In contrast to scripted commercials, many brands are setting up marketing experiments in order to get authentic reactions from existing and prospective customers. These experiments are designed to do things like test skills and prove how far a fan will go for their favorite product. In some cases, these experiments even help to build trust with a brand, since comfort zones are often pushed to their limits. One of the greatest examples of this a Bud Light Super Bowl ad that asks one guy if he is "Up for Whatever," and has him taken on a once-in-a-lifetime adventure where anything can happen.
Although multiple actors are usually involved in the setup of these elaborate marketing experiments, the real reactions from one person are enough to totally transform how a product is perceived by an audience.
30 Daring Marketing Experiments
From Hypnotic Furniture Stunts to Mind-Controlled Car Promos:
Laura McQuarrie — Mar 27, 2015 — Marketing
30
Fast Food Reality Experiments
Mediocre Films Explores If Real Food Can Look Like the Fast Food Ads
29
Personal Fragrance Finder Shops
The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
28
Social Beer Experiments
The Carlsberg Bikers Stunt Turns a Movie Theatre into a Bar
27
Wandering-Eye Experiments
The 'What Girls Look At' Video Reveals the Secret Minds of Women
26
Underage Smoking Experiments
YTV Network's Social Experiment Video Makes Smokers Question Health
25
Warmth-Sharing Campaigns
SOS Mayday Asks: Would You Give Up Your Jacket to a Child in Need?
24
Adventurous Beer Drinker Ads
The 2014 Bud Light Super Bowl Ad is Full of Celebs and Surprises
23
Mind-Controlled Car Promos
The Hyundai i30 Online Hypnosis Experiment is a Head Trip
22
Mysterious Phonecall Campaigns
Heineken & Fred Armisen Want You to Pick Up the Payphone That Rings
21
Friendship-Testing Pranks
This TV Promotion Turns Friends into Accomplices
20
Playful Soccer Vending Machines
The Pepsi Football Vending Machine Tests Your Soccer Skills
19
Free Cash Experiments
Ice Customer Rewards Tries to Catch the Eyes of Consumers
18
Uncompassionate Poverty Experiments
The Pilion Trust Tests Concern for Poverty in London
17
Social Silencing Experiments
Heineken’s Quiet Please Experiment Asks Loud New Yorkers to Hush
16
Romantic Chocolate Experiments
This Valentines Chocolate Ad Demonstrates the Science Behind Love
15
Chewing Gum Experiments
Beldent's Chewing Gum Test Shows How Approachable Gum Makes You Look
14
Furniture Store Feline Experiments
IKEA Let 100 Cats Run Rampant in 'Herding Cats' Experiment
13
Camera-Embedded Bras
Nestlé FITNESS' Breast Cancer Awareness Campaign Involves a Hidden Camera
12
Beer Brand Travel Experiments
Departure Roulette Participants Board Plane to Unkown Places
11
Anti-Abuse Taxi Rides
KAFA's Driving Change Campaign Makes for an Uncomfortable Taxi Ride
10
Musical Beer Sale Experiments
Heineken Hosted an Experiment with DJ Armin Van Buuren
9
Endurance Shopping Challenges
This Beck's Beer Experiment Asks Guys to Compromise
8
Social Experiment Alcohol Ads
'Project Open-Minded' by Somersby Cider Tactically Gets Men Dancing
7
Pop-Up Phone Calls
The Bulmers Commuter Experiment Attempts to Spark Conversation
6
Hypnotic Furniture Stunts
IKEA's Furniture Ad Spellbinds a Real Couple with Hypnosis
5
Tissue Gifting Experiments
This Marketing Experiment from Kleenex Challenges People to Share
4
Guerilla Stunt Webinars
Dove Hosted a Q&A Webinar to Take the Audience Behind the Scenes
3
Judgemental Public Pianos
This Al Bustan Festival Marketing Stunt Draws Crowds with a Chatty Piano
2
Spontaneous Beer Campaigns
Heineken's World Cup Decision Rewarded One Guy Who Said 'Yes'
1
Musical Vending Machines
This Water Vending Machine Gives Out Treats If You Play Nicely
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Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Sour Candy Challenges
1UP Candy's Kit Challenges Sour Candy Fans to Keep a Straight Face
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Experimental Shoe Collections
CAMPERLAB Releases Highly Irregular Footwear Designs
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Uplifting Energetic Soda Rebrandings
PepsiCo Unveils a New Branding Language for the Soda 7UP
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Lie Detector Test Cans
Simply Spiked Lemonade™ Introduces the #KeepitRealCan Campaign
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Therapy-Encouraging Furniture Campaigns
BBDO and IKEA Present the Couch Counseling Campaign
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Youth-Targeted Water Ads
Wyler's Light Launches Vibrant Campaign to Add Flavor to Plain Water
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Futuristic Cityscape Activations
Coca-Cola Y3000 Zero Sugar Took Over the Las Vegas Sphere
Housing Crisis Presentation Campaigns
IKEA Woks with Shelter to Create Four Real Life Roomsets
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Premium Kitchen Pranks
IKEA Invented "Eureka Spiritis" to Showcase Its Quality Furnishings
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Couch-Free Lifestyle Challenges
RXBAR's Bar the Couch Pledge Invites People to Get Moving in 2024
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
One-of-a-Kind Experimental Design Objects
Origin Made is Launching Experimental Editions
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Anti-Plastic Hynotherapy Sessions
Cano Hypnotherapy Encourages People to #BreakUpWithPlastic
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
AI-Powered Influencer Management
Hypothesis Debuts a New Influencer Marketing Deal with Togglehead
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Branded Pregnancy Scans
Marmite is Inviting Parents to Discover the Nature of Their Unborn Child
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic