To match the spirit of October 31st, Halloween campaigns strive to be spooky and frightening. There is no better way to achieve this than through an immersive activation. As modern technology has become quite accessible in the last few years, many companies are embracing it in various ways.
Last year, Jägermeister launched an AR tarot reading initiative through Snapchat and this year, its themed marketing tactic embraces augmented reality once more through the Foursquare platform.
Virtual reality is also utilized in Halloween campaigns and a great example of this is the collaboration between Ford, Holoride, and Universal Pictures who created a haunting in-car VR experience.
Google, on the other hand, went all out last year as it released a high-tech haunted house experience that was powered by its voice-assistant, instilling fright and chaos from an ultra-immersive perspective.
10 Tech-Forward Halloween Campaigns
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Haunted In-Car VR Entertainment
Ford, Holoride & Universal Present 'Bride of Frankenstein'
9
High-Tech Haunted Houses
Google Launched a Haunted House Experience with Its Voice Assistant
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All-Encompassing Halloween Campaigns
Jägermeister Halloween Activations Boasts Kits, Events & More
7
Instagrammable Horror Experiences
The Nightmare Machine Experience is an Interactive Horror Pop-Up
6
Haunting Digestif Campaigns
Jägermeister's Darke Spirit Campaign Creates Playful AR Experiences
5
AR Tarot Card Readings
Jägermeister's 'Divine the Darke' Halloween Experience Unfolds on Snapchat
4
Interactive Cryptocurrency Halloween Campaigns
Bitmart Exchange Hosts a Creative Contest for Users
3
Image-Mapping Holiday Decorations
Gemmy's Tech Brings Inflatable Holiday Lawn Decorations to Life
2
Halloween-Inspired Gaming Events
Fortnitmares Brings Horror to the Popular Battle Royale Game
1
Scary Political Halloween-Themed Videos
MIT Uses AI to Superimpose Trump's Face on Frankenstein
Related Ideas
Conference Call AR Lenses
Microsoft Team Integrates Snapchat AR Lenses to its Video Chat Feature
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
AI-Powered OUIJA Board
AI-Enhanced Version of the Iconic OUIJA Board Debuts for Halloween
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Augmented Reality Travel Murals
Tripadvisor's City Murals Entice People to Sunny San Diego
Advanced Video Call Prototypes
Logitech Unveils 'Pepper's Ghost' Booths for Immersive Video Calls
Expansive Halloween Candy Collections
The Mars Wrigley 2023 Halloween Candies are Spooky
Immersive AR Automotive HUDs
The HARMAN Ready Vision Augmented Reality HUD was Debuted at CES 2023
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Vacuum-Tracking AR Apps
This App Detects Areas Of the Floor That Were Missed During Vacuuming
Augmented Reality Cleaning Innovation
AR Check Offers Automated Cleaning with AR
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
AR Fragrance Mirrors
Mugler's Augmented Reality Mirrors Convey the Essence of Scent
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Resurrected Used Smartphones
Think Tank Team Makes Artifacts with Project Afterlife
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
AR-Revived Premium Art Projects
Musée de Louvre and Snapchat Presents the Egypt Augmented Project
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AR Monster Wines
19 Crimes & Universal Monsters Created Limited-Edition Halloween Wines
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Monster-Themed Ice Creams
The Baskin-Robbins Okashina Okashina Halloween Celebration is Spooky
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
Interactive AI Sommeliers
Chronic Cellars' Mascot Answers Wine Questions in Augmented Reality
Phygital Fashion Campaign
Pacsun's PacVerse Campaign Shows a Real Life Cast Entering the Metaverse
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
Sculptural AR Installations
Revolut's Platinum Portal Shares the Benefits of a Luxury Card
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Halloween-Inspired Tea Lines
VAHDAM India Releases Halloween-Themed Products for Spooky Season
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Virtual Tanner Try-Ons
Bondi Sands' Virtual Try-On Experience Finds Perfect Self-Tan Shades
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Supermodel-Backed AI Cards
Winnie Harlow Partners with Coca-Cola to Launch AI Christmas Cards
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Movie-Inspired Board Games
John Carpenter's Halloween Film is Getting its Very Own Board Game
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Color-Blasting AR Games
Samsung's Can You Beat the Box is an Exclusive Digital Game
NFT Cocktail Machines
The Skull Society Unveils the First "Smart" Cocktail Vending Machine
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Halloween Food-Delivery Campaigns
Grubhub is Encouraging Customers to Order-In with New Campaign
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Financial Support Apps
'Cleo' is Helping Gen Z Feel More Confident About Money
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Digital Product Care Brochures
'Lolita & Zoitza' Partnered with Tapkit on Informative Brochures
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
AI Horror Film Festivals
A.I.RHEADS SCAREFEST Shares Short Films Made with Artificial Intelligence
AR Infrastructure Lenses
This Augmented Reality Lens Reveals Innovation Everywhere in NYC
AR Coronation Crowns
Sky News' Augmented Reality Experience Replicates the British Crown Jewels
Portable Holographic Displays
Looking Glass Go Shares Memories as 3D Holograms, Not Photos
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Advertising E-Commerce Tools
Tokens Launches the Valor E-Commerce Platform for QR Code Advertising
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Curated Digital Alcohol Brochures
'Haus' Augments its Bottles with Curated Recipes and Playlists
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
AR Driving Games
Dodge Created an Augmented Reality Driving Game Targeting Younger Drivers
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Festive AR Experiences
Corona Extra Brings Festivities to Fans with “O’Tannenpalm Tree Lot"
AI Drive-Thru Platforms
"Tori" Enhances the Experience of Ordering at Carl's Jr. and Hardee's
Celeb-Starring VR Horror Films
Meta Launches Vanessa Hudgens-Starring 'Haunted House' Expereince
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
AR-Enabled Cereal Packaging
Honey-Comb Cereal Teamed Up with Terry Crews for a Digital Experience
AR-Enabled Advent Calendars
The Lindt TEDDY Augmented Reality Advent Calendar is Interactive
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Earth-Honoring AR Games
Balenciaga Launches the Regenerative Agriculture Experience
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
Immersive Movie Experiences
Canon Shared a Unique Experience of Knock at the Cabin CES 2023
Virtual Makeup Try-Ons
Parfums Christian Dior Launches a Virtual Try-On Consultation Service
Augmented Reality Hunting Games
Capcom and Niantic are Launching 'Monster Hunter Now'
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Social Media-Integrated AI Lenses
Snapchat Launches the New AR Lenses with ChatGPT
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
App-Only QSR Halloween Deals
The Wendy’s HalloWEENDY’s App Deals are Scary Good
Haunted Winchester Houses
Spirit Halloween Carves Out a Week of Surprises Ahead of Spooky Season
AR-Based Map Features
Google Introduces the 'Search with Live View' Function for Google Maps
Spooky Personal Care Products
The Bath & Body Works Halloween Collection Has Almost 100 Items
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
AR-Enabled Google Tools
Google Launches a Slew of New Features for Search, Shopping, and Maps
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
AR-Based Video Games
Graffity, Qualcomm, and Nreal Launch Two New Augmented Reality Games
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Gaming-Ready AR Headsets
Niantic Made Use of the Qualcomm Snapdragon AR2 Platform
AR-Enabled Try-On Tools
Google Launches an AR-Based Try-On Tool for Hair and Foundation
AR-Powered Social Platforms
MMITA Launches a New Augmented Reality-Powered Social Platform
Holographic Video Game Characters
Proto Uses ProtoHologram to Create a Digital Mario
Halloween Safety Programs
Nissan Canada and Waze partner to Bring Back Glow Guards
Augmented Reality Microscope Prototypes
Google Prototypes an ARM with the Department of Defense
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Alien-Hunting AR Games
Google and Taito Release a Pokémon-Style AR Game with Aliens
AR-Powered Football Cards
Sorare Launches the AR-Equipped 3D Digital Football Player Cards
AR Menu Apps
Jarit is an Ar App That Allows Users to Preview Their Potential Food Orders in 3D
Avatar-Centric Gaming Activities
Interactive New Meta Quests are Added to the Horizon Worlds
Spooky Cider Campaigns
This Brothers Cider Campaign Celebrates the Halloween Season