Humor is often used as a marketing tactic to build brand awareness and loyalty, and these examples of March 2018 humor trends showcase the diverse ways in which companies are making consumers laugh.
Humor can be used to explain more serious topics, as a light hearted tone can attract a wider consumer base. An example of this concept can be seen through the various net neutrality related efforts, which featured humorous protest campaigns, and even products which helped an individual better understand the potential reality.
Other times, humor is used to help create a more down-to-earth advertisement, like the humorous Virginia Black Ad which stars Drake and his father. In the ad, Drake is seen making eyes with a woman, only to find out that the woman was trying to get the attention of Drake's real-life father, who was standing behind him.
Other notable initiatives included in this list are Doritos' double-headed sweater, which was released on Valentine's Day to promote the brand's new flavor offerings or KFC's cheeky apology ad, in which the brand rearranged its letters to resemble a curse word.
Top 30 Humor Trends in March
From Parody Designer Dog Lines to Spoof Valentine's Day Campaigns:
Ellen Smith — Mar 24, 2018 — Fashion
30
Humorous Luxurious Fashion Collages
Meme-Maker Teamed Up with Fendi for Fall/Winter 2018
29
Parody Designer Dog Lines
Nordstrom's Dog-friendly Fashion Line Parodies Designer Brands
28
Anti-Harassment Holiday Cards
'Save Valentines' Cards Engage Buyers in Proper Social Behavior
27
Comical Gingerbread Gifts
This Festive Gingerbread Gift Box is a Playful Present for Clients
26
Collaborative Comedic Influencer Palettes
Morphe and Bretman Rock Created a Highlighter Palette
25
Color-Dominant Fashion Collections
Lazy Oaf's Spring 2018 Range Boasts Vibrant Color Hues
24
Dad Joke Ad Campaigns
These Humorous PSAs Highlight the Importance of a Father's Involvement
23
Comedic Camera Candy Dispensers
#FR2 Created a New Candy Dispensing Disposable Camera
22
Adorable Cartoon Cat Cards
These Sanrio Cards Celebrate Nearly Any Occasion
21
Luxurious Over-Sized Cat Sweaters
Gucci's New Cat Print Sweater is Designed With Humor in Mind
20
Feminist Nail Accessories
The Wing's No Man-icure Nail File Pack Embraces Empowering Humor
19
Romantic In-Store Food Packaging
Monoprix Shoppers Can Confess Their Love with the Help of Pack 06
18
Humorous Playlist Marketing Stunts
Sonos' Welcome to the Party Playlist Was Directed at Its Rival
17
Transparent Vodka Campaigns
The Newest Absolut Vodka Campaign Focuses on Sustainability
16
Same Sex Dad Blogs
Designer Daddy Communicates the Experiences of Two Gay Dads
15
Cheeky Chicken Apology Ads
KFC Apologizes for Its UK Chicken Shortage with a Clever Ad
14
Chicken-Scented Valentines
KFC is Giving Away Scratch N Sniff Valentines That Smell Like Chicken
13
Grooming Product RPG Add-ons
Old Spice Created a New Playable Class for 'Dungeons & Dragons'
12
Chip Branded Double-Headed Sweaters
These Sweaters Celebrate the Launch of Doritos Collide
11
Family-Friendly Card Games
'Relative Insanity' is a New Card Game Made for the Entire Family
10
Failed Baking Shows
Netflix's 'Nailed It' Celebrates Earnest Efforts in the Kitchen
9
Tongue-In-Cheek Horror Games
The SpookyCellar Horror Game Pokes Fun at Other Games in the Genre
8
Net Neutrality Children's Books
Goodnight Internet Helps Parents Explain Net Neutrality to Kids
7
Humorous Protest Videos
YouTuber Rob Bliss Took a Stand for Net Neutrality in a New Viral Video
6
Celebrity-Backed Whiskey Ads
This Virginia Black Ad Features Drake and His Father
5
Realistic Shopping Ads
The New Whole Foods Campaign is Its First Under Amazon Ownership
4
Confusing Fragrance Ads
A Strange Old Spice Ad Baffled and Intrigued Viewers During the Grammys
3
Hilariously Authentic Advertisments
The John Malkovich Ad is an Honest Story from the Actor
2
DJ-Starring Cooking Shows
'Cooking with Marshmello' is a YouTube Series Led by DJ Marshmello
1
Dog-Starring Car Campaigns
Subaru's 'Dog Tested' Campaign Follows a Four-Legged Family
Related Ideas
Playfully Serious Designs
Nik Bentel Studio Pivots from the Whimsical to the Playfully Serious
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Sauce-Inspired Sodas
Olipop and Hidden Valley Created a Savory Four-Pack for April Fool's Day
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Matcha-Mayo Condiments
Heinz x PerfectTed Matcha Mayo Unites Two Favorite Products
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
4/20 Marketing Campaigns
Fat Tuesday and Still G.I.N. By Dre and Snoop Limited Offer
Fiesta-Focused Food Campaigns
Ortega® Extends Cinco de Mayo Celebrations with Seis de Mayo
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Humorous Fun-Forward Ads
Six Flags Rolls Out Its 'Funsultant' Campaign to Prove Fun Is Serious
AI-Satirical Ad Spots
Dollar Shave Club Uses Generative AI To Skewer Tech Hype
Quirky Pasta-Defying Campaigns
Cup Noodles x Top Ramen Launch a National Noodle Day Initiative
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Dog-Friendly Valentine's Gifts
Years.com's Valentine’s Day Selection Box Creates Special Moments
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Humorous Outdoor Apparel Campaigns
Columbia Sportswear Launches Engineered for Whatever
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Fun-First Self-Care Commercials
Tree Hut is Making Its Super Bowl Ad Debut with Uncontain Yourself
Delivery Driver-Centric Pizza Ads
Pizza Hut's New Commercial is Cheeky and Playful
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Smile-Focused Running Campaigns
Goody's® Pain Relief Debuts Positivity-Focused Smile 20 Campaign
Branded Holiday Baking Campaigns
Nutella and Hallmark Partnered to Celebrate the Festive Season
Artistic Hip-Hop-Inspired Cereal Campaigns
Froot Loops Launches 'Follow Your Ears'
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Comprehensive Easter-Inspired Collaborations
Peeps' 2026 Spring Collaboration Lineup is Impressive
Film-Inspired Vodka Marketing Campaigns
GREY GOOSE Partners with The Devil Wears Prada 2
Art Doodle-Collaborative Napkins
Mr Doodle Joins Kleenex on a Tissue Box Collection
AI-Embracing Asian Cuisine Ads
The Teriyaki Madness What's with Bob? Ad Was Created with Genre.ai
Rapper-Inspired Easter Ads
Nova Starr Turns Up the Volume in MGA’s Shoppable Easter Campaign
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Elevated Easter Hunt Campaigns
The Cadbury Better the Hide, Better the Hunt Campaign is Joyful
Playful Tomato Athletes
The Heinz National Games Campaign Turns Tomato Stems into Sports Figures
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Ultra-Flavorful Snack Collaborations
Van Holten's and Pringles Unveiled an Unconventional Product
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Practical Valentine's Candies
Sweethearts Conversation Hearts Share "Love in This Economy" Phrases
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Human-Grade Pet Food Campaigns
The Honest Kitchen Debuts a Pet Parenthood Campaign
Influencer Dog Treat Collections
Woof Gang Dropped a Collab with Three Beloved Social Media Dogs
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Refreshing Basketball-Themed Beverage Campaigns
Coca-Cola Zero Sugar Debuts a Fan-Focused Campaign
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Cross-Brand V-Day Initiatives
McBride Sisters Collection & Ghirardelli Chocolate Partner for V-Day
Comedian-Fronted Tequila Campaigns
Espolòn Tequila Taps Ken Jeong for Nine Days of Short Kings
Humorous Tequila Campaigns
Gran Centenario Tequila Launches the 'Don't Be a Gringo' Campaign
Hair Repair-Focused Campaigns
Pantene's New Campaign Celebrates Southern Hair With a Summer Twist
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Humorous Olive Oil Campaigns
Graza Launched a National Brand Campaign Called 'Seriously Serious'
Pick-Your-Own Bouquet Billboards
5,000 Tesco Mother’s Day Tulips Formed an Interactive Display
Humorous Healthcare Campaigns
Zocdoc And 72andSunny Reframe Doctor Search With Playful Anxiety
Humorous Mother's Day Campaigns
bubly Addresses Mother’s Day Mishaps with the 'Gift Glow Up Shop'
Heart-Warming Pet Owner Campaigns
The CESAR 'Love Like Crazy' Campaign Showcases Pet Owner Love
Spoof Pet Product Collections
Dyson Beauty Teased a Dedicated Dyson Beauty Pet Range
Trash-Centric Musical Campaigns
The Glad x Sesame Street Collab Stars Oscar the Grouch
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
Animated Pop Revival Shows
Paris Hilton’s Paris & Pups Brings Her Playful Persona to Youtube
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Humorous Chocolate Spots
Toblerone Introduced its ‘Chocolate Like Nobody’s Watching’
Comedian-Supported Deodorant Ads
Pete Davidson Stars in AXE's Latest Advertising Campaign
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Chicken Wing Teasing Campaigns
This Pizza Hut Wings Campaign Pokes Fun at Competitors
Heartthrob Beef Jerky Campaigns
The Chomps x Cameo Bury the Beef Campaign is Apology-Themed
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Festive Claymation Fashion Campaigns
The Barbour x Wallace & Gromit Campaign Launched for 2025
Flavor Anthem Ads
Frank's RedHot is Bringing Flavor to the Big Game with Its Eat The GOAT Campaign
AI-Powered Satirical Ads
Dollar Shave Club Uses Generative AI To Skewer Corporate Culture
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
Humorous Hotel Campaigns
Marriott Bonvoy x Mercedes-AMG PETRONAS Formula One Launch a Social Ad
No-Nonsense Frozen Snack Campaigns
Yasso's Foolproof Freezer Challenges April Fool's Day Pranks
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Cheeky Food-Made Beauty Ranges
Warburtons Spoof Beauty Range Creates Picture-Perfect Lunches
Festively Themed Pet Products
The Pooch & Mutt 2025 Christmas Range is Packed with Options
Ai-Powered Parody Chatbots
The Humane League Launches the Customer DisService Campaign
Pop Culture-Inspired Mayo Ads
Hellmann’s Releases 'Sweet Sandwich Time' Ahead of the Big Game
Thoughtful Ice Cream Campaigns
DOVE® Ice Cream's #MiniWinMonday Emphasizes Minor Accomplishments
AI-Centric Brand Campaigns
Openai Rolls Out ChatGPT’s First Major Brand Campaign
Comedian-Supported Antiperspirant Campaigns
Hannah Berner Spotlights Dove's New Range
Collaborative Domestic Violence Campaigns
Purina and Sarah Hyland Debut 'Courageous Together'
Personal Break-Emphasizing Campaigns
KIT KAT® Strives to Protect Personal Breaks at Any Cost
Pet Lunar Apparel
adidas introduces Chinese-style pet jackets for Lunar New Year
AI-Enhanced Y2K Ads
Starwash by Carl's Jr. Recalls a 2000s Ad with Paris Hilton
Coffee-Themed April Fool's News
Eight O’Clock Coffee Serves Up Whole Bean Humor
Pet Play-Centric Campaigns
Pet Valu Debuts the Multi-Faceted Playtime Campaign
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Playful Hide-And-Seek Holiday Campaigns
Chaumet's Holiday 2025 Campaign Film is Whimsical
Festive Rom-Com Cheese Campaigns
This Boursin Christmas Campaign Stars Fred Sirieix
Creative Cancer Awareness Campaigns
F Cancer Debuts the 'Pick Up Your Poop' Campaign
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
Cheeky Valentine's Day Initiatives
Buldak Debuts the Collaborative Hotter Than My Ex Campaign
No-Nonsense Haircare Campaigns
The No Gimmicks Campaign by LolaVie Focuses on Proven Products
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Competitive Email Research
Hound Helps Marketers Analyze and Learn from Top Brand Emails
Anti-Bias Fashion Unveilings
Primark Created "Kim Parr" to Challenge Preconceptions
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Wrestler-Inspired Lollipop Ads
Chupa Chups Promoted a Packaging Update with a Lucha Libre Campaign
Tax-Focused Marketing Campaigns
Intuit Debuts the Second Iteration of 'Now This is Taxes'
Mascot Sumo Showdowns
Duolingo Launches Playful Event Featuring Gaming Icons and Cultural Mascots
Cheeky Cow-Inspired Qsr Campaigns
Chick-Fil-A Continues Its Iconic Eat Mor Chikin Campaign
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Author-Supported Valentine's Day Campaigns
Hallmark Partners with Katherine Schwarzenegger
Cheeky Snack Chip Campaigns
Doritos 'A Spicy But Not Too Spicy Plumber' Stars Walter Goggins
Cheekily Satirical Sweetener Ads
In The Raw Embraces Satire with a Comedic Hero Film
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Asian Film-Themed Promotions
Crocs Launches a Media-Themed Monsoon Campaign in Southeast Asia
Playful Brand Messaging Campaigns
Chicago Town Pizza Unveiled the 'It IS that deep' Ad
Celebration-Themed Donut Ranges
These New Parlor Doughnuts Treats are Arriving for Spring
Charming Cheese Treats
The Honest Kitchen Launched Valentine’s Day Parmesan Packs
Satirical News Platforms
AI Satire News Transforms Real-Time Updates Into Humorous Content
Divisive Savory Spread Campaigns
The Marmite Love it. Hate it. Cook with it. Campaign is Cheeky
Social-First Snack Comedies
Pretzelized's Hybrid Snacks and Comedic Series Sparks Fun Debates
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
Cheeky Gift-Wrapping Campaigns
Scotch Brand and Ego Nwodim Embrace the Resting Gift Face
Pre-Portioned Food-Centric Holiday Campaigns
Dorot Gardens Launches 'Make a Note to Grab Dorot'
Pickle Snack Campaigns
Cheetos Flamin’ Hot Dill Pickle Returns with Megan Thee Stallion
Boldly Humorous Holiday Campaigns
MyRegistry.com Debuts 'It's NOT the Thought That Counts'
Romantic Seasonal Sneaker Ranges
The Converse Chucks in Love Range Celebrates Valentine's Day
Layered Online Content Reports
YouTube Defines Creative Maximalism as the Key Point After 20 Years
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Sporty Pet-Centric Video Series
Purina Pro Plan Launched Fueled By Video Series
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Accessible Customer Service Ads
Currys' 'Sigh of Relief' Campaign is Humorous and Inclusive
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest