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 - Jan 11, 2008   Updated: Aug 31 2011
When those around you are wearing black shades, do you have the guts to go pearl white? Yes? Then you are a fashion leader. From pearls to French manicures, white represents polished sophistication. Fendi is building on the classic by setting a new trend for spring with their emphasis on white sunglasses. Smoky lenses are very Marilyn Monroe and the $295 price makes it relatively painless to break away from the pack.

Implications - Businesses that offer their clients products that enable them to experience feelings of sophistication and class will benefit among contemporary consumers. Individuals today often idolize the lifestyles of the wealthy, and products that emulate similar qualities will likely generate large profits.