Chile-based designer Mario Castillo created this stenciled fruit juice label concept to display the variety of fruity flavors while providing consumers with a visual understanding of each distinct flavor.
The organic juice line uses clear glass bottles filled with juices that are vibrantly colored through natural ingredients. Without placing a sleeve-like label on the bottle, it allows the natural colors to be seen in a vivid way. Each bottle has a stenciled outline of whichever fruit is used to flavor the drink. Each stencil is drawn with white ink that stands out atop the bright juice background.
The flavorful and natural bottled juice comes in a variety of fruit flavors such as apple, blueberry, cherry, kiwi, orange, mango and strawberry. The fruit juice labels are mere outlines yet they are perfectly placed in a noticeable way.
What Makes This Trend Stand Out
- Visual Food Labeling
- Using stenciled fruit outlines on packaging to visually represent flavors.
- Natural Ingredients
- Using natural ingredients to create vibrantly colored juices.
- Minimalist Packaging
- Using clear glass bottles and simple stencil labels for a clean and minimalistic look.
Sectors Adopting This
- Food and Beverage
- Opportunity for juice companies to use stenciled fruit labels to showcase flavors.
- Packaging and Design
- Opportunity for designers to create visually appealing and minimalist labels for food and beverage products.
- Sustainable Packaging
- Opportunity for environmentally-friendly packaging solutions using clear glass bottles and minimal labels.
