From reinvented sports bars to anti-social media travel initiatives and digital detox wearables, the top February 2019 social media trends give people the chance to engage—and disengage—in fun new ways.
Mid-January, an image of an egg posted to social media broke records as the most-liked post on Instagram, collecting over 52 million likes on the platform. Since then, the initiative has been revealed as a mental health awareness initiative and brands have been quick to reference the phenomenon with clever online campaigns.
These social media trends see the role of the influencer taking on new meaning with the release of social media-inspired fashion dolls, CGI cover models and campaigns that poke fun at some of the stereotypes that surround influencers and followers today.
Top 30 Social Media Trends in February
From In-Game Virtual Concerts to Anti-Screen Hotel Suites:
Laura McQuarrie — Feb 24, 2019 — Pop Culture
30
Humorous Social Media-Referencing Campaigns
The Instagram Egg Gets a Shout Out in This IKEA Poster
29
Social Media-Inspired Wavy Glasses
The Bentel Brothers' Eyewear Presents Purely Aesthetic Glasses
28
Exaggerated Contemporary Statement Dresses
The Viktor & Rolf Spring 2019 Became a Viral Sensation
27
Logo-Centric Custom Fashion
Nicole McLaughlin Creates Wearables with One's Favorite Brand Logos
26
Super Realistic CG Models
'Imma' is Designed by ModelingCafe -- a Tokyo-Based Company
25
Social Media-Compatible T-Shirts
The Insta Tee by Ironic Lux is an Example of Connected Fashion
24
Digital Personal Shopping Assistants
Piktorlabs' 'VERA' Recommends Based on Popular Styles & Media
23
Sultry Celebrity-Headed Cosmetic Campaigns
Kylie Jenner Promotes Her Valentine's Day Cosmetic Line
22
Helpful Digital Detox Patches
Stupid Studio and Jacob Sørensen Work on a Digital Addiction Cure
21
Branded Social Media Participation
Adobe Creative Suites' #10YearChallenge Boasts Brand Nostalgia
20
Social Media-Inspired Fashion Dolls
The Poseable #SNAPSTAR Dolls for Tweens Pair with a Free App
19
Low-Alcohol Drinking Initiatives
KEEL Vodka's 'Moderation Movement' Supports Balanced Lifestyles
18
Socially Inclusive Branding Projects
Benefit Cosmetics' Campaign Boasts a Model with Down Syndrome
17
Connected Japanese Smart Stadiums
NTT Boasts Multi-Media Stadiums with Community-Focused Features
16
AR-Enabled Billboards
Snapchat's Vertical Billboard Promotes a Snap Original Show
15
Conceptual Makeup Artist Accounts
Instagram's @kikopaint Spotlights The Work of Artist Kiki Nafig
14
Nostalgia-Inducing Archival Tributes
OLD CÉLINE Pays Homage to Designer Phoebe Philo's 10 Year Run
13
Social Series-Sharing Updates
Instagram Users Can Now Share Netflix Shows in Their Stories
12
Egg-Inspired Mental Health Ads
Hulu Taps the World_Record_Egg for a Positive Super Bowl Message
11
Temporary Humorous Rebrands
The Pizza Hut Brand Becomes Pizza Hut Hut in Time for the Super Bowl
10
Anti-Screen Hotel Suites
The Check Out Suite at Hotel Bellora Challenges Guests to Stay Offline
9
Juxtaposed Beauty Profiles
Instagram's @terrybarberonbeauty Finds Unexpected Makeup Inspirations
8
Personalized Travel Deal Chatbots
The 'Travel Professor' Lets Users Pinpoint the Best Deals
7
Competitor Content-Analyzing Platforms
The 'Hemlock' Platform Shows What Competitors are Posting
6
Bitter-Sweet V-Day Packaging
Polar Seltzer Covers the Two Extremes of the Romantic Holiday
5
Reality TV Show Bars
The Xfinity Reality Bar is a "Sports Bar" for Fans of Reality TV
4
Anti-Influencer Fashion Campaigns
Diesel's 'Be a Follower' Campaign Depicts Influencer Antics
3
Location-Based Messaging Apps
The 'Theo' Chat App Creates Chatrooms for Public Spaces
2
In-Game Virtual Concerts
DJ Marshmello Held the First-Ever Fortnite Concert for Millions of Fans
1
Adventurous Social Activity Apps
The 'More' App Lets Users Plan or Partake in Activities
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Luxe Designer Beauty Activations
YSL Launched an Entertainment-Themed Light Club 2.0 Concept
Connection Platform Experiences
Facebook Debuts at Stagecoach to Target Younger Audiences
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Digital Pet Toy Exhibitions
The Tamagotchi Grand Exhibition Celebrates the Toy's 30th Anniversary
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Group-Centric Social Media Platforms
Chatter Social Has Unveiled Its Version 2 Platform
Creative Online Social Networks
BuzzFeed Introduces the New BF Island Social Network
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
BookTok Travel Experiences
EF Ultimate Break Launched Literature-Inspired Group Tours for Gen Z
Group Chat Meetups
Heineken's Group Chat Bar Experience Unites People in Person
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Social Content Design Tools
Post In Public Transforms Screenshots Into Stylish Shareable Visuals
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Influencer-Driven Consumer Insight Tools
Brilli™ is a New Tool That Disrupts Food Research
Digital Twin Models
H&M is Working with Models & Agencies to Replicate Virtual Likenesses
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
Social Media Analysis Tools
AI Share Of Voice Calculator Tracks Brand Visibility and Competitors
Algorithmic Reset Campaigns
Länsförsäkringar's Algorithm Cleansing Song Brings Positivity to Feeds
Playful Gen-Z Dating Campaigns
Tinder's 'Crush Feelings' Captures the Essence of Modern Dating
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Vibrantly Comedic Travel Campaigns
The 'Booking.yeah' Campaign Features The Muppets
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Real-Food Entrée Giveaways
The Chipotle Realest 30 Will Share a Text-to-Claim Code on Game Day
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Varsity Influencer Teams
UNC Turns Student-Athletes Into Social Media Monetization Experts
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Digital Staredown Games
Modern Human Habits Inspired TWIX's Second Screen Staredown
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Reality-Themed Dating Campaigns
Tinder Launches a YouTube Reality Show to Appeal to Gen Z
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Personalized Digital Dating Rooms
Dating.com Introduced Customizable Virtual Spaces for Singles
Influencer-Driven Fashion Events
Pacsun Collaborated with Prominent Gen-Z Creators
Wellness Hospitality Series
The 'Luxury Wellbeing Series 2025' will Span Across Asian Cities
AI Video Insights
Sora Creators Curates Trending AI-Generated Videos from Twitter in Real-Time
Social Media Follower-Celebrating Initiatives
Streets of Toronto Marks 600k Instagram Followers
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Y2K Cafe Pop-Ups
Huda Beauty Promotes Its Strawberry Latte Collection with Retro Cafe Takeovers
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Nostalgic Toy Brand Celebrations
Tamagotchi Marks Its 30th Anniversary at the New York Toy Fair
Social Insight Tools
Currents AI Turns Social Media Data Into Actionable Business Insights
Brand-Influencer Collaboration Tools
Squad Debuts a New Sponsor Button on Famous Birthdays
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
AI Influencer Platforms
Statusphere Raised $18 Million to Scale Micro-Influencer Marketing
Bingo-Style Reading Initiatives
Indigo's 2026 Reading Challenge Features a 'Phone-Free' Category
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Branded Summer Lunches
MESHKI Debuts Its Viva Resort ’25 Collection with a Soirée in St. Tropez
Digital Well-Being Updates
Tiktok Adds Mindfulness Tools and User Controls Over Ai Content
Social Media Meditation Features
The TikTok Meditation Feature Helps Users Take a Break
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Social Content Creators
SmilesFlow Lets You Create Unique, Interactive Content for Sharing
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Roblox Popularity Trackers
Rotrends Shows What’s Popular on Roblox and Why
Mom-Focused Mobile Game Events
Avia Debuts a First-Of-Its-Kind Mom's Week in Solitaire Clash
Offline Dating Experiences
Beyond Debuts Social Club Prioritizing In Person Connections
Social Media Insight Trackers
Memenome AI Tracks and Simplifies Tiktok Trends Using AI
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Streaming Moments Surge
Spotify’s Wrapped 2025 Engages Users with Personalized Year-in-Review
Content Creation Tools
AI Social Media Post Generator Creates Platform-Ready Content Fast
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
AI-Created Video Feeds
Meta Introduces Vibes as a Social Platform Driven by AI-Generated Posts
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Solo Travel Matchmakers
EF Ultimate Break's Travel BFF Matchmaker Program Connects Gen Z
Presence-Boosting Bar Campaigns
'She's Got a Tab' Revives the SVEDKA Robot & Real-Life Connection
Unified Social Management
Social Champ Simplifies Multi-Platform Posting & Analytics For Agencies
Social Media Hubs
Unified Socials Centralizes Management Across Multiple Platforms
Introvert-Friendly Social Platforms
The 'Introvrs' Social App Connects Like-Minded Users
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Social Media Automation Tools
Olly 2.0 Boosts Engagement Across 15+ Social Platforms With AI
Social Media Personality Analysis
My Insta Personality Generats Insights Into Instagram Profiles
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Automated Engagement Tools
AI Reply Generator: social24 Customizes Replies Across Social Platforms
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Influencer Travel Guides
EF Ultimate Break Launched an Influencer-Hosted Tour Program
Social Media Schedulers
SocialLater Automates Social Media Posting Across Multiple Platforms
Inspired Travel Planning
CloneMyTrips Turns Social Travel Inspiration Into Bookable Trips
Adult Social Clubs
Social Club 150 Offers In-Person Events to Connect Adults in Their 40s - 60s+
All-Inclusive Pop Culture Trips
Klook Debuts a Campaign to Highlight ANZ's Top Asian Culture Fans
Focused Fashion Feeds
Clone Helps You Stay Updated with Fashion Trends Sustainably
Parental Social Media Alerts
This Instagram Alert Will Let Parents Know of Troubling Teen Searches
Conscientious Tourism Campaigns
Evaneos Advocates Against Overtourism in a New Campaign
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Mascot Sumo Showdowns
Duolingo Launches Playful Event Featuring Gaming Icons and Cultural Mascots
Social Networking Hubs
Internet Social Café Lets Users Explore Cafés and Build Online Connections
AI Travel Planners
CloneMyTrips Transforms Social Media Travel Inspiration Into Bookable Trips
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Social Network Number Puzzles
LinkedIn Mini Sudoku Encourages Users to Log On Regularly
Personalised Immersive Wellness
Emergence at 113 Spring is a New Multi-Sensorial Wellness Curation
Celebrity-Signed Rolling Trays
SWED.com Leverages Snoop Dogg's Cultural Influence
Social Media Creator Initiatives
Snapchat Launches its Gen Z-Focused Creator Connect Service
Social Copy Optimizers
TweetFast Turns Ideas Into Viral Tweets With AI-Powered Suggestions
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
Niche Club Apps
Phictly Connects Fans of Books, Movies & Shows in Small, Engaged Groups
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Social Media Growth Tools
PulseUp.top Simplifies Social Media Management & Business Opportunities
New Year Travel Experiences
Trip.com Group Spotlights 2026 Lunar New Year Travel
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
Social Media Organizers
Gem Turns TikTok and Instagram Bookmarks Into Searchable Lists
Friend-Finding Virtual Hangouts
Strangely Matches Similar Personalities for Live Video Chats
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Brand Motif-Centric Fashion Lines
Anti Social Social Club Debuts Its Spring/Summer 2026 Collection
Social Media Sticker Tools
Instagram Comment Sticker Generator Creates Engaging Reply Stickers
Grass-Roots Golf Gatherings
HEAD Golf and Links Social Tour Bring Style to Toronto Invitational
New Customization Updates
On-Together Adds Facial Hair Styles
Gothic Romance Restaurant Campaigns
Eggslut's Egg Yearning Explores an Unexpected Symbol of Desire
Emoji Party Games
Speedmoji Turns Emoji Texting Into A Fast-Paced Group Game For All
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Global Destination Awards
Air Canada Vacations Launches the 'Travellers’ Top Picks Awards'
Paired-Down Social Media Platforms
Month Friend Boasts a New Experience in the Hyper-Digital World
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Influencer Discovery Assistants
SocialiQ 2.0 Automates Influencer Research Right on Social Media
Viral Egg Tasting Menus
Sweet, Savory and Surprising Egg Flights are Taking Off on TikTok
Social Video Sponsorship Platforms
Find, Vet, and Book YouTube Sponsorships with Thoughtleaders.io
Event Branding Tools
Frame Me Lets Event Managers Share Branded Photos For Viral Marketing
A-Lister Vacation Getaways
Trainline x Deuxmoi Partner for Celebrity-Inspired European Itineraries
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms
Interactive Travel Showcases
Sseenn.app Creates 3D Globes To Highlight Your Travel Journey