These influencer marketing innovations range from virtual fashion models to teen-created lifestyle zines. Most recently, virtual fashion influencers like Instagram's Lil Miquela and model Shudu -- a project by photographer Cameron James-Wilson -- have slowly replaced human subjects both in editorials and sponsored posts for companies like Prada and Giphy.
When it comes to traditional influencers who are changing the landscape of fashion and lifestyle marketing, Alessandra Garcia Lorido and Bretman Rock come to mind. While Alessandra is a plus-sized model and influencer who recently collaborated with fast fashion brand Nasty Gal for a size-inclusive collection, Bretman Rock is known for his humorous, engaging and LGBT-friendly Instagram and YouTube beauty content. The makeup artist and social media star recently garnered a deal with beauty brand Morphe, launching a signature highlighter palette inspired by ocean hues and his native home of Hawaii.
Other influencer marketing innovations to note include Bonkers Toys' recent collaboration with YouTube child star Ryan of Ryan ToysReview. The collaboration resulted in the launch a signature range designed by the young influencer and consisted of exclusive and pocket-sized 'Ryan's World' action figures.
40 Influencer Marketing Innovations
From Virtual Fashion Models to Teen-Created Lifestyle ZInes:
Jana Pijak — Oct 11, 2018 — Social Media
40
Fully Digital Models
Shudu is a Project by Photographer Cameron James-Wilson
39
Virtual Fashion Influencers
Miquela Sousa is Instagram's First Virtual Fashion Icon
38
YouTube Star Clothing Collections
Emma Chamberlain and Dote Release an Exclusive Online Collection
37
Hip Styling Dolls
MGA's 'Who's That Girl' is a Fun and Kid-Friendly Beauty Range
36
Parody Influencer Apparel
Marc Jacobs and Ava Nirui Collaborated on an Official Bootleg Hoodie
35
WOC Beauty Tutorials
BET Networks and Beautycon are Sharing Diverse Beauty Looks
34
Pet Influencer Linen Campaigns
Brooklinen Crowd Sourced Images from Instagram-Famous Pets
33
Digital Influencer Fashion Collaborations
Lil Miquela Showcases an Exclusive T-Shirt by Barneys
32
Athlete-Inspired Designer Sportswear
Virgil Abloh & Nike Collaborate on a Line for Serena Williams
31
Cookie-Drawn Eyebrows
The #OreoBrows Oreo Challenge Has People Make Snack-Like Eyebrow Art
30
Beauty Influencer Brow Kits
Eylure and Vegas Nay Joined to Create a Versatile Palette
29
Influencer-Driven Fashion Lines
H&M's /Nyden Line Taps Popular Media Influencers
28
Influencer Family Fashion Campaigns
This Acne Studios Campaign Features the Lewis-Anthony Clan
27
Collaborative Comedic Influencer Palettes
Morphe and Bretman Rock Created a Highlighter Palette
26
Vlogger Advent Calendars
The Zoella Advent Calendar Contains Surprises from the YouTube Star
25
Collaborative Cereal Meals
Duff Goldman and Kellogg's are Offering an Exclusive Dining Experience
24
Latino Influencer Summits
Hispanicize Texas Aims to Empower With Engaging Sessions
23
Guacamole-Inspired Lip Kits
Chipotle Gifted Kylie Jenner a Custom Guac Lip Kits
22
Animal Vlogger Onesies
Ardene Collaborated with YouTuber LaurDIY on a Onesie Collection
21
Extended Sizing Fashion Collections
Alessandra Garcia Lorido Showcases Nasty Gal's Latest Capsule
20
Child Influencer-Created Toys
Bonkers Toys Launched Ryan's World with YouTube's Ryan's ToysReview
19
Influencer-Created Cosmetics
Pixi Beauty Collaborated with a Trio of Beauty Gurus on #PixiPretties
18
Interactive Social Media Shows
Snap Originals' 'Show Portals' Let Fans Virtually Explore Scenes
17
Teen-Created Zine Communities
The Crybaby Zine Was Created by Teens, for Teens
16
Cartoon Vlogger Influencers
Sanrio's Hello Kitty Just Got an Incredibly Adorable YouTube Channel
15
Celebrity Model-Fronted Lingerie Ads
Emily Ratajkowski's Dkny Lingerie Ad Promotes Self-Assurance
14
Hip Investing Campaigns
Stash's Campaign Encourages Millennials to "Invest in a Fabulous Future"
13
Collaborative Influencer Fashion
/Nyden Created Gen Z-Targeted Styles with Dua Lipa & Justine Skye
12
Shoppable Reading Experiences
Riley Costello's shopfiction Lets Readers Shop Character Outfits
11
Inspirational Cooking Web Series
'La Vida Comida' Employs Latin-American Chef Jose Garces
10
Inclusive Cosmetic Commercials
FENTY Beauty's Ad is Sassy and Supportive of the LGBTQ+ Community
9
Animated Influencer Webseries
DanTDM's 'DanTDM Creates a Big Scene' is a New YouTube Red Original
8
Emboldening Skincare Campaigns
Olay's 'Face Anything' Campaign Celebrates Unique Traits
7
Exploratory Beauty Campaigns
The ASOS Face + Body Series Talks Identity, Gender & Beauty
6
Mobile Browser Makeup Try-Ons
Coty's COVERGIRL Experience Does Not Require an App Download
5
Southern Celebrity Lifestyle Guides
Reese Witherspoon is Coming Out with Her Own Lifestyle Book
4
LGBT Streaming Platforms
WOW Presents Plus is a SVOD Service with a Focus on LGBT Programming
3
Celebrity Architecture Classes
The Frank Gehry MasterClass is Available Online
2
Drag Queen-Made Cosmetic Lines
RuPaul's Cosmetic Line Will be Hitting the Shelves Soon
1
Celebrity-Hosted Spring Cleaning Guides
Mr. Clean's Magic Eraser Ad Stars TV Host Jillian Harris
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Limited-Edition Festival Fashion Collections
Forever 21 Partners with Bunny Zingler & Rolling Loud
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Doll-Themed Movie Fashion
The Zara x Barbie Collection Features Iconic Styles
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Consumer-Inspired Store Mannequins
Gymshark's London Store Mannequins are Inspired by Real People
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Celebrity-Approved Luxury Fashion Lines
The Louis Vuitton x Tyler, the Creator Line is Chic
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
New Wave-Inspired Fashion Collections
ALYX and END. Debut the Neon Capsule at Milan Fashion Week
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Remixed Monogrammed Collections
The LV Remix Collection Celebrates Heritage While Looking Ahead
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Influencer-Made Lifestyle Apparel
Zara McDermott Introduces the Rise Clothing Brand at Tesco
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Virtual Department Store Influencers
Mira is Joining the M&S Insiders Influencer Program
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Avant-Garde Fall Menswear
Rick Owens Unveils the LUXOR Collection for Fall/Winter 2023
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Live Swimwear Photoshoots
The 2023 Knix Swim Collection Launched with an Unretouched Campaign
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Musician-Fronted Luxury Fashion Campaigns
Jacquemus Launched a Campaign Featuring Bad Bunny
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
AI-Powered Fashion Assistants
Zalando is Launching a Virtual Assistant Powered by ChatGPT
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Ambassador-Focused Footwear Campaigns
Vans Launches a New Campaign for its OTW Line
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Model-Created Fashion Metaverses
Karlie Kloss' Fashion Klossette is a Virtual Fashion Destination
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Digital Fashion Designer Incubators
The SYKY Collective Represents the Future of Luxury Fashion
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
One-of-One Fashion Capsules
AELIZA's New Collection is Made to Celebrate Individuality
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
Localized Beauty Marketplaces
Rinna Beauty Meets the Needs of Customers Across Different Regions
Makeup-Focused Metaverse Worlds
NYX Professional Makeup Unveils a Metaverse Experience in Roblox
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Social Media-Inspired eCommerce Features
Amazon Inspire Features Content and Lets Users Shop Looks
Luxury Villa Influencer Ads
Stay Vista Launches #SoMuchMore Influencer Campaign
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Influencer-Fronted Sunscreen Ads
Sol de Janeiro and Sofia Richie Grainge Debut a New Campaign
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
AI-Generated Model Tests
Levi's is Experimenting with AI-Generated Models for E-Commerce Channels
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Luxury Experiential Event Brands
The Concierge Club Expands to the US Market
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Celebrity-Founded Fashion Brands
Kylie Jenner Unveils Her Debut Fashion Brand Called Khy
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Mom-Focused Luxury Fashion Lines
Stuart Weitzman & Sofia Richie Grainge Debut the Sofia Collection
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Digital Luxury Apparel
Meta and Valentino Have Partnered to Launch a Line of Digital Clothing
Influencer-Led Livestock Campaigns
Jaxon and Lachlan Fairbairn Partner with Australian Good Meat
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Influencer Partnership Platforms
impact.com Launches a New Platform for Influencer Management
Luxe Skiwear Metaverse Games
Balenciaga Launches the Balenciaga Skiwear Mini Game
Inclusive Fashion Investments
L Catterton Invests in BloomChic, an Inclusive Digital Fashion Brand
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Influencer Marketing Platforms
Streams Charts Launches the Influencer Marketing Agency MIRAI
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
MENA-Focused Influencer Platforms
Mitgo Group Debuts the Takefluence Platform for Content Creators
Influencer-Crafted Menu Items
Denny's Launched a New Social Stars Influenced Menu with TikTokers
Label-Backed Musical Merch
Warner Music Partners with DRESSX for Digital Merchandise Collections
Influencer-Starring Fashion Campaigns
PrettyLittleThing Debuts a New Campaign with Cindy Kimberly
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
AI-Powered Influencer Searches
Vidovo Launches a Influencer Discovery Feature with AI Capabilities
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Tycoon-Style Beauty Games
e.l.f. Cosmetics Launches a Digital Tycoon World on Roblox
Influencer Flexitarian Campaigns
Violife Launched an Influencer Campaign Aimed at Flexitarians
Connection-Exploring Collaborative Fashion
Kiko Kostadinov Joins ASICS on the NOVALIS Collection
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Comprehensive Spring Luxe Fashion
JORDANLUCA Presents About the Perspective of Life