Ranging from virtual protest events to QSR gaming consoles, the July 2020 social media trends showcase how brands are leveraging these platforms to send specific messaging.
Notably, sparkling water brand Bubly is launching a virtual Pride Parade on both TikTok and Instagram. The events will rely on the hashtag #UnstoppablePride and will release a compiled video of all compelling submissions to create "longest virtual Parade ever."
Another intriguing example of the July 2020 social media trends was by the Scottish Trades Union Congress (STUC) who recently planned a digital black lives matter protest for anti-racist campaigners to attend during the COVID-19 pandemic. The virtual protest took place on Sunday, June 7th, 2020, and featured prominent speakers including playwright Hannah Lavery, Justice Secretary Humza Yousaf, and Sheku Bayoh's sister Kadie Johnson, among others.
Top 30 Social Media Trends in July
32
Virtual Protest Events
Anti-Racist Campaigners Launched a Digital Black Lives Matter Protest
31
Boundary-Pushing Party Activations
A Chat with Diederik Vos, Global Brand Director for Desperados
30
Localized Social Media Advertisements
AB InBev is Working with Tiger Pistol a Social Ad Platform
29
Digital Pride Celebrations
TikTok's #MyPride Celebrations Recognize 25 TikTok Trailblazers
28
Social Media Commerce Platforms
Instagram Made New Commerce Eligibility Requirements for Creators
27
Gen Z Mattress Campaigns
Simmons is Targeting TikTok's Young Audience with #Snoozzzapalooza
26
Gamified Bus Stop Billboards
Malibu's A Bit of Sunshine Ads Integrate an AR Snapchat Game
25
Virtual Pride Events
Bubly is Launching a Virtual Pride Parade on Both TikTok and Instagram
24
Virtual Keynote Presentations
The Snap Partner Summit 2020 Introduced New Tools in a Dynamic Way
23
Branded Skin Positivity Campaigns
Dermalogica Partners with New Brand Ambassador Dixie D’Amelio
22
In-Game Movie Nights
Fortnite & Warner Bros are Hosting a Unique Movie Screening Event
21
QSR Gaming Consoles
The KFC Console Was Revealed Through a Video on the Company Twitter Account
20
Facebook Messenger Food Ordering
Chipotle Mexican Grill Launches an Ordering System on Messenger
19
Art-Making Condiment Campaigns
#MakingArtWithHeinz Engages Burger Lovers as They Shelter at Home
18
Social Media Page Takeovers
The #SHARETHEMICNOW Campaign Amplifies the Voices of Black Women
17
Collaborative Content Platforms
YouTube BrandConnect Helps to Match Creators and Brands
16
Interactive Secondary Display Apps
Facebook Launches the Venue App to Run Along Side Live Events
15
Boomer-Centric Virtual Health Platforms
Project Three Six Twelve Offers Plans for Women Over 40
14
Dance-Based Superstore Campaigns
Walmart Leverages TikTok to Reach Millennial Parents
13
Social Media Checkout Launches
Sephora Products are Now Available Through Instagram Checkout
12
Fictitious Football Merchandising Deals
Dan Kats' Virtual 'Coach Duggs' Now Has a Merch Line
11
Parent-Targeted Sports Content
Spikeball Creates Parent-Inspired Content on TikTok
10
Musical Hologram Gigs
Yungblud Created a Captivating Live Entertainment Experience
9
Video Chat Crashing Donkeys
Peace N Peas Farm Will Rent a Donkey to Crash Boring Zoom Meetings
8
Social Media Voting Initiatives
Facebook Created a Voting Information Center for the 2020 Election
7
In-Chat Third-Party Apps
Snapchat Minis Exist Within Chat as Lightweight, Third-Party Apps
6
Social Media Video Ads
Instagram is Putting Adds on IGTV Content in a Move Toward Monetization
5
Social Media Audio Posts
Twitter is Testing Audio Tweets for a Select Group of Apple iOS Users
4
Social Media Scheduling Tools
Twitter Now Gives Users the Ability to Schedule Tweets Ahead of Time
3
Content-Labeled Social Media Platforms
Facebook Will Now Label Government-Owned News Sources
2
Social Media Detection Challenges
Facebook Announced Winners of the Deepfake Detection Challenge
1
Player-Celebrating Game Campaigns
UNO's #unowhoyouare Celebrates Four Unique Types of Players
Related Ideas
Affordable Dress Collections
Target's new Designer Dress Collection Features 70 Dress Styles
Transparent Dining Barriers
Penguin Eat Shabu Boasts Safety Measures During Restaurant Reopening
Diversity-Focused Search Updates
Pexels Updated Its Search Algorithm to Increase LGBTQ+ Visibility
Unity-Themed Graphic Tees
HUF and Haroshi Release the Justice T-Shirt for Justice
Handcrafted Wooden Toys
ESNAF Toys' Product Brings Together Parents and Children Through Playtime
Remote Team-Building Activities
MerryMint Offers Virtual Experiences for Teams to Do from Home
Digital Fashion Showrooms
Diesel’s Hyperoom Introduces a New Fashion Buying Experience
Soothing Wearable Baby Blankets
The 'Snuggy Buddy Baby' Has an Attached Plush Toy for Comfort
Temperature-Taking Smartphones
The Huawei Honor Play 4 Has an Infrared Temperature Sensor
Empowering Virtual Protests
The London-Based BLM Organization Launched a Virtual Protest
Condiment-Themed Phone Cases
The HEINZ x CASETiFY Collection is Based on an Iconic Ketchup Brand
Collaborative Justice Graphic Tees
Cherry Los Angeles Taps Wasted Youth, Carrots, & More for a Tee
Small-Batch Rainbow Highlighters
MAC Underground is an Exclusive for 1,000 Loyal MAC Customers
Solidary Justice-Themed Tees
The End Racism Shirt by Stüssy Stands for #BlackLivesMatter
Satirically Themed Streetwear
Anti Social Social Club Works with the United States Postal Service
Beverage-Brewing Alarm Clocks
The Barisieur 2.0 is an Automatic Tea and Coffee Alarm Clock
At-Home Pet Health Initiatives
'Pet Health Pal' Offers Great Support for Pet Owners
Tech Brand DSLR Concepts
The Conceptual 'iCamera' Imagines an Apple-Branded Photography Solution
Justice-Themed Safety Designs
Born x Raised Launched the No Justice, No Peace Collection for BLM
Eco Lifestyle-Tracking Apps
The 'YAYZY' App Helps Users Reduce Their Environmental Impact
Upcycled Bottle Benches
Amorepacific Created an Upcycled Bench from Empty Cosmetic Bottles
Supportive Pride-Celebrating Timepieces
The Todd Snyder x Timex Art of Pride Watch is Chromatic
Acne-Positive Skincare Campaigns
Skincare Brand Blume Debuted the New Celebrate Skin Campaign
Localized Social Media Advertisements
AB InBev is Working with Tiger Pistol a Social Ad Platform
Fast Food Dance Challenges
Burger King is Trading Whopper Dance Moves for Discounts on TikTok
Identity-Protecting Camera Apps
Anonymous Camera Strips Photos & Videos of Identifying Information
Digital Pride Celebrations
TikTok's #MyPride Celebrations Recognize 25 TikTok Trailblazers
Livestreamed Shopping Festivals
Tmall is Hosting a Large Shopping Event on Taobao Live
Dome-Protection Concerts
The Flaming Lips Play Live on The Late Show While Wearing Plastic Domes
Virtual Reality Treadmills
Kat VR's Kat Walk C Appeals to At-Home Consumers
QSR AI Analytic Tools
KFC Canada is Using AI Analytic Tools to Track Data Across Locations
Interactive Video Streaming Apps
Whatifi Has Viewers Decide What Happens Next in a Story
Inclusive Bicycle Designs
The 'HUGBIKE' Lets the Driver Hug a Passenger During Rides for Support
Gen Z Mattress Campaigns
Simmons is Targeting TikTok's Young Audience with #Snoozzzapalooza
Complimentary Mint Campaigns
Mask Mints are Free for Those Who Wear a Mask in Public
Virtual Pride Events
Bubly is Launching a Virtual Pride Parade on Both TikTok and Instagram
Racism-Fighting Charitable Tees
1017 ALYX 9SM Launches the Minimal Anti-Racist Action T-Shirt
Medical-Grade Skincare Subscriptions
The Beauty Knocks Box Delivers Physician-Curated Solutions
Virtual Flower-Arranging Classes
Friendship Fridays Connects People Separated by Lockdown
Virtual Cheese Parties
Wisconsin Cheese is Hosting the World’s Largest Virtual Cheese Party Online
Beauty Retail Store Reopenings
Ulta Beauty Opens Its Doors with Safety Precautions Set in Place
Virtual Clubbing Experiences
Defected WWWorldwide Introduces "New Era Virtual Clubbing" on Twitch
Premium Canned Wines
HUN Appeals to Wine-Loving Millennials By Delivering Taste & Convenience
Online Pub Experiences
The Imperial Pub Online Connects Drinkers for Virtual Meetups Via Zoom
Mozzarella-Stuffed Chicken Burgers
KFC's Mozzarella Zinger Double Down Features a Cheese Patty
Millennial-Targeted Laundry App Ads
Laundrapp Aims to Reach Millennial Parents with Hassle-Free Ad
CPG Self-Service Ad Platforms
The Ibotta App Will Have a Self-service Ad Platform for CPG Brands
Branded Skin Positivity Campaigns
Dermalogica Partners with New Brand Ambassador Dixie D’Amelio
Creamy Authentic Cooking Sauces
The New HERDEZ Salsa Cremosa Sauces Come in Three Flavors
Apparel Installment Pay Options
Dynamite Unveils 'Shop Now Pay Later' Partnership with PayBright
Remote Storytelling Platforms
Goodnight Zoom Connects Isolated Seniors with Children
Fine Jewelry Store Re-Openings
Birks is Re-Opening its Retail Locations with New Safety Measures
Commission-Free Food Deliveries
Spread is a Food Delivery Startup That's Free of Commission Fees
Charitable Artwork Auctions
Micah Spear Hosts an Instagram Auction to Support Black Foundations
Secure Easy-to-Use Digital Wallets
The 'ZERO' Offline Cryptocurrency Wallet Offers Peace-of-Mind
Electrically-Powered Semi Trucks
Elon Musk Announced the Production of the Tesla Semi Truck
Mixed-Reality Music Festivals
Lost Horizon is a Virtual, Interactive, Multi-Stage Event
Video Platform Shoppable Ads
YouTube Launches a New Ad Format That Showcases Product Images
Virtual Music Festival Exhibitions
V&A Museum is Hosting a Virtual Glastonbury Exhibition
Art-Making Condiment Campaigns
#MakingArtWithHeinz Engages Burger Lovers as They Shelter at Home
Extra-Large Chicken Sandwiches
KFC Testing New Larger, More Premium Chicken Sandwich in Florida
Livestreamed Virtual Concerts
Wave is Hosting a John Legend Virtual Reality Concert
Contactless Retail Consultations
Lowe's Launched an AR Video Chat Tool for Homeowners or Clients
Interactive Secondary Display Apps
Facebook Launches the Venue App to Run Along Side Live Events
Virtual Reality Shopping Malls
Alliance Studio Debuted a 3D Virtual Shopping Mall
Zero-Touch Dine-In Apps
BellyMelly's Free No-Contact Solution Supports Reopening Restaurants
Modernized Music-Focused Cellphones
The New Nokia 5310 Delivers Modern Features in a Retro Design
AR-Integrated Shopping Tools
Etsy Launched an AR Tool for Users to See Items in Their Home
Pride-Honoring Custom Hoodies
UNINTERRUPTED Re-Launches Sweaters to Support LGBTQIA+ Causes
Awareness-Centric Donation Campaigns
IISE Announces That 100% of Profit Donations Will Go to Blm
Smoky Southwest Sandwiches
The Jack in the Box Southwest Cheddar Cheeseburger is High-Quality
Restaurant Essentail Item Pivots
JOEY Restaurants is Now Selling Grocery Staples and Home Products
Menopause-Centric Community Features
The Peanut App is Planning on Launching a New Digital Space
Dance-Based Superstore Campaigns
Walmart Leverages TikTok to Reach Millennial Parents
Kid-Friendly Brain Games
LogicLike Helps Players Develop Meaningful Skills for the Future
Beer-Branded Audio Series Launches
Stella Artois Launched a Series with Andy Cohen on YouTube
Record Breaking Cube-Solving Livestreams
Rubik’s Cube is Attempting to Break a World Record
Funny Impression Card Games
Quirk! is a Family Card Game That Has Players Show Their Silly Side
Purifying BHA Toners
Deep Sweep is an Alcohol-Free Toner for Oil Control & Pore Cleansing
Digital Dance Party Games
Distance Disco Supports Connection Through Music & Dancing
Branded Charitable Viral Festivals
AIR MILES Debuts the Canada Day House Party Supporting CMHA
Organic Plant-Based Beauty Supplements
Ora Organic Added Four New Products to Its Supplement Line
Black Filmmaker Collections
The Criterion Collection Introduced its Black Lives Collection
Election-Inspired Vodka Spirits
'Election Flavored Vodka' is a Limited, American-Made Spirit
LGBTQ+-Supporting Wine Campaigns
BABE Wine Debuted a Pride Campaign Featuring Parents
Retroactive Credit Rewards
Curve Credit Allows Users to To 'Go Back in Time' on Old Purchases
Mobile AR Restaurants
DoorDash Created VR Lenses for Restaurants on the Snapchat Platform
Celebrity-Led Natural Deodorant Campaigns
Schmidt’s Teams Up with Jerry Harris for Encouragement
Keto-Friendly Cinnamon Creamers
nutpods' Cinnamon Swirl Creamer is Unsweetened and Vegan-Friendly
Black-Owned Restaurant Directories
EATokra Currently Lists 2,500 Black-Owned Restaurants in the Us
Kid-Friendly AI Platforms
PictoBlox Teaches Machine Learning and AI for Kids
Cannabis Diary Apps
Highness Helps Users Log & Analyze Their Experiences with Cannabis
Increased Engagement Multimedia Apps
Snapchat is Seeing a High Growth Rate Among Boomer Users
Pride-Themed Poké Bowls
Sweetcatch Poke Created a Special Pride Bowl for Pride Month
Clarifying Fragrance-Free Skincare
C'est Moi's Clarify Blemish Skincare Collection is on Sale
Sulfuric Blemish Pastes
Vichy's Targeted Spot Treatment Dries Out Oil with Sulphur
Investing in Systemic Change
Four Panelists Consider How Systems of Oppression Can Be Dismantled
Playable DIY Video Games
GB Studio is a Design Suite for Developing Nintendo GameBoy Software
Dining Drag Queen Series
The Jack Daniel's Drag Queen Mukbang is a Virtual Dining Experience
Audio-Only Communication Apps
CatchUp Supports One-on-One and Group Calls of Up to Eight
Superhero-Branded Licorice Ropes
The SweeTARTS x Wonder Woman Collab Features Golden Rope Candy
Anime Battle Board Games
Pokémon Trading Card Game Battle Academy is a Board Game Adaptation
Ketchup-Themed Anthem Renditions
Walk Off The Earth Debuts Flavorful Anthem for Canada Day
Social Media Scheduling Tools
Twitter Now Gives Users the Ability to Schedule Tweets Ahead of Time
Smartphone-Shot TV Episodes
Mythic Quest's Quarantine Episode Was Written & Filmed in Quarantine
Content-Labeled Social Media Platforms
Facebook Will Now Label Government-Owned News Sources
Player-Celebrating Game Campaigns
UNO's #unowhoyouare Celebrates Four Unique Types of Players
Virus Transit Alerts
Google Maps Created Transit Alerts Featuring COVID-19 Travel Changes
Honey-Dipped Chicken Sandwiches
Lee’s Famous Recipe Chicken Has Debuted Its New Chicken Sandwich
Branded Rent Payment Promotions
Keystone Light Offers to Pay the Rent of 25 Lucky Fans
Fashion House Pride Campaigns
Coach's We C You Campaign Celebrates Self-Expression and Acceptance
Tv-Compatible Streaming Platforms
Quibi Added Chromecast Support for iOS and Android Devices
Confection-Flavored Energy Drinks
Sugar-Free G FUEL MoonPie is Based on a Marshmallow Cookie Treat
Charitable Sleep Brand Donations
Endy is Donating its Endy Mattresses to Canadian Hospitals
Secure Data Transfer Platfoms
Signal Now Has the Ability to Move Data Between Two iOS Devices
TV-Compatible Mobile Content Platforms
The Quibi App Will Have AirPlay Compatibility for Streaming