Humor is often used as a marketing tactic to build brand awareness and loyalty, and these examples of March 2018 humor trends showcase the diverse ways in which companies are making consumers laugh.
Humor can be used to explain more serious topics, as a light hearted tone can attract a wider consumer base. An example of this concept can be seen through the various net neutrality related efforts, which featured humorous protest campaigns, and even products which helped an individual better understand the potential reality.
Other times, humor is used to help create a more down-to-earth advertisement, like the humorous Virginia Black Ad which stars Drake and his father. In the ad, Drake is seen making eyes with a woman, only to find out that the woman was trying to get the attention of Drake's real-life father, who was standing behind him.
Other notable initiatives included in this list are Doritos' double-headed sweater, which was released on Valentine's Day to promote the brand's new flavor offerings or KFC's cheeky apology ad, in which the brand rearranged its letters to resemble a curse word.
Top 30 Humor Trends in March
From Parody Designer Dog Lines to Spoof Valentine's Day Campaigns:
Ellen Smith — Mar 24, 2018 — Fashion
30
Humorous Luxurious Fashion Collages
Meme-Maker Teamed Up with Fendi for Fall/Winter 2018
29
Parody Designer Dog Lines
Nordstrom's Dog-friendly Fashion Line Parodies Designer Brands
28
Anti-Harassment Holiday Cards
'Save Valentines' Cards Engage Buyers in Proper Social Behavior
27
Comical Gingerbread Gifts
This Festive Gingerbread Gift Box is a Playful Present for Clients
26
Collaborative Comedic Influencer Palettes
Morphe and Bretman Rock Created a Highlighter Palette
25
Color-Dominant Fashion Collections
Lazy Oaf's Spring 2018 Range Boasts Vibrant Color Hues
24
Dad Joke Ad Campaigns
These Humorous PSAs Highlight the Importance of a Father's Involvement
23
Comedic Camera Candy Dispensers
#FR2 Created a New Candy Dispensing Disposable Camera
22
Adorable Cartoon Cat Cards
These Sanrio Cards Celebrate Nearly Any Occasion
21
Luxurious Over-Sized Cat Sweaters
Gucci's New Cat Print Sweater is Designed With Humor in Mind
20
Feminist Nail Accessories
The Wing's No Man-icure Nail File Pack Embraces Empowering Humor
19
Romantic In-Store Food Packaging
Monoprix Shoppers Can Confess Their Love with the Help of Pack 06
18
Humorous Playlist Marketing Stunts
Sonos' Welcome to the Party Playlist Was Directed at Its Rival
17
Transparent Vodka Campaigns
The Newest Absolut Vodka Campaign Focuses on Sustainability
16
Same Sex Dad Blogs
Designer Daddy Communicates the Experiences of Two Gay Dads
15
Cheeky Chicken Apology Ads
KFC Apologizes for Its UK Chicken Shortage with a Clever Ad
14
Chicken-Scented Valentines
KFC is Giving Away Scratch N Sniff Valentines That Smell Like Chicken
13
Grooming Product RPG Add-ons
Old Spice Created a New Playable Class for 'Dungeons & Dragons'
12
Chip Branded Double-Headed Sweaters
These Sweaters Celebrate the Launch of Doritos Collide
11
Family-Friendly Card Games
'Relative Insanity' is a New Card Game Made for the Entire Family
10
Failed Baking Shows
Netflix's 'Nailed It' Celebrates Earnest Efforts in the Kitchen
9
Tongue-In-Cheek Horror Games
The SpookyCellar Horror Game Pokes Fun at Other Games in the Genre
8
Net Neutrality Children's Books
Goodnight Internet Helps Parents Explain Net Neutrality to Kids
7
Humorous Protest Videos
YouTuber Rob Bliss Took a Stand for Net Neutrality in a New Viral Video
6
Celebrity-Backed Whiskey Ads
This Virginia Black Ad Features Drake and His Father
5
Realistic Shopping Ads
The New Whole Foods Campaign is Its First Under Amazon Ownership
4
Confusing Fragrance Ads
A Strange Old Spice Ad Baffled and Intrigued Viewers During the Grammys
3
Hilariously Authentic Advertisments
The John Malkovich Ad is an Honest Story from the Actor
2
DJ-Starring Cooking Shows
'Cooking with Marshmello' is a YouTube Series Led by DJ Marshmello
1
Dog-Starring Car Campaigns
Subaru's 'Dog Tested' Campaign Follows a Four-Legged Family
Related Ideas
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Dating Profile Billboards
Simply Spiked BOLD Moves Tackles Dating App Fatigue
Matcha-Mayo Condiments
Heinz x PerfectTed Matcha Mayo Unites Two Favorite Products
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
4/20 Marketing Campaigns
Fat Tuesday and Still G.I.N. By Dre and Snoop Limited Offer
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
AI-Satirical Ad Spots
Dollar Shave Club Uses Generative AI To Skewer Tech Hype
Quirky Pasta-Defying Campaigns
Cup Noodles x Top Ramen Launch a National Noodle Day Initiative
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Soda-Inspired Hair Accessories
Diet Coke by Framar Shares Limited Tools and Style Statements
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Fiesta-Focused Food Campaigns
Ortega® Extends Cinco de Mayo Celebrations with Seis de Mayo
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Dog-Friendly Valentine's Gifts
Years.com's Valentine’s Day Selection Box Creates Special Moments
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Humorous Outdoor Apparel Campaigns
Columbia Sportswear Launches Engineered for Whatever
Fun-First Self-Care Commercials
Tree Hut is Making Its Super Bowl Ad Debut with Uncontain Yourself
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Branded Holiday Baking Campaigns
Nutella and Hallmark Partnered to Celebrate the Festive Season
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Artistic Hip-Hop-Inspired Cereal Campaigns
Froot Loops Launches 'Follow Your Ears'
Comprehensive Easter-Inspired Collaborations
Peeps' 2026 Spring Collaboration Lineup is Impressive
Film-Inspired Vodka Marketing Campaigns
GREY GOOSE Partners with The Devil Wears Prada 2
AI-Embracing Asian Cuisine Ads
The Teriyaki Madness What's with Bob? Ad Was Created with Genre.ai
Crocheted Condiment Covers
Heinz's Grandma’s Darling Campaign Dresses Up Mayo Jars
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Elevated Easter Hunt Campaigns
The Cadbury Better the Hide, Better the Hunt Campaign is Joyful
Playful Tomato Athletes
The Heinz National Games Campaign Turns Tomato Stems into Sports Figures
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Ultra-Flavorful Snack Collaborations
Van Holten's and Pringles Unveiled an Unconventional Product
Absurd Gummy Ads
Skittles Gummies' "Uncomfortably Soft" Ads Were Shot Without AI and CGI
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Practical Valentine's Candies
Sweethearts Conversation Hearts Share "Love in This Economy" Phrases
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Influencer Dog Treat Collections
Woof Gang Dropped a Collab with Three Beloved Social Media Dogs
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Cross-Brand V-Day Initiatives
McBride Sisters Collection & Ghirardelli Chocolate Partner for V-Day
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Humorous Olive Oil Campaigns
Graza Launched a National Brand Campaign Called 'Seriously Serious'
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Humorous Healthcare Campaigns
Zocdoc And 72andSunny Reframe Doctor Search With Playful Anxiety
Pick-Your-Own Bouquet Billboards
5,000 Tesco Mother’s Day Tulips Formed an Interactive Display
Heart-Warming Pet Owner Campaigns
The CESAR 'Love Like Crazy' Campaign Showcases Pet Owner Love
Spoof Pet Product Collections
Dyson Beauty Teased a Dedicated Dyson Beauty Pet Range
Trash-Centric Musical Campaigns
The Glad x Sesame Street Collab Stars Oscar the Grouch
Nostalgic Summer Snacks
Entenmann's Launches Childhood-Inspired Seasonal Treats
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
Animated Pop Revival Shows
Paris Hilton’s Paris & Pups Brings Her Playful Persona to Youtube
Humorous Chocolate Spots
Toblerone Introduced its ‘Chocolate Like Nobody’s Watching’
Comedian-Supported Deodorant Ads
Pete Davidson Stars in AXE's Latest Advertising Campaign
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Chicken Wing Teasing Campaigns
This Pizza Hut Wings Campaign Pokes Fun at Competitors
Heartthrob Beef Jerky Campaigns
The Chomps x Cameo Bury the Beef Campaign is Apology-Themed
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Social-First Gameshows
This Year's Walkers' Do Us a Flavour Campaign Was Reimagined for TikTok
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Festive Claymation Fashion Campaigns
The Barbour x Wallace & Gromit Campaign Launched for 2025
Flavor Anthem Ads
Frank's RedHot is Bringing Flavor to the Big Game with Its Eat The GOAT Campaign
AI-Powered Satirical Ads
Dollar Shave Club Uses Generative AI To Skewer Corporate Culture
Lifestyle Culture Snack Campaigns
Pancho's Cheese Dip Debuted Quesomaxxing to Encourage Enjoyment
Basketball Film-Inspired Pizza Campaigns
Pizza Hut Debuts Space Jam-Inspired Menu Bundle & Recipes
Humorous Hotel Campaigns
Marriott Bonvoy x Mercedes-AMG PETRONAS Formula One Launch a Social Ad
No-Nonsense Frozen Snack Campaigns
Yasso's Foolproof Freezer Challenges April Fool's Day Pranks
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Festively Themed Pet Products
The Pooch & Mutt 2025 Christmas Range is Packed with Options
Cheeky Food-Made Beauty Ranges
Warburtons Spoof Beauty Range Creates Picture-Perfect Lunches
Pop Culture-Inspired Mayo Ads
Hellmann’s Releases 'Sweet Sandwich Time' Ahead of the Big Game
Ai-Powered Parody Chatbots
The Humane League Launches the Customer DisService Campaign
Comedian-Supported Antiperspirant Campaigns
Hannah Berner Spotlights Dove's New Range
AI-Centric Brand Campaigns
Openai Rolls Out ChatGPT’s First Major Brand Campaign
Collaborative Domestic Violence Campaigns
Purina and Sarah Hyland Debut 'Courageous Together'
Humorous High-Intensity Campaigns
Nike Launched its Star-Studded 'Rip the Script' Video Campaign
AI-Enhanced Y2K Ads
Starwash by Carl's Jr. Recalls a 2000s Ad with Paris Hilton
Pet Lunar Apparel
adidas introduces Chinese-style pet jackets for Lunar New Year
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Comedian-Fronted Tequila Campaigns
Espolòn Tequila Taps Ken Jeong for Nine Days of Short Kings
Spicy Spread Campaigns
Philadelphia Mexican Style Launched with Creator-Led Marketing
Globally Inspired Mashup Recipes
The TUMS Food Match Cup Fuses Fandom, Food and Heartburn Relief
Playful Hide-And-Seek Holiday Campaigns
Chaumet's Holiday 2025 Campaign Film is Whimsical
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Forthright Gifting Campaigns
The Honest Dad Unboxing Guides Gift-Givers to Pick Better Presents
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Festive Rom-Com Cheese Campaigns
This Boursin Christmas Campaign Stars Fred Sirieix
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
Condiment Portfolio Campaigns
Kraft Heinz Debuts Its United Tastes of America Campaign
Cheeky Valentine's Day Initiatives
Buldak Debuts the Collaborative Hotter Than My Ex Campaign
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Competitive Email Research
Hound Helps Marketers Analyze and Learn from Top Brand Emails
Anti-Bias Fashion Unveilings
Primark Created "Kim Parr" to Challenge Preconceptions
Comedic Social-First Campaigns
Bonobos Debuts a Cheeky Ad Called the Sweat Stakes
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Tax-Focused Marketing Campaigns
Intuit Debuts the Second Iteration of 'Now This is Taxes'
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Mascot Sumo Showdowns
Duolingo Launches Playful Event Featuring Gaming Icons and Cultural Mascots
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Cheeky Cow-Inspired Qsr Campaigns
Chick-Fil-A Continues Its Iconic Eat Mor Chikin Campaign
Author-Supported Valentine's Day Campaigns
Hallmark Partners with Katherine Schwarzenegger
Cheeky Snack Chip Campaigns
Doritos 'A Spicy But Not Too Spicy Plumber' Stars Walter Goggins
Cheekily Satirical Sweetener Ads
In The Raw Embraces Satire with a Comedic Hero Film
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Asian Film-Themed Promotions
Crocs Launches a Media-Themed Monsoon Campaign in Southeast Asia
Playful Brand Messaging Campaigns
Chicago Town Pizza Unveiled the 'It IS that deep' Ad
Satirical News Platforms
AI Satire News Transforms Real-Time Updates Into Humorous Content
Charming Cheese Treats
The Honest Kitchen Launched Valentine’s Day Parmesan Packs
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
Cheeky Gift-Wrapping Campaigns
Scotch Brand and Ego Nwodim Embrace the Resting Gift Face
Pickle Snack Campaigns
Cheetos Flamin’ Hot Dill Pickle Returns with Megan Thee Stallion
Pre-Portioned Food-Centric Holiday Campaigns
Dorot Gardens Launches 'Make a Note to Grab Dorot'
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Tastemaker-Starring Father's Day Campaigns
Psycho Bunny Launches 'This Is Generational Wealth'
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Divisive Savory Spread Campaigns
The Marmite Love it. Hate it. Cook with it. Campaign is Cheeky
Boldly Humorous Holiday Campaigns
MyRegistry.com Debuts 'It's NOT the Thought That Counts'
Romantic Seasonal Sneaker Ranges
The Converse Chucks in Love Range Celebrates Valentine's Day
Layered Online Content Reports
YouTube Defines Creative Maximalism as the Key Point After 20 Years
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Sporty Pet-Centric Video Series
Purina Pro Plan Launched Fueled By Video Series
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Celebration-Themed Donut Ranges
These New Parlor Doughnuts Treats are Arriving for Spring
Accessible Customer Service Ads
Currys' 'Sigh of Relief' Campaign is Humorous and Inclusive
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest