There is one thing that is evident throughout these examples of energy drink packaging: vibrant colors. A close second is busy patterns. Since they are attempting to convey the idea of an energy boost through these designs, it is only natural they would revolve around such qualities. The whole minimalist route would be a little too blase.
Yet aside from these aspects, these examples of energy drink packaging provide quite a range of inspiration. Some take their ingredients literally. For instance, a cannabis-infused drink is interpreted with a vibrant green can and plant logo. Others take a pop culture route to attract a more youthful audience. Some of the designs are playful, others are psychedelic and the rest fall somewhere in between. Either way, they are all noticeable from a mile away.
40 Examples of Energy Drink Packaging
38
Muscular Beverage Marketing
The Ecorche Energy Drink Has a Strong Visual and Metaphorical Concept
37
PC-Inspired Packaging
Reboot Energy Branding Turns Tired Bodies Back On
36
Superhero-Fuelling Energy Drinks
Art Director Deigo Fonseca Created Red Bull Superhero Drinks
35
Illuminating Energy Drink Bottles
Rise and Shine's Energy Drink Packaging Exudes Electricity
34
Cartoon-Inspired Cans
The Simpsons Duff Beer & Flaming Moe Energy Drinks
33
Strapping Sailor Branding
Popeye Energy Drink Packaging Revives Vintage Images and Your Vitality
32
Cannabis-Infused Beverages
This Cannabis Energy Drink Will Get You Pumped and Energized
31
Celebrity Spoof Drinks
The Tiger Blood Energy Drink Will Melt Your Face
30
Warrior-Inspired Energy Drinks
Samuride's Natural Energy Drink Uses Revered Ancient Ingredients
29
Google-Eyed Branding
The Z Energy Drink Packaging is Too Cute for Words
28
Energy Drink Coffee Beverages
The RealBeanz Coffee-Flavored Beverages Amplify Productivity
27
Superhero-Inspired Energy Drinks
Mike Karolos' Energy Drink Bottle Design Packs a Punch
26
Energizing Flavoring Syrups
Make Your Own Energy Drinks with the SodaStream Energy Mix
25
Gamer-Themed Energy Drinks
The '1 Up' Super Mario-Themed Energy Drink Will Boost You Up
24
Energetic Girlie Branding
Femme Boost Packaging Appeals to the Spirited Female Consumer
23
Neon Beverage Cans
The Zoda Energy Drink Boasts an Electrifying Package Design
22
Inflated Brand Identities
Pump Energy Drink Packaging is Given a Bold and Powerful Boost
21
Armored Beverage Branding
Gladio Energy Drink Packaging Jumps Out with a Battle-Ready Identity
20
Rainforest Energy Drinks
Guayaki Yerba Mate Has a Unique Social Business Model
19
Carbon-Neutral Energy Drinks
Found Organic Juice Pumps You Up Without Harming the Earth
18
Eccentric Energy Drink Kits
The StrangeLove Kit Defies Conventional Energy Drink Packaging
17
Video Game Energy Drinks
Jhonatan Ayala Conceptually Designed Super Mario-Themed Red Bulls
16
Canned Gin Cocktails
GT's Gin and Tonic Cocktails Feature Fruity Infusions
15
Retro Gamer Energy Drinks
These Super Mario Beverages Will Get You Up and On Your Toes
14
Superhero-Worthy Caffeine Sets
The Bulletproof Coffee Kit Boasts Energy, Focus and Nutrients
13
Self-Cooling Energy Drinks
West Coast Chill by the Joseph Company is an Icy Product Idea
12
Social Networking Quenchers
The Facedrink Promises to Boost Your Mood and Energy
11
Tattooed Energy Boosters
Wicked Energy Drink Gets a Facelift From a Tattoo Artist
10
Buzz-Worthy Booster Branding
The Fly Energy Drink is Easily Recognizable for Thirsty Consumers
9
Ferocious Fruit Energy Drinks
Soul Drive Natural Energy Drinks Embody the Might of a Lion
8
Geometric Skull Packaging
ENNA Energy Drink is Encased in a Macabre Can
7
Canned Coffee Wines
Friends Beverage Group is Set to Sell Coffee-Wine in a Can
6
Substitution Oxygen Energy Drinks
'Boost Oxygen' Is a Source of Natural Energy in a Can
5
Soda-Inspired Breakfast Beverages
The Mountain Dew Kickstart Hopes to Replace Coffee and Tea
4
Manly Beverage Packaging
Bear Semen Energy Drink Will Give You a Boost in One Shot
3
Real Sci-Fi Animated Beverages
Futurama Slurm Energy Drink Springs From the Screen to Reality
2
Solar Metaphor Packaging
Purdey's Multivitamin Drink Takes Inspiration from the Solar System
1
Fungal Energy Drinks
North Korea's Central Mushroom Research Debuts a Fungal Gatorade Flavor
Related Ideas
Branded Cafe Drink Mixes
The Dunkin’ Refreshers Drink Mix Features Energy from Green Tea
Adult-Targeted Energy Drinks
Mocean Energy Drinks Have Zero Sugar or Candy Flavors
Floral Springtime Energy Drinks
Red Bull The Spring Edition Has a Cherry Sakura Flavor
Patriotic Celebration Energy Drinks
America 250 Monster Energy Drinks Come in Two Varieties
Crisply Refreshing Energy Drinks
Bloom Developed a New Blue Glacier Sparkling Energy Flavor
Bold Retailer-Exclusive Energy Drinks
Circle K and Monster Energy Parented for an Exclusive Drink
Strawberry-Flavored Energy Drinks
Monster Energy Debuts the Monster Energy Strawberry Shot
Fantasy-Themed Energy Mixes
Sneak Launches 'Rings of the Elder Bunny' with Elder-Inspired Flavors
Cartoon-Branded Aluminum Water Packaging
B Water & Beverage Debuts New Disney-Inspired Designs
Exceptional Tequila Packaging Designs
PATRÓN Tequila Unveiled a Bottle and Packaging Redesign
Glow-in-the-Dark Water Bottles
Frank Green's Limited-Edition Bottles Support After-Dark Sipping
Cleverly Branded Energy Drinks
Fire Brands Targets Gen Z with Playboy Energy Drink
French-Inspired Functional Drinks
Journée Uplifts the Mind-Body with Natural Caffeine & Mushrooms
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Iced Energy Beverages
Starbucks Iced Energy Energizes Mind and Body with Plant-Based Caffeine
Plant-Forward Energy Shots
Pressed Unveils The Vibrant Blue Aura Energy Shot for Enhanced Wellness
Happiness-Encouraging Functional Drinks
Happy Panda Offers Cognitive Support and a Mood Boost
Tropical Strawberry Energy Drinks
Scooter’s Has a New Sunkissed Strawberry Red Bull Infusion
Game-Honoring Energy Drink Branding
The Red Bull Tetris Can Celebrates the Game's 40th Anniversary
Color-In Hydrating Drinks
Oodles of Doodles' Flavored Water Encourages Creativity
Kid-Focused Water Brands
Wave Kids Has Introduced an Innovative Approach to Children's Hydration
Uplifting Youthful Sodas
Mirinda's Fresh, Retro-Modern Identity Was Made with Gen Z in Mind
Modern Vitamin-Powered Water Rebrands
forpeople Revitalized the vitaminwater Brand's Aesthetic
Icy Caffeinated QSR Drinks
Wendy's Sparkling Energy Drinks Come in Two Flavor Options
Ancient Egypt Soda Designs
The Pepsi Egypt Limited-Edition Can Celebrates Pharaonic Artistry
Vibrantly Flavored Protein Drinks
GORGIE Launches its Fruity 'Protein Energy Drink'
Superhero Energy Drinks
Sneak x Marvel Unveil 'Daredevil: Born Again' Collaboration
Functional Electrolyte Energy Drinks
Unwell Energy Drinks Come in Four Flavor Options
Energizing Skincare Refreshments
SKINERGY Drinks Encourage Consumers to Drink Their Skincare
Athlete-Approved Beverage Ads
Accelerator Active Energy Debuts the 'This Can. So You Can' Campaign
Functional Effervescent Mushroom Drinks
These Water Junkie Drinks Come in Three Varieties
Energizing Yerba Mate Beverages
Daytrip Beverages Debuts Daytrip Organic Yerba Mate Clean Energy
Four-Can Energy Drink Bundles
BLU Energy Has Expanded Its Product Availability
Physician-Formulated Energy Drinks
Peer-Reviewed Studies Informed Elixir's Purposeful Ingredients
Ancient Superfood Energy Drinks
Maca and Manuka Fuel BEEMORE's Uplifting, Energizing Refresher
High-Quality Energy Drinks
Duma Energy Assists Individuals with Fast-Paced Lifestyles
Functional Zero-Sugar Energy Drinks
V8 Energy Zero Sugar Comes in Three Flavors
Caffeine-Boosted Cannabis Drinks
The Deep Space Propulsion Drinks Come in Two New Flavors
Glow-in-the-Dark Energy Shots
5-hour Energy Glow Motion Glows Under Black Light
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Performance-Boosting Gamer Refreshments
Gamer Supps GG Energy Comes in Three Flavors
Nordic-Inspired Energy Drinks
Monster Energy Juiced Viking Berry Boasts a Wild Fruit Flavor
Punchy Fruit-Forward Energy Drinks
Rockstar Energy Punched Comes in Three Flavor Options
Energy-Boosting Drink Mixes
Monin Brilliance Energy Comes in Six Flavors
Tropical-Inspired Energy Drink Flavors
Celsius Expanded Its CELSIUS VIBE Line with PLAYA VIBE
Brain-Boosting Energy Drinks
Just Ingredients' Sparkling Energy Drinks Feature Paraxanthine
NFT-Tied Energy Drinks
'NFT Energy' Empowers Brands Through Collaborative NFT Ventures
Redesigned Sports Drinks
BODYARMOR Debuts a New Visual Identity and its 'Choose Better' Campaign
Soda Shop-Inspired Energy Drinks
The Herbalife Liftoff Energy Range Now Features Two New Flavors
Athletic Demand-Driven Beverages
These New BOOST Drinks Help with Hydration and Energy
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Energizing Creatine Beverages
Clean SAV:D + Creatine Features a Rescued Fruit Juice Base
Soccer-Themed Energy Drinks
Celsius Electric Vibe is Inspired by Football Culture
Summery Non-Carbonated Energy Drinks
These New Celsius Fizz-Free Energy Drinks Come in Two Flavors
Vibrant Energy Drinks
FLRT Makes Zero-Sugar Flavors That Support Skin & Hair Health
Caffeinated Cherry Juice Drinks
These New Rubicon RAW Energy Drinks Come in Two Varieties
Lightweight PET Bottle Designs
TricorBraun Introduces Lightweight PET Bottle Solutions
Mini Energy Drinks
Bloom Energy Minis Pack 100mg of Natural Caffeine into a 7.5-Ounce Can
Rebranded Protein Milkshakes
Nurri Presents a New Vibrant Packaging Design
Springtime Energy Drinks
Red Bull Spring Edition Grapefruit & Blossom is Subtly Floral & Herbal
Canned Hydration Drinks
HY.Q is a Replenishing Sports Drink with Electrolytes in Can
Luminous Beverages Branding
Rithm’s Enlite Embodies Refreshing Wellness Visuals
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Candy-Flavored Energy Shots
The 5-hour Energy Tasty Caffeine Range Now Features Three New Flavors
Juicy Energy Drinks
Froosh Energy Drinks Feature Vitamins and Natural Caffeine from Guarana
Sensorial Energy Beverages
Sneak x Flying Goose Unveil the 'Sriracha Energy Drink'
Café Energy Hybrids
Starbucks Blends Refreshers with Energy Drink Benefits in New Menu Launch
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
6-Ingredient Energy Drinks
Naked Sparkling Energy Drink Boasts a Simple, Straightforward Formula
Flavor-Packed Caffeine Pouches
Mojo Energy Pouches Offer 50mg of Caffeine Per Pack
Reduced Plastic Drink Packaging
This Lucozade Packaging Update Cuts Plastic Use
Beer Brand Artist Refreshes
Terrapin Beer Co. Refreshes Packaging With Artist Collaborations
Nourishing Energy Squares
Quantum Energy Squares Combine Natural Caffeine and Premium Protein
Hydration-Driven Wellness Energy Drinks
Hippie Energy Has 75mg of Caffeine, Mushrooms and More
Tangy Fruit-Forward Energy Pouches
Mojo Energy Pouches Sour Apple Boasts a Tangy Burst of Energy
Energy Drink Mix Launches
AdvoCare introduced a new flavored energy drink mix Spark Juicy Peach.
Exotic Energy Drink Flavors
Relentless Guava Targets Gen Z Flavor Preferences for Sweet-Yet-Tangy
Energizing Drink Syrups
Energy Syrup by Jordan’s Skinny Mixes Boosts Water, Tea, Smoothies & More
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Casket Maker Energy Drinks
The Titan Cask AWAKE Energy Drink Has 200mg of Caffeine
Energy Shot Tumblers
The 5-hour ENERGY Mini Tumbler is Ready for Displaying and Sipping
Humorous Energy Drink Campaigns
Lucky Energy Debuts the Shangry Campaign
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Refreshing Beverage Menu Expansions
Panera Bread Debuts Energy Refreshers and Frescas
Spring-Themed Pastel Drinkware
Starbucks Launches Vibrant Drinkware for Spring
Antioxidant-Rich Sparkling Drinks
Naked Nutrition Launched its Line of 'Naked Sparkling Energy'
Southern-Style Energy Drinks
New Orleans Summer Inspired the New PJ's Coffee Energy Drink Lineup
Strawberry Guava-Inspired Plant-Based Beverages
Nurish Brands Expands Its FEEL® Energy Drink Line
Adventure-Inspired Soda Cans
7 Up’s Destinos Venezuela Campaign Brings Nature to Vibrant Designs
Functional Fall Beverages
V8 Energy Pear Ginger Shares a Limited-Edition Flavor
Nootropic-Infused Productivity Drinks
Deep's Drink for Productivity Supports the Body and Mind
High-Energy Tea Drinks
Pablo's Mate Serves a Traditional Energizer by the Can
Nutritious Grab-and-Go Beverages
Elevate's Grab-and-Go Wellness Drinks Fuel "Business Athletes"
Multi-Benefit Wellness Beverages
Interior's Multifunctional Juices Support Whole-Body Health
Slushie-Inspired Functional Energy Beverages
Lucky Energy Introduces the SLUSH Lineup
Premium Sugar-Free Energy Drinks
Phorm Energy Delivers Hydration and Mental Focus Support
Convenience-Focused Sparkling Water Packaging
Mineragua Debuts a New 12-Pack Bottle Packaging
Modern Adaptogen Energy Drinks
Josie Beverages is Introducing a New Line of Energy Drinks
Fruity Functional Energy Pouches
Wip Brings Two Indulgent Flavors to Its Energy Lineup
Non-Alcoholic Functional Beverages
Dappy is Infused with Mood-Boosting, Energizing Ingredients
Refreshing Low-Sugar Juice Drinks
The Sunmagic Juice Inspo Hydration Drinks Come in Four Flavors
Summer-Driven Energy Drinks
Pwr-Bru Dynamo Fruit Punch Offers Bold Flavor and an Energy Boost
Elegant Rum Packaging Designs
Zacapa Rum Debuts a Striking Redesign for Its Premium XO Expression
Skiing Season Energy Drinks
CELSIUS Spritz Vibe is a Limited Time Offering
Functional Bottled Tea Beverages
Evolution Fresh Organic Teas Come Four Varieties
Earthy Seasonal Energy Drinks
The Red Bull Winter Edition Energy Drink is Sugar-Free
Bottled Single-Serve Juice Drinks
Capri Sun Bottles are Headed to the Convenience Store Channel
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Artistic Beer Packaging
Empyrean Brewing Co. Redesigns Its Core Legends Lineup
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
Indulgent Cosmetic Packaging
Sensorial Food Inspired Albéa's Sugar Rush Packaging Collection
Color-Changing Energy Drinks
The C4 Ultimate Energy Frost Collection Includes Three Flavors
Tropically Flavored Endurance Powders
Nature's Sunshine's Solstic Energy Offers an Energy Boost
Undead Energy Drink Refreshments
Scooter's Coffee Zombie Apocalypse Red Bull Infusion is Fruity
Tropical Escapism Energy Drinks
The Vimto Energy Zero Tropical Cooler Will Arrive This February
Nostalgic Sparkling Energy Drinks
GORGIE Candy Twist Tastes Like a Candy Shop Lollipop
Antioxidant Energy Drink Mixes
The V8 Energy Drink Mix Comes in Three Flavorful Options
Champagne-Inspired Energy Drinks
Misfit Energy's Limited-Edition Flavor Rings in the New Year
Streamlined Packaging Updates
Blanco's New Packaging Design is Holistic in Nature
Energy-Boosting Juice Tonics
Pressed Juicery Energy Tonics Come in Two Flavors
TV Personality-Supported Beverage Campaigns
Lucky Energy Drink Taps Brittany Cartwright
Energizing Caffeine Concentrates
SHOTT ENERGY Transforms Simple Soda Water
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Redesigned Skinny Tea Packaging
Skinny Boost Offers Canisters for Its Skinny Tea Line
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Convenient Energy Drink Mixes
The Everly Energy Variety Pack is Colorful and Nutritious
Nostalgic Lemonade Energy Drinks
GORGIE's Pink Lemonade Energy Drink is a Target-Exclusive Flavor
Colorful Sampling Windows
7UP's Pink Refresh Window Brings a Splash of Color to UK Cities
Modular Wellness Packaging System
Presentable Introduced vial Multivitamin Identity
Gaming-Inspired Energy Shots
An In-Game Consumable Inspired 5-hour Energy's Purpleberry Punch
Energizing Hydration Boosters
Waterdrop's Zero-Sugar Microenergy Boosters Invigorate Regular Water
Tropically Flavored Energy Drinks
Rockstar Introduces Punched Pineapple and Boom Piña Colada
Tattoo-Covered Beer Packaging
The 2025 8.6 Tattoo Limited Edition Can Has Artwork by Dodie
Functional Ingredient-Packed Mixes
THREE International Launches the Kynetik Energy Drink Mix
Elegant Energy Drinks
Joyburst's Strawberry Champagne Energy Drink is Something to Celebrate
Taurine-Fortified Energy Drinks
Eastroc Launches Eastroc Super Drink With Blue-Hat Certification
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Artful Energy Drinks
El Jefe Energy Delivers a Boost with an Unapologetically Different Approach
Glow-in-the-Dark Prescription Bottles
Glowing Relief Packaging Features Photoluminescent Ink