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Nike Hindsight Extends Peripheral Vision

 - Oct 26, 2008   Updated: Jul 7 2011
References: coroflot & gizmodo
Nike's Hindsight glasses are designed to help athletes like joggers and cyclists extend their peripheral vision. The idea is to enable the wearer to see objects behind him without having to look backwards.

Fresnel lenses are used on the side of the eyewear to provide a greater field of view than 180⁰, the normal human limit. 25⁰ of field of view are added on both sides using the lenses.

Implications - As the capacity of technology continues to evolve and advance, consumers today are pushing for businesses and companies to provide them with high-performance products for a wide array of activities. Businesses that are capable of improving the experience of a consumer during a particular venture through technology will see big returns in today's tech-obsessed culture.