Ernen Switzerland

 - Jan 24, 2008
References: ernen.ch & nytimes
Global warming can get some people great real estate bargains. Ernen, Switzerland could not afford to renew its ski lift licenses after several seasons of meager snowfall and were desperate to find someone to save them, since the whole town (pop. 560) depends on tourism. So desperate, they were willing to give the entire ski operation away for one Swiss franc (90 cents) to the person with the best rescue plan. One fine day Bruno Prior, a British entrepreneur, was sipping coffee and looking through the newspaper in London and saw Ernen's ad.