Little Ondine's Sculptor Contour and Highlight Palettes are Dynamic
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Boldly Pigmented Eyeshadow Cosmetics
JOAH Beauty Announced Three New Launches for Spring
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Glittering Springtime Nail Polishes
The OPI Your Way Collection is Ready for Seasonal Change
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
Refillable Beauty Brands
Maya's Thoughtfully Designed Cosmetics Combat Plastic Waste
Pre-Release Cosmetics Programs
Too Faced Launches an Exclusive Pre-Release Access Program
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Makeup Artist-Backed Beauty Brands
Fara Homidi Officially Launches Her Eponymous Makeup Brand
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Comprehensive Eye Makeup Kits
Rinna Beauty Boasts a Trio of Iconic Eye Kits for Any Occasion
Low-Cost Skincare-Inspired Cosmetics
The Onyx Professionals Bath and Body Collection is Hydrating
Clean Neurocosmetic Skincare
Justhuman's Clean Products Deliver Results Fast
Gemstone-Inspired Marbled Lipsticks
The Marble Color Lipstick Adds Color & Skincare with a Swipe
Personalized Cosmetic Printers
Color Jam Brings Customized Color Cosmetics to CES 2023
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Premium Beauty Make-Up Collections
Hermès Presents its Le Regard Series to its Beauty Line
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Beauty Recycling Programs
Shoppers Drug Mart Launches Recycling Program for Quo Beauty Cosmetics
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Sustainable Hospitality Cosmetics
The L’Occitane en Provence Aromachology Collection is Eco
Turntable-Inspired Palettes
SHEGLAM's Vinyl Pop Color Palette is Made for Mixing and Matching
Nourishing Holiday Cosmetics
The Tree Hut Holiday Collection Gifting or Self-Indulgence-Ready
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Spring-Inspired Body Care Collections
Yves Rocher Introduces New Body Care for Various Skin Needs
Pink-Hued Cosmetic Lines
NARS Launches the Orgasm Collection—a Range of Limited-Edition Makeup
Private Label Beauty Ranges
The Rite Aid Ryshi Brand Prioritizes Quality at Accessible Prices
Luxury Beauty Relaunches
Marc Jacobs Beauty is Relaunching on the Market with Coty
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Waste-Reducing Beauty Lines
Quo Beauty and Shoppers Drug Mart Debut More Planet Love Package
Museum-Inspired Artful Cosmetics
The Lancôme x Louvre Collection Honors Classic Artwork
Kids Show Cosmetics Collections
The Sesame Street x wet n wild Collection is Nostalgic and Fun
Fall-Ready Makeup Collections
Elate Beauty Recently Released the Covet Collection
Exclusive Pride Cosmetics
Beekman 1802 Celebrates Pride Month with Bloom with Pride Kit
Expression-Focused Haircare Lines
ZARA Launches Another Haircare Product with Guido Palau
Glow-Enhancing Vegan Cosmetics
NUXE's Prodigieuse Boost Delivers a Radiant & Luminous Complexion
Everyday Cream-to-Powder Eyeshadows
Merit's Solo Shadow's Simplicity Makes It Supremely Wearable
Luxury Makeup Collections
The CHANEL Les Nuits De Chanel Makeup Collection is High-Quality
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Sustainable Beauty Programs
NUDESTIX Partners with the Canopy Project to Reach Tree-Planting Goal
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Solstice-Inspired Cosmetic Collections
Elate Beauty Launched the Solstice Collection on June 21st
Performance Organic Skincare
May Botanicals is a New Organic Skincare Brand by Georgia May Jagger
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Accessible Clean Beauty Platforms
Clean Beauty at Walmart Features More Than 900 Products
Dual-Purpose Mask Powders
Critical Cosmetics Offers 10 Face & Hair Mask Varieties
Plastic-Free Solid Cosmetics
ATTITUDE's Solid Makeup Line is Housed in Biodegradable Packaging
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Vegan Personal Care Collections
H&M's 'OHH!' Line Of Beauty Basics Comprises Cruelty-Free Products
Frosty Holiday Makeup Lines
Elf Cosmetics’ holiday sets are affordable and eye-catching
Compact Single-Use Makeup
ITIT Cosmetics' Make-Up Snacks are Optimized for Traveling & Sampling
Woodsy Natural Fall Cosmetics
These Beloved by Love Beauty and Planet Products Welcome Fall
Vegan Personal Care Cosmetics
The Body Shop's Product Portfolio is Certified by The Vegan Society
Cafe-Inspired Cosmetics Collections
The Tree Hut Café Collection Has a Range of Fall Themes
Breath Freshener Cosmetics Collections
The Rude Cosmetics x Mentos Beauty Collection is Refreshing
Terracotta-Inspired Blush Collections
Guerlain Expands Its Complexion Essentials
Kindness-Inspired Beauty Capsules
The Lush Holiday Collection 2022 Focuses on Giving & Community
Future-Facing Hair Colors
The Aveda Vibe Collection is Arriving Ahead of Festival Season
Valley-Inspired Hydrating Skincare
Maude Circle International Introduces Apripure Cosmetics
Empowerment-Committed Beauty Lines
Kindness Powered Skincare Boasts Safe and Quality Formulas
Seasonal Winter Makeup Collections
Chanel's New LES BEIGES Collection is Designed for Winter
Cherry Blossom Skincare Collections
SAABON's Limited-Edition Line Embraces Freshness and Renewal
Smoothie-Inspired Nail Polishes
Jamba & Color Dept. Made a Limited-Edition Nail Polish Collection
Microbiome-Supporting Beauty Lines
OM Botanical Unveils a New Skin and Hair Microbiome Line
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
New Year-Inspired Makeup Collections
NARS' Lunar New Year Collection Boasts a Brush Set & a Powder
Free-From Private Label Cosmetics
Clearly by Best Choice Personal Care Products are Aromatic
First-Access Beauty Hubs
The O. Lab Gives Members First Access to New Launches from The Ordinary
Styling-Targeted Haircare Ranges
Authentic Beauty Concepts Boasts a High-Performance Styling Range
Organic Luxury Skincare Lines
Harry & Rose Offers an All-Natural Skincare Line for Infants
Cruelty-Free Everyday Essentials
H&M Beauty Just Launched the New OHH! (OH HEY HERO) Collection
Metallic Earbud-Inspired Nail Polishes
Beats Joins Olive & June on New Nail Polish Colors
Dazzling Holiday Makeup Collections
NARS Unveils Its Special Holiday Capsule for Winter 2023
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
Luxury Beauty Promotions
The Sephora Spring Savings Event Spotlights YSL Beauty Products
Maternity Skincare Brands
Talm Makes All-Natural, Plant-Based and Organic Skincare for Mamas
Ultra-Stylish Bathroom Decor
Diptyque Debuts a New Bathroom Collection Called 'Beauty Accessories'
Romantic Regency Makeup Collections
The Kiko Milano Bridgeton Makeup Collection is Refined
Holiday Self-Care Kits
Wellness Brand Waphyto Launches the New Targeted Holiday Kits
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Holistic Wellness Cosmetics
GPI Beauty The Harmony Collection Has Cosmetic and Skincare Solutions
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Ayurvedic Makeup Sticks
Mango People is Sephora’s First Ayurvedic Makeup Brand
Black-Owned Soothing Skincare Collections
Honey Botanicals Addresses Particular Skincare Concerns
Springtime Four-Shade Eyeshadows
CoverGIrl Clean Fresh Color Eyeshadow Quads are Vegan-Friendly
Indian-Inspired Clay Masks
Junglo Reintroduces Self-Care Through the Lens of Ayurveda
Nourishing Gold-Infused Skincare
Goldie Lux Skin's ONE Collection Features 24K Colloidal Gold
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Teen Hygiene Collections
Essynce Moore Launches the New Plant-Based Self-Care Products for Teens
Women-Led Toronto Florists
May Flowers Flourishes with a Captivating Approach to Floral Design
Vegan Lifestyle Lines
Tabitha Brown Launches a New Vegan Line for Target and Ulta
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Low-Cost Cosmetic Retailer Expansions
Dollar General is Rolling Out a New Beauty Layout