It's difficult to encourage reading when most people would rather spend their time reading short and sweet status updates, text messages and other social media posts rather than delving into a lengthy book. With attention spans becoming shorter than ever thanks to the instant gratification that the Internet brings, it's becoming harder and harder to get people interested in reading.
However, these creative reading campaigns appeal to the digital generation in ways that speak their language. Using advertisements that are just as quick and attention-grabbing like bookmarks that tweet, WiFi-equipped birdhouses that serve as digital libraries and URL shorteners, these campaigns have all been successful at increasing the sales of books and getting people to crack into them.
26 Campaigns to Encourage Reading
25
Literary Companion Campaigns
These Steimatzky Books Ads Lets You Snuggle Up to Gandalf and Stalin
24
Transformative Reading Experiences
D'Buk Editors Campaign Turns People into Who They Read About
23
Literary Adventure Ads
The Stories! Bookstore Campaign Turns Readers into Novels' Protagonists
22
Tribute Author Books
The Ernest Hemingway Foundation Ads Focus on Hemingway's Life
21
Crowdfunded Book Shows
Levar Burton Has Gone to Kickstarter to Bring Back the Reading Rainbow
20
Missing Story Book Ads
These Sebo Museu Do Livro Show What Happens When Books Become Movies
19
Hi-Tech Periodical Sticks
The Digital Newspaper Holder is More Up-to-Date Than Printed Press
18
Anti-Social Media Book Ads
Norlis' Book Ad Campaign Cleverly Arranges Book Titles
17
Tweeting Bookmarks
Penguin Books' Reading Campaign Serves as a Reminder to Read
16
Literary Fast Food Giveaways
McDonald's India Will Offer Books With Happy Meals Instead of Toys
15
Literary Production Videos
'Birth of a Book' Shows the Behind-the-Scenes Creation of Making Books
14
Literary Figure Headphones
The Penguin Audiobooks Ad Campaign Turns Famous Writers into Earphones
13
Social Short Fiction Festivals
The Twitter Fiction Festival Has Famous Authors Tweet Small Stories
12
Storytelling Audiobook Ads
These Penguin Audio Illustrations Show Capturing the Story's Sounds
11
Literary Coffee Cups
Chipolte's Bags and Paper Coffee Cups Feature Essays 'Cultivating Thought'
10
Touch-Activated Talking Walls
This Wall Hosts an Interactive Audio Book Activated by Touch
9
Alternate Destiny Ads
See the Influence of Books in this Penguin China Campaign
8
Age-Appropriate Reading Ads
These Ads for Ladybird Books Show Subjects That Mature with Kids
7
Literal Literary Life Campaigns
Penguin Audiobooks Ads Make Everyday Activities More Adventurous
6
Virtual Book-Sharing Trees
Instead of Chopping Trees, EPM Helps Trees Offer Free Book Downloads
5
Imagination-Inducing Book Ads
These Ads for Penguin Books Force Vivid Imagery into Your Thoughts
4
Perfect Length Flight Books
Books Released by Qantas Airways Can Be Read in the Length of a Flight
3
Reading Radio Stations
Ghandi Bookstore Promotes Literacy Through the Airwaves
2
Deceptive Reading Campaigns
Libri Mundi's Book Campaign Disguises Book Gift Cards as Cool Tech
1
Record-Breaking Reading Campaigns
The Seattle Library's Reading Campaign Turns Books into Dominoes
Related Ideas
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Immersive Reading Headsets
The Sol Reader Immerses Users into Their Virtual Reality E-Books
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Spelling-Error Campaigns
Jimmy Dean's Breakfast Ads Help Child Literacy with Misspelling Scramble
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Break-Focused AI Campaigns
Kit Kat is Encouraging AI Tool Breaks to Boost Their Optimization
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
AI-Based Reading Tools
Ello Aims to Eradicate Illiteracy with AI-Powered 1:1 Reading Coach
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Cult Movie-Inspired Tumblers
Dragon Glassware Boasts the Mean Girls Burn Book Tumbler
Shareable Golden Biscuits
Nutella's #BiscuitsNBesties Celebrates Social Activity Groups
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Snack-Themed Textbooks
FUNdamental Textbooks by Heinz Make Learning More Playful
Minimalist Book Storage Tables
The 'Pocket' Coffee Table by Deniz Aktay is Split Open
Doll-Inspired Coffee Table Books
Assouline Creates the New Barbie Coffee Table Book
Creative Text-to-Infographic Tools
Infography Converts Blog Posts to Artistic Infographics
Electronic 3D Book Concepts
The bbook Concept is Designed for the Visually Impaired
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Multipurpose Lifestyle Tablets
The iScream Homelearn Book Works in Many Orientations
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Bookish Advent Calendars
This Advent Calendar for Book Lovers is Filled with 25 Gifts
Kids' Money Management Books
'The Adventures of Ca$hman & Supersaver' Promotes Financial Awareness
Speech-to-Text Assistive Pens
The World Literacy Foundation Creates the Literacy Pen
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Summer-Themed Cafe Rewards Games
The Starbucks Summer Game: Adventure Awaits is Interactive
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Avant-Garde Coffee Table Books
New Society Hosts 'Decentralization, Please Save Culture' Event
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Financial Coloring Books
Chime Boasts Activities for Financial Progress Month
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Programmable QR Code Tags
Openscreen's Cloud Tags Help Users Digitize Their Lives
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Historical Humankind Coffee Books
Hungry Minds Presents The Book to Nurture Childlike Curiousity
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Bookstore Wine Shops
New York's Bibliotheque Offers Rare Books and Great Wine
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Collaboration Cafe Brand Bracelets
The Little Words Project x Dunkin’ Collection is Coffee-Themed
Celebratory Free Coffee Campaigns
Panera Bread Celebrated the Opening of Its New Nyc Location
French Museum-Inspired Graphic Tees
Uniqlo UT Presents the New Writings of the Louvre Series
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
AI-powered News Curators
Brief is a News Organizing Tool That You Can Personalize
Self-Updating E-Ink Newspapers
Project E Ink Presents Fresh Headlines Daily
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Book-Shaped Transparent Bookmarks
TENT Unveils the Uniquely Shaped Book on Book Bookmark
Confidence-Promoting Conversation Cards
TableTalk is a Card Deck of Mealtime Conversations
Motivational Breakfast Ccampaigns
Quaker Canada Introduces '100 Reasons to Rise'
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Women's Literature-Inspired Skincare Stores
Aesop Boasts a Women's Literature Library
Offline Newspaper Publications
County Highway Revives Print Culture
AI-Powered Personalize Stories
Microsoft Introduces the Reading Coach Feature for Free
Personalized eBook Platforms
Everand Houses Countless Titles and Personalizes Recommendations
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Banned Book Clubs
The DPLA's Banned Book Club Challenges Censorship
Educational Book Summary Apps
Bookster Let's People Understand Books in Just 15 Minutes a Day
Gamified Nighttime Reading
StoryMate Let's Parents Set Reading Goals for Their Children
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Child-Friendly Adaptive Storytelling
Zora Learning Teaches Kids to Read in More Engaging Ways
Digital QSR-Backed Cookbooks
Chick-fil-A Unveils a Cookbook to Support its Shared Table Program
Re-Invented Comic Book Collections
Veve Comics Offers a New Way to read and Collect Comic Books
Joy-Infused Writing Support
InkJot is an App That Adds More Fun to the Writing Process
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Social Reading Apps
Fable is a Social App for Readers That Goes Beyond Book Clubs
Banned Books Campaigns
Penguin Random House is Hitting the Road with Three Other Organizations
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Personalized Bed Time Reading
BlissFable Lets Kids Be the Protagonists of Their Own Stories
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Daily Motivational Quotes
QuoteBuzz Uplifts with Positive Reinforcement Aligned to Their Goals
AI Book Clubs
LillyPad.ai's Open Book Enhances Reading Comprehension & Discussions
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Summertime Cafe Pool Floaties
These Tim Hortons Promotional Products are Here for the Summer
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Personality-Enhancing Side Tables
The ORDO Book Side Table Features Organized Nooks
Keepsake Photo Books
Once Upon's Photo Books Offer a Narrative-Driven Approach to Memories
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Accessible Interactive Memory Storybooks
Remento's Interactive Storybooks Can Be the Perfect Gift
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Digital Distraction Barriers
WallHabit Will Block Digital Distraction and Promote Focus
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Visual Email Newsletters
PencilBooth is a Newsletter That Prioritizes Images Over Text
Link Management Platforms
Clickly Offers URL Shortening and Link Analyzing Tools
Book Matchmaking Services
Bookwish Offers Personalized Monthly Book Selections
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Real-Time Reading Practice Tools
Google's Practice Badge Helps Kids with Pronunciation
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Instant Flashcard Study Tools
Studyy Converts Written Text to Flashcards Instantly
Quote-Managing Book Tools
Quotely Let's Avid Readers Scan and Save Quotes for Future Reference
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Personalized Visual Catalogues
With Jotly, users can streamline their online discoveries
Efficient AI Reading Tools
GENIUS.io Brings the Physical and Digital Spaces Together
Secure Firearm Campagins
The Ad Council, Brady, and Densu Unveil the Safe Stories Campaign
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Randomly Generated Wisdom Websites
Bottled Wisdom Helps Users with Motivational Quotes
Efficient Personalized Idea Newsletters
Sofon Curates Personalized Insights From Numerous Sources
Organized Listed Article Platforms
The Pocket Service Unveils a Plethora of New Features
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Library Card-Supported Book Access
Libby Simplifies Magazine Access for Library Card Holders
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Unconventional Daily Calendars
With Calendiary, Users are Encouraged to Share Their Personal Story
Website Bookmark Extensions
Basic Bookmarks Helps Keep Your Links Personalized
Joyfully Curated Homepages
Curations.club is a Digital Platform to Share What You Love
Personalized Content Discovery Tools
Bread Allows Users To Discover Social Content and Save it