Momentous has taken a significant step toward addressing gender disparities in sports nutrition with the launch of The Women's Three™ supplement bundle and a $500,000 research initiative called 'Change The Ratio.'
Developed in collaboration with female physiology expert Dr. Stacy Sims, the NSF-certified Women's Three™ supplement product line specifically targets three critical nutritional needs for active women — iron for energy and cognitive function, calcium for bone health, and vitamin D3 for immune support and calcium absorption. The supplements utilize highly bioavailable forms of each nutrient and follow a timed dosing protocol to optimize efficacy based on female physiology. The iron is taken in the morning with absorption boosters, while the calcium and D3 are for the evening.
Beyond product development, Momentous is making a substantial financial commitment to fund research on women's health and performance — a field that has historically received minimal attention, with only 6% of sports science studies between 2014-2020 focusing exclusively on women.
Image Credit: Momentous
Why This Trend Is Growing
- Gender-specific Nutrition Products
- Targeted nutritional products for women are gaining traction, addressing unique physiological needs often overlooked in mainstream sports nutrition.
- Bioavailability-focused Supplements
- Supplements designed with enhanced bioavailability are optimizing nutrient absorption, resonating well with consumers seeking efficacious health solutions.
- Research-driven Wellness Products
- Investment in research initiatives is driving innovation in wellness products, bridging the gap between scientific insights and consumer health needs.
Industries Being Reshaped
- Sports Nutrition
- The sports nutrition industry is evolving with a focus on personalized, gender-specific formulations that cater to underrepresented demographics.
- Women's Health
- Women's health sector is benefitting from advancements in nutrition science tailored to female-specific physiological demands and wellness.
- Functional Foods and Supplements
- Functional foods and supplements industry is embracing innovations that enhance nutrient bioavailability and effectiveness, appealing to health-conscious consumers.
