Seattle Chocolates has recently announced its new mission and partnerships with Girls Inc. The chocolate brand is a women-owned company that looks towards empowering other women. Ten percent of net profits made from the purchases from the Seattle Chocolate Collection will support Girls Inc. The new 'Sunshine Collection' of chocolates was also released the same day and mirrored the message and hope that this partnership will provide to spread light and joy to all those it helps.
As mentioned in the Seattle Chocolate website, Girls Inc not only works with girls through community programs, mentorship, and skills-building, but they also work "with and for girls to advance legislation and policies that increase opportunities for all girls." Through this partnership, girls will find the support and inspiration to grow and become future leaders.
Image Credit: Seattle Chocolate
Key Themes Behind This Trend
- Female Empowerment
- More companies will seek to empower women through partnerships and mission alignment.
- Social Responsibility
- Corporate social responsibility will continue to be an important marketing strategy for businesses.
- Partnering with Non-profits
- More businesses will partner with non-profits to help support important causes and increase brand reputation.
Where This Applies
- Food and Beverage
- The food and beverage industry has the opportunity to utilize partnerships with non-profits to promote social responsibility and a mission aligned with consumer values.
- Retail
- Retail companies can promote female empowerment through products and partnerships with organizations supporting women.
- Non-profit
- Non-profit organizations can form partnerships with businesses to increase funding and build awareness for their cause.
