2008 has been a big year for eyewear and sunglasses design and its marketing. From controversial Tom Ford eyewear ads that were banned in Italy for being too suggestive to a revival of the ‘80s, ‘70s and even ‘60s styles, it seems like we’ve seen it all this year.
However, the biggest eyewear story of 2008 was Governor Sarah Palin’s Kawasaki 704 Glasses. These frameless specs ignited a craze that put the name of the Japanese designer on the map and ended as one of Trend Hunter’s most popular trends of 2008.
Palin’s glasses aside, we have seen an increased interest in tech-savvy eyewear. Designers have produced glasses and sunglasses with a bevy of advanced technological features--everything from video sunglasses to glasses that translate or have embedded cameras and digital pictures in their frame.
And if you’re not a fan of wearing sunglasses but would like to get in on the action, you can even buy lamps that are made from aviators or Ray-Bans. Now that’s cool!
61 Eyewear & Sunglasses Innovations + Gift Ideas
60
Designer Eyeglass Frenzy
Sarah Palin Fuels Kawasaki 704 Glasses Craze
59
Eccentric Eyewear
Bringing Sight Through Piercings with Pierced Glasses
58
Dior Sport Sun Mask Sunglasses Look Ready for Outer Space
57
Enormous Futuristic Sunglasses
Maison Martin Margiela Incognito Eyewear
56
80s Sunglasses For Men
Josh Hartnett's White Shades
55
Tasseled Sunglasses
Beyonce's Tinsel Shades
54
Face-Engulfing Eyewear
Escada Goes Big for their Newest Line of Sunglasses
53
80s Sunglasses Dominate Fashion Market
Ray Ban Wayfarer
52
DV920 Video Eyewear
A Movie Theater in Your Glasses
51
60s Shades
Cutler and Gross Eyewear
50
Beak Glasses
Linda Farrow Haute Couture Eyewear For Spring Summer 2008
49
I Drove All Night
TAG Heuer Night Vision Glasses
48
Publicity Stunt Pricing
Dolce & Gabanna's $369,000 Sunglasses
47
Reworked Raybans
Your Grandma's Sunglasses are So Hot Right Now
46
Vibrant Sunglasses
Hot Fashion Trend For Summer '07
45
Controversial Ad Bans
Italian Tom Ford Sunglasses Ad
44
Geeky Eyewear
Lab Chic Glasses Have Built in Camera
43
Round Glasses
Rolling into Fashion For Spring 2008
42
LCD Eyeglasses
Sony Video Glasses
41
Night Glasses with Glow in the Dark Equalizer
40
Political Fashion Analysts
Nina Garcia Hates Sarah Palin Glasses
39
Space Goggles
Bright, Futuristic Glasses
38
Sunglasses Without Lenses
Shutter Shades (Gold & Silver Coming Soon)
37
Asymmetrical Glasses
Sugarkane's Stylish Specs
36
Gold As Fashion
Bras, Eyeglasses and Accessories All Created Out of Gold
35
Lampshade Made of Aviators
Celebrity Lamp
34
Dripping Tar Sunglasses
Anna ter Haar Designs
33
Color-Changing Eyewear
RGB Rainbow Glasses
32
Hands-Free Photography
Mac Funamizu's Futuristic Camera Sunglasses
31
Funky Futuristic Eye Glasses
Opus Design Award Winners
30
Multi-Media Sunglasses
Thanko All-In-One Video Glasses
29
Anti-Jetlag Glasses
Re-Set Your Body's Clock on the Fly
28
Sunglasses with Bows
Bandage Chic Bowdacious Shades
27
Relaunching 1970s Eyewear
Linda Farrow Sunglasses
26
Foldable Shades
Space-Saving Ray-Ban Wayfarer Sunglasses
25
Limited Edition Aviators
22 Karat Gold Ray-Ban Ultra to Mark 20th Anniversary
24
Video Glasses for Frequent Flyers
Mikimoto-Beans i-Theater
23
Chopstick Glasses
Hip Stix
22
Paneled Eyewear
‘4 Occhi' Glasses
21
Lights Made of Sunglasses
'Ray & Stevie' Pendant Light
20
Subtitle Eyeglasses For Closed Caption Addicts
19
Doggles
The Eyewear for Dogs
18
Video Glasses for Your Video iPod
22Moo i-Vision 230
17
Swiss Army Sun Glasses
Uber Shades
16
Ugly Food Glasses
Blue Shade Glasses Help You Lose Weight?
15
Rearview Glasses
Nike Hindsight Extends Peripheral Vision
14
Geek Glasses For Geezers
Eyetonomy SightMate
13
Luxury Labels for Love
Cavalli Names "Eva" Sunglasses After Wife
12
Video Camera Sunglasses
Stylish Shades Record What You See
11
Glasses That Translate
The Translayferers
10
Bamboo Sunglasses
iWood Shades are Green Chic
9
Movies While Multi-Tasking
T4-N Teleglasses
8
White Sunglasses
Fendi
7
Flat-Packed Sunglasses
Personalized DIY Eyewear
6
Smart Video Glasses Boost Memory
Cyber Goggles
5
Photo Frame Sunglasses
Tiah Eyewear
4
Political Fashion Influences
Tag Heuer Knocks Off Sarah Palin's Glasses
3
Swarovski Opera Glasses
Luxury Views at the Met
2
Hand-Carved Wood Glasses
Urban Spectacles
1
Self-Cleaning Eyewear
ClearVision Glasses
Related Ideas
Automotive AI Smart Glasses
The Ferrari x Ray-Ban Meta Smart Glasses Feature Meta AI with Vision
Luxury Car-Influenced Eyewear
Bugatti and Larry Sands Released Their First Eyewear Collection
Affordable Space-Age Sunglasses
The Futuristic YZYSHDZ Sunglasses Will Be Priced at $20
3D-Printed Titanium Sunglasses
The Porsche Design P’ 8950 50Y Iconic 3D Sunglasses are Sporty
Productivity-Focused Smart Glasses
The ASUS AirVision M1 Has Dual 1080p Micro OLED Displays
Discreetly Connected AR Sunglasses
Everysight Maverick AR Glasses Have a Sony microOLED Display
Y2K Era Sneaker Designs
The Oakley Edge Icon Brings Millennium Style to the Golf Course
Elevated Overzied Sunglasses
Giant Vintage Unveils the New Luxe Collection
Classic Anime-Inspired Eyewear
These Washin Studio Ghibli-Inspired Glasses Come in Two Styles
AR-Integrated Motorcycle Eyewear
The Blucap Moto Motorcycle Navigation Sunglasses are Connected
Sculpted Inverted Lens Sunglasses
The Ray-Ban Reverse Collection Features Iconic Styles
Refined Hyper-Sporty Sunglasses
The TAG Heuer Eyewear Collection Includes Five Models
Luxe Folding Sunglasses
The Oliver Peoples x Brunello Cucinelli Folding Sunglasses are Pocketable
Chunky Eco-Friendly Sunglasses
The Ray-Ban Corrigan Bio-Based Sunglasses Come in Five Colors
Biodegradable Smart Glasses Frames
Morrama's Issé Design is a Forward-Looking Concept
Collaboration Gamer Sunglasses
The Razersuperfuture Matte Black Glasses Offer Style and Protection
Autofocus-Providing Eyewear
This High-Tech Eyewear Boosts Focus On Objects In Your Central View
Affordable Designer Eyewear
Specsavers & Alex Perry Collaborate on a Fashionable Eyewear Line
Machined Aluminum Sunglasses
Porsche Design Sunglasses P´8951 Ltd. Edition are Lightweight
Action Movie Eyewear Designs
The Oakley ECLP23 Eyewear Was Created with Tom Cruise
Transforming Liquid-Lens Sunglasses
The 32 Degrees North Muir Sunglasses are Modular
Eyewear Eclipse Campaigns
The Warby Parker Solar Eclipse Promotion Offers Free Glasses
Collaboration Skiing Sunglasses
Smith Pursuit Sunglasses Were Created with Cody Townsend
Haute High-Bridge Sunglasses
The AETHER 'Sequoia' Sunglasses Have a Sleek, Comfortable Frame
Gummy Candy-Inspired Eyewear
Gentle Monster Presents its Sweet New Jelly Collection
Fashion Forward Eyewear Capsules
GANNI Unites with Ace & Tate to Debut a New Sunglasses Collection
Inclusive Sizing Eyewear
Sol Kyst Offers 3 Sunglasses Sizes for Varying Head Shapes
Stunning 3D-Printed Sunglasses
John Mauriello Drew Inspiration From the Four Elements
City-Inspired Glasses
GlassesUSA.com Launches Champion Eyewear Collection for Urban Lifestyles
Luxurious Eyewear Releases
Maison Margiela Launches Another Collaboration with Gentle Monster
Sneaker-Themed Glasses Frames
Concepts Recruits Oakley for a New 'Lobsterskins' Frame Collection
Futuristic Rave-Ready Glasses
AMBUSH Launches a Collection of Alien Sunglasses for Rave-Goers
Premium Replica Aviator Glasses
American Optical Launch a Replica of the Apollo 11 Sunglasses
Futuristic Eyewear Designs
Oakley Introduces the 13.11 Eyewear Design and It is Stunning
Dynamic Sporty Sleek Fashion
District Vision Branches Out with a New Cycling Capsule
Subtle Fashion House Sunglasses
The Louis Vuitton LV Signature Sunglasses Collection is Minimalist
Open-Source AI Eyewear
The Frame Glasses by Brilliant Labs Boast a MicroLED Display
Accessible Motorsport Sunglasses
The BMW Motorsport Eyewear Collection Includes Several Styles
Chunky Retro-Style Sunglasses
The Ray-Ban Mega Clubmaster Modernizes a Classic Style
Chunky Musician-Inspired Sunglasses
The Jacques Marie Mage x Johnny Cash Collection is Retro
AI-Fuelled Everyday Smart Classes
Meta and Ray-Ban Join Forces on the Meta Smart Glasses
Racing-Inspired Sophisticated Eyewear Designs
Monza Design Pays Homage to Formula 1
Futuristic Millennium Sunglasses
These Dior Sunglasses Show Off Three Technical Styles
Whimsical Jelly-Style Eyewear
Gentle Monster Releases the New GENTLE JELLY Collection
Collaborative Social Good Eyewear
Warby Parker 'Flippies' Support the Pupils Project
Lunar Festivity-Inspired Eyewear
Oakley Presents a Lunar New year Capsule for 2024
Tortoise-Saving Glasses Capsules
GlassesUSA.com Launches Exclusive 'Save The Tortoise Collection'
Actor-Designed Sunglasses Lines
BADAZZ GLAZZ is Joe Pesci’s Sunglasses Brand
Premium Streetwear-Informed Eyewear
The Stüssy Eyewear Series for Spring 2024 is Captivating
Bold Star-Themed Glasses
Gentle Monster Debuts the First Collection from its 'BOLD' Product Line
Futuristic Eyewear Capsules
Gentle Monster Inspires the Future With Its 'Bold' Collection
Co-Branded Eyewear Collections
Maison Kitsuné and CHIMI Teamed Up on a Spring Eyewear Collection
Voice-Assistant Sunglasses
Lucyd Debuted its 2.0 Smart Sunglasses with Various Improvements
NBA-Themed Sunglasses Collections
AKILA Eyewear Unveils Its Basketball-Inspired Eyewear Range
Chic Tinted Technology Eyewear
The Ember Niche Runway Collection 2023 is Stylish and Protective
AI-Enabled Smart Eyewear
Lyte 2.0 ChatGPT-Enabled Smart Eyewear Enhances Daily Life
Chunky Turquoise Sunglasses
Black Optical and Jacques Marie Launch Two Pairs of Statement Shades
Magnetic Metallic Eyewear Collections
The Y-Glasses 2.0 Titanium Eyewear Have a Bezel-Free Design
Recycled Cyclist Sunglasses
The VALLON Watchtowers Cycling Sunglasses are Sustainable and Stylish
Aerospace-Grade Dynamic Eyewear
District Vision Introduces New and Advanced Eyewear
Stylish Sleep-Improving Eyewear
The Filter Optix Premium Blue Light Glasses Support Quality Sleep
Luxury Car-Branded Eyewear
BMW Eyewear Revealed it New Spring/Summer Collection
Artist-Led Luxury Eyewear Collections
Alex Knost and RAEN Collaborate on a Bold Eyewear Capsule
California-Inspired Eyewear Collections
RAEN Introduces Its SS2024 Sunglasses & Optical Collection
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
Connected UV Protection Eyewear
The 'RAX' Smart Outdoor Glasses Offer Eight-Hours of Listening
Posh Plant-Based Sunglasses
The Walden Pilot Sunglasses are Stylish Yet Protective
Rave-Informed Glasses Collection
RETROSUPERFUTURE and Briko Emphasizes Rave Aesthetics
Modular Eyeglasses
Lance Glasses Announced the 'Lance X' Feature-Packed Glasses
Cyclist-Targeted AR Eyewear
LAWK ONE AR Glasses are Connected with 99.9% UV-Blocking Lenses
Retro Boldly Printed Eyewear
Oakley Revives the Racing Jacket Striped Sunglasses for Spring
Artisanally Crafted Futuristic Eyewear
Thierry Lasry Presents a Collection of Futuristic Frames
Superhero-Inspired Eyewear
Pair Eyewear & Marvel Entertainment Collaborate Again on a New Capsule
Modern Cycling-Ready Sunglasses
MAAP Presents its New Roster of Eyewear for the Season
Athletic Training Eyewear
'FalconFrames' Track Eye Movement During Visual Training
Slick French Eyewear Collections
Thierry Lasry Boasts Future-Forward Eyewear Silhouettes
Recycled Sunglasses Collections
For Earth Month 2023, RAEN Launched the Recycled Black Collection
Whimsical Premium Eyewear Collections
Gentle Monster Unveils the New Artful 2024 Collection
Focus-Enhancing Eyewear Designs
Oakley Introduces the Latch Panel Lifestyle Sunglasses
Sleek Celebrity-Backed Eyeglasses
Porsche Design and Patrick Dempsey Unite for an Eyewear Capsule
Protective Fashion Eyewear
The Knockaround Fast Lanes Glasses are Clear Yet Protective
Turtle Day-Honoring Eyewear Series
GlassesUSA Launches the Save the Tortoise Collection
Racing-Inspired Sunglasses
Blenders Eyewear and Oracle Red Bull Racing Launch Eyewear Collection
Sleek Ventilated Adventurer Sunglasses
The Julbo Explorer 2.0 Sunglasses Maximize Performance
Leather-Detailed Luxe Eyewear
Oakley Designs the Textural MUZM Mars X-Metal Leather
Groundbreaking Performance-Driven Eyewear
Oakley Debuts the Sphaera™ and Bisphaera™ Glasses
Direct-to-Consumer Eyewear Capsules
TORUS Eyewear Launches Its Inaugural Line, Titled 'The Cosmos'
Contemporary Classic Sunglasses
Oscar x Frank is an Upcoming Australian Eyewear Brand
Connected Motorbike Sunglasses
BMW MotorRad's ConnectedRide Sunglasses Feature an AR HUD
Collaboration Racer-Inspired Eyewear
The SALT. x Radford Sunglasses Come in Two Designs
Exclusive Ski-Inspired Eyewears
Brain Dead and Oakley Factory Team Launch First Eyewear Collection
Otherworldly Summer-Ready Streetwear
Palace and Oakley Launch a Summer 2023 Capsule
Anniversary-Honoring Spring Eyewear
Ace & Tate Unveils its New Range of Sunglasses for SS23
Climate Crisis-Fighting Glasses
Paradigm Eyewear Launched Its ISCC-Certified Winter Collection
Conscious Eyewear Capsules
Mondottica Unveils a Stunning and Stylish Eyewear Line for Allsaints
Trendy Eco-Conscious Eyewear
Bajío Sunglasses Adds the New Sunglasses Styles Ahead of Spring
Collaborative Luxury Eyewear Capsules
Maison Margiela and Gentle Monster Unveil New Eyewear
Debuting Futuristic Eyewear Designs
JORDANLUCA Presents its Inaugural XP1 Sunglasses
90s-Themed Statement Sunglasses
STAPLE & Oakley Present the New Sub Zero Collection of Eyewear
Collectible Flexible Sunglasses Kit
Mike Cherman Launches the D.I.Y. YEEZY Sunglasses Kit
Artist-Inspired Sunglasses Capsules
Lenny Kravitz Teams Up with Ray-Ban on a New Partnership
Futuristic Sporty Sunglasses
Oakley Joins fragment on a New Series of Frogskins Eyewear
Amber Lens Gaming Glasses
Gunnar Optiks' Emery Protects Against Digital Eye Strain
Sleek Functional Eyewear
Italian Eyewear Brand Koo Has Officially Launched Its Luce Capsule
Exaggerated Vintage Eyewear
Nicholas Daley Teams Up With Sub Sun for the '60s-Inspired Sunglasses
Demure Eyewear Capsules
Persol Celebrates New Eyewear Collection with Star-Studded NYC Event
Blue Light-Blocking Lenses
Gunnar Optiks' Clear Pro Glasses Can Protect the Eyes from Blue Light
Dynamic Vibrant Ski Goggles
Chrome Hearts Unveils the New SILVER MORNING Ski Goggles for Winter
3D Lens Snow Goggles
100% Launches New High-Tech Collection of SNow Goggles
Adaptive Reading Sunglasses
32N Sunglasses by Deep Optics Seamlessly Switch Betwee Modes
Performance-Boosting Sports Eyewear
Roger Federer Debuts an Eyewear Collection with Oliver Peoples
Exploration-Inspired Outdoor Collections
Palace and Oakley Unite for an Outdoor Glasses Collection
Flexible-Designed Eyewear
Flying Eyes Optics Launches Comfortable Eyewear for New Markets
Dynamic Eyewear Capsules
Monza Design Eyewear Unveils a Tribute to Racing's Golden Age
Wider Eyewear Frames
Pair Eyewear Emphasizes Comfort with Its Wider Base Frame Collection
Statement-Making Sunglasses Designs
Woodys Introduces The Glare, a Limited Edition Capsule
Integrated Smart Eyewear
The Titan Eyex Has a Fitness Tracker Built Into the Design
Sophisticated Eyewear Launches
Vera Wang Eyewear's Launched Two New Styles: Jules and V606
Tech-Equipped Eyewear Designs
Nautica Debuts a Collection of Smart Eyeglasses with Bluetooth Audio
Scuba-Centric Reading Glasses
This Underwater Eyewear Helps Deep-Sea Divers Enjoy Clearer Vision
Laidback Fashion Brand Sunglasses
Converse Sunglasses Come in Three Style Options
Cybertruck-Inspired Luxe Eyewear
Porsche Designs Unveils the Limited-Edition P’8951 Glasses
Asian Fruit-Inspired Sunglasses
COVRY & Sanzo Debut Capsule Line Celebrating AAPI-Inspired Eyewear
Sci-Fi Film-Inspired Custom Eyewear
Pair Eyewear and Lucasfilm Join Forces on Custom Frames
Inverted Collaborative Sunglasses
Bradley Sharpe Presents the New Tipple Sunglasses
Sleek High-Fashion Eyewear
COS Launches an Iconic Eyewear Collection with Linda Farrow
Chic Summer Sunglasses
Vera Wang Eyewear Releases New Sunglasses Collection for Spring/Summer
Curated Affordable Eyewear Collections
GlassesUSA.com Partners with Marsai Martin
All-Seasonal Vibrant Eyeglasses
Bonnie Clyde Unveils New Sunglasses for Every Weather Condition
Carefree Y2K-Themed Eyewear
Giant Vintage Showcases its 90's-Inspired 'Back to School' Collection
Bug-Eyed Co-Branded Glasses
PLEASURES and AKILA Release the Reflex Sunglasses in Black and Clear
Electrochromic Lens Sunglasses
ONESEC Eyewear Transitions Instantly Depending on the Environment
Sleek Fall Eyewear Campaigns
Gentle Monster Presents its New Designs for the FW22 Season
Affordable Polarized Sunglasses
Island Optics is a Fifth-Generation Sunglasses Company
AR-Based Eyewear Try-Ons
Amazon Fashion and Snapchat Partner on an AR Eyewear Shopping Lens
Branded Film Launches
Oakley Launches Future Genesis and a New Brand Aesthetic
Ultra-Sleek Safety Eyewear
SafetyEyeGlasses Launches the 'Pentax Safety Eyewear Collection'
Titanium Clubmaster Sunglasses
Zerpico Debuted a Collection of 100% Titanium Clubmasters
IR-Blocking Sleek Sunglasses
The Kolari Shades Offer Protection and Comfort in All Environments
Contemporary Kids Eyewear Capsules
Aéropostale Launches a Kids Eyewear Collection with A&A Optical