In the midst of a tense political climate, the February 2017 social good trends demonstrate that there are plenty of ongoing initiatives helping to promote equality and improve the lives of marginalized groups. Whether it is offering nude clothing in more diverse shades or organizing global marches in support of women's rights, it is clear that many people are eager to bring about positive change in the year ahead.
At the consumer level, there has been a growing push to offer everything from clothing to makeup in a more diverse range of colors. Indeed, startups such as Mahogany Blues and Kahmune shoes have encouraged more mainstream brands such as L'Oréal and Caption Polish to create products that complement a wider range of skin tones.
Beyond more inclusive consumers goods, the February 2017 trends also reveal an emphasis on groups pushing for high-level change. For instance, the gay rights activist group WERK for Peace and protest group DisruptJ20 recently hosted a dance party outside of the US' Vice President-Elect's home to send an important message about LGBTQ rights. Similarly, the #WhyIMarch campaign was launched in direct response to the Women's March in Washington D.C., which was held after the inauguration of Donald Trump.
Top 45 Social Good Ideas in February
From Inclusive Dance Apparel to Women's March Campaigns:
Katherine Pendrill — Feb 25, 2017 — Pop Culture
45
Flexible Millennial Offices
The WFP Innovation Accelerator Office Adapts to Changing Schedules
44
Inclusive Dance Apparel
'Mahogany Blues' is Selling Nude Leotards for All Skin Tones
43
Accessible Tiny Homes
Wheel Pad Offers Accommodation for People with Mobility Issues
42
Hidden Emotional Abuse Ads
This Women's Aid Campaign Shows the Sinister Nature of Emotional Abuse
41
Historical Material Case Studies
The 'Totora Cube' Project Investigates Incan Use of Totora Fibers
40
Charitable Workshop Offices
The Non-Profit WiNGS' Office Has a "Space Within a Space" Design
39
Gay Rights Dance Parties
'WERK for Peace' Planned a Glitter-Heavy Party to Show Their Pride
38
Card-Accepting Homeless Coats
This Jacket for Homeless is a Local Solution for Accepting Donations
37
Personal Safety Lipsticks
Oriental Princess' 'Lip Rescue' is a Cosmetic with a Built-In Whistle
36
Virtual Prisoner Rehab
This Inmate Rehabilitation Tool Helps Prepare Criminals for Life After Jail
35
Augmented Reality Surgery Training
Touch Surgery's Scientifically Accurate Training is at CES 2017
34
Charitable Animalistic Jewelry
This Charitable Jewelry Raises Funds for Endangered Wildlife
33
Inclusive Shoe Collections
'Kahmune' is Selling Nude Heels in 10 Different Shades
32
Inclusive Lipstick Collections
L'Oréal's Colour Riche Lipsticks are Designed for Every Skin Tone
31
Seat-Finding Pregnancy Apps
'Babee on Board' Lets Pregnant Users Request Seats on Public Transport
30
Homeless Locker Programs
Transitioning Homeless People Can Use This Storage Locker Initiative
29
Air Humidity Water Machines
The 'FreshWater' Drinking Water Machine Creates Water from Thin Air
28
College Consent Campaigns
Trojan and Laci Green Went to UC Berkeley for 'Consent. Ask For It.'
27
Prestigious Free Photography Courses
Harvard's Photography Course is Available Online
26
Charitable Reflective Jackets
ADIFF Offers Reversible Jackets for Socially Conscious Consumers
25
Food Waste-Repurposing Pop-Ups
Dan Barber's WastED Pop-Up is Set to Debut in London
24
Astronaut Simulation Apps
NASA 'Science Investigations: Plant Growth' Teaches Crop Growth in Space
23
Female-Empowering Children's Stories
'Queen Girls' Provides Young Girls with Positive Role Models
22
Diverse Nail Polish Collections
Caption Polish's New Lacquers Match a Wide Range of Skin Tones
21
3D Printed Microscopes
This Printable Water Testing Kit Could Make a Splash in Impoverished Areas
20
Trans Women Short Stories
This Fictional Book Features Stories That Were Written by Trans Women
19
Sadness-Combating Campaigns
Ray of Sunshine Has an Uplifting Campaign to Raise Funds for Sick Kids
18
Virtual Medical Patient Experiences
SimforHealth Will Debut Its Doctor-Training VR at CES 2017
17
Refugee Child Animated Stories
'Unfairy Tales' Reveal the Lives of Refugee and Migrant Children
16
Customizable Adaptive Toys
The UNF Adaptive Toy Project Designs Cars for Disabled Children
15
Support Volunteer Apps
'Honour' is an App for Connecting Active Volunteers and NGOs
14
Child Abuse Treatment Centers
This Space Helps Kids Who Have Experienced Traumatic Events
13
Positivity-Focused Political Games
This Game Aims to Promote the Spread of Good Deeds
12
Photographic Activism Projects
'A Sign of the Times' Aims to Raise Awareness for Political Causes
11
Hispanic Celebrity Animal Campaigns
The Group Fifth Harmony Takes a Stand Against Animal Cruelty
10
Kid-Taught Science Lessons
'Tornado in a Jar' is from the Oliver's Science Lab YouTube Series
9
Markup-Free Charity Projects
Thx is a Project That Allows Consumers to Donate to Any Nonprofit
8
Dyslexic Captcha Campaigns
Jaslok Hospital's Dyslexia Awareness Campaign Used Internet Captchas
7
Veggie-Promoting Rapper Ads
This D.R.A.M. & PETA Commercial Encourages Viewers to Eat Their Greens
6
Inexpensive Paper Centrifuges
Paperfuge Reduces the Cost of Screening for Diseases
5
Provincial Climate Change Campaigns
Ontario's Ministry of Environment Takes on Climate Change
4
Celebrity Pet-Neutering Campaigns
George Lopez Wants to Reduce the Number of Animals in Shelters
3
Surreal Higher Education Campaigns
This Australian University's Ad Shows the Power of Teamwork
2
Women's March Campaigns
The '#WhyIMarch' Campaign Shows Women Speaking Up
1
Refugee-Aiding Hotlines
This 24 Hour Hotline Helps Syrian Refugees Crossing the Mediterranean
Related Ideas
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Cozy Sustainable Fashion
Good For Sunday Offers Curated Cozies that are Perfect for Fall
Women-Celebrating Low Sneakers
Jordan is Set to Release International Women’s Day Sneakers
Voting-Themed Fashion Ads
Reformation's 'You've Got the Power' Campaign Stars Monica Lewinsky
Inclusive Mobility-Focused Fashion
The Adaptable Collection by Will&Well Aims for Inclusivity
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Vibrant Palette Denim Collections
G-Star RAW Presents its Latest Collection for the SS23 Season
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Ethical Neighborhood Convenience Stores
The Goods Mart is a Curated Better-for-You Store
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Expansive Fall-Ready Streetwear Designs
ANTI SOCIAL SOCIAL CLUB Drops the FALSE PROMISES Capsule
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Women's Day-Celebrating Chocolates
These New M&M’S Packs Celebrate Dynamic Women
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Conscious Shopping Promotions
Hey Harper is Holding 40% Sales Throughout November
Eco-Friendly Inclusive Apparel
SHEIN Launches evoluSHEIN Line Designed to be Accessible for All
Empowering Pride-Themed Apparel
The Love For All Kinds Capsule Collection is Now Live
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Vibrant Monochromatic Lifestyle Shoes
Pharrell Joins Forces with adidas Once Again on the Sambas
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Zero-Waste Hi-Tech Premium Fashion
&Or Collective Prepares for Earth Month with New Initiatives
Urban-Themed Fashion Campaigns
The COS Fall/Winter 2022 Season Celebrates City Living Themes
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Talent-Focused Creative Capsules
Swarovski Debuts a Collaboration with Dover Street Market Paris
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Charitable Fashion Initiatives
KACHOROVSKA is Collaborating with SavED to Benefit Ukraine
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Colorful Aerial Installations
Morag Myerscough Creates Work to Support the Clean Power Campaign
Confetti-Style Pride Month Accessories
The Apple Watch Pride Edition Sport Band Raises Awareness
Multi-Brand Retail Partnerships
Good American Comes to H&M as a Part of 'H&M with Friends'
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Exclusive Women-Celebrating Apparel Collections
Foot Locker Launches Women’s History Month Apparel
Diversity-Promoting Retail Concepts
Eoghan Ross Designs PUSH as a Conscientious Retail Space
Charitable Limited-Edition Leggings
Splits59 & The Goods Mart Create the "Do Good" Leggings
Charitable Loungewear Sets
Boys Lie Sought to Empower the LGBTQ+ Community During Pride Month
Reimagined Inclusive Community Flags
PANTONE Designs a New Inclusive Rainbow Flag
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Stylish Romance-Themed Capsules
Reformation Introduces The Love Collection for Valentine's Day
Ethical Ocean-Friendly Apparel
Good for Sunday's 'Save the Ocean' Collection is Organically Made
Social Good Clothing Drives
SHEIN and New Circles Join Forces for a Clothing Drive on April 20th
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Charity-Supporting Chunky Shoes
Joe Freshgoods 'Performance Art' Supports Various Organizations
Youth Activist Skincare Packs
The Body Shop is Removing Barriers for First-Time Voters in the US
Eco-Friendly Glam Fashion
The H&M Studio S/S23 Collection Converges Wearability & Glamor
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Recycled Sunny Swimwear
Parade Unveils its First Swimwear Collection with Inclusive Sizing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Inclusive Spring Luxe Fashion
KOCHÉ Delivers a New Mixed Capsule for the SS23 Season
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Statement-Making Pollinator Campaigns
Lush Cosmetics Launched a Campaign for Pollinator Week
Charitable Cross-Cultural T-Shirts
MAMA's NIGHTMARKET Joins KIDS OF IMMIGRANTS on a T-Shirt
Pride Month Pet Products
The 2023 PetSmart Pride Collection Encourages Expression Through Pets
Versatile Vibrantly Packaged Cosmetics
Polite Society Offers a Series of New Makeup Products
Lunar New Year-Inspired Sneakers
New Balance Debuts a Range of New Releases for Chinese New Year
Social Good Hats
The Home Depot Canada Foundation is Releasing a New Social Good Hat
Ethical Alternative Search Engines
'Take Care' Helps Consumers find Companies Focused on Ethics
AI-Curated Art Exhibits
The Woods Art Institute Launches 'The Art of Trending' Exhibit
African-Inspired Printed Spring Fashion
Engineered Garments Unveils its New Capsule for SS23
Bold Dating Campaigns
Tinder's It Starts with a Swipe is Released to Coincide with 'Dating Sunday'
All-Female Chocolate Packagings
The Latest M&M's Packaging Celebrates International Women's Day
Mindful Mental Health Ads
Alo Moves 2023 Mental Health Awareness Month Campaign Just Launched
Gen Z Elevated Spring Basics
Grey Bandit Unveils its Spring 2024 Collection
Charitable Graphic Luxury T-Shirts
Demna Gvasalia Releases a New Special Tee with UNITED24
African American-Designed Apparel
Mailchimp Partners with Black Designers on New Clothing Capsule
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Plant-Powered Egg Tours
The Good Eggs Tour Brings Better Vegan Options to Summer Music Festivals
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Artist-Designed Leather Boots
Dr. Martens Launches a New Boot Silhouette with Artist Loveis Wise
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
British Nightlife-Inspired Fashion
Martine Rose's Spring/Summer 2024 Collection is Eye-Catching
Pro-Bono Charitable Graphic Tees
American Red Cross Drops the Collaborative Drop for Drop Series
Women-Supporting Clothing Brands
'Sozy' Aims to Support Women and Victims of Violence
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Alcohol-Free Fundraiser Challenges
Dry Feb Helps to Raise Funds for the American Cancer Society
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Activism-Themed Joint Apparel
SmileyWorld and Armani Exchange Reveal a New Collection
Wellness-Focused Demure Apparel
Crop Shop Boutique Launches New Wellness Collection for Fall
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Mock Social Good Fashion Ads
Women's Aid Has Launched a New Campaign Called Not Model's Own
Caribbean-Inspired Spring Fashion
WHO DECIDES WAR Delivers its Latest Capsule for SS23
LGBTQ+ Activewear Campaign
Gymshark Launches New LGBTQ+ Celebrating Campaign, 'Pride In Progress'
Toronto Fashion Music Festivals
MODECANADAROCKS Spring Equinox Takes Place on March 23
Online Sustainable Fashion Toolkits
Fashion Takes Action Features an Important Resource
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Collaborative High-Top Skate Sneakers
SOULGOODS and Nike Launch a New Dunk High Sneaker Design
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Canadian-Inspired Outdoor Wear
Good For Sunday Released Its FW22 Collection
Female-Focused Walking Challenges
Strava's 'Hot Girl Walk United' Supports Women in Motion
Black Heritage-Inspired Campaigns
Converse Launches the Black Joy Campaign and Collection for 2024
Record-Breaking Drag Brunches
H&M Broke a Record for the "Most People Attending a Drag Brunch"
Music Culture-Honoring Graphic Tees
Patta's Dance T-Shirt Celebrates the UK's Music Culture
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
Women's Health Cosmetic Campaigns
The Dr.PAWPAW Get Lippy Campaign Supports The Even Appeal
Social Good Pajama Donations
Petit Lem and WCK Team up to Support Families Affected by Cancer
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Celeb-Backed Advocacy Agencies
Pharrell Launches Progressive Creative Agency Called 'Mighty Dream'
Society-Reflective Spring Fashion
YONGHAO XIE Presents Into a Better World for the SS23 Season
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Peace-Themed Graphic T-Shirt Designs
UNIQLO UT Delivers the Peace for All Project Capsule
Story-Focused Empowerment Campaigns
Shyaway Debuts the '#jutstgoforit' Women Empowerment Campaign
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Social Good Beard Contests
The Wahl 'Benevolent Beards' Contest Supports Goodwill Endeavors
Ethical Supply Chain Initiatives
'ASOS' is Taking Steps to Weed Out Vendors Who Use Child Labor
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Empowering Watermark Campaigns
The UNFPA's 'bodyright' Campaign Brings Awareness to Online Rights
Period Poverty Initiatives
The Period Promise Campaign Makes Basic Hygiene Goods More Accessible
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Bird-Inspired Spring Fashion
3.PARADIS Unveils New Womenswear During its SS23 Show
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Collaborative Nonprofit Group Campaigns
The 'Little Labels, Big Impact' Campaign Raises Awareness
Empowerment-Focused Holiday Campaigns
OLIVELA Launches the 'Stand With Her' Campaign for Women
Uplifting Team-Backed Collections
Miami HEAT Launches the 'Support Women' Collection and Campaign
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
Diverse Leadership Inanities
Civic Nation Launched a New Initiative Dubbed the Change Collective
Evolution-Challenging Spring Fashion
Advisry's Masculin Feminin Capsule Debuts Womenswear
Artistic Black History Decor
These New Meijer's Products Celebrate Black History Month