2008 has been a big year for eyewear and sunglasses design and its marketing. From controversial Tom Ford eyewear ads that were banned in Italy for being too suggestive to a revival of the ‘80s, ‘70s and even ‘60s styles, it seems like we’ve seen it all this year.
However, the biggest eyewear story of 2008 was Governor Sarah Palin’s Kawasaki 704 Glasses. These frameless specs ignited a craze that put the name of the Japanese designer on the map and ended as one of Trend Hunter’s most popular trends of 2008.
Palin’s glasses aside, we have seen an increased interest in tech-savvy eyewear. Designers have produced glasses and sunglasses with a bevy of advanced technological features--everything from video sunglasses to glasses that translate or have embedded cameras and digital pictures in their frame.
And if you’re not a fan of wearing sunglasses but would like to get in on the action, you can even buy lamps that are made from aviators or Ray-Bans. Now that’s cool!
61 Eyewear & Sunglasses Innovations + Gift Ideas
58
Designer Eyeglass Frenzy
Sarah Palin Fuels Kawasaki 704 Glasses Craze
57
Dior Sport Sun Mask Sunglasses Look Ready for Outer Space
56
Enormous Futuristic Sunglasses
Maison Martin Margiela Incognito Eyewear
55
80s Sunglasses For Men
Josh Hartnett's White Shades
54
Tasseled Sunglasses
Beyonce's Tinsel Shades
53
Face-Engulfing Eyewear
Escada Goes Big for their Newest Line of Sunglasses
52
80s Sunglasses Dominate Fashion Market
Ray Ban Wayfarer
51
DV920 Video Eyewear
A Movie Theater in Your Glasses
50
60s Shades
Cutler and Gross Eyewear
49
Beak Glasses
Linda Farrow Haute Couture Eyewear For Spring Summer 2008
48
I Drove All Night
TAG Heuer Night Vision Glasses
47
Publicity Stunt Pricing
Dolce & Gabanna's $369,000 Sunglasses
46
Reworked Raybans
Your Grandma's Sunglasses are So Hot Right Now
45
Vibrant Sunglasses
Hot Fashion Trend For Summer '07
44
Controversial Ad Bans
Italian Tom Ford Sunglasses Ad
43
Geeky Eyewear
Lab Chic Glasses Have Built in Camera
42
Round Glasses
Rolling into Fashion For Spring 2008
41
LCD Eyeglasses
Sony Video Glasses
40
Political Fashion Analysts
Nina Garcia Hates Sarah Palin Glasses
39
Space Goggles
Bright, Futuristic Glasses
38
Sunglasses Without Lenses
Shutter Shades (Gold & Silver Coming Soon)
37
Asymmetrical Glasses
Sugarkane's Stylish Specs
36
Gold As Fashion
Bras, Eyeglasses and Accessories All Created Out of Gold
35
Lampshade Made of Aviators
Celebrity Lamp
34
Dripping Tar Sunglasses
Anna ter Haar Designs
33
Color-Changing Eyewear
RGB Rainbow Glasses
32
Hands-Free Photography
Mac Funamizu's Futuristic Camera Sunglasses
31
Funky Futuristic Eye Glasses
Opus Design Award Winners
30
Multi-Media Sunglasses
Thanko All-In-One Video Glasses
29
Anti-Jetlag Glasses
Re-Set Your Body's Clock on the Fly
28
Sunglasses with Bows
Bandage Chic Bowdacious Shades
27
Relaunching 1970s Eyewear
Linda Farrow Sunglasses
26
Foldable Shades
Space-Saving Ray-Ban Wayfarer Sunglasses
25
Limited Edition Aviators
22 Karat Gold Ray-Ban Ultra to Mark 20th Anniversary
24
Video Glasses for Frequent Flyers
Mikimoto-Beans i-Theater
23
Chopstick Glasses
Hip Stix
22
Paneled Eyewear
‘4 Occhi' Glasses
21
Lights Made of Sunglasses
'Ray & Stevie' Pendant Light
20
Subtitle Eyeglasses For Closed Caption Addicts
19
Doggles
The Eyewear for Dogs
18
Video Glasses for Your Video iPod
22Moo i-Vision 230
17
Swiss Army Sun Glasses
Uber Shades
16
Ugly Food Glasses
Blue Shade Glasses Help You Lose Weight?
15
Rearview Glasses
Nike Hindsight Extends Peripheral Vision
14
Geek Glasses For Geezers
Eyetonomy SightMate
13
Luxury Labels for Love
Cavalli Names "Eva" Sunglasses After Wife
12
Video Camera Sunglasses
Stylish Shades Record What You See
11
Glasses That Translate
The Translayferers
10
Bamboo Sunglasses
iWood Shades are Green Chic
9
Movies While Multi-Tasking
T4-N Teleglasses
8
White Sunglasses
Fendi
7
Flat-Packed Sunglasses
Personalized DIY Eyewear
6
Smart Video Glasses Boost Memory
Cyber Goggles
5
Photo Frame Sunglasses
Tiah Eyewear
4
Political Fashion Influences
Tag Heuer Knocks Off Sarah Palin's Glasses
3
Swarovski Opera Glasses
Luxury Views at the Met
2
Hand-Carved Wood Glasses
Urban Spectacles
1
Self-Cleaning Eyewear
ClearVision Glasses
Related Ideas
High-Fashion Smart Glasses
The Ray-Ban Meta x Coperni Eyewear is Chic, Functional & Exclusive
Aviator-Style Swim Goggles
Speedo's Sunny G Goggles Deliver UV Protection
Limited Gaming Eyewear
Viture × Cyberpunk 2077 XR Glasses Appear as a Limited Anniversary Release
Retro-Cool Sunglasses Revivals
BluBlocker Shades Make a Return as Summer’s Must-Have Eyewear
Real-Time Performance-Tracking Eyewear Designs
CYBERSIGHT Revolutionizes Smart Eyewear for Sports
Tech Futuristic Eyewear Collections
Oakley Presents its Culture Refined Collection
Furniture-Inspired Eyewear Collections
The Persol x Cassina Collaboration Champions Italian Design
High-Performance Automotive Glasses
The RANDOLPH X Shelby Collection Offers Ideal Driving Eyewear
Adaptive Autofocus Glasses
The Ixi Eyewear System Uses Liquid Crystal Lenses That Adjusts Focus
Boldly Studded Eyewear
A$AP Rocky Reimagines Ray-Ban’s 'Wayfarer' Silhouette
Vintage-Inspired Eyewear Collections
Reformation x Jimmy Fairly Debut Summer-Ready Essentials
Premium Unisex-Style Eyewear
JINS Eyewear Debuts its 'New Classic' Collection
Automotive-Inspired Sunglasses
RANDOLPH DriveWorks Brings Precision Eyewear to the Open Road
Textured Eyewear Frames
ISSEY MIYAKE EYES Uroko Eyewear Debuts for Spring Summer 2026
Transparent Crystal Sunglasses Frames
O’Neill X GlassesUSA.com Unveil Limited-Edition Harwood 2.0
Performance AI Glasses Designs
Oakley Introduces New Colourways for Its Smart Eyewear
90s-Inspired Metallic Sunglasses
The Oakley Neo Jacket Sunglasses are Back with an Aluminum Build
Crystal-Encrusted Eyewear
the Oakley x Swarovski Sunglasses Sparkle with 867 Gems
Toy-Inspired Millennium Era Eyewear
The Bratz x GENTLE MONSTER Foldable Eyewear is Nostalgic
Gemini Smart Glasses
Google Debuts AI Glasses With Audio And In Lens Displays
AI-Powered Smart Glasses
Kering Eyewear X Google Unveil a Partnership to Develop Wearable Tech
Collaborative Smart Glasses
Essilorluxottica and Meta Debut Second-Generation Collection
TV-Series-Inspired Eyewear Capsules
DIFF Eyewear Introduced a Chic White Lotus Collection
Bold Oversized Eyewear Capsules
The Chanel Fall 2025 Eyewear Line is Chic and Architectural
Durable Smart Safety Glasses
Innovative Eyewear Debuts Lucyd Armor Vantage Smart Safety Glasses
Wearable Tech Collaboratie Eyewear
Oakley Joins Meta to Launch the Oakley Meta HSTN
Smart Glasses-Compatible Ads
GetUp Nutrition Utilizes Ray-Ban Meta Smart Glasses for Marketing
Gaming-Inspired Eyewear
Oakley x 100 Thieves Second Collection Merges Optics with Gaming Culture
Sporty 70s Era Eyewear
The Oakley MUZM Eyeshade Revives a Classic Accessory
Metallic Sports Car Sunglasses
The Porsche Design P’8954 Sunglasses are Inspired by the 911 Targa
Rapper-Debut Eyewear Collections
A$AP Rocky and Ray-Ban Launch the Blacked Out Collection
Ultra-Stylish Eyewear Collections
Aquazzura's Inaugural Eyewear Collection Exudes Elegance
Apparel-Branded Smart Eyewear
Innovative Eyewear Partnered with Reebok on Pair of Smart Glasses
Bold Eyewear Capsule Designs
Gentle Monster Has Introduced Its 2025 Bold Collection of Eyewear
Sci-Fi-Inspired Lenses
The Ray Ban | Star Wars™ Collection Merges Fandom with Fine Craftsmanship
Futuristic Performance Eyewear Models
Oakley Debuts the CYBR ZERO and CYBR DYNO
Ultra-Sleek Eyewear Collections
Artizia and Thistles Launch a New Trendy Sunglasses Collection
Tech Fashion Sport Campaigns
Athletic Intelligence is Here Debuts with Oakley Meta at Super Bowl
Luxury Statement Frames
Versace Unveiled its 'Signature Eyewear Collection' with Lara Stone
Ultra-Luxurious Eyewear Collections
Christian Louboutin Debuts Its First Eyewear Collection
Y2K-Era Titanium Sunglasses
The Oakley X-Metal Juliet Sunglasses Were Revamped by Travis Scott
Exclusive Performance Eyewear Capsule
100 Thieves and Oakley Join Forces on an Eyewear Collection
Ocean-Inspired Glasses Campaigns
Costa Sunglasses Partners with Ben Thouard to Highlight Its Line
Technical Eyewear Capsules
The Oakley Jacket Eyewear and Japan Field Gear Line Collection Debut
Prescription-Compatible AI Glasses
Ray-Ban and Meta Expand AI Glasses for Everyday Wear
Demure Display-Equipped Eyewear
The Meta Ray-Ban Display Sunglasses Have a Hi-Res Color Display
Chic Statement Eyewear
Specsavers' Eyewear Features Bold Frames and Unique Shapes
Rebellious 90s-Inspired Eyewear Designs
Oakley Has Resurrected Its Straight Jacket Sunglasses
Lunar New Year Eyewear
The Zenni Lunar New Year 2026 Collection Marks the Year of the Horse
Contemporary Vintage Frames
The BRU Eyewear Fall Range Boasts vintage-inspired silhouettes
Elevated Smart Glasses
Meta’s Ray-Ban Smart Glasses Have Built-In Display of Real-Time Translation
Collaborative AI-Powered Sunglasses
The Oakley Meta Performance AI Glasses Has a 3K Video Camera
Timeless Statement Frames
Frances Valentine X Caddis Eyewear Unveil Bold, Collaborative Glasses
Camera-Free Smart Eyewear
Reebok Optical Smart Glasses Remove Cameras While Adding Audio and AI
Advanced Co-Branded Sunglasses
Rimowa X Mykita Launch Sunglasses That Redefine Functional Luxury
Sport-Friendly Smart Sunglasses
The Reebok Octane Smart Sunglasses are Powered by Lucyd
Infrared-Blocking Eyewear Designs
Solir Optics Offers Beyond UV Protection with Its Eyewear
Heritage-Inspired Eyewear Designs
The Linda Farrow Iconic Collection is Retro and Chic
Vision-Activated Smart Glasses
KITS' Pangolin Gen-3 Has Integrated Micro-Cameras & an AI Assistant
Fashion Brand Expansions
Veronica Beard Enters the Sunglasses and Jewelry Market
Luxe Limited-Edition Sunglasses
Miu Miu Debuts the Rêverie Collection
Musician-Backed Eyewear Brands
J Balvin’s 'Nrgy' Draws Inspiration from Multiple Creative Mediums
Vintage Eyewear Collections
GlassesUSA.com Launches Muse '70s Collection With Retro Aesthetics
Affordable Stylish Eyewear Collections
NEVEN Eyewear Combines Innovation, Quality & Affordability
Retro-Style Performance Sunglasses
The Smith Ultralite Sunglasses are Retro Yet Ready for Action
AI-Enhanced Eyewear Collections
Von Miller Partners with GlassesUSA.com for Tech-Forward Frames
In-House Premium Sunglass Collections
Pacsun Premium Eyewear Debuts With a Sleek Unisex Collection
Bold Eyewear Collection Campaigns
Vogue Eyewear Unveils Its 'No Rules Club' SS25 Campaign
Polarized Eyewear Partnerships
Lydia Ko Teams Up with Maui Jim as a Brand Ambassador
Chic Bedazzled Luxury Eyewear
Swarovski Showcases Its Crystal Craftsmanship in Its New Eyewear
Visual Eyewear Visor Concepts
Mauli Rai Designs the Vision Aid Smart Visor Concept
Luxury Eyewear Marketplaces
Optimax Debuts OTTICA For Curated High End Eyewear Shopping
Sunscreen-Toting Sunglasses
Supergoop! SuperShades Carry Sun Protection in Custom Charms
Celeb-Approved Eyewear Brands
A$AP Rocky X Ray-Ban Will Collaborate on a Bold New Vision
Club Culture Evoked Eyewear
Optimax Eyewear Group Launches 'FORK Eyewear'
Fashion-Forward Eyewear Collaborations
GlassesUSA.com Joins Forces with Vogue Eyewear
Slick Contemporary Eyewear Stores
Atelier SUN Emphasized Elegance in a New Eye Clinic and Boutique
Sports-Focused Smart Classes
Innovative Eyewear Debuts the Reebok Powered by Lucyd Smart Eyewear
Futuristic Performance Eyewear Designs
The Oakley® Ellipse Emphasizes Brand Heritage & Performance
Practical Stylish Foldable Eyewear
Jacques Marie Mage Presents its Editional Pliable Collection
Haute Fashion Motocross Goggles
The Jacques Marie Mage Afterburner Goggles are Limited-Edition
Actor-Led Dramatic Eyewear Campaigns
Versace Debuts Its Greca Eyewear Line with a New Campaign
Sleek Vintage-Inspired Winter Eyewear
BRU Eyewear Features Pastel Colored Lenses for Winter
Sculpted Sport Eyewear
The Junya Racer Sunglasses Present a Geometric High Performance Frame
Versatile Eyewear Collections
The Framery Launched a Style-Forward Line of Customizable Glasses
Iconic Eyewear Design Revivals
The Ho’okipa Ultra Campaign Marks Maui Jim’s Bold Return
Proprietary Metallic Material Eyewear
Ray-Ban Optics CTX Collection Features a New Alloy Frame
Blinged-Out Smart Glasses
A$AP Rocky Lends His Creative Touch to the Ray-Ban Puffer Crystal Line
Luxe Minimalist Eyewear Frames
Jil Sander x Oliver Peoples Collaboration Features Titanium Designs
Dynamically Redesigned Sunglasses
A$AP Rocky x Ray-Ban The Blacked Out Collection Has Three Models
Student-Friendly Eyewear Collabs
Blenders Eyewear Drops Limited-Edition 'STATE Sunglasses'
Reimagined Eyewear Campaigns
Maui Jim Introduced a Bold 'Ho'okipa Ultra Campaign'
Performance Eyewear Crowdfunding Campaigns
Flying Eyes Optics is Running a Campaign on StartEngine
European Eyewear Collections
Retrosuperfuture and Bimba Y Lola Work with Archival Designs
Vintage Silhouette Eyewear
Eyebuydirect Launched its 'Modern Retro Collection'
AI-Powered Smart Eyewear
Oakley and Meta Join on the Oakley Meta HSTN Smart Eyewear
Modernized Vintage Summer Frames
Eyebuydirect Introduces its 'Vintage Soul Collection'
Eco-Friendly Eyewear Collections
Eyebuydirect Introduced its 'Material Matters Collection'
Celebrity-Curated Eyewear Collections
GlassesUSA.com and Shenseea Launched a Summer Eyewear Edit
Domestic Violence Awareness Campaigns
GlassesUSA.com Joins The National Domestic Violence Hotline
Angular Collaborative Eyewear Frames
AKILE Eyewear and Sang Bleu Design the Vantage 3.0
Intelligent Athletic Eyewear Styles
The Oakley Meta Vanguard Records Videos in 3K Resolution
Seasonal Hawaii-Inspired Sunglasses
Maui Jim Unveils New Lens Colors
Athlete-Approved Winter Goggles
Oakley's New Performance-Driven Goggles are Named Flow Scape
Classic Sporty Sunglasses
The VALLON Daytrippers Channel '60s Cool With Sporty Versatility
Performance-Driven Golf Campaigns
Oakley Debuts Next Chapter of 'A New Course is Calling'
90s-Era Bio-Based Sunglasses
The ARNETTE RAVEN Sunglasses Revive a Retro Style
Surreal Eyewear Collections
Schiaparelli's Fetish Sunglasses Capsule Represents a Bold Evolution
Brown-Forward Eyewear Designs
ZEELOOL Proclaims That Brown is the New Black in February 2026
Athlete-Inspired Eyewear Capsules
Oakley Expands Its Player's Collection with Three Eyewear Models
Chic Futuristic Eyewear Designs
FORK Eyewear Boasts the Unisex NO REPLY Frame
Foldable Fashionable Eyewear Capsules
Gentle Monster and Bratz Join on the Pocket Collection
Performance-Driven Sunglasses Reissues
Oakley Reintroduced Its X-Metal Juliet Eyewear Silhouette
Limited Edition Aviators
American Optical Honors Apollo 11 with Its 'Blue Moon' Colorway
Tech-Enabled Smart Glasses
Snapchat Announces the Upcoming Arrival of its New 'Specs' Glasses
Smart Safety Glasses
Innovative Eyewear's Lucyd Armor Eyewear is ChatGPT-Enabled
Exclusive Eyewear Partnerships
Maui Jim and Oracle Red Bull Racing Partner for the 2025 Season
Anime-Inspired Eyewear Collections
JINS Eyewear Debuts a 'DragonBall Collection'
Japanese-Designed Eyewear Collections
JINS Eyewear Launched the JINS X TAKAGI TAKUYA Collection
Prescription Eyewear Line Expansions
QUAY’s Optical Line Expands With Fall 2025 Collection
Stylish Light-Responsive Eyewear Lines
GlassesUSA.com Debuts the Muse x Transitions GEN S Capsule
Tactical Titanium-Made Sunglasses
Westy King Sunglasses are Handcrafted in Osaka, Japan
Minimal Summer Eyewear
AURALEE x EYEVAN SS26 Sunglasses Introduces Two Refined Silhouettes
Stylish Retailer Eyewear
1-800 Contacts Announced the Launch of 'The Framery'
Icon-Inspired Eyewear Capsules
DITA Eyewear Introduces Two Limited-Edition Sunglasses Collections
Italian Riviera-Inspired Eyewear
Persol Debuted Its Spring/Summer Riviera Collection
Reactive Solar Motorcycle Visors
This Liquid Crystal Technology Tints Motorcycle Visors
Celebrity-Supported Smart Glasses Campaigns
Ray-Ban and Meta Tap Doja Cat and Teyana Taylor
Athlete-Backed AI-Designed Eyewear Collections
GlassesUSA.com Partners with NFL Star Von Miller
Bubble-Like Sunglasses Drop
The UPSIDE DOWN Sunglasses Define Latest SKYLRK Eyewear Launch
Affordable Vision Care Solutions
These New Walmart Vision Products are Arriving In-Store
Comfort-Forward Eyewear Launches
Victor Glemaud x TURA Expand Eyewear with an Inclusive Fit.
Versatile Sporty Eyewear Collections
Carrera Designs the new C-Sport Collection of Eyewear
Sporty Winter Condition Sunglasses
The Maui Jim Palulu and Paluna Sunglasses are Made for Winter
Secure Sporty Eyewear Collections
The Oakley Stunt Collection Features HyperGrip Technology
Eclectic Eyewear Collections
Vooglam Launched its 'Artsy Eyewear Collection'
Iridescent Performance Gear
Oakley AURA Collection Drops Dual-Color Shift Winter Sports Apparel
Utility Style Capsules
A. SOCIETY x New Era Utility Capsule Introduces Magnetic Caps and Eyewear
Lightweight Sleek Collaborative Eyewear
Cubitts and SOAR Work in Collboration on a Capsule
Sketch-Based Striking Sunglasses
Shinzo Tamura Rethinks Eyewear from the Lens Outward