From reinvented sports bars to anti-social media travel initiatives and digital detox wearables, the top February 2019 social media trends give people the chance to engage—and disengage—in fun new ways.
Mid-January, an image of an egg posted to social media broke records as the most-liked post on Instagram, collecting over 52 million likes on the platform. Since then, the initiative has been revealed as a mental health awareness initiative and brands have been quick to reference the phenomenon with clever online campaigns.
These social media trends see the role of the influencer taking on new meaning with the release of social media-inspired fashion dolls, CGI cover models and campaigns that poke fun at some of the stereotypes that surround influencers and followers today.
Top 30 Social Media Trends in February
From In-Game Virtual Concerts to Anti-Screen Hotel Suites:
Laura McQuarrie — Feb 24, 2019 — Pop Culture
30
Humorous Social Media-Referencing Campaigns
The Instagram Egg Gets a Shout Out in This IKEA Poster
29
Social Media-Inspired Wavy Glasses
The Bentel Brothers' Eyewear Presents Purely Aesthetic Glasses
28
Exaggerated Contemporary Statement Dresses
The Viktor & Rolf Spring 2019 Became a Viral Sensation
27
Logo-Centric Custom Fashion
Nicole McLaughlin Creates Wearables with One's Favorite Brand Logos
26
Super Realistic CG Models
'Imma' is Designed by ModelingCafe -- a Tokyo-Based Company
25
Social Media-Compatible T-Shirts
The Insta Tee by Ironic Lux is an Example of Connected Fashion
24
Digital Personal Shopping Assistants
Piktorlabs' 'VERA' Recommends Based on Popular Styles & Media
23
Sultry Celebrity-Headed Cosmetic Campaigns
Kylie Jenner Promotes Her Valentine's Day Cosmetic Line
22
Helpful Digital Detox Patches
Stupid Studio and Jacob Sørensen Work on a Digital Addiction Cure
21
Branded Social Media Participation
Adobe Creative Suites' #10YearChallenge Boasts Brand Nostalgia
20
Social Media-Inspired Fashion Dolls
The Poseable #SNAPSTAR Dolls for Tweens Pair with a Free App
19
Low-Alcohol Drinking Initiatives
KEEL Vodka's 'Moderation Movement' Supports Balanced Lifestyles
18
Socially Inclusive Branding Projects
Benefit Cosmetics' Campaign Boasts a Model with Down Syndrome
17
Connected Japanese Smart Stadiums
NTT Boasts Multi-Media Stadiums with Community-Focused Features
16
AR-Enabled Billboards
Snapchat's Vertical Billboard Promotes a Snap Original Show
15
Conceptual Makeup Artist Accounts
Instagram's @kikopaint Spotlights The Work of Artist Kiki Nafig
14
Nostalgia-Inducing Archival Tributes
OLD CÉLINE Pays Homage to Designer Phoebe Philo's 10 Year Run
13
Social Series-Sharing Updates
Instagram Users Can Now Share Netflix Shows in Their Stories
12
Egg-Inspired Mental Health Ads
Hulu Taps the World_Record_Egg for a Positive Super Bowl Message
11
Temporary Humorous Rebrands
The Pizza Hut Brand Becomes Pizza Hut Hut in Time for the Super Bowl
10
Anti-Screen Hotel Suites
The Check Out Suite at Hotel Bellora Challenges Guests to Stay Offline
9
Juxtaposed Beauty Profiles
Instagram's @terrybarberonbeauty Finds Unexpected Makeup Inspirations
8
Personalized Travel Deal Chatbots
The 'Travel Professor' Lets Users Pinpoint the Best Deals
7
Competitor Content-Analyzing Platforms
The 'Hemlock' Platform Shows What Competitors are Posting
6
Bitter-Sweet V-Day Packaging
Polar Seltzer Covers the Two Extremes of the Romantic Holiday
5
Reality TV Show Bars
The Xfinity Reality Bar is a "Sports Bar" for Fans of Reality TV
4
Anti-Influencer Fashion Campaigns
Diesel's 'Be a Follower' Campaign Depicts Influencer Antics
3
Location-Based Messaging Apps
The 'Theo' Chat App Creates Chatrooms for Public Spaces
2
In-Game Virtual Concerts
DJ Marshmello Held the First-Ever Fortnite Concert for Millions of Fans
1
Adventurous Social Activity Apps
The 'More' App Lets Users Plan or Partake in Activities
Related Ideas
Avatar-Based Social Apps
Metadream Launches Bondee, a Next-Generation Social Media App in Asia
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Dedicated Social Media Devices
The Conceptual Twitter 3D Gadget Features Mechanical Buttons
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
AI-Generated Topic Art
'The Art of Trending’ Creates AI Artwork From Topics Trending on Twitter
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Celeb-Inspired AI Chatbots
The Meta AI Personas are Based on Cultural Icons & Influencers
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Professional Social Media Games
LinkedIn Released Three Games to Build Connections on its Platform
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Graphic Luxurious Accessory Collabs
Anti Social Social Club's SS24 Boasts Premium Collaborations
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Serotonin-Boosting Billboards
Soglar's Billboard Uplifts on the Most Depressing Day of the Year
AI-Aided Social Networks
Why Be Real Online when you can BeFake
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Realistic Chat-Based Avatars
Whatsapp Partners with Tems for the 'Say More With Avatars' Campaign
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Instagram Hashtags Generators
TwoOrbits' Tool Uses AI and Machine Learning to Help Creators
Text-Based Social Medias
'Artifact' is an Upcoming Article-Focused Social Media Service
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Visualized Social Media Data
InstaGraph Visualizes Social Media Data Through Unique Graphs
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Virally Inspired Frozen Entrees
Counter Creates Macro-Balanced Frozen Foods with Content Creators
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Dog Cover Star Contests
Dogtopia's In My Dog Era Contest Takes After Taylor Swift's TIME Cover
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Luxury Villa Influencer Ads
Stay Vista Launches #SoMuchMore Influencer Campaign
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Retro-Tinged Social Logos
Twitter Blue Unveils a New Logo that is Inspired by 80s Styles
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Meme-Like Social Platforms
Social Platform Spill Launches its Beta with a ‘Meme-Forward’ Aesthetic
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Artist-Inspired Game Events
Lady Gaga Will Make Her Digital Debut in the Fortnite Festival
New Year-Themed Chat Backgrounds
Messenger Releases a Chinese Zodiac-Themed Background
Mental Health Dating Features
Bumble Introduces New Features for Mental Health Awareness Month
Digital Luxury Apparel
Meta and Valentino Have Partnered to Launch a Line of Digital Clothing
Hockey-Focused Influencer Campaigns
Great Clips Introduces the ‘Show Your Flow’ Campaign
AI Social Media Management
From Discovery to Post Scheduling – Storefries Does it All
Friendsgiving Event Series
Butterball and Bumble Foster Togetherness with #FindYourTable
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Art-Inspired NFT Shirts
Prada Delivers an Art-Themed Shirt for its 'Timecapsule NFT Collection'
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Connective Travel Recommendations
LFG Curates 'Placelists' Acting as a "Spotify for Travel"
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Limited Political Social Medias
Meta's 'Threads' Allows Users to Limit Political Content Shown
MENA-Focused Influencer Platforms
Mitgo Group Debuts the Takefluence Platform for Content Creators
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
TV-Inspired Parisian Trips
DHARMA Curated a Trip to Paris Inspired by Netflix's Emily in Paris
Social Media-Limiting Apps
Elqi Intervenes with Meditation to Limit Social Media Time
Entrepreneur Brand-Building Tools
IndieLogs Helps Founders Stand Out Through Personalized Profiles
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Social Media Star Brands
Toddy Smith Introduces His GothicMochas Clothing Brand
Fashion Recap Artful Books
Style Not Com Unveils the Fashion In 2023 Highlights Book
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Web-Based Word Game Celebrations
New York Times Games Honors Its1,000th Wordle Puzzle
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Women's Day-Inspired Tournaments
True Gamer Partners with Sony to Host a Match for Women's Day
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Social Posting Platform Features
Threads Launches the New Send on Instagram Feature
Music-Focused Social Media
Musicboard is a Place for Music Lovers to Unite
Mobile Esports Events
Tribe Gaming Partners with Samsung for a Mobile Gaming Event in Las Vegas
Social Media Silencing Features
Instagram Quiet Mode Helps Users Take a Scheduled Break
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Private Influencer Social Groups
CNDO Offers Private Social Rooms for Influencers and Their Fans
Social Media Expansive Features
Twitter Blue Adds New Perk Features Through Uploads
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Secondary Social Profile Features
Instagram Previews a New Flipside Feature for Private Posting
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Paid Verification Social Services
Meta is Preparing to Launch Meta Verified Subscription
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Social Posting Musical Features
Instagram Allow Users to Add Music to Photo Carousels
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Meme-Inspired Crypto Leaderboards
Meme2Earn Unveils its Rewards-Style Creator Leaderboard
Creator-Focused Messaging Features
Instagram Launches 'Broadcast Channels' for US Creators
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space