There is one thing that is evident throughout these examples of energy drink packaging: vibrant colors. A close second is busy patterns. Since they are attempting to convey the idea of an energy boost through these designs, it is only natural they would revolve around such qualities. The whole minimalist route would be a little too blase.
Yet aside from these aspects, these examples of energy drink packaging provide quite a range of inspiration. Some take their ingredients literally. For instance, a cannabis-infused drink is interpreted with a vibrant green can and plant logo. Others take a pop culture route to attract a more youthful audience. Some of the designs are playful, others are psychedelic and the rest fall somewhere in between. Either way, they are all noticeable from a mile away.
40 Examples of Energy Drink Packaging
39
Muscular Beverage Marketing
The Ecorche Energy Drink Has a Strong Visual and Metaphorical Concept
38
PC-Inspired Packaging
Reboot Energy Branding Turns Tired Bodies Back On
37
Superhero-Fuelling Energy Drinks
Art Director Deigo Fonseca Created Red Bull Superhero Drinks
36
Illuminating Energy Drink Bottles
Rise and Shine's Energy Drink Packaging Exudes Electricity
35
Cartoon-Inspired Cans
The Simpsons Duff Beer & Flaming Moe Energy Drinks
34
Strapping Sailor Branding
Popeye Energy Drink Packaging Revives Vintage Images and Your Vitality
33
Cannabis-Infused Beverages
This Cannabis Energy Drink Will Get You Pumped and Energized
32
Celebrity Spoof Drinks
The Tiger Blood Energy Drink Will Melt Your Face
31
Warrior-Inspired Energy Drinks
Samuride's Natural Energy Drink Uses Revered Ancient Ingredients
30
Google-Eyed Branding
The Z Energy Drink Packaging is Too Cute for Words
29
Energy Drink Coffee Beverages
The RealBeanz Coffee-Flavored Beverages Amplify Productivity
28
Superhero-Inspired Energy Drinks
Mike Karolos' Energy Drink Bottle Design Packs a Punch
27
Energizing Flavoring Syrups
Make Your Own Energy Drinks with the SodaStream Energy Mix
26
Gamer-Themed Energy Drinks
The '1 Up' Super Mario-Themed Energy Drink Will Boost You Up
25
Energetic Girlie Branding
Femme Boost Packaging Appeals to the Spirited Female Consumer
24
Neon Beverage Cans
The Zoda Energy Drink Boasts an Electrifying Package Design
23
Travel Energy Tablets
Viraxe's Energy Pills Are Compact and Dissolve in Water for Instant Energy
22
Inflated Brand Identities
Pump Energy Drink Packaging is Given a Bold and Powerful Boost
21
Armored Beverage Branding
Gladio Energy Drink Packaging Jumps Out with a Battle-Ready Identity
20
Rainforest Energy Drinks
Guayaki Yerba Mate Has a Unique Social Business Model
19
Carbon-Neutral Energy Drinks
Found Organic Juice Pumps You Up Without Harming the Earth
18
Eccentric Energy Drink Kits
The StrangeLove Kit Defies Conventional Energy Drink Packaging
17
Video Game Energy Drinks
Jhonatan Ayala Conceptually Designed Super Mario-Themed Red Bulls
16
Canned Gin Cocktails
GT's Gin and Tonic Cocktails Feature Fruity Infusions
15
Retro Gamer Energy Drinks
These Super Mario Beverages Will Get You Up and On Your Toes
14
Superhero-Worthy Caffeine Sets
The Bulletproof Coffee Kit Boasts Energy, Focus and Nutrients
13
Self-Cooling Energy Drinks
West Coast Chill by the Joseph Company is an Icy Product Idea
12
Social Networking Quenchers
The Facedrink Promises to Boost Your Mood and Energy
11
Tattooed Energy Boosters
Wicked Energy Drink Gets a Facelift From a Tattoo Artist
10
Buzz-Worthy Booster Branding
The Fly Energy Drink is Easily Recognizable for Thirsty Consumers
9
Ferocious Fruit Energy Drinks
Soul Drive Natural Energy Drinks Embody the Might of a Lion
8
Geometric Skull Packaging
ENNA Energy Drink is Encased in a Macabre Can
7
Canned Coffee Wines
Friends Beverage Group is Set to Sell Coffee-Wine in a Can
6
Substitution Oxygen Energy Drinks
'Boost Oxygen' Is a Source of Natural Energy in a Can
5
Soda-Inspired Breakfast Beverages
The Mountain Dew Kickstart Hopes to Replace Coffee and Tea
4
Manly Beverage Packaging
Bear Semen Energy Drink Will Give You a Boost in One Shot
3
Real Sci-Fi Animated Beverages
Futurama Slurm Energy Drink Springs From the Screen to Reality
2
Solar Metaphor Packaging
Purdey's Multivitamin Drink Takes Inspiration from the Solar System
1
Fungal Energy Drinks
North Korea's Central Mushroom Research Debuts a Fungal Gatorade Flavor
Related Ideas
Game-Themed Energy Collections
G Fuel Partners with RPG Game Genshin Impact for a New Capsule
Fantasy Energy Drink Activations
Monster Energy Ultra Taps Pinky for a New Brand Activation
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Branded Charging Can Sleeves
This Simply Spiked Koozie Phone Charger is Perfect for Summer
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Fruit-Forward Energy Beverages
V8 +ENERGY Unveils Limited-Edition Summer Flavors
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Multifunctional Beverage Carriers
The Conceptual 'ThermoBag' Drink Carrier is All-in-One
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Carbonated Milk Sodas
P.S. milk sodas is a Flirty Canned Beverage Concept
Summer-Inspired Cafe Energy Drinks
The Dutch Bros Afterglow Rebel Energy Drink Has Berry Soft Top
Adaptogenic Mushroom Beverages
Melting Forest Makes Sparkling Mushroom Energy Drinks
Exotic Fruit Energy Drinks
Red Bull Summer Edition Curuba Elderflower is Arriving in March
Forest Fruit Energy Drinks
Red Bull Pink Edition Sugarfree is Permanently Arriving This Summer
Caffeine-Free Energy Drinks
The New B&B Energy Drinks are Made to Order and Free from Caffeine
Caffeinated QSR Energy Beverages
Sonic Releases the Energy Drink-Infused 'Sonic Rechargers'
Hypnotic Flavor Energy Drinks
Monster Energy Ultra Strawberry Dreams is Sweet Yet Tart
Four-Ingredient Energy Drinks
Repeak is a Self-Titled "Damn Clean Energy" Drink
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Plant-Based Energy Drinks
Ellianos Coffee Just Debuted New Ellianos Edge Energy Drinks
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Bold Whimsy Whisky Packaging
Glenmorangie Has Unveiled a Striking New Bottle Design
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Outer Space-Inspired Energy Drinks
The Celsius Space Vibe Collection Has Three Flavors
Gamer-Focused Energy Cans
Monster Energy's New Can Designs Offer In-Game Rewards for Call of Duty
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Recyclable Coffee Packagings
'Tanuii Coffee' Redesigned its Packaging with Paper-Based Pouches
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Youthfully Vibrant Sodas
Mirinda's New Visual Identity Was Crafted for Gen Z
Caffeine-Free Gamer Drinks
Sneak Energy's 'Sneak Hydrate' Boosts Energy and Focus Without Caffeine
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
Tropical Clean Energy Drinks
These New Remedy Drinks Energy Drink Flavors Come in Two Options
Fruity QSR Energy Beverages
The Human Bean Releases an Energy Drink Series Called ‘Bright Energy’
Aurora-Inspired Vodka Bottles
This Limited-Edition Grey Goose Bottle Mimics the Northern Lights
Candy-Inspired Performance Energy Drinks
C4 Performance Energy® Partners with SKITTLES & STARBURST
Sparkling Yaupon Teas
Sacred Energy Offers an Invigorating Alternative to Standard Energy Drinks
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Edgy Vitality Beverages
Drink Weird and Grateful Dead Teamed Up to Create a Pair of Drinks
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
Sparkling Energy Drinks
Lucky F*ck Energy Was Inspired by Enduring Hope and Perserverence
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Upcycled Superfruit Energy Drinks
Huxley's Plant-Powered Energy Drinks Share a Boost from Cascara
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Functional Effervescent Drink Ranges
SmartSoda Brilliant Life Drinks are Made with Alkaline Water
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Superhero Anime Energy Drinks
Sneak Energy Debuted an Energy Drink Inspired by Popular Anime
Slasher-Inspired Energy Products
G Fuel Debuted the Hack ‘n Slash Collector’s Box for Halloween
Mentally Refreshing Beverages
Rockstar Focus Boosts Both Mental Focus and Energy
Caffeine-Free Hydration Beverages
GHOST Hydration Drinks Will Come in Five Flavors
Caffeine-Packed Ice Pops
Sneak Energy Freezies Come in Two Flavors to Boost Alertness
Vitamin-Rich Refreshment Products
VUE Supplement Products Have Multi-Active Ingredients
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Naturally Formulated Energy Drinks
White Rabbit Energy Kratom Seltzer Offers a Natural Boost
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Caffeinated Cannabis Beverages
These Deep Space Cannabis Drinks Have Naturally Occurring Caffeine
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Performance-Boosting Beverages
These Sparkling Energy Drinks Boost Physical & Mental Performance
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Organic Wellness-Focused Drinks
élevé's Adaptogen-Infused Sparkling Waters Come in Three Flavors
Noise-Canceling Drink Packs
Capri Sun Created Special Juice Packs to Give Parents Peace
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Berry-Flavored Energy Drinks
Jack in the Box Has a New Coconut Berry Breeze Red Bull Infusion
All-Day Energy Shots
JoyShot's Long-Lasting Energy Shots Give a Boost of Vitamins & Adaptogens
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Targeted Health Elixirs
Bewell Shots Support Hydration, Energy and Mood Management
Nutrient-Packed Energy Drinks
CELSIUS ESSENTIALS is Debuting at Mr. Olympia in Four Flavors
Clean Energy Drink Mixes
VivaStix Instant Energy + Electrolytes Delivers a Boost on the Go
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Free-From Energy Drinks
Virtue's Clean Energy Drinks Sport Refreshed Formulas & Packaging
Functional Lotus Beverages
Lotus Plant Power Drinks are Made with Seven of Earth’s "Power Plants"
Enhanced Functional Beverages
CENTR Enhanced Supports Energy, Focus and Clarity
Game-Inspired Energy Mixes
G Fuel Energy is Launching a New Cyberpunk-Themed Collector's Box
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
Performance Power-Up Beverages
PLAYR1's Non-Carbonated Drinks Boost Performance & Mood
Clean Caffeine Beverages
Plant Press Delivers a Boost of Energy from Green Coffee Beans
High-Caffeine Energy Cans
Barr Soft Drinks Launches the Pwr-Bru Big Can Energy Drinks
Ketone-Packed Energy Drinks
The KEY Energy Drink Offers a Boost with No Jitters or Crash
Organic Fruit-Flavored Energy Drinks
GURU Organic Energy Launch GURU Theanine Fruit Punch
Ultra-Modern Functional Sodas
Vibe Unveils a Line of Functional Sodas in Three Fruity Flavors
Tropical Functional Energy Drinks
The Relentless Fruit Punch Energy Drink is Arriving This Spring
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Plant-Based Energy Shots
Wholesome Organics Launches its Flagship Drink, the 'Clean Energy Shot'
Mushroom-Infused Energy Drinks
Wooooo! Energy by Ric Flair Contains Lion's Mane, Cordyceps & More
Juicy Cannabis-Infused Spritzers
CQ Drinks Combine Real Fruit and Terpene-Rich Cannabis
Energizing Adaptogenic Drinks
Taika's Adaptogen-Infused Coffee Inspires Focus & Creativity
Revamped Eco Juice Packaging
Capri-Sun Packaging Now Features Stronger Paper Straws
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Caffeinated Alternative Energy Pouches
Mojo Balanced Energy Pouches Have 50mg of Caffeine in Each
Vitamin-Packed Low-Calorie Beverages
King Kongin Releases a Line of Four Fruity Energy Drinks
Ready-to-Drink Daily Greens
Greens On The Go Blends 10 Fruits and Veggies in a Can
Gamer-Focused Energy Shots
5-Hour Energy Launches a Line of Shots Aimed at Gamers
Daily Hydration Drink Mixes
SOS Hydration Mixes Come in Fun Flavors Like Rainbow Sherbet
Fortified Energy-Boosting Beverages
BRAINJUICE BRAINJAVA Comes in Five Plant-Based Options
Spicy-Sweet Energy Drinks
Dutch Bros' Mangonada Rebel Takes Cues from a Mexican Treat
Better-for-You Energy Drinks
The Lucky Beverage Lucky F*ck Energy Drink Comes in Five Flavors
Spiced Wintertime Energy Drinks
Red Bull Winter Edition Pear Cinnamon Celebrates Orchard Fruit
Consumer-Driven Energy Drinks
These New Yerbaé Energy Drinks Tap into Shopper Flavor Preferences
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Fruit-Forward Cafe Energy Drinks
Dunkin' SPARKD’ Energy Comes in Two Flavors
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Natural Caffeine Energy Drinks
C4 Smart Energy Drinks Have Been Augmented and Expanded
Sugar-Free Energy Drinks
The New 'Ngine' Beverages Offer a Healthier Form Of Energy Boost
Thirst-Quenching Energy Drinks
TENZING Natural Energy Lime & Mint Features Natural Ingredients
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Extra-Fruity Energy Drinks
GURU Organic Energy Peach Mango Punch Boosts Performance
Handcrafted Energy Drinks
Ziggi’s Energy Comes in Regular and Zero Sugar with 160mg of Caffeine
Goji-Flavored Vodka Beverages
Tart Berry and Green Tea Flavors Meet in Goji Soju
Plant-Powered Energy Shots
The Clean Energy Shot Blends Plant-based Caffeine and Adaptogens
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Handcrafted Energy Drinks
Bad Ass Coffee of Hawaii Launched Three Naturally Energizing Beverages
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Energy-Boosting Fruit Drinks
Smoothie King SK Refreshers Come Served Over Ice
CBD-Infused Drink Mixes
The Bright Energy Wellness All-Natural Drink Mix Has Organic Hemp Extract
All-in-One Beauty Elixirs
'the secret ingredient' by iconic beauty is Energizing & Mood-Boosting
Sparkling Citrus Energy Drinks
BZZD Energy Pink Lemonade Has 20-Calories Per Can
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Colorful Molded PET Packaging
Ampacet Debuts the PET Bottles for the 'After the Storm' Collection
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Recyclable Pouch Refreshment Packaging
Capri-Sun Introduced Its First-Ever Recyclable Drink Pouch
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Performance Beverage Systems
DEFY's Three-Part System Supports Energy, Hydration and Recovery
Nostalgic Wellness Supplements
BEAM x SunnyD Created a Limited-Edition Super Greens Flavor
Crash-Free Energy Shots
LEVO Energy+Focus is Formulated with Tea-Derived Caffeine and More