These March 2019 interactive trends range from egg-themed selfie popups to sneaker brand pubs. While The Egg House -- an immersive activation opened in the heart of West Hollywood, Los Angeles -- celebrates the protein-packed food through fun art installations and Instagram-friendly rooms, 'The Runaway' by New Balance and Strava is a pop-up bar that replaces monetary currency with miles run. The pop-up recently opened its doors in London and aims to reward active visitors with a drink based on the mileage they run and was launched in support of those competing in the city's Spring marathons.
Jose Cuervo's All-You-Can-Drink train experience in Mexico is another notable example of interactive marketing. The spirits brand takes tequila fans on a unique tasting journey and tour to its La Rojeña distillery and offers open bar access to those on board. Additionally, participants are able to experience a cultural show and take in Mexico's gorgeous sights in an unforgettable way.
Top 40 Interactive Trends in March
40
Fashionable Co-Branded Cafe Pop-Ups
KITH and Versace Take Over New York City's Cha Cha Matcha
39
Collaborative Clothing-Free Pop-Ups
Snapchat and LEGO Wear Boast an Augmented Reality Store
38
Inflatable Mobile Broadcast Studios
DropKey Studio in a Bag Offers Backgrounds for Streamers
37
Artistic Health Pop-Ups
Special K's Escape the Nonsense Breaks Myths & Promotes Healthy Nutrition
36
Rebalancing Beverage Pop-Ups
'Recess IRL' is a Temporary Space to Enjoy CBD-Infused Beverages
35
Space-Extending Festival Posters
This is Pacifica Creates Fiberglass Posters for a Surf Festival
34
Playfully Interactive Music Pop-Ups
The Moog House of Electronicus Temporarily Opened in LA
33
Playful Interactive Design Exhibitions
Brosmind Exhibits Its Bubbly Product Aesthetic in Taipei
32
Theatrical Fashion Unveilings
H&M SS19 is Launching with a Three-Day Theatrical Desert Experience
31
Tequila Brand Train Tours
Jose Cuervo is Hosting an All-You-Can-Drink Train Experience in Mexico
30
Blindfolded Food Bars
The 'Bar of YES!' Offers a Blind Tasting Experience Inspired by Snack Bars
29
Sneaker Brand Pubs
'The Runaway' by New Balance Only Accepts Miles Run as Currency
28
Soothing Candy Bouquets
Snickers Gave Away Free Creamy Snickers Bouquets to Launch Its New Treat
27
Giant River-Cleaning Tub Toys
Large Versions of IKEA's Smakryp Toys are Tidying the River Thames
26
Donut Playground Pop-Ups
Krispy Kreme is Opening a Sweet New Destination in London
25
In-Store Hair-Coloring Tools
Garnier Created an At-Shelf Version of Its Virtual Shade Selector
24
Rebellious Sport-Related Contests
Volvo's Super Bowl Contest Prompts One Not to Watch the Event
23
Automotive Inner-Working Apps
Toyota's AR iPad App Overlays a Car's Interior on Physical Models
22
Egg-Themed Pop-Up Museums
The Egg House is Opening a New Location in West Hollywood, Los Angeles
21
Augmented Reality Print Ads
Macy's and Hearst Place a Joint Ad in Cosmopolitan's October Issue
20
Donut Brand Wedding Ceremonies
Dunkin’ is Hosting Donut-Themed Weddings Ahead of Valentine's Day
19
Holographic Travel Kiosks
KLM's 'Take-off Tips' Connects Travelers with 3D Facial Scans
18
Responsive Print Car Ads
Audi's Departures Campaign Invites Readers to Engage Using Key Fobs
17
Immersive Film Pop-Ups
Netflix is Creating an Interactive Experience for 'The Highwaymen' at SXSW
16
Humorous Dry Shampoo Commercials
Old Spice Flaunts Its Dry Shampoo in a Cheeky Car-inspired Video
15
Virtual Reality Magazine Covers
Dove and Entertainment Weekly Unveil Technology-Centric Prints
14
AR Whisky Gift Boxes
Shackleton Whisky & Shazam Created an Adventurous, Arctic AR Experience
13
Tourist-Targeted AR Filters
Singapore Tourism's AR Effect Helps Tourists Locate Fun Destinations
12
Loving Interactive Digital Billboards
Peoples Jewellers Takes Over a Sign at Yonge-Dundas Square
11
ASMR Cider Campaigns
Strongbow's Chinese New Year Campaign Shares Pleasant Sounds
10
Dynamic Cooler Ads
Cooler Screens Commercial Freezer Doors Collect Data to Deliver Targeted Ads
9
Experiential Relationship Chocolates
These Chocolates for Valentine's Model a Toxic Relationship
8
AR Eyewear Try-Ons
Warby Parker's AR App Helps Shoppers Virtually Try on Glasses
7
Branded Candy Boutique Games
Big Fish Games & Sugarfina Collaborated on an Event in Cooking Craze
6
Scratch-and-Sniff Automotive Campaigns
Kia's Stinger Text Drive Campaign was Created by Innocean
5
Detergent-Integrated Clothing Tags
The OMO Tag for Clothing Provides a Laundry Detergent Sample
4
Fantasy Blood Donation Campaigns
'Bleed for the Throne' Asks Game of Thrones Fans to Donate Blood
3
Search Engine Adoption Campaigns
Güd's 'Rescue Dogz' Takes Advantage of Commonly Misspelled Breeds
2
Expensable Music Videos
Receipts in Expensify's Interactive Music Video Can Be Claimed for Cash
1
Mass Festival Meditations
Michelob Ultra and The Big Quiet are Hosting a Sunset Meditation at SXSW
Related Ideas
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Streaming Service Restaurants
The Netflix Bites Pop-Up Serves Dishes from Netflix Series
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Maternity Clothing Pop-Ups
Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Hip Hop-Celerbating Margarita Kits
Grand Marnier Teams Up with Teezo Touchdown and UNWRP
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Mexican Holiday Tequila Pop-Ups
The 1800 Taste Tiendita Returns for Cinco De Mayo
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Empowering Women-Inspired Sneakers
21SEEDS Infused Tequila and Birdies Launch Exclusive Sneakers
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Beer Pairing Pop-Ups
&Beer Pairs Beer with NYC’s Best Vegan Food
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Plush Footwear Pop-Ups
The Monster Den by On Shares the Joy of Running
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Sci-Fi Series Metaverse Activations
H&M is Launching an Experience Within H&M Loooptopia on Roblox
Interactive AI Sommeliers
Chronic Cellars' Mascot Answers Wine Questions in Augmented Reality
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Popcorn Dispenser Billboards
Streaming Service ITVX Marked Its Launch by Sharing Snacks in the UK
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Experiential Kimchi Pop-Ups
The Jongga Flavourverse is an Immersive Destination Devoted to Kimchi
Healthy Lifestyle Reward Promotions
The Chipotle No Quitters Challenge Was Created with Strava
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Summer-Themed Cafe Rewards Games
The Starbucks Summer Game: Adventure Awaits is Interactive
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Immersive Wine-Inspired Games
Chablis Appellation Launches an Online Interactive Game About Wine
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Opulent Branded Holiday Events
Moët & Chandon Unveils a One-of-a-Kind Event in New York City
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Hydrating Festival Pop-Ups
evian's Club Hydration Refreshes Festival-Goers
Nugget-Inspired Video Games
McDonalds and The Sandbox Create the McNuggets Land Game
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Virtual Reality Treatment Experiences
xydrobe and Dr. Barbara Strum Unveils the Pause Experience
Celebrity Offspring Pop-Up Restaurants
Uber Eats Brings Brooklyn Beckham's Cooking to Your Door
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Festive Phygital Pop-Ups
The Teremana Mana Holiday House Can Be Visited Online and In-Person
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Sports-Inspired Pop-Up Shop Metaverses
Meetkai Announces Its Partnership with THINK450 at CES 2024
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Immersive Holiday Pop-Up Experiences
Gay Lea Brings Back Its 'Share Joy by Gay Lea' Holiday Pop-Up
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Exploratory Fashion Metaverses
H&M's Loooptopia Helps Fans Discover Their Digital Fashion Identity
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
Travel Getaway Wine Promotions
Mud House and Coolstays Partnered for a New Promotion
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
AR-Enabled Cereal Packaging
Honey-Comb Cereal Teamed Up with Terry Crews for a Digital Experience
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Collaborative Sporty Exhibitions
The New SPEZIAL F.C Exhibition Highlights adidas Collaborators
VR-Based Sensory Exhibits
xydrobe and Dr. Barbara Sturm Launch a New Virtual Reality Experience
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Sneaker Pop-Up Cafés
adidas and Pharrell's Samba Café Will Run Between June 22nd and 24th
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Multi-City Workout Tours
Movement LIVE by Michelob ULTRA is a Lively Fitness Experience
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
AR-Enabled Google Tools
Google Launches a Slew of New Features for Search, Shopping, and Maps
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Breakfast Rewards Apps
Effin Egg Launches the New Loyalty App for Consumers
Pop-Up Celebrity Cookie Bakeries
The Cravings x Shopify Bakery and Pop-Up is Only in LA
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Sushi-Themed Sneaker Silhouettes
Connecting Plots and Menulog Debut a New Sushi-Inspired Campaign
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs