From Provocative Ski Covers to Extreme Snowsport Fusion

 - Feb 25, 2010   Updated: Apr 1 2011
These skiing features remind us what makes skiing so special. The speed, the adrenaline rush, and the innovation are all factors that make this sport so exciting.

This cluster has everything that you'd need to rejuvenate your love in skiing, whether it's the skin-tight fashion or the innovative ski resorts and landscapes.

Implications - Products and ideas like these show how consumers are increasingly looking for new and exciting ways to get thrills, and by seeking to reinvent activities that already exist forward-thinking companies can find enticing avenues to explore this emerging need. Innovation is only limited by imagination, and anything that builds upon what is already an adrenaline-packed activity is definitely going to entice action-addicted consumers.