This phenomenal example of perfumery retail design is an upscale example of a customized, immersive retail experience. The new Frédéric Malle Perfumery in Greenwich Village is a richly textured and luxurious experience that is a must see for those attending Trend Hunter’s New York innovation conference.
Designed by Steven Holl Architects, the glamorous new perfumery is dripped in warm light and boasts dynamic geometric shapes in its interior and exterior design. The luxurious shop features an understated, simple exterior, boasting only the slipped disc design seen also from the inside and a bright red awning with "Frédéric Malle" printed in a white sans-serif font. Similarly, the interior is understated and relies on rich textures highlighted by soft lighting to create an intimate and tranquil environment.
Another unique aspect of this perfumery retail design is its secret garden area that echoes the sound of water running.