The fight for women's rights are supported in numerous campaigns focused on empowering females. These campaigns come in various forms -- pop-ups, print ads, commercials or comedic videos -- but they all have the same goal.
Nike is one company that knows how to command attention through its 'Just Do It' campaigns that are aimed at women. Recently it released one such commercial in India, a country where women are traditionally seen as subordinate and delicate. The video included a full-cast of female Indian athletes who demonstrated their power and strength through sport and movement. Its hard not to be enraptured by the ad.
Yet, female empowerment is not just about women speaking out. An 'All Men Can' campaign, started by PolicyMic, focused on men using the hashtag #AllMenCan to show their support for women's rights.
Using campaigns for empowering females not only helps to fight back against social injustice, but it also builds a loyal following from women who feel heard and appreciated by brands that focus on advocating for them.
31 Female Empowerment Campaigns
From Athletic Ads Empowering Females to Male Feminist Hashtags:
Erica Francis — Jul 18, 2016 — Marketing
37
Empowering Cosmetics Campaigns
The Bold is Beautiful Project Empowers Women to Dream Big
36
Empowering Shoe Campaigns
Keds' 'Ladies First' Footwear Campaign Stars Strong Female Icons
35
Equality-Promoting Campaigns
The Trans at Work Campaign Highlights Trans People's Accomplishments
34
Unretouched Skincare Campaigns
Babor and the All Woman Project Promote a Healthy Body Image
33
Male Feminists Hashtags
All Men Can is Spawned From a Popular and Empowering Social Media Campaign
32
Outspoken Underwear Campaigns
Brief Message Asks Men to Uncover Feelings About Male Violence
31
Studly Equality Calenders
Emma Watson's HeForShe Movement Has Some Handsome Supporters
30
Feminist Candy Campaigns
This Movement Against Gender Discrimination Delivers Sweets to Baby Girls
29
Athletic Female Empowerment Ads
Nike's New Ad Features an All-Female Cast of Indian Athletes
28
Empowering Anti-Violence Campaigns
This Dating App Campaign Honors International Women's Day
27
Women-Empowering Sweaters
Nike Created an Inspiring New 'Force is Female' Sweatshirt
26
Sterotype-Reversing Ads
This Women Empowering Ad Flips Stereotypes Upside Down
25
Crude Gender Equality Ads
Sarah Silverman Discusses the Wage Gap and the Equal Payback Project
24
Female Lumberjack Campaigns
The #StrengthHasNoGender Campaign Celebrates Women's History Month
23
Celebrity Female Empowerment Ads
The CoverGirl 'Girls Can' Campaign is Candid and Inspirational
22
Equality-Promoting Pop-Ups
This Women's Equality Day Event Celebrates Strong Female Leaders
21
Female Empowerment Print Magazines
The Wing Released a Biannual Magazine Titled 'No Man's Land'
20
Male-Supported Equality Commercials
HeForShe Shows Notable Men Speaking Up for Gender Equality
19
Anti-Harassment Documentaries
'The People's Girls' Documents the Objectification of Women in Cairo
18
Female Football Campaigns
This Campaign Aims to Promote Female Football & Increase Youth Interest
17
Women's Rights-Focused Apparel
Women for Women International Collaborated with Chinti & Parker
16
Female Empowerment Campaigns
The Girl Effect Initiative is Championed By the Nike Foundation
15
Female-Empowering Film Festivals
Women Over 50 Film Festival Celebrates Female Talent
14
Activist Music Videos
Project Everyone Remade a Spice Girls Music Video for Women's Rights
13
Gender-Bending Indian Desserts
This Campaign Tackles the Stigma Surround the Birth of Baby Girls
12
Female-Empowering Streaming Platforms
The YouTube Spaces Program Puts Women's Voices First
11
Realistic Gender Disparity Ads
This Ad Shows That Women on Currency is Only a Symbolic Change
10
Empowering Emoji Campaigns
The #LikeAGirl Campaign Demonstrates the New for More Diverse Emojis
9
Gender Neutral Toy Ads
This Toy Commercial Focuses on Eliminating Childhood Gender Stereotypes
8
Female Empowerment Musicals
Frozen: The Musical is a Great Short That Declares Female Independance
7
Stylish Female-Centric Lookbooks
Mischief's Spring/Summer 2018 Lookbook Was Inspired by Women
6
Informative Feminist Infographics
This Infographic Illustrates the Importanc Women's Equality Day
5
Female-Educating Doll Ads
The New Barbie Ad Features Young Girls with Professional Careers
4
Factual Equality Ads
The #HopeForOurDaughters Ad Addresses Current Facts of Female Inequalities
3
Employment Equality Campaigns
'Girls Who Code' Mocks the Sterotypes Women in Tech Jobs Deal With
2
Role-Reprising Office Skits
Joan Holloway Returns to a Modern Office to Promote Gender Equality
1
Female Presidency Films
Lena Dunham Emphasizes Girl Power in Her Short Fashion Film
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Collegiate Sneaker Campaigns
Under Armour Debuts the 'Sisterhood in Style' Campaign
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Empowering Makeup Brand Campaigns
JuJu Watkins Stars in NYX Professional Makeup’s New Campaign
Gender Stereotype-Busting Toy Campaigns
The LEGO Group Launched the She Built That Campaign
Female-Athlete Hydration Initiatives
Gatorade x WNBA Enhance Hydration Awareness Among Athletes
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Women-Focused Multi-Year Research Initiatives
Gatorade Announced the Body of Science Initiative
Athlete-Starring Footwear Campaigns
DICK’S Sporting Goods Unveiled its 'Speed Shopping' Campaign
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Soccer Star Battery Campaigns
Duracell Launched Its Messi Reboot Battery Campaign
Athlete-Approved Beverage Ads
Accelerator Active Energy Debuts the 'This Can. So You Can' Campaign
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Men's Personal Care Rebrands
Every Man Jack Transforms Its Brand & Launches the Premium Collection
Global Inclusive Retail Initaitives
Women-Led Wednesday Promotes Women-Operated Businesses
College-Focused Accessibility Campaigns
Apple Launched its 'I'm Not Remarkable' Video Ad
Modern Motherhood Campaigns
Nara Smith Stars in Marc Jacobs' Mother's Day Campaign
Functional Everyday Footwear
Under Armour Spotlights a Selection of Versatile Shoes
Wellness Athletic Campaigns
On Running's 'Soft Wins' Campaign Emphasizes Mental Performance
Girl Group-Inspired Football Shirts
Spice Girls and Admiral Launch a Spiceworld Football Shirt
Soccer Athlete-Starring Beauty Campaigns
e.l.f. Partners with the NWSL's Jess Carter
Culturally Provocative Sponsorship Campaigns
La Roche-Posay Debuts the Shadow Sponsor Campaign
Tennis Brand Global Campaigns
Lacoste Relaunched Its 'Life Is a Beautiful' Sport Campaign
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Humorous Outdoor Apparel Campaigns
Columbia Sportswear Launches Engineered for Whatever
AI-Integrated Fragrance Campaigns
Leo Messi Debuts 'MESSI Platinum' in a Global Campaign
Cinematic Campaign Posters
Nike 2026 World Cup posters frame national teams through film-styles
Women's History Month Campaigns
Black Girl Vitamins Joins Forces with Malinda Williams
Football-Themed Hiring Campaigns
The NFL Links Draft Culture to Inclusive Hiring Practices
Empowering Founder-Inspired Swimwear Campaigns
Knix’s Latest Campaign is Titled 'Out of Office'
Condiment Marketing Campaigns
Hellmann’s Launched Its ‘Main Flavour Energy’ Marketing Campaign
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Purpose-Driven Fragrance Collections
The Courage of Girls Inspired Pura x Malala Fund Fragrances
Beauty Brand-Sponsored Sports Events
Maybelline New York Becomes WNBA's Official Beauty Partner
Community-Driven Fashion Campaigns
Cupshe Debuts its 'Limitless Campaign' with Casting Calls
Anti-AI Apparel Campaigns
Pamela Anderson for 100% Aerie Real Rejects AI-Generated People & Bodies
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
Running-Inspired Global Campaigns
Saucony Debuted Its Run as One Campaign on March 4th
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Redefined Masculinity Branding
Kotn's 'Tough Guys, Soft Sweaters.' Campaign Stars Danny Trejo
Redesigned Sports Drinks
BODYARMOR Debuts a New Visual Identity and its 'Choose Better' Campaign
Period Care Campaigns
Honey Pot Launched its 'Periods Made Better' Campaign
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Athlete-Backed Basketball Collections
Wilson Continues Its Collaboration with Caitlin Clark
All-Female Racing Partnerships
Wella Professionals Becomes an Official Partner of the F1 Academy
Global Runner-Inspired Campaigns
PUMA Introduced its 'Go Wild' Campaign
Creative Music-Based Campaigns
Bose Launched its 'Life Deserves Music. Music Deserves Bose.' Spot
Inspiring Women-Focused Campaigns
'Computer Science Is Everything' Inspires Future Innovators
Personal Care-Focused Olympic Initiatives
Procter & Gamble Hosts the Champions Clubhouse
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Aspirational Mother's Day Campaigns
Tiffany & Co. Boasts 'Strong Like Mom' Mother's Day Campaign
Emotion-Led Household Brand Campaigns
Royale’s ‘There for All’ Campaign Emphasizes Daily Moments
Myth-Busting Skincare Campaigns
indu is Helping Teen Boys Better Care for Their Skin
Female-Centric Sport Nutrition Efforts
Momentous Tackles Gender Disparities in Sports Nutrition
Next-Gen Athlete-Starring Ads
Nike Presents its Cinematic 'Why Do It?' Ad Campaign
Impactful Beauty Initiatives
Odele for Good Launches to Champion Women Through Entrepreneurship
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Weed-Centric Women’s Campaigns
Sundae School’s 'Women of Weed' Campaign Redefines Cannabis Culture
Women-Focused Wellness Communities
gen-well is a "First-Of-Its-Kind Community" & It is Empowering
Football-Focused Brand Platforms
Pepsi Football Nation Seeks to Unify the Brand's Partnerships
Interactive Garment Billboards
The Sweaty Betty All Good in the Hood Campaign is in London
Antiperspirant Sports Partnership Campaigns
Dove X the US Open Launch an Underarm Ambassadorship
Women-Led Travel Journeys
Geographic Expeditions Launched its 'Women of the World Collection'
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Music-Inspired Beverage Campaigns
POWERADE and Flau’jae Johnson Release 'WHAT IT TAKES'
Female-Focused Sports Nutrition Supplements
Selfish Supplements Helps Women Show Up for Themselves
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Athlete-Led Marketing Strategies
Forta Cosmetics Uses Athlete Network to Launch Its Setting Spray
Athlete-Backed Stigma-Addressing Campaigns
U by Kotex Partners with Anna Leigh Waters
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Confidence-Celebrating Fashion Campaigns
Lulus Fashion Lounge Debuts the 'We are Lulus' Campaign
AI-Aged Executive Spoof Ads
AiCandy's Energym Ad Reimagines Tech Moguls as Instructors
Athlete-Inspired Swimwear Campaigns
Kulani Kinis Debuts the Girls Who Go First with Zoë McDougall
Thoughtful Ice Cream Campaigns
DOVE® Ice Cream's #MiniWinMonday Emphasizes Minor Accomplishments
Actress-Starring Denim Campaigns
Levi's Taps Bollywood's Alia Bhatt as a Brand Ambassador
Health Engagement Disparity Campaigns
Function Health and SubwayTakes Partner on a Campaign
Basketball Athlete-Backed Water Campaigns
Saratoga Spring Water Partners with Skylar Diggins
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Basketball Culture-Inspired Campaigns
Under Armour x RDCWorld will Debut 'Let Them Talk'
Cost-Conscious Clothing Campaigns
The Primark 'Never Basic' Campaign Focuses on Value
Empowering Women Athlete Campaigns
'Stay Ready' Urges Women to Consider Their Financial Futures
Men's Footwear Marketing Campaigns
Stuart Weitzman Launches Stuart Weitzman New York
Female Athlete Wellness Programs
Muse Capital Launched Its Optima Program for Sports Performance
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Music Icon-Supported AI Campaigns
Music Stars Spotlight Workday's AI-Powered Enterprise Solutions
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Empowered Athlete Campaigns
Nike's "Why Do It?" Reintroduces "Just Do It" to a New Generation
Cultural AI Platforms
Empwrd Launches Purpose-Trained Chatbot for Inclusive Brand Communications
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Women-Focused Digital Safety Initiatives
The Durex Blocker Debuted for International Women's Day
Inspirational Athlete Campaigns
POWERADE Debuts the 'IT TAKES MORE TO GET THIS FAR' Campaign
Menopause-Mindful Workplace Initiatives
LifeSpeak Inc. Marks Women's Health Month
Women-Honoring Creator Campaigns
xTool Ran the Her Voice, Made Visible Campaign
Reimagined Story-Driven Campaigns
Visa Presented its 'Typewriter' Campaign at the 2025 Oscars
Period Care Sponsorships
Tampax has Become the Toronto Tempo's Official Period Protection Partner
Humorous Basketball Talent Campaigns
DICK'S Sporting Goods and Nike Debut 'The Scouts are Out'
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Women-Sponsoring Branding Initiatives
TJ Maxx Debuts the You Sponsored by TJ Maxx Campaign
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Reimagined Building-Block Campaigns
LEGO Group Launched 'She Built That' to Defy Stereotypes
Women-Targeted Wellness Movements
Her Sovereignty Project Promotes an Alcohol-Free Lifestyle
Empowerment Beauty Kit Launches
Wanessa Moura's New Release Features an Anti-Rape Whistle
Women's Wellness Campaigns
NOW Foods Launches Be You, NOW Campaign to Empower Women's Wellness
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Female Athlete-Focused Development Platforms
LaunchBreak is a Professional Development Platform
Menstrual Health Day Initiatives
The Period Purse Launched 'Menstrual Health Day is Every Day'
Women-Focused Sports Stores
The Women’s Sports Store Can Be Accessed Digitally in the UK
Athlete Empowerment Programmes
Chanel Launches the CC League Programme for Athlete Development
International Women's Day Campaigns
The YWCA Launches 'Rebook It' to Ensure the Date is Marked
Women's Motorsport Partnerships
Gatorade Has Partnered with F1 ACADEMY to Support Women
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Student-Athlete Mental Health Initiatives
POWERADE Has Partnered with Morgan's Message
Heartfelt Beverage Campaigns
The 'A Real BOOST®' Campaign Centers on Authentic Human Experiences
Woman-Led Music Events
The Hard Rock x The Coca-Cola Company Women Empower Series is Launching Now
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Cheeky Celeb-Inspired Tool Campaigns
Bosch Launches 'Just a Guy' for the Super Bowl
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Gender Gap-Addressing Education Initiatives
Organizations Emphasize the Need for Girls' Education
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Motivational Athlete Campaigns
Lionel Messi and Patrick Mahomes Star in adidas' 'You Got This'
Holistic Strength Campaigns
OIKOS Redefines Strength with Its All-Strength Team
Uplifting Women-Focused Educational Initiatives
Chandigarh University Opened Uttar Pradesh Campus
Employee Advocacy Tools
Sharekitt Simplifies Employee Advocacy for Product Launches and Events