As the COVID-19 pandemic continues to wear on, the March 2021 social good trends reveal an intense focus on helping those groups who are most affected.
Due to widespread school closures, children have been disproportionately impacted by the pandemic. To help kids get their education back on track, brands like the UK retailer Marks & Spencer launched the 'Marks in Time' initiative, which consists of archiving downloadable teaching resources to support at-home learning. Similarly, Asda teamed up with Dell to provide laptops to schools in need of resources for digital learning.
The March 2021 social good trends also show a major focus on initiatives aimed at helping those out of work due to the pandemic. For example, the platform OnwardUS Coalition aims to be a "one-stop resource" to help workers who were displaced by COVID-19 go back to work, including helping them find essential services.
Top 40 Social Good Trends in March
From Displaced Worker Training to Charitable Laptop Donations:
Katherine Pendrill — Apr 4, 2021 — Social Good
39
Solar-Powered Homeless Sleep Pods
The 'Ulmer Nest' Protects Those Experiencing Homelessness
38
Dual-Purpose Desalination Systems
The 'Solar Desalination Skylight' by Henry Glogau is Impressive
37
Animated Gender Dysphoria Therapy
Marcel/a Baltarete's Short Animation Series Alleviates Distress
36
Flatpack Refugee Camp Bathrooms
The Conceptual 'Speedy Collapsible Bathrooms' are Quick to Set Up
35
Sultry Dog Rescue Campaigns
Crook & Marker Launch an 'OnlyCans' Campaign to Rescue Pups
34
Transgender-Focused Telehealth Startups
Folx Gives New Options to Marginalized Communities
33
One-for-One Eco Diapers
Believe Diapers Sets Itself Apart with a Charitable Model
32
Expansive Marble Run Construction Kits
The GraviTrax Pro Starter Set is an Endlessly Engaging Toy
31
Charitable Hoodie Contests
Tide is Giving Away the Jason Alexander Hoodie from It Super Bowl Ad
30
Dating App Flower Collaborations
Bumble and UrbanStems Launch an Exclusive Bouquet Collection
29
Social Good Notebooks
Uganda-Based 'Bright Books' Donates Solar Lights to Those in Need
28
Carbon Removal Competitions
Elon Musk is Donating $100 Million for New Carbon Capture Technologies
27
Date-Free Digital Learning Platforms
Mobile Networks are Making Oak National Academy Data-Free
26
Kid-Friendly Subscription Boxes
Girls Can! Crate is Made to Inspire and Empower Kids Ages 5 to 10
25
Colorful Woven Textiles
DittoHouse Joins Forces with Trama Textiles to Create Playful New Fabric
24
3D Printed Homeless Communities
Texas-Based Tech Company ICON Creates Home ins 24 Hours
23
Branded Black Hair Acceptance Campaigns
Pantene Debuts the 'My Hair Won’t Be Silenced' Campaign
22
Archive-Based Downloadable Teaching Resources
Retailer Marks & Spencer Supports Learning from Home
21
Unlimited Data Learning Campaigns
Saatchi & Saatchi Works on the 'A Message for Teachers' Campaign
20
Valentine's Oat Milk Chocolates
Endangered Species Chocolate Made a Special Valentine's Day Trio
19
Social Good Laptop Donations
Asda Provides Dell Laptops to Tackle Digital Exclusion
18
Female Flag Football Funds
Nike and the NFL Committed $5 Million USD to Girls' Flag Football Teams
17
Co-Branded Employee Retraining Services
This Free Online Platform Offers 4,000 Free Pograms
16
Branded Trainer-Supporting Donations
Oikos PRO is Giving $100,000 to Trainers and Independent Gyms
15
Branded Digital Poverty Gap Campaigns
Reebok Partners with The Kickback to Support NYC Youth
14
COVID-Safe Back-to-School Campaigns
The Unicef 'Act Now' Campaign Prioritizes Safe Behavior
13
Unemployed Retraining Scholarships
Reconnect to Workforce is Helping People Retrain Amid COVID-19
12
Bartender-Supporting Funds
Three Celebrities Pledge $1 Million to Help Out-of-Work Bartenders
11
Community-Supporting Valentine's Campaigns
Valenkind’s Day Was Launched to Help LA Communities
10
Black History Honoring Giveaways
Hallmark Mahogany is Marking Black History Month with a Giveaway
9
Social Good Backpacks
The Soular Backpack Provides Solar Bags to Children in Need in East Africa
8
Branded Anti-Hair Discrimination Donations
Unilever Helps Black Groups Fight Hair Discrimination
7
Home-Fixing Ad Campaigns
Lowe's Will Fix Front Line Workers' Homes for Its #HomeForaHome Campaign
6
Displaced Worker Training Courses
OnwardUS Coalition Helps Out of Work Individual Retrain
5
Cheerful Back-to-School COVID-19 Ads
UN Agencies Launch 'Learning is Back' Song for Back-to-School
4
Black History-Honoring Digital Art
The Boca Raton Museum of Art Commemorates Black History Month
3
Competency-Focused Clinician Courses
Dianne Nicolls' Course Boasts Culturally Competent Strategies
2
Powerful Black Hair History Films
Lush and Alicia K. Harris Debuted the Documentary 'Naturally'
1
Intersectionality Employment Campaigns
LinkedIn Launched the Conversations for Change Campaign
Related Ideas
Pop-Up Reverse Supermarkets
The Give Back Express Invites Shoppers to Buy and Donate Goods
Neurodiverse Inclusion Initiatives
LEGO® Group is Championing Inclusivity With 3 New Initiatives
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
AI-Generated Topic Art
'The Art of Trending’ Creates AI Artwork From Topics Trending on Twitter
Food-as-Medicine Programs
The Good Food Prescription Program is Delivered by Instacart
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Social Media News Updates
Meta's Threads Update Features a 'Trending Now' Feed for Relevant News
Sustainable Luxe Spring Fashion
Stella McCartney Presents a New Capsule for the SS24 Season
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Educator-Supporting Fruit Snack Campaigns
Welch's 'Give Fruitfully' Campaign is Teacher-Focused
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Eco-Conscious Luxury Collections
Stella McCartney Introduced the Limited-Edition SOS Collection
Sustainable QR Code Initiatives
Don Simon Launches an Education Initiative Using Pure-Pak eSense
Sustainable QSR Merch Launches
Starbucks Releases Eco-friendly Merch and More for Earth Month
Neutral-Toned Metaverse Footwear
Toms Expands its Metaverse and NFT Collection to North America
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Charitable Fashion Initiatives
KACHOROVSKA is Collaborating with SavED to Benefit Ukraine
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Ethical Ocean-Friendly Apparel
Good for Sunday's 'Save the Ocean' Collection is Organically Made
Charitable Limited-Edition Leggings
Splits59 & The Goods Mart Create the "Do Good" Leggings
Reimagined Sustainable Menswear
22Ahead Has Relaunched Its Eco-Friendly Menswear With New Benefits
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Zero-Waste Hi-Tech Premium Fashion
&Or Collective Prepares for Earth Month with New Initiatives
Housing Crisis Presentation Campaigns
IKEA Woks with Shelter to Create Four Real Life Roomsets
Buy Nothing New Campaigns
The Buy Nothing New Month Campaign Was Launched by Keep Britain Tidy
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Zero-Waste Voucher Solutions
On-us Launches New Technology for Sustainable Event Engagement
Boomer-Focused Grocery Services
Baby Boomers Continue to Dominate in Online Shopping Post-COVID
Social Good Clothing Drives
SHEIN and New Circles Join Forces for a Clothing Drive on April 20th
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Anti-Food Waste Solutions
Too Good To Go is Targeting Food Surplus Management with an AI Solution
Gen Z Mental Health Platforms
Batiste's Cause Marketing Platform Supports Gen Z Mental Health
Mental Health Platforms
'Maro' Provides Teachers with Plans and Resources to Address Mental Health
Gen Z-Targeting TikTok Tools
American Express & TikTok Launch the '#ShopSmall Accelerator' Program
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Gen Z Anti-Loneliness Funds
Hinge Combats Loneliness for Gen Z - $1M Fund
Social Good Hats
The Home Depot Canada Foundation is Releasing a New Social Good Hat
AI-Curated Art Exhibits
The Woods Art Institute Launches 'The Art of Trending' Exhibit
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
Drop-Off Recycling Stations
SIG's Recycle for Good Program Encourages Waste Reduction
Bamboo Paper Product Expansions
The Good Roll Products are Arriving in the UK at Asda
Inclusive Children's Education Apps
Smart Tales is Certified by IBCCES as an Autism Resource
Service Humans Programs
Mars Petcare & Kaitlyn Bristowe Launch 'Service Humans Needed' Program
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Charitable Zero-Waste Meals
Good Food Project Turns Excess Food into Meals for the Food Insecure
Social Good Kids Jackets
RUDSAK Supports Breakfast Club of Canada with Kids' Collection Profits
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Chance to win £10,000
Meet the Cornish upcycler inspiring people
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Sustainable Future Contests
The Samsung Solve for Tomorrow Contest Empowers Young Minds
Recycling Fashion Promotions
&OR Partnered with SuperCircle for Global Recycling Day in November
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Sustainable Toilet Papers
Asda and The Good Roll Bring Sustainable Toilet Papers to the UK Market
Online Sustainable Fashion Toolkits
Fashion Takes Action Features an Important Resource
Affordable Uniform Exchanges
M&S Collaborates with Oxfam on a Charitable School Uniform Initiative
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Cutesy Cancer Charity Campaigns
One Stop and Young Lives vs Cancer Partnered on a New Campaign
Heartwarming Social Good Ads
RMHC Debuted the 'Moments That Count' Campaign
Eco-Friendly Pasta Campaigns
Barilla Celebrates World Pasta Day with a New Campaign Initiative
Surplus Food Grocer Initiatives
Aldi and Too Good To Go Have Partnered to Offer Surplus Food
Educational Charity Campaigns
'Learning Palooza' Empowers Communities through Education, Action
Holiday Mental Health Campaigns
This Walkers Mental Health Awareness Campaign is Honest
Student-Focused Hand Washing Ads
SC Johnson Professional Launches 'Happy Hands Contest'
NFT Shoe Collections
TOMS Middle East Has Launched Its First NFT Collection
Child Protection Partnerships
Balenciaga Announces Work with the National Children's Alliance
Canadian-Inspired Outdoor Wear
Good For Sunday Released Its FW22 Collection
Charitable Laundry Initiatives
Tide Expands Its Loads of Hope Program with a New Partnership
Community-Supporting Prize Funds
The Lush Spring Prize Awards Announced the Winners
Social Good Produce Campaigns
Peak Harvest Produce by Lidl Raises Funds for Hospitals
Autism Awareness Tech Products
TORRAS Presents its COOLiFY Cyber Product in New Campaign
Unpredictable Festive Ad Campaigns
The American Red Cross Launches the New Snowfall Campaign
Sustainable Media Initatives
BlueTriton and Teads Launch a New Digital Sustainability Initiative
School-Influenced Spring Fashion
TOMBOGO's For The Truant & The Fluent Series Readies for SS23
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Social Digital Nomad Apps
The 'Citizen Remote' App Supports Remote Workers and More
Seasonally Shaped Springtime Treats
The Mars Wrigley 2023 Easter Range is Expansive
Social Good Healthcare Initiatives
Superdrug is Donating to Beauty Banks for World Oral Health Day
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Social Good Ski Initiatives
Christy Sports Launched the Nordica Unleashed Outreach
Social Good Holiday Initiatives
This Holiday Season Milo's Tea is Donating to Feeding America
Society-Reflective Spring Fashion
YONGHAO XIE Presents Into a Better World for the SS23 Season
Incarcerated Employment Programs
Next Chapter Aims to Create a More Equitable Workplace
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Clean Water CSR Campaigns
The Give Water, Give Health Campaign Provides Clean Water for Thousands
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
Meal Donation Food Products
O Organics 'Fight Hunger, Serve Hope' Initiative Helps Kids in Need
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Ethical Supply Chain Initiatives
'ASOS' is Taking Steps to Weed Out Vendors Who Use Child Labor
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
Teacher-Supporting Back-to-School Campaigns
Staples Canada Aims to Support Teachers
Pre-Loved Clothing Markets
Charity Super.Mkt Will Take Over Fenwick's on Bond Street
Empowering Watermark Campaigns
The UNFPA's 'bodyright' Campaign Brings Awareness to Online Rights
Digital Age-Diverse Platforms
Growing with Age is a Platform for Sustaining Age-Diverse Workforces
Heartfelt Adoption Campaigns
Home Center Encourages Adoption in the Middle East in New Campaign
Period Poverty Initiatives
The Period Promise Campaign Makes Basic Hygiene Goods More Accessible
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Bird-Inspired Spring Fashion
3.PARADIS Unveils New Womenswear During its SS23 Show
Inclusive Esports Tournaments
Xbox and Special Olympics Will Host the 'Gaming for Inclusion' Event
Waste-Reducing Eco Partnerships
This Year City Furniture Partnered with Habitat of Humanity
Military Children-Celebrating Initiatives
H-E-B is Marking Month of the Military Child This April
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Children-Supporting Trust Initiatives
The Children who Trust Again Campaign Supports Abuse Victims
Social Good Yogurt Lines
Yogurtland Debuts a Branded Apparel and Accessories Collection
Design-Led Lifestyle Brands
The John Lewis Partnership Unveils a New Lifestyle Brand and Tote Bag
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Multifaceted CSR Funds
Merlin Venues is Supporting Children, Families, Aquatic Life, and More
Charitable Esports Projects
Epic Foundation Launches the Esports for Good Initiative
Diverse Leadership Inanities
Civic Nation Launched a New Initiative Dubbed the Change Collective
Educational CSR Initatives
Shimanto Bank Contributes to Bangladesh's Education Assistance Trust
Back-to-School Loyalty Sweepstakes
The Good Rewards Anniversary Sweepstakes is Launching Now