The Unicef 'Act Now' back-to-school campaign aims to reinforce proven safe behaviors around COVID-19 in order to provide a flourishing environment for children in Cambodia. Funded by the European Union and the Global Partnership for Education (GPE), the campaign will include creative videos, posters, radio spots, and text messages that will be broadcast across the country.
“Cambodian children have experienced serious disruptions to their education over the last year, and many have lost out on learning,” said Foroogh Foyouzat, UNICEF Representative in Cambodia. “As we move forward into 2021 and reimagine a post pandemic world, it is vital that we work together to keep schools as safe as possible and avert an education crisis. The pandemic has also brought about opportunities to use technology and innovative ways for teaching and learning, and for building back better an inclusive education system for all. We believe this creative campaign will connect with children, families and teachers alike, inspiring confidence in the safety of schools and reaffirming the value of education for every Cambodian child.”
Image Credit: Unicef
Key Themes Behind This Trend
- Back-to-school Safety Campaigns
- The COVID-19 pandemic presents an opportunity to promote safe behaviors for children going back to school and create innovative methods to keep schools safe.
- Innovative Education Solutions
- The pandemic has driven a need for innovative ways of teaching and learning and creating opportunities for an inclusive education system.
- Tech-enabled Learning
- There is an opportunity to use technology to enhance learning experiences and make them more accessible to students during and after the pandemic.
Where This Applies
- Education
- There is a need for education systems to move towards more inclusive, adaptive and tech-enabled approaches, which can ensure continuity of learning even during pandemics.
- Healthcare
- The healthcare industry can explore partnerships with education providers to promote safe behaviors and ensure a healthy learning environment for students.
- Communication and Media
- The pandemic has provided opportunities for communication and media companies to create innovative campaigns to promote safe behaviors and education during the pandemic and beyond.
