Oikos PRO is Giving $100,000 to Trainers and Independent Gyms
Grace Mahas — February 1, 2021 — Marketing
References: oikosproforpros & youtube
Oikos PRO, the beloved yogurt brand, recently launched a new initiative aimed at "helping strengthen those who strengthen the rest of us." Called Oikos PRO for Pros, the project will give 100 grants of at least $1,000 each to trainers and independent gyms who are struggling due to COVID-19 related closures or restrictions. The Oikos PRO for Pros will be funded by 100% of Oikos PRO’s February profits, with a minimum donation of $100,000.
“We’re excited to debut Oikos® PRO, our new collection of protein-packed products, at the Super Bowl with a new ad that demonstrates our support of the fitness community and those pros who dedicate their time and energy to keeping us strong,” said Surbhi Martin, Vice President, Marketing, Danone North America.
“Fitness professionals are one of the many groups in need of our support right now and we wanted to ensure they get the helping hand they deserve. That is why we’re proud to introduce Oikos® PRO for Pros, our new grant program and commitment to strengthening the independent businesses and trainers that keep us, and our #PROFACEs, strong in these challenging times.”
To get the funding, trainers and independent gym owners need to submit a photo of their best #PROFACE("that raw unfiltered face you make when you’re working out hard") online. The contest is open until February 28th, 2021.
Image Credit: Oikos PRO
“We’re excited to debut Oikos® PRO, our new collection of protein-packed products, at the Super Bowl with a new ad that demonstrates our support of the fitness community and those pros who dedicate their time and energy to keeping us strong,” said Surbhi Martin, Vice President, Marketing, Danone North America.
“Fitness professionals are one of the many groups in need of our support right now and we wanted to ensure they get the helping hand they deserve. That is why we’re proud to introduce Oikos® PRO for Pros, our new grant program and commitment to strengthening the independent businesses and trainers that keep us, and our #PROFACEs, strong in these challenging times.”
To get the funding, trainers and independent gym owners need to submit a photo of their best #PROFACE("that raw unfiltered face you make when you’re working out hard") online. The contest is open until February 28th, 2021.
Image Credit: Oikos PRO
Trend Themes
1. Fitness Industry Grants - Brands can establish grant programs to help support fitness professionals and independent gyms during times of hardship, creating opportunities for marketing and community engagement.
2. Corporate Social Responsibility Initiatives - Brands can showcase their commitment to supporting communities and industries in need through targeted giving campaigns, leading to increased loyalty and positive brand perception.
3. Marketing Through Social Causes - Brands can align their marketing efforts with social causes to drive engagement, awareness, and support for issues important to their target audiences.
Industry Implications
1. Food and Beverage - Food and beverage brands can create grant programs to support industries related to their products, highlighting their commitment to the communities that rely on them.
2. Fitness and Wellness - Fitness and wellness brands can support independent trainers and gyms through grant programs, building valuable relationships with the individuals and businesses that promote their products and values.
3. Corporate Social Responsibility - Brands in any industry can demonstrate their commitment to corporate social responsibility by creating giving campaigns that benefit industries or communities in need, establishing themselves as good corporate citizens and earning positive PR.
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