The Unicef 'Act Now' back-to-school campaign aims to reinforce proven safe behaviors around COVID-19 in order to provide a flourishing environment for children in Cambodia. Funded by the European Union and the Global Partnership for Education (GPE), the campaign will include creative videos, posters, radio spots, and text messages that will be broadcast across the country.
“Cambodian children have experienced serious disruptions to their education over the last year, and many have lost out on learning,” said Foroogh Foyouzat, UNICEF Representative in Cambodia. “As we move forward into 2021 and reimagine a post pandemic world, it is vital that we work together to keep schools as safe as possible and avert an education crisis. The pandemic has also brought about opportunities to use technology and innovative ways for teaching and learning, and for building back better an inclusive education system for all. We believe this creative campaign will connect with children, families and teachers alike, inspiring confidence in the safety of schools and reaffirming the value of education for every Cambodian child.”
Image Credit: Unicef