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Feminist Candy Campaigns

This Movement Against Gender Discrimination Delivers Sweets to Baby Girls

— October 9, 2015 — Social Good
October 11th is the International Day of the Girl, and to mark the occasion, a campaign called Equality is Sweet is taking an innovative action against gender discrimination.

Typical celebrations for new babies involve lots of gifts of balloons, flowers, stuffed toys and candy -- blue for a boy and pink for a girl. However, in many South Asian communities, the birth of a girl is regarded as a misfortune and isn't celebrated at all. This inequality struck Raj Khaira as the beginning of a lifetime of struggles with feelings of inadequacy, shame and self-doubt, and she decided to do something to fight against gender discrimination at birth.

On October 11th, the Equality is Sweet campaign will deliver pink ladoos (an Indian sweet) to families celebrating the arrival of infant girls in hospitals across England. In this way, the campaign hopes to bring joy and excitement to thousands of girls' first days on Earth.
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