Humor is often used as a marketing tactic to build brand awareness and loyalty, and these examples of March 2018 humor trends showcase the diverse ways in which companies are making consumers laugh.
Humor can be used to explain more serious topics, as a light hearted tone can attract a wider consumer base. An example of this concept can be seen through the various net neutrality related efforts, which featured humorous protest campaigns, and even products which helped an individual better understand the potential reality.
Other times, humor is used to help create a more down-to-earth advertisement, like the humorous Virginia Black Ad which stars Drake and his father. In the ad, Drake is seen making eyes with a woman, only to find out that the woman was trying to get the attention of Drake's real-life father, who was standing behind him.
Other notable initiatives included in this list are Doritos' double-headed sweater, which was released on Valentine's Day to promote the brand's new flavor offerings or KFC's cheeky apology ad, in which the brand rearranged its letters to resemble a curse word.
Top 30 Humor Trends in March
From Parody Designer Dog Lines to Spoof Valentine's Day Campaigns:
Ellen Smith — Mar 24, 2018 — Fashion
30
Humorous Luxurious Fashion Collages
Meme-Maker Teamed Up with Fendi for Fall/Winter 2018
29
Parody Designer Dog Lines
Nordstrom's Dog-friendly Fashion Line Parodies Designer Brands
28
Anti-Harassment Holiday Cards
'Save Valentines' Cards Engage Buyers in Proper Social Behavior
27
Comical Gingerbread Gifts
This Festive Gingerbread Gift Box is a Playful Present for Clients
26
Collaborative Comedic Influencer Palettes
Morphe and Bretman Rock Created a Highlighter Palette
25
Color-Dominant Fashion Collections
Lazy Oaf's Spring 2018 Range Boasts Vibrant Color Hues
24
Dad Joke Ad Campaigns
These Humorous PSAs Highlight the Importance of a Father's Involvement
23
Comedic Camera Candy Dispensers
#FR2 Created a New Candy Dispensing Disposable Camera
22
Adorable Cartoon Cat Cards
These Sanrio Cards Celebrate Nearly Any Occasion
21
Luxurious Over-Sized Cat Sweaters
Gucci's New Cat Print Sweater is Designed With Humor in Mind
20
Feminist Nail Accessories
The Wing's No Man-icure Nail File Pack Embraces Empowering Humor
19
Romantic In-Store Food Packaging
Monoprix Shoppers Can Confess Their Love with the Help of Pack 06
18
Humorous Playlist Marketing Stunts
Sonos' Welcome to the Party Playlist Was Directed at Its Rival
17
Transparent Vodka Campaigns
The Newest Absolut Vodka Campaign Focuses on Sustainability
16
Same Sex Dad Blogs
Designer Daddy Communicates the Experiences of Two Gay Dads
15
Cheeky Chicken Apology Ads
KFC Apologizes for Its UK Chicken Shortage with a Clever Ad
14
Chicken-Scented Valentines
KFC is Giving Away Scratch N Sniff Valentines That Smell Like Chicken
13
Grooming Product RPG Add-ons
Old Spice Created a New Playable Class for 'Dungeons & Dragons'
12
Chip Branded Double-Headed Sweaters
These Sweaters Celebrate the Launch of Doritos Collide
11
Family-Friendly Card Games
'Relative Insanity' is a New Card Game Made for the Entire Family
10
Failed Baking Shows
Netflix's 'Nailed It' Celebrates Earnest Efforts in the Kitchen
9
Tongue-In-Cheek Horror Games
The SpookyCellar Horror Game Pokes Fun at Other Games in the Genre
8
Net Neutrality Children's Books
Goodnight Internet Helps Parents Explain Net Neutrality to Kids
7
Humorous Protest Videos
YouTuber Rob Bliss Took a Stand for Net Neutrality in a New Viral Video
6
Celebrity-Backed Whiskey Ads
This Virginia Black Ad Features Drake and His Father
5
Realistic Shopping Ads
The New Whole Foods Campaign is Its First Under Amazon Ownership
4
Confusing Fragrance Ads
A Strange Old Spice Ad Baffled and Intrigued Viewers During the Grammys
3
Hilariously Authentic Advertisments
The John Malkovich Ad is an Honest Story from the Actor
2
DJ-Starring Cooking Shows
'Cooking with Marshmello' is a YouTube Series Led by DJ Marshmello
1
Dog-Starring Car Campaigns
Subaru's 'Dog Tested' Campaign Follows a Four-Legged Family
Related Ideas
Sour Candy Challenges
1UP Candy's Kit Challenges Sour Candy Fans to Keep a Straight Face
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Spring-Inspired Pet Collections
Diggs Launches a Series of Spring-Inspired Pet Items
Vasectomy-Inspired Boxers
Twisted Tea Introduces the First-Ever Twisted Tea VasectomUndies.
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Break-Focused AI Campaigns
Kit Kat is Encouraging AI Tool Breaks to Boost Their Optimization
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Spicy Co-Branded Mints
Tic Tac and Del Taco Dropped a Spicy Mint Idea on April 1st
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Cartoon-Celebrating Snack Branding
Popchips and The Garfield Movie Partnered for New Branding
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Cartoon Characters-Themed Apparel
The Hundreds and Warner Bros. Launch New Celebratory Collection
Colorful Dog Bed Collections
HAY Dogs and Holly Golightly Join Forces on New Designs
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Playful Travel-Inspired Sock Designs
HOTSOX and Meagan Morrison Debut a Range of Playful Socks
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
April Fools Water Flavors
HOP WTR April Fools’ Day Campaign Features "MLF WTR"
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Actor-Approved Coffee Companies
happy coffee Comes in Three Roasts in Several Formats
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Hybrid Fruit Candies
This Father's Day, "Dad Things" are Being Traded for Laffy Taffy Fruit Combos
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Comedic Laundry Campaigns
Tide Partners with Kumail Nanjiani in a New Campaign
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
March Madness Chip Ranges
The Pringles March Mustache Collection Celebrates Basketball Stars
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Complimentary Soup Trucks
The Good Humor Soup Truck is Sharing Free Soup in NYC
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
Anti-Breakup Festive Campaigns
Smirnoff and Lance Bass Debut 'Red, White & Merry' Love Campaign
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Virally Inspired Frozen Entrees
Counter Creates Macro-Balanced Frozen Foods with Content Creators
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Playful Cheese Slice Campaigns
Kraft Singles Unveils its New Cheese Tax Pack Marketing
Fued-Inspired Christmas Cards
Moonpig Unveils Its New AI-Powered Christmas Card Range
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Savory Ice Cream Sandwiches
Nightingale x Pizza Hut Dreamed Up a New Snack for April Fool's Day
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Over-the-Top Easter Desserts
Serendipity3 & PEEPS Teamed Up to Create an Easter Beverage
Playful Valentine's Day Gifts
The Clever Candy 2024 Valentine’s Day Collection Has Been Unveiled
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Tongue-In-Cheek Grilling Ads
Hellmann's Canada Ignites Grilling Season Early with "May-0" Petition
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Record-Breaking Cheese Pulls
Doritos Performed the Highest Ever Cheese Pull for National Guac Day
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Humorous Slogan Graphic T-Shirts
Navinder Nangla Joins Converse on the City Tees Initative
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Expansive Valentine's Treat Ranges
The Mars Valentine's Day Products are Here for 2024
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Hummus Snack Bites
Soom Foods Announced a New Tahini Snack on April Fool's Day
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Search-Hacking Campaigns
Kraft Real Mayo's Search Moist Campaign Suggested a Word of the Year
Traditional Latin Dinner Campaigns
Rémy Martin Launches a New Campaign for Hispanic Heritage Month
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Sitcom-Style Thanksgiving Campaigns
Whipshots & Patti’s Good Life Teamed Up to Make New Traditions
Artist-Designed Pride Capsules
Parade Taps ggggrimes for its New Y2K-Inspired Pride Collection
Bacon Holiday Ads
Oscar Mayer Partners with Mint Mobile for 'A Side of Bacon' Holiday Campaign
Pet-Inspired Proposal Initiatives
Chewy Celebrated Engaged Couples with Their Pets
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Promotional Ramen Campaigns
Nongshim Creates a Dance Challenge to Promote its New Ramen Products
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Celebratory Odd Designs
Ridiculous Design Celebrates Weird and Wonderful Ideas Within Design
Mother’s Day Spa Giveaways
DOVE Chocolate Celebrates Moms with a Special Mother's Day Initiative
Lighthearted Meme Apps
Goodday is a Meme App Designed to Inspire Happiness
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Free Dog Adoption Campaigns
All July, Dog Adoption Fees Covered For Active Military and Veterans
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
Sweat-Themed Comedy Specials
Secret Clinical Deodorant Hosted a Live Comedy Special
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space