In recent years, gender-inclusive marketing has become a top priority for big and small brands alike. Indeed, it is becoming increasingly clear that consumers are eager to see a break from the rigid gender roles that have long dominated the advertising world.
One of the biggest breakthroughs in gender-inclusive marketing has been the expanded role of women. No longer limited to fashion and beauty ads, women are now shown taking on strong and more powerful roles. For instance, in H&M's ad for its Fall 2016 collection, the brand decided to turn a famously misogynist song on its head and use it to redefine how society sees women.
Of course, not all examples of gender-inclusive marketing are focused on subverting the role of women. For instance, THINX -- a company that produces period underwear -- recently included a trans man in its print ads to bring attention to the fact that the vast majority of ads for menstrual products are only targeted towards cis females. Another groundbreaking campaign was CoverGirl's inclusion of a male beauty ambassador in the ads for its 'So Lashy!' mascara.
While traditional gender roles still reign supreme in many ad campaigns, it is clear that consumers are no longer content with the status quo.
33 Examples of Gender-Inclusive Marketing
From Male Lipstick Ads to Female Lumberjack Campaigns:
Katherine Pendrill — Jan 17, 2017 — Marketing
33
Gender Fluid Couture Campaigns
The Louis Vuitton Spring/Summer Campaign Lacks Gender Barriers
32
Male Model Lipstick Ads
This Brand Used a Bearded Model to Showcase Its Latest Lipstick
31
Trans-Positive Holiday Campaigns
Reformation's New Holiday Ads Star Trans Model Andreja Pejic
30
Male Cosmetic Ambassadors
Manny Gutierrez Will Be Maybelline's First Male Beauty Representative
29
Gender-Blurring Fashion Ads
Acne Casts Its Art Director's Pre-Teen Son in This Womenswear Campaign
28
Gender-Neutral Beauty Editorials
Donte Maurice Captures a Candid Series That Explores Unisex Style
27
Diverse Lingerie Campaigns
Curvy Kate Proves That You Don't Need to Conform to Shallow Standards
26
Transgender Sportswear Campaigns
The First Caitlyn Jenner Fashion Campaign Will Be for H&M Sport
25
Male Makeup Brand Ambassadors
Influencer James Charles Will Be Covergirl's Newest Ambassador
24
Inclusive Lingerie Campaigns
The '#IAmNeonMoon' Campaign Aims to Combat Transphobia & Body Shaming
23
Subversive Fast Fashion Ads
The New H&M Ad Shows a Less Constricted Representation of Femininity
22
Edgy Makeup Spokepersons
The Ruby Rose Urban Decay Collab Markets Her as "Most Addictive New Vice"
21
Gender-Inclusive Fashion Shows
This Designer is Combining Its Menswear and Womenswear Shows
20
Trans-Inclusive Lingerie Lines
This Lookbook Includes Transgender Models & Non-Binary Individuals
19
Gender-Bending Underwear Ads
The New THINX Ads Feature a Trans Man Wearing Period Underwear
18
Equality-Promoting Campaigns
The Trans at Work Campaign Highlights Trans People's Accomplishments
17
Flamboyant Fitness Branding
This Equinox Ad Campaign Illustrates a Workout's Positive Side Effects
16
Transgender Fashion Marketing
& Other Stories' Fall Fashion Campaign Encourages Gender Inclusion
15
Female Lumberjack Campaigns
The #StrengthHasNoGender Campaign Celebrates Women's History Month
14
Identity-Celebrating Ads
This Clairol Hair Color Ad Stars Transgender Model Tracey Norman
13
Influential Female Ad Campaigns
Georg Jensen's Latest Campaign Features Various Strong Women
12
Unconventional Beauty Ads
This Dove Commercial Follows the Story of an Androgynous Model
11
Trans-Positive Sports Collections
H & M Released a Video for Its 'Every Victory' Collection
10
Trans-Inclusive Fashion Campaigns
The Diesel x About You Lookbook Features Two Transgender Models
9
Inclusive Pride Campaigns
The You Can Sit with Us Campaign Celebrates the Diversity of Pride Month
8
Inclusive Underwear Campaigns
The New Selfridges Ad Features Many Different Body Types
7
Gender Neutral Toy Ads
This Toy Commercial Focuses on Eliminating Childhood Gender Stereotypes
6
Sporty Feminine Hygiene Ads
This Always Ad Shows Young Girls That Nothing Can Hold Them Back
5
Transgender Olympian Ads
The Nike 'Unlimited Courage' Ad Stars the First US Transgender Olympian
4
Transgender Equality Campaigns
This Ad About Restroom Laws Was Made to Run During Trump's Speech
3
Female Santa Campaigns
This Ad Asks Kids If Santa Could Be a Woman & Their Answers Raise Concerns
2
Empowering Feminist Female Ads
The #LikeaGirl Ad Teaches Girls They Cannot Be Defined by Gender
1
Female-Empowering Auto Ads
This Audi Twitter Campaign Dispels Myths About Women Drivers
Related Ideas
Supermodel After Party Editorials
These Candid Images Capture the Victoria's Secret Festivities
Diverse Swimsuit Campaigns
The #SwimSexy Campaign Features Three Unconventional Models
In-Flight Lingerie Photoshoots
Ashley Graham's La Scala Soars High in ADDITION ELLE Campaign
Trans-Positive Holiday Campaigns
Reformation's New Holiday Ads Star Trans Model Andreja Pejic
Youngest Sister Editorials
This Celeb Photoshoot Stars Bella Hadid, Kylie Jenner and Lottie Moss
Diverse Lingerie Campaigns
Curvy Kate Proves That You Don't Need to Conform to Shallow Standards
Male Makeup Brand Ambassadors
Influencer James Charles Will Be Covergirl's Newest Ambassador
Politician Period Panties
Cute Fruit Undies Seeks Symbolic Vengeance Regarding Reproductive Rights
Empowering Celebrity Lipsticks
MAC Cosmetics x Caitlyn Jenner Finally Free Lipstick is Altruistic
VR Fashion Shows
The 'Democratic Front Row' App Mimics the Fashion Week Experience
Colorful LGBT-Supporting Sneakers
The New Converse Pride Collection is Inspired by the LGBT Flag
Celebrity Offspring Covers
The Lily Rose Depp LOVE Cover Boasts Psychedelic Visuals
Agender Model Photographs
An Agender Model Pasted Victoria's Secret Show Models' Faces on Her Body
Empowering Lingerie Campaigns
This Photoshoot Features Legless Model Kanya Sesser
Contemporary Nomad Apparel
The Latest Lidija Kolovrat Runway Show Featured Geometric Face Paint
Discreet Sanitary Napkin Packaging
Two Students Help Make Feminine Hygiene Less Embarassing
Chic Seasonal Makeup Packaging
The Sleek MakeUP High-Quality Makeup Christmas Collection is Pretty
Stylish Hipster Santas
This Mall Santa Does Not Wear Traditional Christmas Garb
Plus-Size Bridal Collections
The New Stone Fox Bride Collection Will Include Dresses Up to Size 24
Affordable Plus-Size Collections
The RACHEL Rachel Roy Curvy Collection Caters to Plus-Size Women
Body Positive Media Campaigns
This Campaign Aims to Challenge Conventional Beauty Standards
Gender-Bending Underwear Ads
The New THINX Ads Feature a Trans Man Wearing Period Underwear
Emissions-Cutting Commercial Airliners
The Aurora D8 will Improve Performance for Passenger Travel
Scarlet Burlesque Lipstick Collaborations
Dita Von Teese Designs the Ultimate Red Color
Political Protest Pins
Sagmeister & Walsh Created a Line of Anti-Donald Trumps to Combat His Views
Sky-High Rainbow Platforms
Gucci's New Rainbow Creepers Celebrate LGBT Pride Month
Divergent Rock Star Editorials
Serge Rigvava Lensed Louie Banks for Seventh Man Magazine
Intercourse-Enabling Hygiene Products
The Flex Company Disc Allows for Mess-Free Period Sex
Equality-Promoting Campaigns
The Trans at Work Campaign Highlights Trans People's Accomplishments
Tapestry-Topped Menswear
This Alexandra Moura Presentation Highlights Lavish Fabrics
Muslim Beauty Brand Ambassadors
CoverGirl's Newest Brand Ambassador is Beauty Blogger Nura Afia
Fashionable Mall Santas
This Holiday Campaign Features a More Stylish Version of Kris Kringle
Organic Feminine Hygiene Products
The Oi Sanitary Product Branding is Focused on Being Educational
Digital Makeup Apps
The LINE 'LOOKS' Makeup Camera App Lets Users Digitally Try Products Virtually
Anti-Social Robot Apps
The Ghostbot Ends Unwanted Conversations Without Any Help
Unisex Fast Fashion Lines
The Zara Ungendered Collection Offers Stylish Unisex Wears
Wax Fashion Week Replicas
The Madame Tussauds LFW Experience Features a Wax Kendall Jenner
Body Positive Magazine Covers
'The Body Brigade' Issue of Ebony Magazine Touches on Body Image
Metallic Foundation Makeup
Mac Cosmetics' Face and Body Foundations Now Have a Metallic Sheen
Pride-Celebrating Makeup Tutorials
A Makeup Artist Celebrates Pride Month with Rainbow Eye Shadow
Korean Beauty Subscriptions
Memebox Offers Niche Cosmetic Kits for Varying Skin Concerns
Olympic-Inspired Sports Shops
This Sports Pop-Up Shop is an Extension of a Museum Exhibition
Record-Breaking Fitness Classes
Müllerlight Created the World's Largest Exercise Ball Workout
Social Media Coffee Sleeves
These Starbucks Sleeves Linked to the Seahawks Snapchat Channel
Empowering Anti-Violence Campaigns
This Dating App Campaign Honors International Women's Day
Political Pride Collections
The 'Make America Gay Again' T-Shirts Celebrate Pride Month
Sporty Private Jets
The 'SportJet' is Specifically Designed to Carry Professional Athletes
Social Media Candy Campaigns
Cadbury Launched a Creative Snapchat Campaign for Its TimeOut Bar
Coupled Car Campaigns
This Smart Car Instagram Ad Consists of Fragments That Come Together
Anniversary Makeup Palettes
The 'UD XX' Palette Celebrates Urban Decay's 20th Anniversary
Honeycomb Staircase Structures
'Vessel' Will be a Towering Stairway in New York's Hudson Yards
Social Media Vehicle Teasers
The New Volvo XC40 was Teased by the Brand on its Snapchat Channel
Transgender Athlete Covers
This New Cover of 'Women's Running' Features Trans Runner Amelia Gapin
Empowered Feminist Sweaters
Cara Delevingne's The Future is Female Shirts Celebrate Woman
Gender Neutral Underwear Exhibits
This Installation Explores the Purpose of Women's Undergarments
Script-Assessing Software
'ScriptBook' Does the Work of Script Readers Automatically
Miniature Urban Deserts
Slinkachu's 'Little People' Project Expands to Show Desert Scenes in Dubai
Empowering Holographic Events
The 'Lift Her Up' Campaign Celebrates International Women's Day 2016
The Heineken F1 Experience
How Heineken Used a Racing Event as a 'Celebration of Moderation'
Crayon-Inspired Lip Balms
The New Baby Lips Color Balm Crayon Comes in Super-Saturated Shades
Criminal Car Rental Ads
This Commercial Features Prisoners Escaping with a Rented Car
Offbeat Fragrance Commercials
This Spike Jonze-Directed KENZO World Ad Defies Stereotypes
Biological VR Experiences
'The Body VR' is an Educational Trip Through the Human Body
LGBTQ-Inspired Athletic Clothing
Nike Has Come Out with Its 2016 BETRUE Collection
Empowering Underwear Campaigns
This Company Gives High-Performance Underwear to Girls in Need
Scanning App Commercials
This Commercial Was Created for a Scanning App Targeted at Students
Powerful Female Photography Exhibitions
This Exhibition Celebrates Women's History Month 2016
Album-Streaming Fashion Shows
Kanye West Used His Yeezy Season 3 Show to Debut His New Album
Revitalizing Beauty Serums
Clarins' Boosters Can Be Added to Moisturizers, Masks and Makeup
Flaw-Analyzing Mirrors
The Panasonic Smart Mirror Identifies Skin Flaws and Prints Makeup
Personified Food Pop-Ups
This Human Fast Food Vending Machine Surprises People at a Laundromat
Anti-Abuse Beer Ads
'Cerveza Tecate' Defines Men By How They Treat Women in This Commercial
Dynamic Hair Product Cans
The New Dove Style+ Care Can Design Emphasizes Movement
Rocker Songstress Cosmetics
Singer Gwen Stefani Teams Up with Urban Decay to Create a Palette
Hispanic Beauty Campaigns
Unilever's #100PorCientoTu Personal Care Marketing Celebrates Expression
Animal-Themed Olympic Ads
The BBC Sport Olympic Ad Features Jungle Animals Performing Athletics
Leak-Proof Bathing Suits
These Bathing Suit Bottoms are Designed for Women on Their Period
Hair-Loving Campaigns
Dove's Hair Campaign Shows Women to Love their Personal Style and Beauty
Fashion Confidence Campaigns
Amazon Fashion Encourages Women to Embrace Their Beauty Differences
Branded Social Media Quizzes
This Hyundai Instagram Campaign Follows a Crowdsourced Approach
Patriotic Pride Hats
These Hats Parody Trump's Campaign Slogan and Support the LGBTQ Community
Massage-Giving Robots
This Device Uses Imaging and Pressure-Sensing to Give Robotic Massages
Olympic Snapshot Campaigns
LA is Engaging Snapchat Users in a Bid for an Upcoming Summer Olympics
LGBT Superhero Campaigns
Mike Buonaiuto's Trailer Shows What Films Would Be Like with LGBT Leads
Bluetooth Feminine Hygiene Products
'my.Flow' is a Tampon That Sends Updates and Reminders
Empowering Athlete Campaigns
Dove Combats Media Sexism by Exposing How Female Athletes are Covered
Boundary-Pushing Olympic Ads
Nike's 'Unlimited' Campaign Goes Beyond the Brand's Signature Tagline
Sexism-Fighting Tennis Ads
Nike's 'Unlimited Greatness' Considers the Success of Serena Williams
Playful Denim Campaigns
This Diesel Ad Encourages Its Viewers to Live Freely and Stylishly
Prideful Nail Polish Collections
SinfulColors' Pride Collection Celebrate LGBT Rights
Charitable Holiday Promotions
This Retailer's Holiday Deals Include In-Store and Online Plans
Beer-Paired Airline Ads
This KLM Ad Boasts of the Airline's Ability to Serve Fresh Beer on Board
Snapchat-Inspired Music Videos
Peter, Bjorn & John's 'What You Talking About?' Plays with Emojis
Trans-Positive Sports Collections
H & M Released a Video for Its 'Every Victory' Collection
Imperfect Athlete Commercials
Ronda Rousey is the Star of the #NeverPerfect Reebok Campaign
Multi-Role Phone Commercials
Christoph Waltz Humorously Portrays the New Samsung Phone's Many Uses
Comforting Christmas Commercials
This McDonald's Holiday Ad Shows Us the Importance of a Hug
Festive VR Dining Experiences
TGI Fridays' Holiday Experience Transports Diners to the Arctic
Kid-Driven Car Ads
BMW Korea Got Little Kids to Drive a Car Around a Race Track
Dramatic Olympic Campaigns
The New Under Armour Ad Highlights the Grueling Training of an Olympian
Female-Empowering Streaming Platforms
The YouTube Spaces Program Puts Women's Voices First
Pop-Up Christmas Campaigns
Kohl's Pop-Up Truck Encourages People to Share Traditions Online
Pro LGBT Liquor Ads
Absolute Vodka's Ad Shows a Man Connect with His Transgender Friend
Simplified Airline Promotions
This Comical Commercial Tells Consumers That KLM is an Airline
Empowering Emoji Campaigns
The #LikeAGirl Campaign Demonstrates the New for More Diverse Emojis
Musical Social Media Campaigns
The New Toyota Campaign Taps Snapchat and Popular Latin Musicians
Empowering Feminist Campaigns
Dove's New Campaign Focuses on Something Other Than Beauty
Forgettable Celebrity Ads
Footlocker Uses C-List Stars to Prove That It's Important to "Stand Out"
Inconsiderate Donor Ads
'Donate Life' Shows Even Rude People Can Save Lives with Organ Donation
Inclusive Underwear Campaigns
The New Selfridges Ad Features Many Different Body Types
Uplifting Christmas Commercials
This 'Elverys' Sport Commercial Features a Celebrity Soccer Player
Familial Fast Food Commercials
McDonald's South Africa Focuses on Sibling Love in This Commercial
Olympic Origin Stories
Gatorade Tells the Usain Bolt Origin Story in 'The Boy Who Learned To Fly'
Empowering Mother's Day Commercials
Walmart Mexico's #CelebraSerMujer Campaign Appreciates Moms
Christmas Birthday Campaigns
Three's 'Merry Birthday' Shines a Spotlight on December Babies
Transgender Olympian Ads
The Nike 'Unlimited Courage' Ad Stars the First US Transgender Olympian
Transgender Equality Campaigns
This Ad About Restroom Laws Was Made to Run During Trump's Speech
Transcending National Anthems
Samsung Created 'The Anthem' From Blending the Songs of 15 Nations
Bunny-Filled Brand Campaigns
Annie's Homegrown Shows Bunnies Hopping Around a Grocery Store
Honorary Athlete Commercials
Samsung's 'The Chant' Pays Tribute to South Sudan's Olympic Team
Gender-Neutral Doll Ads
The Moschino Barbie Ad Shows a Young Boy & His Friends Playing with Dolls
Patriotic Yogurt Sporting Ads
Chobani's 'No Bad Stuff' Campaign Debuts for the Upcoming Olympics
Competitor-Comparing Computer Ads
Microsoft's Surface Pro 4 Beats Out a MacBook in This Playful Ad
Nostalgic Olympic Gold Ads
Coca-Cola's Ad Blends Gold Moments for #ThatsGold Campaign
Heartthrob-Directed Bourbon Ads
This Kentucky Bourbon Brand's Ad Was Led by Matthew McConaughey
Gritty Olympic Ads
The Gillette 'Perfect Isn't Pretty' Campaign Showcases Athletes' Dedication
Designer-Focused Furniture Ads
This Video Tributes the People Featured in the New IKEA Catalogue
Liberating Feminine Product Ads
This Ad for Feminine Pads Shows Women They Don't Need to Stop