Chewing gum gets a bad reputation for making you look disgusting or lazy, but this chewing gum test from Beldent that helps to prove the opposite. The experiment involves sets of identical twins who are seated beside one another in a gallery. People are encouraged to sit in front of them and answer a series of questions such as to point out which twin looks more likely to have lots of friends, or imaginary friends. The only difference between the two twins, who are styled and dressed to look exactly alike is that one of the two is chewing a piece of gum.
By doing so, it makes the person seem much more approachable, kinder and social. Nearly 500 people participated in voting and 73% tended to favor the twin that was chewing the gum.
What Makes This Trend Stand Out
- Approachable Gum
- Beldent's chewing gum test shows how chewing gum makes a person seem more approachable and social.
- Twin Experiments
- Scientific experiments involving identical twins can be used to test consumer behavior.
- Social Perception
- Social perception can be easily influenced by small factors such as chewing gum.
Sectors Adopting This
- Confectionery
- The confectionery industry can capitalize on the marketability of chewing gum as a means of presenting oneself as more approachable and kind.
- Market Research
- Market research industry can use scientific experiments such as twin studies as a means of gauging consumer behavior.
- Advertising
- Advertising can highlight the impact of small behavioral changes on social perception as a means of promoting products and services.
