Branding and packaging have the power to transform a product; while fruit packaging innovation doesn't seem like a revolutionary idea on the surface, sometimes a simple idea can go a long way.
For instance, Bigger Harvest designed a packaging concept that combined two foods in one. Though the products being sold were tangerines, the packaging came in an orange net shaped like a carrot. It is this type of fusion and conceptualization that keeps us guessing. Packaging that combines elements of play, whimsy and surprise, as well as excellent design technique, will continue to grab our attention.
Other examples of fruit branding include the Shake It Up smoothie packaging, which keeps the ingredients separate for a more intense flavor. Each carton is an easily stackable fruit-shaped carton, which alludes to its content.
25 Fruit Packaging Innovations
From Masquerading Food Merchandise to Sliceable Snack Cartons:
Vasiliki Marapas — Apr 9, 2014 — Lifestyle
25
Nutrition-Focused Branding
RAW by Lauren Nicole Foot Uses Text to Highlight Health Benefits
24
Masquerading Food Merchandizing
A Bigger Harvest Packaging Dresses Fruits Up as Vegetables
23
Animated Produce Packaging
This Raspberry Packaging Might Eat Your Fruit Before You Get a Chance
22
Vibrant Slice Branding
Strange Fruit Packaging Serves a Taste of Exotic with a Stimulating Look
21
Clever Kiwi Branding
These Kiwi Snack Packs Include Personified and Animated Graphics
20
Refreshed Fruit Product Packaging
Mirim Seo's 'Ugly Fruit' Makes the Color of Old Fruit Look New
19
Basic Patterned Branding
Cal Valls Juice Packaging Features Simple Ingredient-Inspired Motifs
18
Funky Fruit Branding
SunFeel Packaging Emphasizes the True Solar Exposure of its Farmed Foods
17
Geometric Pear Packaging
Katarzyna Soltysiak's Fruit Cage Containers Are Designed for Fresh Fruit
16
Eco Orange Packaging
This VitaPack Fruit Carrier Boasts a Collapsible and Sustainable Design
15
Uniquely Shaped Fruit Branding
WTRMLN WTR Packaging Reshapes a Sweet Natural Treat Around a Bottle
14
Dressed Edible Branding
Eroski Juice Packaging Emphasizes the Character Behind the Beverages
13
Literal Fruit-Shaped Logos
This Juice Packaging Concept Scrumptiously Combines Edible and Alphabet
12
Fruit Inspired Office Essentials
The Fruits Block by Ko. Machiyama is Refreshingly Clever
11
Organ-Inspired Fruits
Farmer Hiroichi Kimura Has Harvested the First Heart-Shaped Watermelon
10
Sliceable Snack Cartons
Shake It Up Smoothie Packaging Compartmentalizes its Constituents
9
Graphic Pomegranate Packaging
Granada Pomegranate's Branding Encourages Sustainability
8
Stenciled Fruit Juice Labels
This Organic Juice Company Uses Outlined Fruits to Showcase Flavors
7
Full-Bodied Beverage Branding
Kraftig Saft Juice Packaging Seems to Burst with Succulent Flavor
6
Germinating Juice Branding
Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient
5
Rustic Fruit Snack Packaging
'Frutitas' Uses Leaf Packing for its Organic Dried Fruit Snacks
4
Cross-Stitch Preserve Packaging
Ajá's Jam Jar Branding References Carefully Made Handicrafts
3
Brightly Patterned Branding
Lovely Morning Packaging Stimulates the Eyes to Energize You Early
2
Stacked Apple Branding
Cydr Lubelski Packaging Communicates Freshness and Lightheartedness
1
Personified Citrus Packaging
Felice Limone Branding Infuses Fruits with Symbols of Happiness
Related Ideas
Vibrant Supermarket Editorials
The Harper's Bazaar June Issue Mixes Funky Fashion and Food
Takeout Treat Branding
Yollibox Packaging Gives the Frozen Dessert an On-the-Go Image of Lightness
Futuristic Grocer Concepts
Carlo Ratti Associati Imagines the Future of Supermarkets as Digital
Candy-Patterned Cartons
All Sorts Packaging Boldly Displays the Bright Shapes of its Contents
Symbolic Branding Strategies
Thalassios Kosmos Packaging Plays with Name, Letters and Contents
Purist Patterned Pop Cans
Arizona Tea Packaging Simplifies the Busy Motifs of the Existing Look
Cutely Doodled Branding
Soup Illustrations Packaging Entices with its Scrumptious Simplicity
Animated Produce Packaging
This Raspberry Packaging Might Eat Your Fruit Before You Get a Chance
DIY Watermelon Sharks
This Summer Fruit Watermelon Salad Comes Shaped Like a Shark
Crime-Inspired Packaging
Isabela Rodrigues' Packaging Design for 'Illegal Burger' is Fantastic
Delectable Juicery Branding
This Fresh Juice Branding Identity is Healthy and Simple
Plastic Pint-Like Packaging
Gold Mine Beer Branding Serves Up the Bar Experience Wherever You Are
Organic Fruit Packaging
Nurture is a Living Fruit Bowl That Preserves Produce
Wine Bottle Kitchen Tools
These Akebono Cooking Tools Come in a Compact Bottle
Doodled Food Branding
Just for Kids Packaging Serves Up a Playful Image for an Enjoyable Supper
Symbolic Beverage Branding
Fruit Icon Juice Packaging Uses Succulent Graphics for Global Flavors
Playful Snack Blocks
Varvara Komarova's Snack Packaging Concept Doubles as a Toy for Kids
Creative Culinary Tips
This Delicious Infographic Consists of Wide Variety of Easy Food Hacks
Artisanal Culinary Boutiques
This Swiss Specialty Food Store is Brimming with Quality Ingredients
Whole Watermelon Cakes
The Watermelon Cake by Mike Warren is Made Using an Actual Watermelon
Stamped Brew Branding
Maria's Packaging Has the Charming Casual Quality of the Community Bar
Redesigned Bouquet Carriers
BLUMA by Adam Groch Rethinks Traditional Floral Arrangement Packaging
Compacted Geometric Packaging
NRG Organic Tea Boxes Give an Illusion of Great Depth and Complexity
Fresh Picked Produce Labels
This Organic Packaging Design Emphasizes the Farm of Origin
Illusory Watermelon-Shaped Candles
This Fruity Scented Candle is Shaped Like Slice of Watermelon
Authentic Italian Pasta Branding
The Gourmet Branding Designed for Pastosa Ravioli is Stylish
Garden-to-Table Cafes
This Kreuzberg Garden Project is an Organic Food Hub with a Quaint Cafe
Poultry-Headed Packaging
Chicken Kitchen Branding Lets the Illustration Dictate the Carton's Shape
Butchered Snack Branding
Real Meat Jerky Packaging Presents Itself Simply But Successfully
Basic Patterned Branding
Cal Valls Juice Packaging Features Simple Ingredient-Inspired Motifs
Color-Coded Juice Packaging
The F.J.C. Direct Juice Highlights the Color of its Flavor
Winsome Winged Branding
Butterfly Kingdom Tea Packaging Has a Colorful Delicacy to Its Design
DIY Frozen Chocolate Bananas
This Recipe Transforms the Popular Fruit into a Delicious Dessert
Geometric Pear Packaging
Katarzyna Soltysiak's Fruit Cage Containers Are Designed for Fresh Fruit
Eco Orange Packaging
This VitaPack Fruit Carrier Boasts a Collapsible and Sustainable Design
Contradictory Eclectic Juice Branding
Tiny Empire’s Branding Techniques are Hipster
Uniquely Shaped Fruit Branding
WTRMLN WTR Packaging Reshapes a Sweet Natural Treat Around a Bottle
Ugly Produce Packaging
Loblaws' No Name Products Are Branded as 'Naturally Imperfect'
App-Connected Veggie Packaging
This City Farm Shop Concept Features Only Hyper-Local Produce
Eco Strawberry Packaging
This Frozen Fruit Bag Idea is Resourceful, Adaptable and Earth-Conscious
Affectionate Infusion Branding
Love in a Cup Tea Packaging Embodies an Adorable Warmhearted Design
Pristinely Spectral Packaging
Prestige Juice Branding is Expressed as a Remarkable Patterned Prism
Convenient Cherry Cups
Chelan Fresh Removes Stems for Better Grab-and-Go Cherry Eating
Renovating Juice Cleanses
BluePrint Juice Cleanse Will Detox Your Body and Test Your Willpower
Hexagon-Embossed Branding
Ame Honey Packaging Embodies the Symbol of Its Scrumptious Contents
Farm Fresh Juice Packaging
This Organic Juice Packaging Tells of the Family Who Grows the Crops
Quirkily Bearded Brew Branding
Wonton Brewery's Beer Bottle Labels Have Distinct Personalities
Caffeinated Cannabis Beverages
The Legal Iced Coffee Drink Comes With a Dosage of THC
Transparent Produce Bags
These Produce Packaging Designs Emphasize Freshness
Graphic Pomegranate Packaging
Granada Pomegranate's Branding Encourages Sustainability
Immaculate Beverage Marketing
Innocent Juices Were Rebranded with Decluttered and Haloed Fruits
Functional Produce Packaging
This Apple Packaging Design is Rustic, Chic and Artisanal
Microfarming Juice Bars
The 'Living Produce Aisle' Grows All Ingredients Inside Its Shop
Faux-Wood Beer Cans
These Velkopopovicky Kozel Beer Cans Appear to be Made of Carved Wood
Mixed-Media Munchie Merchandizing
Bite Smart Packaging Features a Scrumptious Visual Medley
Exotic Animal Branding
Mister Giraffe Milk Packaging Can Convince Kids to Drink the Unusual
Full-Bodied Beverage Branding
Kraftig Saft Juice Packaging Seems to Burst with Succulent Flavor
Alcoholic Shampoo Branding
Weizen Bier Wheat Shampoo Packaging is Dressed Like Your Favorite Drink
Earth-Saving Foam Dispensers
This Packaging Provides an Alternative to Harmful Aerosol Spray Cans
Undulating Dairy Branding
Violet Hill Farm Cheese Packaging Emulates the Cows' Grazing Landscape
Bottled Cherry Packaging
This Fruit Packaging Design Rethinks the Maraschino Cherry Jar
Country-Commemorative Vessels
Star Brasil Embodies the Essence of the South American Nation
Bat-Centric Booze Branding
This Student Design Project Features Personified Bats
Pineapple-Infused Flapjacks
These Fantastic Fruity Pancakes are Vegan Friendly and Unexpected
Fruity Special Edition Cookies
These Watermelon Oreos Aim to Become a New Summer Symbol
Elegant Jam Jar Branding
Holy Belle Moonshine Packaging Has a Lovely Crafted Quality About it
Pooch-Saving Health Drinks
The ‘KOMBUCHADOG’ Drink Helps Rescue Dogs Find Homes
Hat-Bearing Branding
Mr. Jam Packaging Features a Whimsical Piece of Headwear on Every Jar
DIY Orange Creamsicle Recipes
This Simple Frozen Dessert Recipe is Perfect for Summer
Elementary Handyman Branding
Hamy Tools Packaging Adopts an Endearing Image That's Unexpected
Simply Branded Bottles
Porter & Plot Wine Packaging Looks Lovely with its Plain Packing Labels
Modernized Traditional Branding
Mrs. Weinstein's Toffee Merges the Old with the New
DIY Delectable Fruit Decor
This Activity Lets You Make Vibrant Decorations from Tissue Paper
Humanized Packaged Juices
Bunch Juice Company Has Named and Personalized Their Products
Chalkboard Booze Branding
The Monarchy Beer Packaging Surrounds a Crest in Freehand Graphics
Adventurous Brand Identities
MIA Fruit Wine Packaging Tempts You With References to Traveling
Lab-Inspired Beer Branding
This Beer Comes Packaged in Science Lab-inspired Glass Bottles
Vibrant Hot Sauce Branding
VIBE Hot Sauce Stands Out with Unexpected Hues
Gourmet Dog Food Packaging
Robot Food Re-Brands Duchess & Rover to Exude Elegance
Heart-Shaped Cheese Branding
Elmwood Revamps Anchor Cheddar with a Comforting Design
Illustrated Aroma Branding
Twinings Pyramids Tea Packaging Visually Suggests its Flavors
Waste-Free Grocer Concepts
Lagom is Market Concept Based on Using "Just the Right Amount"
Iconic Ingredient Branding
Scrumptious Loukoumi Packaging Features Repeated Palatable Patterns
Fishnet Beverage Branding
Noch Zhelanii Wine Packaging Seduces Like a Moulin Rouge Dancer
Professional Food Delivery Services
The Office Grocery Platform Delivers Edibles to Working Teams
Wholesome Munchies Merchandizing
Luna Burgers Packaging Celebrates Healthiness in its Graphics
Iconic Feline-Printed Fruit
These Tasty Hello Kitty Melons Won't Come Cheap
Custom Granola Mixes
Mix My Own is a Brand Letting You Design Your Own Granola Mix
Simply Marked Mason Jars
Fatworks Oil Packaging Sheds the Visual Weight of Too Much Image and Text
Merged Emblem Branding
Figula Winery is Reinvented with the Coat of Arms of Two Areas
Magazine-Like Pet Food Packaging
Petit's Dog Food Bags Are Made to Look Like Magazine Covers
Citrusy Produce Packaging
This Produce Packaging Design Mimicks an Orange Peel
Intoxicated Fruit Sorbet
The ‘Apt. 2B Baking Co.’ Rhubarb Gin Ice Cream Has a Zing to
Breakfast Energy Balls
These Energy Balls Will Give Your Kids a Good Morning Boost
Juice Cleanse Delivery Services
Revitalize Your System with Total Cleanse
Prescriptive Produce Packaging
Nature's Pharmacy is a Branding Concept for Fruits and Veggies
Wrap-Around Package Labels
'Molitalia' Uses Bold Colors & Continuous Image Labels for its Products
Bright Floral Branding
Tarrida Wine Packaging Has an Enlightened Look to Suggest Blossoming Flavor
Cartoon-Covered Cans
Anto Packaging Charms with Scrumptiously Illustrated Bits of Vegetables
Stacked Apple Branding
Cydr Lubelski Packaging Communicates Freshness and Lightheartedness
Interactive Produce Stations
Hakuhodo's Talking Food Prototype Lets Farmers Chat with Consumers
Eccentrically Flavored Marshmallows
The Marshmallowists Share Marshmallow Recipes
Copper-Dipped Wine Packaging
The Dames Laboure-Roi 2010 Design by Fifty3 Has a Mysterious Look
Northern Promotion Branding
This Design by 'By North' for Mack Isbjorn Pays Tribute to the Cold
Portable Vegan Snacks
These Disney Fruit Crisps are a Healthy All-Natural Snack for Kids
Fruity Hydration Packets
Cocogo's Sports Drink Packets Help You Keep Hydrated on the Go
Padded Strawberry Packaging
The Dri-Fresh Soft-Hold Soft Fruit Packaging is Berry Effective
Crunchy Fruit Clusters
Brothers All Natural Turns Freeze-Dried Fruit into Crunchy Snacks