In the midst of a tense political climate, the February 2017 social good trends demonstrate that there are plenty of ongoing initiatives helping to promote equality and improve the lives of marginalized groups. Whether it is offering nude clothing in more diverse shades or organizing global marches in support of women's rights, it is clear that many people are eager to bring about positive change in the year ahead.
At the consumer level, there has been a growing push to offer everything from clothing to makeup in a more diverse range of colors. Indeed, startups such as Mahogany Blues and Kahmune shoes have encouraged more mainstream brands such as L'Oréal and Caption Polish to create products that complement a wider range of skin tones.
Beyond more inclusive consumers goods, the February 2017 trends also reveal an emphasis on groups pushing for high-level change. For instance, the gay rights activist group WERK for Peace and protest group DisruptJ20 recently hosted a dance party outside of the US' Vice President-Elect's home to send an important message about LGBTQ rights. Similarly, the #WhyIMarch campaign was launched in direct response to the Women's March in Washington D.C., which was held after the inauguration of Donald Trump.
Top 45 Social Good Ideas in February
From Inclusive Dance Apparel to Women's March Campaigns:
Katherine Pendrill — Feb 25, 2017 — Pop Culture
45
Flexible Millennial Offices
The WFP Innovation Accelerator Office Adapts to Changing Schedules
44
Inclusive Dance Apparel
'Mahogany Blues' is Selling Nude Leotards for All Skin Tones
43
Accessible Tiny Homes
Wheel Pad Offers Accommodation for People with Mobility Issues
42
Hidden Emotional Abuse Ads
This Women's Aid Campaign Shows the Sinister Nature of Emotional Abuse
41
Historical Material Case Studies
The 'Totora Cube' Project Investigates Incan Use of Totora Fibers
40
Charitable Workshop Offices
The Non-Profit WiNGS' Office Has a "Space Within a Space" Design
39
Gay Rights Dance Parties
'WERK for Peace' Planned a Glitter-Heavy Party to Show Their Pride
38
Card-Accepting Homeless Coats
This Jacket for Homeless is a Local Solution for Accepting Donations
37
Personal Safety Lipsticks
Oriental Princess' 'Lip Rescue' is a Cosmetic with a Built-In Whistle
36
Virtual Prisoner Rehab
This Inmate Rehabilitation Tool Helps Prepare Criminals for Life After Jail
35
Augmented Reality Surgery Training
Touch Surgery's Scientifically Accurate Training is at CES 2017
34
Charitable Animalistic Jewelry
This Charitable Jewelry Raises Funds for Endangered Wildlife
33
Inclusive Shoe Collections
'Kahmune' is Selling Nude Heels in 10 Different Shades
32
Inclusive Lipstick Collections
L'Oréal's Colour Riche Lipsticks are Designed for Every Skin Tone
31
Seat-Finding Pregnancy Apps
'Babee on Board' Lets Pregnant Users Request Seats on Public Transport
30
Homeless Locker Programs
Transitioning Homeless People Can Use This Storage Locker Initiative
29
Air Humidity Water Machines
The 'FreshWater' Drinking Water Machine Creates Water from Thin Air
28
College Consent Campaigns
Trojan and Laci Green Went to UC Berkeley for 'Consent. Ask For It.'
27
Prestigious Free Photography Courses
Harvard's Photography Course is Available Online
26
Charitable Reflective Jackets
ADIFF Offers Reversible Jackets for Socially Conscious Consumers
25
Food Waste-Repurposing Pop-Ups
Dan Barber's WastED Pop-Up is Set to Debut in London
24
Astronaut Simulation Apps
NASA 'Science Investigations: Plant Growth' Teaches Crop Growth in Space
23
Female-Empowering Children's Stories
'Queen Girls' Provides Young Girls with Positive Role Models
22
Diverse Nail Polish Collections
Caption Polish's New Lacquers Match a Wide Range of Skin Tones
21
3D Printed Microscopes
This Printable Water Testing Kit Could Make a Splash in Impoverished Areas
20
Trans Women Short Stories
This Fictional Book Features Stories That Were Written by Trans Women
19
Sadness-Combating Campaigns
Ray of Sunshine Has an Uplifting Campaign to Raise Funds for Sick Kids
18
Virtual Medical Patient Experiences
SimforHealth Will Debut Its Doctor-Training VR at CES 2017
17
Refugee Child Animated Stories
'Unfairy Tales' Reveal the Lives of Refugee and Migrant Children
16
Customizable Adaptive Toys
The UNF Adaptive Toy Project Designs Cars for Disabled Children
15
Support Volunteer Apps
'Honour' is an App for Connecting Active Volunteers and NGOs
14
Child Abuse Treatment Centers
This Space Helps Kids Who Have Experienced Traumatic Events
13
Positivity-Focused Political Games
This Game Aims to Promote the Spread of Good Deeds
12
Photographic Activism Projects
'A Sign of the Times' Aims to Raise Awareness for Political Causes
11
Hispanic Celebrity Animal Campaigns
The Group Fifth Harmony Takes a Stand Against Animal Cruelty
10
Kid-Taught Science Lessons
'Tornado in a Jar' is from the Oliver's Science Lab YouTube Series
9
Markup-Free Charity Projects
Thx is a Project That Allows Consumers to Donate to Any Nonprofit
8
Dyslexic Captcha Campaigns
Jaslok Hospital's Dyslexia Awareness Campaign Used Internet Captchas
7
Veggie-Promoting Rapper Ads
This D.R.A.M. & PETA Commercial Encourages Viewers to Eat Their Greens
6
Inexpensive Paper Centrifuges
Paperfuge Reduces the Cost of Screening for Diseases
5
Provincial Climate Change Campaigns
Ontario's Ministry of Environment Takes on Climate Change
4
Celebrity Pet-Neutering Campaigns
George Lopez Wants to Reduce the Number of Animals in Shelters
3
Surreal Higher Education Campaigns
This Australian University's Ad Shows the Power of Teamwork
2
Women's March Campaigns
The '#WhyIMarch' Campaign Shows Women Speaking Up
1
Refugee-Aiding Hotlines
This 24 Hour Hotline Helps Syrian Refugees Crossing the Mediterranean
Related Ideas
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Vibrant Upscale Makeup Collections
Chanel's Spring 2025 Makeup Capsule Boasts Unexpected Pairings
Spring Fashion Blooms
Reformation Drops Seasonal Wardrobe Refresh with Sustainable Flair
Y2K-Inspired Denim Campaigns
Gap Debuts ‘Better in Denim’ with KATSEYE for Fall 2025
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Millennial Pink-Inspired Apparel
UNIQLO Features Practical Spring Pieces in Signature Pink Hues
Supportive Mental Wellness Initiatives
Saks Fifth Avenue Foundation Highlights Its Commitment
Global Beauty Campaigns
L’Oréal Marks World Refill Day With a Global Campaign
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Global Inclusive Retail Initaitives
Women-Led Wednesday Promotes Women-Operated Businesses
Bold Skate Shoe Campaigns
The New Vans Off the Wall Campaign Celebrates the Authentic Sneaker
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Celebrity Brand Ambassadorships
UNIQLO Taps Cate Blanchett to Champion Its LifeWear Philosophy
Creator Community-Focused Platforms
Gap Inc. Has Introduced a New Centralized Program
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Women's History Month Campaigns
Black Girl Vitamins Joins Forces with Malinda Williams
Sustainable Performance Apparel
Craft Sportswear Launches Eco-Conscious Collective Line
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Unhoused Individuals-Supporting Initiatives
Thrive Causemetics & Beauty 2 the Streetz Parttner
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Community-Driven Fashion Campaigns
Cupshe Debuts its 'Limitless Campaign' with Casting Calls
Butter Yellow Sneakers
Land O'Lakes x Clove Dropped a Limited-Edition Footwear Line
Running-Inspired Global Campaigns
Saucony Debuted Its Run as One Campaign on March 4th
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Pride Athletic Collections
Brooks Partners with JZD for Year-Round LGBTQ+ Celebration
Global Runner-Inspired Campaigns
PUMA Introduced its 'Go Wild' Campaign
Inspiring Women-Focused Campaigns
'Computer Science Is Everything' Inspires Future Innovators
brand-focused social media shopping
TikTok Shop & Free Soul Launch the First 2026 Super Brand Day
Creative Urban Collaborative Fashion
A Day's March Joins Deadwood on a Joint Collection
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Fashion Week Beauty Partnerships
L'Oréal Paris Secured Copenhagen Fashion Week Makeup Exclusivity
Cannabis Holiday Promotions
Trulieve Launches Special Cannabis-Focused Events for April 20th
Coffee Kindess Initiatives
Cambio Roasters Launches Random Act of Kindness Week Campaign
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Weed-Centric Women’s Campaigns
Sundae School’s 'Women of Weed' Campaign Redefines Cannabis Culture
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
South Asia-Influenced Cosmetics Brands
Just B Cosmetics Champions Bold Beauty and Inclusivity
Pride Month-Focused Mixology Events
Ilegal Mezcal and wayOUT Launch the celebratingYOU Campaign
Footwear-Based Father’s Day Giveaways
HEYDUDE Launches the 'Good Dude Giveaway'
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Empowering Fashion Campaigns
Coach's Spring 2025 Campaign Celebrates Personal Time Management
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Branded Dairy-Free Challenges
Kite Hill Launches the Dairy-Free February Campaign
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Diversity-Focused Furniture Campaigns
IKEA Canada Initiates a Marketing Effort Titled Making Space
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Confidence-Celebrating Fashion Campaigns
Lulus Fashion Lounge Debuts the 'We are Lulus' Campaign
Empowering Female Athlete Campaigns
Dove and Sports Illustrated Partnered to Celebrate Athletes
Animated Footwear Campaigns
Vivobarefoot Unveils Free Your Feet Campaign Through Joyful Animation
Limited-Edition Designer-Forward Collaborations
Black Market Debuts the Highly Anticipated Capsule
High-Society-Inspired Holiday Initiatives
Bergdorf Goodman Debuts 'The Bergdorf Soirée'
Education-Supporting Beauty Brands
Sally Beauty Debuts Its Annual Rooted in Success Initiative
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
Redefining Modern Wellness Campaigns
Beyond Yoga Introduced 'Beyond Seek' Featuring Issa Rae
Culturally Backed Fashion Launches
Brigade Launches its First SS25 Collection Based in NYC
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Black Student-Supporting Beauty Initiatives
Sally Beauty Launches the Rooted in Success Campaign
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Pride Month T-Shirt Lines
The 'Love is a Human Right' Line Celebrates the 2SLGBTQIA+ Community
Communal Prevention Initiatives
The American Foundation for Suicide Prevention Runs Its Campaign
Athleisure Co-Creation Communities
The Halara Circle Turns Customers into Designers
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Domestic Violence Awareness Campaigns
GlassesUSA.com Joins The National Domestic Violence Hotline
Charitable Fashion Shows
Bloor-Yorkville BIA and Collaborators Ran Couture for a Cause:
Impactful Women-Supporting Haircare
DESIGNME Rooting for All Women Spotlights Two Products
Perks-Filled Activations
The Really Good Mood Machine by Uber Shares Feel-Good Surprises
Ethical Luxury Shopping Platforms
Brimm Reimagines Conscious Consumerism with Curated Designs
Month-Long Color Celebration Events
Sally Beauty is Running the Exciting COLORfest
Vodka LGBTQIA+ Initiatives
Absolut x Paris Hilton Celebrate Pride at the OUTLOUD Music Festival
International Women’s Day Events
W Toronto will Feature Curated Women-Centric Celebrations
Awareness-Raising Shoe Store Concepts
Soles4Souls Canada Highlights What's Important This Season
Cultural-Influence Fashion Capsules
Denim Tears Presents its 5th Quarter Collection
Microbatch Chocolate Collections
Beyond Good Will Stand Out at the Natural Products Expo West 2025
Pride-Inspired Cannabis Campaigns
Mfused Launches the Celebratory High on Pride Campaign
Sunrise Cold Plunge Experiences
Athleta Celebrated Women with the 'Wake the Water' Event
Empowering Limited-Edition Hoodies
The Exclusive Sisterhoodie is Designed to Be Passed On
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Empowering Apparel Collections
The Boys Lie February '25 Drop is Redefining Cozy Streetwear
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Celebratory Beauty Expansion Campaigns
KimChiChic Beauty Celebrates Its Inclusion in Ulta
Fair Wage-Supporting V-Day Campaigns
Acumen Launched the #Cocoamitment Campaign
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Anti-Bias Fashion Unveilings
Primark Created "Kim Parr" to Challenge Preconceptions
Vibrant Creativity Campaigns
Crayola Debuts its 'Creative Acts of Color' Initiative
Holistic Skincare Branding Initiatives
Ghost Democracy Debuts a Partnership Program and New Collab
Co-Branded Public Exercise Sessions
Invisalign and Mindbodygreen Debut 'Strong Moves'
Inclusive Soccer Tournament Partnerships
Goya Foods Joins the 2025 Genuine Cup as a Sponsor
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Menstrual Health Day Initiatives
The Period Purse Launched 'Menstrual Health Day is Every Day'
Garment-Mending Events
Fashion Revolution's Mend in Public Day Encourages Repair & Reuse
Social Good Clothing Campaigns
ZigZag and The Salvation Army Partnered to Prevent Fashion Waste
Collaboraive Women-Empowering Initiatives
Giant Tiger Joins the Canadian Women’s Foundation
Sober Dance Parties
Daybreaker and FlavCity are Teaming Up to Host a Record-Breaking Event
World Hunger Day Events
ZiMad Partnered with The Hunger Project on New Events in its Games
Celebratory Photo Collections
Sonic Editions Honors Black Icons with an Exclusive Photo Collection
Prideful Modernist Tech Collections
The Apple 2025 Pride Collection Marks Pride Month in Style
Ethical Cosmetics Campaigns
Sabrina Elba Advocates for Ethical Sourcing and Child Labor Reform
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
International Women's Day Campaigns
The YWCA Launches 'Rebook It' to Ensure the Date is Marked
Inclusive Romance-Inspired Activations
Generation Love Presented the Giving Love Campaign
In-Store Cancer Support Programs
JCPenney and Look Good Feel Better are Hosting Workshops
Cost-Effective Confectionery Items
World of Sweets Highlights Key Easter Trends Amid Rising Costs
Ball Game-Promoting Urban Initiatives
London Sport and Saatchi & Saatchi Run 'More Ball Games'
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
2SLGBTQIA+ Youth-Focused Fundraising Campaigns
NIVEA Canada Renews Partnership with pflag Canada
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Colorwear Apparel Line
Pantone Launches Loungewear and Activewear in a Curated Palette
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Grass-Roots Golf Gatherings
HEAD Golf and Links Social Tour Bring Style to Toronto Invitational
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Creativity-Focused Global Ambassador Programs
Crayola Creativity Week Begins with an Announcement
Woman-Led Music Events
The Hard Rock x The Coca-Cola Company Women Empower Series is Launching Now
Diverse Empowerment Newsletters
The Beautiful Societies Delivers Uplifting, Informative Content
Regional Menstrual Equity Projects
KuCoin Collaborates on an Important Social Initiative
Sports-Focused Diversity Initiatives
FC Barcelona Celebrates European Diversity Month
Down Syndrome Awareness Campaigns
CDSS Debuts a Powerful National Awareness Campaign
Inclusive Tech Brand-Initiated Programs
Samsung Places Great Focus on Accessibility and Inclusion
Rebranded Women-Focused Organizations
Dress for Success Worldwide Launches 'Success Starts Now'
Inclusion-Focused Design Partnerships
Barbie's New Initative Spotlights Black Designers for BHM
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Access-Focused Performing Arts Organizations
SHOWAbility Emphasizes Disability Inclusion
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Disability Representation-Encouraging Grants
Getty Images Announces a $20,000 Grant Initiative
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Creative Protest Archives
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