Frutitas uses leaf packaging to promote the all-natural organic snacks that are contained in each box. The cardboard boxes remain a light brown color and are dressed in a colorful wraparound label. Each label is a bright color of red, yellow or blue depending on which flavor of dried fruit it is.
The labels feature a single image of a fruit and the rest is covered in leaves. These leaf packages are designed using leaves that look identical to those found on fruit trees. The label also includes the name of the company and the weight contained in each package. The idea to keep the label as simple as possible is reflective of the brand.
This package was designed by Paris and Hendzel Studio in Poland. The popular Polish brand now has a cohesive image that suits its tasty snack.