Fitness brand activations serve as an excellent opportunity for consumers to test out a product or service in a risk-free environment. From pop-up gyms that takeover city parks to brand exhibitions that serve as thorough retrospectives, it's clear that consumers are responding well to experiential campaigns.
One fitness brand activation of note is the gamified billboard display set up by Reebok in Stockholm. The interactive advertisement invited passersby to try to run as fast as they can past the sign, with those hitting a certain speed receiving a free pair of ZPump 2.0 training sneakers. The clever event highlights the engagement level of such gamified campaigns, while it also suggests that publicity stunts that generate an authentic buzz make for excellent introduction to any product or service.
37 Fitness Brand Activations
37
Branded Pop-Up Training Facilities
The X by adidas is a Bold Running Experience in London
36
Streetcar Shoe Experiences
The Nike SNKRS XPRESS is a Curated Event for All-Star Weekend
35
Race-Ready Runners Pop-Ups
The Nike Womens London Pop-Up is Revealed Ahead of the 10-KM Race
34
Branded Fitness Park Pop-Ups
This Reebok Pop-Up Brings the Gym Outside in London
33
Floating Fitness Studios
The Nike Crystal Coliseum was a Pop-Up for Training Classes
32
Wearable Brand Activations
This Fit Bit Event Invited People to Try Its Obstacle Course
31
Cider-Endorsed Obstacle Courses
'Tough Mudder' Competitors Rehydrate with an Aston Manor Cider
30
Celebratory Sneaker Shop Takeovers
The Livestock Nike Air Max Day Takeover Popped Up in Toronto
29
Pop-Up Shoe Stores
This Mobile Shop Lets Customers Experiment with High-Tech Footwear
28
Workout-Advertising Robots
Nike's Billboard is Supported by a Robot Constantly Doing Chin-Ups
27
Bike-Powered Outdoor Cinemas
The Ben & Jerry's Pop-Up Movie Theater Used Renewable Energy
26
Workout-Bartered Subway Fare
Mexico City is Offering Free Subway Rides in Exchange for Squats
25
Customized Sneaker Expansions
Nike ID Comes to Canada in Time for the Holiday Season
24
Branded Skate Park Pop-Ups
The Nike SB Garage Recently Opened Its Doors in Brooklyn
23
Athletic Collection Workout Launches
H&M Poland Held an Immersive Fitness Event in Warsaw
22
Futuristic Fitness Galleries
Nike has Invaded a Gallery to Promote a Holiday Collection
21
Bartering Fitness Machines
The Nike FuelBox Dispenses Gear in Exchange for Nike FuelBand Points
20
Outdoor Urban Gym Pop-Ups
Fitness Supplements Brand Maxinutrition Will Host an Outdoor Gym
19
Branded Pop-Up Skate Parks
Streetwear Brand Surf Liquor is Behind This Pop-Up Shop and Skate Park
18
Auto Shop Workout Classes
Auto Servicing Brand Kwik Fit Has Started Hosting Fitness Classes
17
Sneaker Pop-Up Galleries
Adidas Introduces the Public to Its New 'Tubular' Shoe Collection
16
Cobranded World Cup Pop-Ups
The Nike World Cup Pop-Up Shop Celebrates the Women's Tournament
15
Speed-Testing Sneaker Billboards
Reebok's Running Challenge Gives Free Sneakers to Fast Runners
14
Sports Bra Pop-Ups
The 548 Richmond NTC Shop Showcases the Revolutionary Nike Pro Rival Bra
13
Sports Drink Festival Experiences
The Gatorade Lab at SXSW 2016 Embraces Its Scientific Roots
12
Branded Workout Promotions
This Sweaty Betty and 1Rebel Promotion Includes Free Boxing Classes
11
Immersive Hockey VR Campaigns
Reebok Hosted a VR Pop-Up at the 2016 NHL All-Star Weekend
10
Barre Workout Promotions
Barre Code Offers Patrons Free Classes Before its Doors Open
9
Branded Yoga Breaks
SXSW 2015 Goers Embrace Healthy Networking in Between Events
8
Warming Fitness Stations
The Russian Olympic Committee's Heat Lamp Design Encourages Activity
7
Subway Fitness Stations
Reebok Challenges Korean Commuters to Keep Fit While Waiting for a Train
6
Treadmill-Powered Cinemas
This Theater Uses Human Power to Keep the Movie Buffering
5
Indoor Sledding Stunts
North Face's Dog Sledding VR Experience Launches a Real-Life Race
4
Fitness Gear Vending Machines
Westin Hotels & Resorts’ Machine Trades Tweets for Running Gear
3
Branded Yoga Events
Bud Light Hosted a Celebrity Yoga Class with Drew and Nick of 98 Degrees
2
Gigantic Treadmill Races
Oxford Fitness Proves There's Room for Everyone to Workout
1
Interactive Dance Installations
Coca-Cola Offers Exslusive In-Game Content for Just Dance Now
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Dynamic Thigh-High Tech Sneakers
Voo Store Joins On Running to Create a Unique New Sneaker
Activewear-Branded Camera Concepts
This Leica x Adidas M Camera by Thiago Botelho is Analog
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Soda-Collaborative Dynamic Sneakers
Shaquille O’Neal Presents a Special Shaq Attaq with Reebok
Sporty NFT Wearables
Adidas Originals Debuted a Collection of Blockchain-Based Virtual Wearables
Contemporary Functional Athleticwear
Reebok and Danielle Guizio Join Forces in a New Series
Collaborative Textural Lifestyle Sneakers
Nike and Union Join on the Field General Sneaker
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Contemporary Engaging Stores
New Balance Opens Unique Retail Concept Store on in Boston
Multi-Sensory High-End Foootwear Events
Moncler’s Studio Ascenti Presented Its Design in Paris
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Maximalist Outdoor Adventure Sneakers
The Brandblack x Salehe Hiking Sneaker is Ruggedly Built
Responsive Eco-Conscious Sneakers
The Adidas X_PLRBOOST Shoes are Comfy and Stylish
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Reinvented Fitness Design Exhibitions
Technogym Hosts the Design to Move Exhibition
Tracksuit-Inspired Sneakers
Reebok & Market Debut Revamp Club C 85 and Classic Leather Sneakers
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Revived Collaborative Running Shoes
Joe Freshgoods Joins New Balance on the 1000 Sneaker Collab
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Fitness-Focused Coffee Shops
GymNation Launched the World's First Fit-Café Concept
Adventurous EV-Branded Activewear
The Rivian In Case of Adventure Collection is Available Now
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Nostalgic Timeless Sports Apparel
Reebok and ANINE BING Announce Exclusive Collaboration
Collaborative Outdoorsy Footwear
The adidas x National Geographic Shoe is Performance-Driven
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Vibrant Caribbean-Inspired Collections
Adidas MAS NATION Draws Cues from the Caribbean Lifestyle
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Sculptural Shoe Activations
Briony Douglas Created a Striking Sculpture Exhibit for Browns Shoes
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Expression-Focused Sportswear Capsules
Reebok Launches the ‘Create What Makes You’ Collection
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Plush Footwear Pop-Ups
The Monster Den by On Shares the Joy of Running
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Sporty Back-to-School Collections
Forever 21 Partners with Reebok for Back-to-School Season
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Vegan Sportswear Pop-Ups
Hylo Athletics' Pop-Up at Harrods Includes a Recycling Component
Interactive Metaverse Branding Experiences
Slim Jim Launched a New Web3 Destination
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Performance-Driven Outdoor Shoes
Salomon and Wood Wood Celebrate Mountaineering Heritage
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Gym-Focused Dating App Badges
adidas and Bumble Launch a Gym Interest Badge on the Dating App
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Healthy Lifestyle Reward Promotions
The Chipotle No Quitters Challenge Was Created with Strava
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Sneaker-Resembling Electric SUVs
New Balance and Nissan Join Forces on the Special 327 Edition
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Chunky Platform White Sneakers
Beloved Influencer Alix Earle Showcases the Reebok Club C Extra
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Gaming Franchise-Inspired Footwear
Reebok Introduces a New Street Fighter Collection
Sportswear Imprint Art Exhibitions
adidas Originals Presents the Originals Newcastle Exhibition
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Outdoor-Inspired Collaborative Capsules
Merrell 1TRL & Trippin Unveils the Natural Highs Campaign
Retail Sneaker Collaborations
Sneaker District and Reebok Join Forces on the Club C Mid II Vintage
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Seamless Concession Platforms
Zippin Walk-Up Transforms Traditional Concession Stand Experiences
Stylish Innovative Runners
Reebok's Nano X3 Arrives Ahead of Spring
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Co-Branded NFT Sneakers
STEPN x adidas Genesis Sneakers is a Limited-Edition NFT Collection
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
Co-Branded Footwear Designs
Vans Skateboarding Collaborates with Skate Brand Hockey
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Modern Pilates Brands
MoveActive Has a Comprehensive Range of Yoga, Pilates, and Barre Accessories
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
Artist-Designed Phygital Sneakers
adidas' Digital Pass Can Be Redeemed for Physical Sneakers
Food Court Footwear Shops
Skechers' Food Spot Drives Foot Traffic to the Footwear Store
Apparel Brand Industry Expansions
'Reebok' is Expanding to Enter the Micro-Mobility Space
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Apothecary-Style Supplement Stores
The New GNC Flagship Boasts a Warm, Open, Inviting Atmosphere
Gaming-Inspired Bike Experiences
Peloton Recently Unveiled the New Lanebreak Tread
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Dedicated Mobile Fitness Apps
SilverSneakers GO Helps Older Consumers Stay Fit in 2024
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Supportive Activewear Silhouettes
Joe Fresh and Sasha Exeter Launch a Studio-Inspired Collection
Nature-Inspired Outdoor Shoe Designs
Notre & Salomon Present an Overview of the Salomon XT-4 Model
Free Gym Weddings
Blink Fitness is Helping Couples Tie the Knot on Valentine's Day
City Park-Inspired Apparel Collections
New Balance and Parks Project Launch Trail-Ready Apparel
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Collaborative Sporty Exhibitions
The New SPEZIAL F.C Exhibition Highlights adidas Collaborators
Personalized Fitness Plans
Obé's Personalized Approach to Fitness is Flexible and Adaptive
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Deadstock Concept Stores
size? Launches its Debut Concept Store at Liverpool ONE Shopping Center
Sneaker Pop-Up Cafés
adidas and Pharrell's Samba Café Will Run Between June 22nd and 24th
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Multi-City Workout Tours
Movement LIVE by Michelob ULTRA is a Lively Fitness Experience
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Ad-Focused Reaction Tools
Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Fitness Loyalty Programs
Under Armour Launched its First Official Loyalty Program for Customers
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta